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Brand Finance hails Cebu Pacific among Philippines’ strongest brands for 2025

British brand valuation firm Brand Finance recently hailed Philippine low-cost carrier Cebu Pacific as the fastest-growing brand in the country. The airline also snagged sixth place among Brand Finance’s top ten list of the strongest Philippine brands for this year. This most recent recognition highlights Cebu Pacific’s ongoing efforts to strengthen its network, operations, and services. Brand Finance further cited the airline’s commitment to operational expansion and service enhancements as factors contributing to its relentless growth as it highlighted the international new routes that the airline launched from Cebu, Davao, and Iloilo last year. In its citation, the valuation firm declared: “With new routes, record passenger numbers, and a booming cargo business, the airline is strengthening its presence both in the Philippines and across Asia.” Airline chief marketing and customer experience officer Candice Iyog said: “Cebu Pacific’s recognition as the fastest-growing Filipino brand reflects our dedication to serving the needs of our customers. Our strong brand growth highlights not only the impact of our continued investment in expanding our operations, but also the trust and loyalty of our passengers. This milestone inspires us to keep pushing forward: offering more flights, upgrading our services, and making air travel easier and more accessible for everyone.” A significant rise in brand value According to Brand Finance’s 2025 report on the most valuable Filipino brands, Cebu Pacific’s brand value rose by 86 percent to US$386 million this year.  The airline also received a Brand Strength Index Score of 89.1, placing sixth among the strongest Filipino brands.  Within the local aviation sector, Cebu Pacific also achieved the highest growth rate. Also working in the airline’s favour are the 26 percent rise in its passenger traffic, 15 percent increase in revenue for 2025, as well as the boost in its cargo business with nearly 36 million kilograms transported between April and June 2024. To further meet the growing demand for air travel and support its long-term growth, Cebu Pacific placed an order of up to 152 aircraft from Airbus last year, the largest aircraft order in Philippine aviation history. Brand Finance noted that this move underscores the airline’s commitment to scaling up operations and reinforces its position as a leading player in the low-cost carrier segment.

Asia

Indian tourists may now enter the Philippines sans visa

As of Sunday, 8th June, Indian tourists may now enter the Philippines without a visa for a non-extendible and non-convertible period of 14 days. The new ruling seeks to increase the number of tourist arrivals from the South Asian nation. In an advisory released on Saturday, 7th June, the Philippine Department of Foreign Affairs (DFA) announced that Indian tourists only need to present a passport with at least six months’ validity beyond their planned stay, confirmed accommodation booking, proof of financial capacity, and a return or onward ticket to the next country of destination. On the other hand, Indian nationals holding valid and current American, Japanese, Australian, Canadian, Schengen, Singapore or United Kingdom (AJACSSUK) visas or residence permits and are visiting for tourism purposes may enter the country and stay visa-free for a non-extendible period of 30 days. The DFA said the updated visa-free privileges for Indian nationals may be availed of at any Philippine port of entry but are not convertible to a visa-based stay or other admission status categories. Points for consideration Indian nationals coming to the Philippines must not have any derogatory record with the Bureau of Immigration in order to be admitted into the country without a visa. However, Indian nationals transiting in the Philippines or entering the country for long-term visits and non-tourism activities are not included among those who may enter the country sans visa. According to the DFA, these individuals need  to apply for an appropriate Philippine visa at a Philippine Embassy or Consulate in their country or origin, place of legal residence, or any country that requires entry visas for Indian nationals. Indian nationals who are eligible for e-Visas may also apply through the official Philippine e-Visa website. Note that e-Visas may not be extended or converted to other visa-based stay or other admission status categories. 

