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British Airways Holidays unveils 2026 travel trends
British Airways Holidays has released its 2026 Travel Trends Report, developed in collaboration with travel trend forecasting agency Globetrender. The report identifies key destinations and trends that are expected to shape the travel industry in the coming year, with a significant focus on wellness and technological advancements. The report outlines six major trends, three of which highlight the growing influence of wellness culture on travel. "Uninhibited Holidays" reflects a shift towards UK travellers embracing their authentic selves, whilst "Chronocations" encourages taking holidays without traditional time constraints. "Neurosurfing" emphasises the importance of brain-wave-altering experiences for deep relaxation. In addition to wellness, the report explores innovative concepts such as "Stream Parks," which combine physical design with augmented reality, allowing travellers to immerse themselves in on-screen adventures. "The Valueverse" examines the evolution of point redemption beyond traditional upgrades, and "Vintage Junkets" focuses on travellers seeking pre-loved goods for a more authentic connection to their destinations. The report also compares the top 15 most searched destinations for British Airways Holidays in 2025 versus 2026, revealing shifts in travel preferences. The full report is available on the British Airways Holidays website from 16 December 2025. This comprehensive analysis provides valuable insights for travellers and industry professionals, highlighting the evolving landscape of travel preferences and the increasing demand for unique and meaningful experiences. As these trends gain traction, they are likely to influence travel offerings and consumer choices in the near future. ```
British Airways Signs Major Deal for Free Starlink Wi-Fi in Every Cabin – Elevating the Passenger Experience
British Airways has announced a groundbreaking partnership with Starlink to provide every customer in every cabin with complimentary, ultra-fast Wi-Fi “that feels like home.” The rollout will begin in 2026, marking a significant leap in onboard connectivity and another flagship investment in the airline’s ambitious £7bn transformation programme. Gate-to-Gate Connectivity: Free Starlink Wi-Fi for Every Passenger Powered by Starlink’s advanced satellite constellation, British Airways’ new inflight Wi-Fi promises lightning-fast speeds, unparalleled reliability, and low-lag performance—even over oceans and remote regions. Whether streaming, working, or connecting across multiple devices, passengers in every cabin—long-haul and short-haul—will enjoy free access from the moment they board until arrival. Sean Doyle, British Airways’ Chairman and CEO, said: “Launching Starlink on both our long-haul and short-haul aircraft is game-changing for us and our customers, elevating their experience on board by offering seamless connectivity from gate-to-gate. This will really differentiate us, especially on short-haul routes.” Latest Milestone in BA’s £7 Billion Transformation Journey The Starlink deal is part of British Airways’ comprehensive transformation journey, which has delivered over 1,000 innovation initiatives since the program launched in 2024, including: A brand-new lounge concept at Miami and Dubai, plus 15 renovated lounges worldwide (Seattle, Singapore, Glasgow, Gatwick, and more) Introduction of new short-haul cabins on 17 A320neo aircraft, showcasing British design and craftsmanship Delivery of 36 new aircraft since 2023, including upcoming Boeing 787-10s in 2026 Record on-time punctuality, driven by leading-edge AI and machine learning Enhanced digital solutions for disruption recovery, with instant refreshment and hotel vouchers at Heathrow Coming Soon: BA’s New First Suite and Tech Upgrades Looking to 2026, customers can anticipate the launch of a brand-new First suite with spacious design, 32-inch 4K screens, adjustable lighting, and more. A new BA app is also on the horizon, alongside ongoing improvements in customer service, communication, and operational efficiency. What Starlink Means for Air Travellers Starlink’s unique satellites orbit closer to Earth, delivering consistent, high-speed inflight internet across British Airways’ entire mainline and Euroflyer fleets. For travellers, this means easy access to entertainment, work tools, and social connectivity—making long flights more productive and short-haul travel more enjoyable. Book with British Airways, Stay Connected British Airways’ investment in free Wi-Fi, premium lounges, new aircraft, and digital innovation sets a new standard for flying. Learn more and book your next flight at British Airways. Continue Readin
Travel Tuesday takes flight with British Airways deals on dream getaways