Asia

Philippines launches roadmap for gastronomic tourism

The Philippine Department of Tourism (DOT) launched a roadmap to position the country as a top food and gastronomy destination in Southeast Asia by 2029 last 28th May. The Food and Gastronomy Tourism Strategic Framework and Roadmap 2024-2029 will help map out renowned cuisine hubs in key destinations such as Metro Manila, Pampanga, Cebu, and Iloilo. The roadmap will help facilitate the creation of guidelines for food circuits across the country and help local governments curate travel routes, highlighting culinary diversity and local produce in these areas. The developmental scheme also covers the development of specific food and gastronomy tourism segments such as farm, factory, and market tours. A storied first Tourism secretary Christina Frasco said this is the first time the government is incorporating food and gastronomy as a central pillar of the Philippine tourism strategy. She said: “This is a historic moment. For the first time, gastronomy has been formally incorporated in the National Tourism Development Plan (NTDP), not as an afterthought, but as a central pillar of our tourism strategy.” Frasco also underscored the huge potential of Filipino cuisine that every region has to offer as a motivation to attract both locals and foreigners to travel around the country. The roadmap’s launch also featured the introduction of training modules to fast-track the development of market tourism in the Philippines, a sub-product of the country's broader food and gastronomy tourism product. The modules outline an action plan to train and equip tourism stakeholders to transform local markets into tourist attractions. Food and Gastronomy Tourism will be classified as a sub-product under Cultural Tourism in the 2023-2028 NTDP, alongside historical and cultural heritage; arts; living; pilgrimage; and creative tourism. The DOT envisions gastronomy tourism in the Philippines to become an experience that goes beyond trying out Filipino dishes and delving into the stories behind local ingredients, culinary traditions, and techniques. Relevant authorities are set to develop this tourism product in a way that invites travelers to understand how centuries of trade, migration, colonisation, and cultural exchange have shaped the country’s diverse food identity.

Philippines

Philippines grants a 14-day visa-free entry for Indians with valid (AJACSSUK) visa or PRP

Turquoise Waters, Pristine Sands: The Beauty of Coron The Philippines government has revised regulations granting visa-free entry to the Philippines to Indian nationals with valid and current American, Japanese, Australian, Canadian, Schengen, Singapore or United Kingdom (AJACSSUK) visa or Permanent Residence Permit. Pursuant to Section 3 of Commonwealth Act No. 613, as amended, otherwise known as the "Philippine Immigration Act of 1940", in relation to Section 9(a) of the same Act, upon consultation with the Department of Foreign Affairs (DFA), and in support to the national government's programs to promote and encourage tourism development, INDIAN nationals who wish to visit the Philippines for tourism purposes may be granted VISA-FREE entry into the country in any port of entry (major international airports and secondary international hubs (SIHs), as well as in seaports by passengers on board cruise ships/vessels) for an initial authorized stay not exceeding fourteen (14) days, provided they possess the following: Either a valid and current AMERICAN, JAPANESE, AUSTRALIAN, CANADIAN, SCHENGEN, SINGAPORE OR UNITED KINGDOM (AJACSSUK) visa or permanent residence permit; A national passport valid for at least six (6) months beyond the contemplated stay; Return or onward ticket to the next country of destination; and No derogatory record with the Bureau of immigration. The fourteen (14)-day visa free entry may be extended by an additional seven (7) days for a maximum of twenty-one (21)-day stay.  

Air

Cebu Pacific successfully completes Philippines’ first electric aircraft turnaround

Philippine low-cost carrier Cebu Pacific recently made history after successfully completing the country’s first all-electric aircraft turnaround at Mactan-Cebu International Airport (MCIA.) This accomplishment marks a milestone in the history of sustainable aviation both in the Philippines and for the greater Asian region. The initiative was carried out in partnership with Aboitiz InfraCapital Cebu Airport Corporation (ACAC), which operates MCIA, and TLD Asia, a global provider of electric ground support equipment (GSE).  The electric turnaround was performed on CEB flight 5J566, operated by an Airbus A321neo bound for Manila. Why is this significant? Unlike traditional turnarounds that rely on fuel-powered equipment, this operation used only electric GSE, including baggage tractors, lower deck loaders, pushback tractors, and bridge-mounted ground power units.  Key services such as passenger boarding, baggage and cargo handling, and aircraft pushback were completed entirely with zero-emission equipment. Cebu Pacific chief operations officer Javier Massot said of the event: “This milestone shows our strong commitment to decarbonizing our operations and supporting airports that share the same sustainability goals. We are proud to be the first airline in the Philippines to fully turn around an aircraft using electric equipment. It is even more meaningful that it was done in Cebu, where our airline began.” For ACAC, the successful demonstration is just the beginning of a sustainable future for airport operations. ACAC chief executive Athanasios Titonis remarked that his company is already dedicated to supporting green innovations that align with their commitment to environmental sustainability. Titonis said: “The introduction of electric GSE units at MCIA is a valuable step in this journey, and we are excited to partner with our airline partners in driving sustainable practices that will create a lasting, positive impact.” A cooperative effort TLD Asia also stressed the importance of working together to reduce emissions across the aviation industry. Alvin Ygoña, TLD’s Asia sales and service area manager, remarked: “TLD continues to reinvest in the very latest technologies to complement our expanding portfolio of GSE which in turn allows us to offer our customers the most environmentally friendly ramp equipment to benefit operations, customers, and our planet. This effort builds on CEB’s earlier rollout of electric GSE at the Ninoy Aquino International Airport (NAIA) and forms part of the airline’s broader sustainability roadmap, which includes fleet modernization, the use of renewable energy (RE), and improved operational efficiency across all airport hubs.  The airline also supports the global aviation industry’s target of achieving net-zero carbon emissions by 2050.

Asia

Philippines secures over US$21 million in leads at Arabian Travel Market

The Philippines secured more than US$21 million in sales leads during its participation at this year’s Arabian Travel Market (ATM) in Dubai. In a news release issued by the Tourism Promotions Board (TPB) on Monday, 19th May, the Philippine delegation led by now-former tourism secretary Christina Frasco showcased the Southeast Asian nation’s rich culture, natural beauty, and diverse tourism offerings. During the opening of the Philippine Pavilion, Frasco expressed the country's readiness to welcome more visitors from all over the world, including those from the Middle East and the Gulf Cooperation Council (GCC) countries. She declared: "The Philippines is a nation on the rise, a country of 7,641 islands, each a doorway to beauty, opportunity, and connection; it is a destination where travelers from the Middle East and the GCC find not just luxury, but belonging. The Middle East and GCC are not just important markets for us, they are true partners in building a future of sustainable, inclusive, and meaningful tourism.” Significantly higher than last year The TPB said that the sales leads generated from ATM 2025 show an increase of 233 percent from last year. This was construed as proof of renewed global confidence in the Philippine tourism sector, and likewise symbolises the highest sales achievement ever from this event. Representatives from a wide range of Filipino travel and hospitality businesses joined the delegation, including travel agencies, resorts, hotels, and airlines. Also present during the event were special envoy for trade and investments Kathryna Yu-Pimentel and special envoy for culture and the arts Karen Santos. This collective presence leveraged ATM as a platform to expand market access and showcase the Philippines as a top-tier tourism and investment destination. Furthermore, the country’s participation demonstrated its strong presence in the global tourism arena, showing promising opportunities for inbound travel from key markets. TPB chief operating officer Maria Margarita Nograles said high-value business meetings were also conducted at the Philippine Pavilion throughout the four-day exhibition. She said these meetings forged new partnerships focused on the tourism sector stakeholders, such as those offering beach leisure, family holidays, and halal tourism to travelers from the Middle East, Europe, the Americas, Asia, and other regions. Nograles said: “We recognise the Middle East as a dynamic market seeking enriching family experiences and authentic cultural immersion. To meet this demand, our Philippine delegation is ready to curate unique journeys for different kinds of travelers in the Middle East and to promote the dynamic destinations found within our 7,641 islands.”