Feeling the holiday cheer this season? British Airways is celebrating the most wonderful time of the year with major deals on flights and vacation packages for those planning their 2026 adventures. The limited time sale, running from Wednesday, November 26 through Wednesday, December 3 on ba.com, features discounted flights and vacations to the UK and Europe from across British Airways' 26 US destinations for travel from December 2025 through to March 2026. Colm Lacy, British Airways' Chief Commercial Officer, said: "As the holiday season nears, we're happy to be spreading extra cheer with exclusive discounts on flights and vacation packages to the UK and Europe. "There's no better time to give the gift of travel and create unforgettable memories as we head into 2026. We look forward to welcoming both new and returning customers on board for their next adventure." Flight only deals Travellers looking for luxurious transatlantic flights this winter can book round-trip Club World (business class) flights to London from Boston for $2,899* and New York for $2,999*. For those wishing to jet off from Tampa, Club World flights to London are on sale from $3,337* and $3,999* from Los Angeles. Club World offers a premium travel experience, featuring spacious seats that convert into fully flat beds with luxury bedding, ensuring a restful journey across the pond. Customers can also enjoy an elevated dining experience with a variety of meal and beverage options, as well as additional amenities designed to make each travel experience as enjoyable as it is comfortable. For those who would like to fly in World Traveller Plus (premium economy), seats from New York to London can be snapped up from as little as $1,120*. World Traveller (economy) fares are also on sale, with round-trip flights from New York or Boston to Madrid from $328* along with Chicago or Los Angeles to London from $588*. The sale includes flights to select European cities on British Airways' codeshare partners, American Airlines, Iberia, Finnair, and Aer Lingus. Vacation packages Customers can book vacation packages from all British Airways' 26 US gateway destinations during the sale, with savings of up to $300 when booking a flight and hotel or flight and car together. Those jetting off to London from New York or Boston can enjoy round-trip flights and four nights hotel from $829pp, and from Washington, Chicago or Los Angeles from $929pp**. Alternatively, treat yourself to round-trip Club World (business class) flights to London and four nights hotel from New York from $3,499pp.*** European vacations are also on sale, with round-trip flights from New York and four nights hotel in Madrid available from $699pp, with Rome and Paris from $799pp.**** There are great sale prices on fly-drive vacations, with return flights from New York to London and seven days car rental from $619pp, or from $719 from Los Angeles***** Customers can book vacations with small deposits from $99 per person, and all vacation package prices include 23kg/50Ib baggage allowance per person.
London City Airport and British Airways Raise £12,000 for Mind with Charity Runway Run
London City Airport joined forces with British Airways on Saturday, 11 October, to host a unique Runway Run, giving over 400 colleagues an opportunity to run down the airport’s iconic runway in support of Mind, the national mental health charity. Runners from both organisations laced up their trainers for distances ranging from 3km to 10km, with every step contributing to raising vital funds and awareness for mental health. Participants raised an impressive £12,000 for Mind. The event coincided with World Mental Health Day on Friday, 10 October. The run was a family-friendly occasion, welcoming participants of all ages – including the youngest, who was under six months old. One runner even completed the course in under 35 minutes, while others enjoyed a more leisurely pace, walking or running together to show their support. British Airways’ Wellbeing Ambassador, Joe Wicks, attended the event to lead the warm-up, meet colleagues, and cheer on participants as they took to the runway. Attendees included British Airways and London City Airport colleagues from across the businesses —engineers, cabin crew, aircraft operations, and office-based teams —as well as members of the leadership team. Colleagues from Heathrow, Gatwick, and the airline’s headquarters joined to experience the unique setting and stunning views of the City of London skyline from the runway. Mind provides information to people experiencing mental health problems and support via helplines and local support groups across England and Wales. The charity also raises awareness, fights stigma and campaigns for improved mental health services and rights. Alison FitzGerald, CEO of London City Airport, said: “We’re incredibly proud of our colleagues and partners for coming together to support Mind. The energy, generosity and team spirit on the day truly reflected our shared commitment to making a positive difference for mental health.” Keira Gray, Business Professional Apprentice at British Airways, who helped organise the event, said: “I'm immensely proud of my fellow Business Professional Apprentices who came together to turn this ambitious fundraising idea into reality. Mental health affects us all, and seeing so many colleagues from across British Airways and London City Airport unite for this cause was truly moving.” Located just a few miles from the heart of the capital, London City Airport is the closest airport for more than half of all Londoners, with journeys from front door to departure gate taking as little as ten minutes. Over two-thirds of passengers travel to and from the airport using public transport, including the DLR. The airport is also renowned for offering one of the most spectacular flight approaches in the world, with breathtaking views of the City of London skyline.