Agreements / Understandings / Contract Signings

Klook Philippines and Hospitality Innovators Inc team up to boost the hotel experience

Klook Philippines announced a new partnership with Filipino hotel management company Hospitality Innovators, Inc. (HII.) By doing so, Klook and HII seek to deliver a more elevated hotel experience through exclusive perks, themed stays, and curated bundles, all of which are now available on the online platform.  This collaboration comes on the heels of a doubled surge in local hotel bookings and a substantial rise in bookings from inbound tourists on the Klook platform over the past year which reflects the growing demand for unique and hassle-free stays across the country.  Klook Philippines general manager Michelle Ho said: “Seeing that the demand for hotels by both locals and foreigners has been on the rise, we’ve decided to embark on a partnership with HII to further our mission as an all-in-one travel app that champions experiences and convenience.” HII founder and president Luis Monserrat further remarked: “Our collaboration with Klook Philippines caters to the growing demand for hotels by both Filipinos and foreign tourists through their platform. With the central goal to elevate the guest journey at our properties, we’ve joined forces to create unique experiences when staying in HII properties.” Raising the bar for guest experiences in the Philippines For the past 25 years, HII has transformed the management of hotels, resorts, serviced apartments, and other properties with its world-class Filipino hospitality; and its network is now 15 properties strong.  Under its partnership with Klook, HII’s exclusive bundles and experiences include the launch of an Ultimate Movie Night Experience at The Sphere Serviced Residences which equips Klookers with in-room projectors and complimentary access to travel related movies, a popcorn machine, and delicious snacks.   For a Hassle-free Family Getaway, Klookers headed to Boracay can avail of baby-friendly features in The Hue Hotels & Resorts Boracay.  Families get complimentary use of baby and toddler accessories like strollers, cribs, and sterilizers.  When Klookers book the Barcelona room at The Picasso Boutique Serviced Residences, they’ll receive a complimentary Wine & Dine voucher at Pablo Bistro, a mouthwatering Spanish restaurant located at the hotel’s ground floor.  On top of this, booking through the platform provides Klookers with priority for early check-in, late check-out, and room upgrades in HII-managed hotels.

Philippines

Philippines open to possibility of One ASEAN Visa

The Philippine Department of Tourism (DOT) strongly supports the proposed unified ASEAN visa. Tourism secretary Christina Frasco pointed out that a single regional visa would help position ASEAN as a key global tourism destination. This proposed visa will be modelled after the current Schengen Visa of the European Union and the joint visa of the Gulf Cooperation Council in the Middle East. In recent months, the proposal has gained support from ASEAN member-states. "A destination for every dream" Frasco remarked in a statement released yesterday, 18th May, that ASEAN tourism's overarching tagline is "a destination for every dream,' and that a unified visa would help make the dream come true for many global travellers. Frasco said: “To be able to unify the ASEAN as a destination is an aspiration for us in the Philippines.” The tourism secretary added that neighbouring countries have likewise expressed strong interest in carrying the proposal. She said: “We are very hopeful that the subject matter will again come up as the Philippines hosts the ASEAN next year." Frasco also pointed out the potential of enhanced regional cooperation despite existing competition among ASEAN countries. As she puts it: “Competition is always very healthy, but collaboration is healthier in a sense that ASEAN coming together to work as a force for good for the world would really benefit all of our countries."