British Airways Expands Saudi Services to cater to increased tourism
British Airways has significantly boosted connectivity between London and Saudi Arabia, increasing flights on both the Riyadh and Jeddah routes. The Heathrow to Riyadh service will increase to 12 flights per week for Winter 2026, with plans for this to rise to 14 per week in Summer 2025. Meanwhile it has been confirmed that Jeddah, which is currently served four times weekly, will also rise to five flights per week from summer 2026. The timing could not be better: as temperatures cool across Europe, Riyadh’s maintains temperatures in the mid-twenties throughout the Winter, and the capital’s cultural calendar is heating up too. With world-class events, dazzling new attractions, and an ever-evolving culinary and cultural scene, the Saudi capital promises unmissable experiences year-round and Winter 2025 promises to be no exception. From tennis champions battling it out at the WTA Finals or the Six Kings Slam, to performances from world-famous artists and DJs at MDL BEAST Soundstorm, to equestrian excitement at the Longines Global Champions Tour Final , the variety is vast. Game, Set, Match: Six Kings Slam & WTA Finals This autumn, Riyadh takes center stage in the global tennis calendar. October (15th-16th) sees the debut of the Six Kings Slam, a spectacular exhibition uniting six of the sport’s greatest male players- Jannik Sinner, Carlos Alcaraz, Novak Djokovic, Alexander Zverev, Jack Draper, and Taylor Fritz - at the Kingdom Arena. Just weeks later, the city will host the prestigious WTA Finals (1st – 8th November), welcoming the world’s top eight female players for one of tennis’s most coveted titles and a share of multi-million-dollar prize money. As of now, Aryna Sabalenka and Iga Świątek have secured their spots, with more qualifiers to be confirmed as the season unfolds Together, these two landmark events showcase Riyadh’s bold entry into elite tennis, giving fans the chance to witness history on both the men’s and women’s courts. Longines Global Champions Tour Final The grand finale of the elite showjumping circuit, the Longines Global Champions Tour Final brings together the world’s top ranked riders competing in high-stakes CSI 5* Grand Prix classes. Set against Riyadh’s modern backdrop from 30th October – 1st November, the competition promises high-stakes and thrilling equestrian drama as finalists compete to win a record-breaking prize pot of over $13.5 million. MDLBEAST Soundstorm 2025 This December, Riyadh pulses to the sound of MDL Beast Soundstorm, the region’s most anticipated music festival. Known for bringing together superstar artists and DJs, cutting-edge stage design and immersive audiovisual experiences, MDL Beast is more than a concert. A line-up of international heavyweights – last year’s headliners included Eminem, Linkin Park, A$AP Rocky, Calvin Harris and MUSE- make this a must-attend for music lovers seeking high-energy nights in the desert. A host of new restaurants Alongside these headline events, Riyadh offers a wealth of restaurants to suit every palate. New openings this year include L’Atelier de Joël Robuchon, where diners can indulge in Michelin starred French fare, and a new outpost of glamorous London institution, Isabel Mayfair, which serves modern takes on Mediterranean Cuisine. From eSports arenas to concert stages and cultural festivals, mountaintop trails to coral-rich coasts, Saudi is redefining how the world experiences sports, entertainment, and heritage. You’ll find a country ready to surprise, inspire, and welcome you, and one that will keep you coming back for more.
Loganair Loyalty members can now transfer their Avios to British Airways Club, AerClub, Iberia Plus, and Vueling Club
Members of Loganair Loyalty – the airline’s newly rebranded rewards programme – can now transfer their Avios not only to the British Airways Club, but also to AerClub (Aer Lingus), Iberia Plus, and Vueling Club. This change extends the flexibility and reach of Avios, opening up new opportunities to travel across Europe and beyond. Customers can now link their Loganair Loyalty account with any of the four participating Avios partner accounts, providing more ways to spend Avios for travel across an even wider network of airlines. While a single transfer is capped at 999,999 Avios, there is no limit on the number of transfers a member can make. Luke Lovegrove, chief commercial officer at Loganair, said: “This latest improvement to Avios gives our customers even greater choice. By being able to transfer their Avios to AerClub, Iberia Plus or Vueling Club as well as British Airways Club, passengers can access a wider range of destinations and travel options. “For our loyal customers across Scotland, the UK and beyond, it means the Avios they collect with Loganair can take them even further.” Loganair’s integration into the Avios ecosystem continues to ensure passengers benefit from flexible rewards across both domestic lifeline routes and international connections through its partner airlines. Earlier this year, Loganair was ranked second in the Which? annual customer survey of short-haul airlines, achieving a 72% customer score. The airline received a five-star rating for customer service and four stars for booking, boarding, and cleanliness. Additionally, the airline was named the most punctual for UK arrivals and departures in Q2 2025 by the UK Civil Aviation Authority, with 86% of its flights arriving and departing on time. Customers flying with Loganair benefit from a 21kg luggage allowance as standard and convenient connections to the wider UK through the airline’s growing network and partner carriers.
British Airways CityFlyer to launch a new 11-times-per-week service to Madrid
London City Airport, the capital’s most centrally located airport, is gearing up for a dynamic winter season with an exciting new route, expanded services, and a renewed focus on leisure travel. British Airways CityFlyer will launch a new 11-times-per-week service to Madrid, starting 1st December, offering Londoners direct access to one of Europe’s most vibrant cities. In addition, British Airways will resume partial winter services to Innsbruck ahead of the Christmas holidays and bring back popular ski connections to Geneva and Chambery – perfect for those seeking alpine adventurers. Passengers can also reach ski destinations via routes to Milan and Zurich. For getaways to warmer climates, year-round services to San Sebastian and Ibiza remain available, while demand for festive travel to Dublin and Rome continues to surge. To support its airline partners and spotlight new destinations like Madrid, London City has launched a targeted winter campaign through channels including SkyScanner, Google, Meta and other digital platforms. The initiative aims to generate additional traffic interest and inspire spontaneous getaways. Andrew Hodges, Chief Commercial Officer at London City Airport, said: “We’re excited to expand our winter schedule with British Airways, offering even more options for passengers seeking city escapes, ski adventures, or winter sun. “The launch of Madrid and return of popular ski routes are a clear response to growing demand for leisure travel from London City. With existing capacity available, we’re actively in discussions with both new and existing airlines to broaden our network and unlock more destinations for our passengers.” Named London’s Best Airport this summer by Which? and The Daily Telegraph, London City continues to offer unrivalled convenience. With journeys from the terminal door to the gate taking as little as 10 minutes, and 75% of passengers arriving via the DLR, London City remains the quickest, easiest, and most affordable airport to access in the capital. Leisure travel now accounts for 60% of the airport’s traffic and this is set to grow even further. In January, London City submitted an Airspace Change Proposal to the Civil Aviation Authority to enable operations of the Airbus A320neo. This will broaden the range of leisure destinations and support passenger growth without increasing flight movements. With over 30 leisure and business destinations already on offer – and existing capacity to grow – London City Airport is ready to welcome winter travellers with open arms and new horizons.
Tourism Malaysia lauds resumption of British Airways’ direct London-Kuala Lumpur route
Tourism Malaysia lauded the resumption of British Airways' flights from London to Kuala Lumpur, as the first reinstated flight took off from London Heathrow Airport today, 1st April. With daily flights aboard a state-of-the-art 787-9 Dreamliner between London Heathrow and Kuala Lumpur, UK travellers now have seamless access to Malaysia, with return fares starting from £574. This enhanced connectivity makes it easier than ever to explore Kuala Lumpur and beyond. Tourism Malaysia London director Sulaiman Suip declared: "The UK is a key market for Malaysia, and we are thrilled to see British Airways returning to Kuala Lumpur with direct flights from London Heathrow. This enhanced connectivity is especially significant as we approach Visit Malaysia Year 2026, providing UK travellers with even more convenient access to Malaysia’s vibrant cities, breathtaking landscapes, and rich cultural experiences. As we continue to grow our presence in the UK market, we look forward to welcoming more travellers to explore Malaysia’s unique offerings and diverse attractions." A timely reinstatement The timing of British Airways’ return of this direct route is highly significant, as it aligns perfectly with Malaysia’s preparations for Visit Malaysia Year 2026 (VM2026), a national tourism initiative aimed at attracting 35.6 million international visitors and generating RM147.1 billion in tourism revenue. The UK remains one of Malaysia’s largest European source markets, and this new route further strengthens the country’s appeal to British travellers, who are increasingly seeking meaningful, experiential holidays. Also, Kuala Lumpur continues to gain recognition as a top travel destination, having been ranked 2nd in Tripadvisor’s list of Top Trending Destinations for 2025. The city, with its mix of modernity and tradition, offers world-class attractions, a dynamic culinary scene, and iconic landmarks like the Petronas Towers. Kuala Lumpur’s cosmopolitan energy, combined with a rich cultural history, makes it an ideal destination for travellers seeking both excitement and relaxation.