Global

DOT Chief invites digital nomads to The Philippines

The Philippines is positioning itself as an appealing destination for long-stay travellers and digital nomads, emphasizing not just affordable living but also high-value cultural experiences and exceptional hospitality. Representing the Philippine government, Tourism Secretary Christina Garcia Frasco was among the preeminent lineup of speakers in this year’s Skift Asia Forum 2025 held in Bangkok, Thailand To differentiate itself in a competitive market with countries like Thailand and Indonesia, Secretary Frasco highlighted the Philippines’ ease of travel, English-speaking population, and strong infrastructure for digital nomads. To recall, President Ferdinand R. Marcos, Jr. signed Executive Order 86 in April 2025, authorizing the issuance of the Digital Nomad Visa (DNV). This initiative is designed to attract long-term travelers seeking immersive cultural experiences while working remotely in the scenic islands of the Philippines. “Long-stay travelers from all over the world work in paradise, where the value proposition that the country offers is not just a low cost stay, but one that is of high value, that provides cultural and immersive experiences, a population that is unparalleled in terms of its hospitality, warmth, and proficiency for English, as well as a host of islands that are ready to have these digital nomads enjoy their experience while working and traveling across the Philippines,” said Secretary Frasco. “Our focus as well is really to be able to have a strong infrastructure in terms of assisting our digital nomads in the country. And so we work very closely with our regional offices as well as our local government units across the country to make sure that tourism safety is of top priority, as well as opportunities to have cultural experiences in the country are present through our tourism circuits,” added the tourism chief. The government is focusing on safety, cultural engagement, and support for longer stays through initiatives like the Special Resident Retiree's Visa. “We're also laying the groundwork to ensure that, longer term stay in the Philippines is possible. This has already been institutionalized by way of our Philippine Retirement Authority, which offers a Special (Resident) Retiree's Visa for those that may wish to stay beyond the one year that is allowed in the digital nomad space,” added Frasco. The Philippines, Secretary Frasco noted, aims to attract respectful tourists who contribute positively to local communities through sustainable tourism practices. “We've heard of world-renowned Philippine islands like Palawan—which has just been declared as the World's Best Island, Boracay, Siargao, just to name a few, where we are welcoming people who seek to have immersive adventures as well as cultural experiences while they're able to work, and the vision for the country is to be able to attract travelers that are quality in terms of their respect for our framework towards sustainable tourism as well as travelers that are able to benefit our communities by way of higher tourism spendings as well as repeat visits. So, overall, our approach is really to be able to ensure that the Philippines develops in a manner that provides unforgettable, immersive, and cultural experiences but also safeguards the longevity of our destinations,” she added. Frasco stressed that the Marcos Administration is working to improve digital connectivity across the country by partnering with the Department of Information and Communications Technology to enhance Wi-Fi services in over 90 destinations. Held annually, the Skift Asia Forum convenes the travel industry’s top executives, decision-makers, and thought leaders to explore the most pressing developments shaping the sector through keynote talks, exclusive panels, and high-level networking opportunities. It serves as a critical touchpoint for those driving transformation across airlines, hospitality, tourism boards, tech platforms, and more. Other distinguished speakers include Laura Houldsworth, Managing Director and Vice President, Asia Pacific of Booking.com; Dave Stephenson, Chief Business Officer of Airbnb; Nadia Omer, CEO of AirAsia MOVE; Boon Sian Chai, Managing Director and Vice President, International Markets of Trip.com Group; Wilfred Fan, Chief Commercial Officer of Klook; Bill Bensley, Creative Director and Founder of BENSLEY; Fazal Bahardeen, Founder and CEO of HalalTrip/CrescentRating; Hannah Pearson, Director of Pear Anderson; Chai Eamsiri, CEO of Thai Airways;  Wong Kar Ling, Chief Strategy Officer and Managing Director Southeast Asia of The Ascott Limited; Song Hoi-see, CEO and Founder of Plaza Premium Group; Deepak Ohri, CEO and Founder of Luxury Atelier Maison Happiness (LAMH), and Gary Bowerman, Asia-based Travel Economist.  

Philippines

Philippines to increase number of visas issued to western retirees

The Philippines announced that it is augmenting the number of Special Resident Retiree’s Visas (SRRVs) it issues to 4,000 this year. This initiative is targeted at travellers at retirement age from Canada, Europe, and the United States. The SRRV is  a non-immigrant visa that allows multiple-entry and indefinite stays in the Philippines to qualified foreigners aged 50 and older. According to Roberto Zozobrado, general manager and CEO of the Philippine Retirement Authority (PRA): “Our target now is really more Europeans and more from both the US and Canada.” Zozobrado compared the situation with the growing number of European and American retirees currently living in or making their way to Thailand. Since 1987, the Philippines has issued close to 80,000 SRRVs, with around 60,000 still in active use. Active promotion Based on the latest PRA data, some 3,812 foreigners enrolled for an SRRV last year, up from the 3,108 recorded in 2023. Chinese nationals are still the top SRRV applicants, making up 40 percent of the total 2024 figures, followed by US citizens, Indians, and Koreans. The PRA is actively participating in international expositions that cater to retirees and pre-retirees, such as the Salon des Séniors 2025 in Paris last March, where it secured about a hundred leads. Through the eye of a needle Zozobredo said: “2024 was a very good year for us despite the problems we had with Philippine off-shore gaming operators (POGOs) and similar issues. We had cancellations, but despite that, we almost made our targets.” He thus assured the public that a strict vetting process is in place to screen all applicants and ensure that they do intend to retire in the country. He said: “Because of that POGO problem, we have applied more security measures, monitoring measures just to be sure that we are safe. Our security risk officer interviews all our applicants, and he tells me if there is a red flag. The moment we see a red flag, then we definitely won’t process the application.” Why retire in the Philippines? Filipino hospitality is a top consideration for most foreign retirees when asked why they opted for the Philippines as a retirement destination instead of other Southeast Asian countries like Indonesia, Thailand, or Malaysia. As Zozobredo explains: “Their number one reason is always, ‘I like the way Filipinos take care of old people, of course, the hospitality of the Filipinos, English communication, lower cost of living, and the easy access to nature.” Today, the PRA sustains a programme that provides various Filipino experiences to SRRV holders. It also partnered with about 400 hotels, restaurants, resorts, and wellness centers to provide these foreign retirees a special discount, given that they are not entitled to the 20 percent discount privilege offered to Filipino citizens over the age of 60.

Seatrade Cruise Asia – November 12-13, Shangri-La The Fort. Manila. The Philippines

Seatrade Cruise Asia is heading to Shangri-La The Fort. Manila. The Philippines on 12-13 November 2024. Join hundreds of cruise professionals to gain insight into the Asian region, discover ports, destinations and service providers, and reconnect with industry figures and key decision-makers. Find out more

7th Hospitality Philippines Conference #HPC2024

The 7th Hospitality Philippines Conference 2024 stands as a pivotal gathering for over 400 delegates and 80 esteemed speakers from across the Philippine hospitality and tourism industry. This year, we're bringing together a diverse array of professionals – from hotel chains to government entities, and from real estate firms to eco-tourism advocates. Our attendees include academic institutions, branding agencies, consultants, lawyers, technology providers, and many more, each bringing their unique expertise to the table.

6th Hospitality Philippines Conference – Marriott Manila

Hospitality Asia Event Series is most influential conference brand which attracts industry contributors in Tourism and Hospitality Communities in Asia.

November ’17 – 2nd Annual Hospitality Philippines Conference

“Hospitality Philippines Conference” will be an astounding Conference serving the Hospitality industry professional which will cover the topics of Hotel and

7th Hospitality Vietnam Conference #HVC2024 April 3-5, 2024 Caravelle Saigon, Ho Chi Minh City

The conference promises a vast array of knowledge dispersed across three uniquely curated summits: Hotel Investment Summit Vietnam (#HISV), Hotel Design Summit Vietnam (#HDSV), and Hotel Revenue Summit Vietnam (#HRSV).

5th Civil Aviation South East Asia Summit 2022

The aviation industry in Southeast Asia has recorded significant growth over the past few years. The total seat capacity of Southeast Asia airlines experienced double-digit growth in the four-year period of 2009-2013. It has established itself as one of the world’s fastest growing aviation markets – and has huge potential for more rapid growth. Nearly all of the 10 countries that comprise ASEAN have robust economies and expanding middle classes, resulting in a favorable environment for airlines.

Luxury Oceanfront Pool Villa seeks fun-loving travellers! Apply within

In partnership with TD, Conrad Koh Samui is giving you the opportunity to win two nights in a Oceanfront Pool Villa including breakfast for two all by answering one easy question.

Win 2 nights in a Ocean front Balcony Pool Suite at SALA Samui Chaweng Beach!

SALA Samui Chaweng Beach Resort is Koh Samui’s stunning new 5-star pool suite and villa beach resort and spa. Replete with a white sandy beach, luxury pool villas and all the amenities needed to create a magical getaway drenched in sunshine -- it really is the quintessential Asian paradise.

Win two nights at the AVANI Atrium Bangkok

Travel Daily Asia has teamed up with AVANI Atrium Bangkok to offer travel professionals the chance to win a 2-night

March: Resorts & Attractions Asia (RAA)

Asia has exceeded North America to become the world’s largest theme park market in attendance, and the region is expected

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