British Airways adds more flights on Riyadh-London sector
Riyadh city towers in Saudi Arabia Flag-carrier British Airways has announced that it is improving connectivity between Saudi Arabia and UK by increasing its Riyadh to London Heathrow service from seven to 13 flights per week for the summer season. As informed in a news report in Trade Arabia. The new flight additions will operate nearly every day of the week (excluding Tuesdays), strategically timed to offer customers more flexibility for onward connections within British Airways’ extensive global network from London Heathrow to more than 200 destinations, said the airline in a statement. The airline consistently has Arabic speaking cabin crew on its flights to and from Riyadh enabling them to offer a more comfortable and personalised experience on board, reinforcing the airline’s deep understanding of its Saudi Arabian customers' requirements, it stated. The new flight took off yesterday (March 30) from King Khalid International Airport, strategically timed to offer customers more flexibility for onward connections within British Airways’ extensive global network from London Heathrow to more than 200 destinations, said the airline in a statement. The customers will benefit from nearly double the number of flights, with more than 80,000 additional seats versus last year. This expansion will strengthen connections between the UK and Saudi Arabia, supporting growing demand from both business and leisure travellers, who can now take advantage of the added frequencies for business trips, family getaways or reconnecting with loved ones, it stated. British Airways’ Chief Planning and Strategy Officer, Neil Chernoff, said: "We are delighted to be increasing our services from Riyadh to London Heathrow, giving customers more options to travel between both regions, connecting families, friends and businesses." "With fares starting from SAR1956 onwards, travellers will have the option to choose from British Airways’ four-cabin configuration, First, Club World (business class), World Traveller Plus (premium economy), and World Traveller (economy), ensuring a tailored experience to suit every travel preference and budget, all while enjoying world-class service and comfort," he stated. "This addition to our schedule not only benefits our many business and leisure customers, but also strengthens our long-standing connection and cultural ties between both two kingdoms, and we look forward to welcoming our customers on board this year," he added.
British Airways NDC content makes its way to Sabre’s travel marketplace
Global traveltech firm Sabre Corporation formally launched British Airways’ New Distribution Capability (NDC) content in its travel marketplace today, 19th March. From today onwards, Sabre-connected travel agencies worldwide can shop, book, and service NDC offers alongside traditional ATPCO/EDIFACT options. By activating NDC through Sabre, agencies will seamlessly manage British Airways’ offers and orders via Sabre Red 360, Sabre Red Launchpad, and the Sabre Offer and Order APIs. Sabre’s multi-source content strategy enables NDC content to integrate smoothly with traditional ATPCO/EDIFACT options, providing a unified shopping experience that simplifies workflows and enhances productivity. Currently, thousands of agencies in over 150 countries use Sabre’s NDC capabilities to efficiently shop, book, and service dynamic airline content. By incorporating BA’s NDC content, travel sellers gain access to more personalized offers, enabling them to stay competitive and deliver exceptional value to travelers. Going digital-first According to British Airways chief commercial officer Colm Lacy, the airline wants to give its customers a seamless digital-first retailing experience. Lacy then said: “We’re pleased to extend access to our exclusive NDC content, using Sabre’s technology, to our agencies worldwide. This will open up even more ways for agencies to search, book, and service our offers, all whilst providing a more personalised experience for customers across the globe.” For her part, Sabre Travel Solutions’ senior vice-president for the distribution experience Kathy Morgan remarked: “Our partnership with British Airways demonstrates our commitment to building a modern travel marketplace where agencies have access to the most comprehensive content portfolio available.” Morgan went on to say that Sabre takes pride in leading the way towards NDC adoption through robust technology solutions. These innovative solutions empower Sabre customers, enabling them to evolve with a rapidly changing industry.
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