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Hilton Arcadia Los Angeles opens with unique features
Azul Hospitality Group has announced the opening of the Hilton Arcadia Los Angeles, a 173-room hotel located at the base of the San Gabriel Mountains. The hotel, managed by Azul, features contemporary guestrooms, multiple dining venues, and over 17,000 square feet of event space. It is situated near Santa Anita Park and the Los Angeles County Arboretum, offering easy access to Pasadena's cultural attractions. The Hilton Arcadia Los Angeles aims to blend the area's equestrian heritage and diverse cultural influences with modern design. General Manager Luis Plascencia stated, "Hilton Arcadia Los Angeles was designed to celebrate the vibrant energy and character of this community." The hotel includes amenities such as a rooftop bar, Hipico Rooftop Restaurant & Bar, which offers Baja-inspired cuisine and panoramic mountain views. Guestrooms are equipped with modern conveniences like high-speed WiFi, SMART HDTVs, and luxury bath amenities. The hotel also offers suites with separate living areas and enhanced bathroom options. Dining options include 19Seventy at the Ovalo Restaurant & Bar, serving Italian-inspired dishes, and Sottaku by Kisen & Kaiseki Motoishi, which offers high-end sushi. The hotel provides flexible event spaces, including the Centella Ballroom, which can accommodate up to 450 guests. Outdoor venues like the Aura Terrace offer scenic settings for events. Additional amenities include a heated outdoor pool, a 24-hour fitness centre, and access to the Hilton Honours Executive Lounge. Hilton Arcadia Los Angeles is located at 123 W Huntington Dr, Arcadia, CA, with opening rates starting at $229 per night. Pets under 20 lbs are welcome for a $50 fee per stay. ```
Royal Air Maroc launches Los Angeles-Casablanca route
Royal Air Maroc is set to launch its first nonstop service between Los Angeles and Casablanca on 7 June 2026, marking a significant milestone in air connectivity between Africa and the US West Coast. The route will operate three times a week, providing an 11-hour connection that caters to the growing demand for intercontinental travel, particularly ahead of the FIFA World Cup 2026. The new service aims to serve a diverse range of passengers, including the Moroccan and African diasporas, American tourists, business travellers, and football fans travelling to the US for the global event. Hamid Addou, Chairman and CEO of Royal Air Maroc, stated, "This direct route to Los Angeles is much more than a new destination; it marks a historic milestone for Royal Air Maroc and for air connectivity across the African continent." The flights will be operated by the Boeing 787 Dreamliner, known for its comfort and advanced technology, enhancing the travel experience for passengers. This expansion is part of Royal Air Maroc's strategic development plan, which includes fleet expansion and the opening of new routes. Royal Air Maroc already serves several North American cities, including New York, Washington DC, Miami, Montreal, and Toronto. The addition of Los Angeles complements increased frequencies on other strategic long-haul routes. This move reinforces Royal Air Maroc's leadership in African aviation and strengthens Morocco's position as a global hub, especially in anticipation of the FIFA World Cup 2030, which Morocco will co-host with Spain and Portugal. Tickets for the new service are available through Royal Air Maroc's website, call centres, sales offices, and travel agencies. ```
Delta to launch new services from Los Angeles to Hong Kong and Chicago in 2026
Delta is expanding its reach from Los Angeles International Airport (LAX) with two new nonstop routes: daily service to Hong Kong (HKG) beginning 6 June, 2026, and three daily flights to Chicago O’Hare (ORD) starting 7 June, 2026. These additions underscore Delta’s continued investment in LAX as a premier coastal gateway for both international and domestic travel. “Launching service to Hong Kong and Chicago from LAX strengthens our presence in two of the world’s most dynamic markets,” said Paul Baldoni, SVP of Network Planning. “As the largest global carrier at LAX, we’re continuing to invest in routes that matter to our customers and deliver the premium travel experience that they’ve come to expect from Delta.” Expanding global and domestic options from LAX A dynamic fusion of tradition and modernity, Hong Kong draws travelers with its iconic skyline, vibrant neighborhoods, and world-class shopping, dining and cultural experiences. From bustling street markets and ancient temples to cutting-edge architecture and luxury boutiques, the city offers something for every kind of traveler. Delta’s new nonstop service between Los Angeles and Hong Kong provides direct access to this global city, while also unlocking more than 30 convenient one-stop connections to and from LAX. In addition to serving growing passenger demand, the new route significantly strengthens Delta Cargo’s transpacific network, creating a vital new freight corridor between two of the world’s most robust cargo markets. Operated by a widebody Airbus A350 aircraft with the capacity to carry more than 20 tons of cargo per flight, the service expands our ability to transport high-value shipments — including electronics, e-commerce and perishables. This launch enhances Delta’s ability to support global supply chains and deliver seamless, reliable logistics solutions between Asia and North America. The addition of Hong Kong also strengthens the Delta–Korean Air Joint Venture, further expanding the partnership’s reach and enhancing travel options for customers across the Pacific. To the east, Delta’s new service between LAX and Chicago O’Hare connects two of the nation’s most influential cities, each a hub for commerce, culture and travel. With schedules tailored for both business and leisure, the route offers Angelenos quick access to Chicago’s manufacturing, insurance and financial sectors, as well as its legendary culinary scene. For Midwestern travelers, it provides a convenient gateway to LA’s tech and entertainment industries, along with seamless connections to Delta’s growing West Coast and transpacific network via LAX. “As one of the world’s busiest airports, LAX is proud to welcome Delta’s new nonstop service to two critical global hubs, Hong Kong and Chicago," said Doug Webster, Chief Operations and Maintenance Officer, Los Angeles World Airports. “These routes not only enhance our trans-Pacific and domestic reach but also reflect the strength of our partnership with Delta in delivering world-class service to travelers across the Pacific and to key destinations throughout the United States.” A comfortable journey from curb to gate Whether you're heading to Hong Kong or Chicago, Delta customers departing from LAX can enjoy a smooth and comfortable travel experience, beginning with an upgraded airport journey designed to make every step more relaxing and efficient. Customers flying Delta One to Hong Kong receive exclusive access to the new Delta One Lounge at LAX, offering nearly 200 seats, a rotating chef-curated menu, year-round sushi bar, wellness room with full-body massage chairs, and a design aesthetic inspired by the natural and architectural beauty of Southern California. These travelers also benefit from Delta One check-in, a dedicated, concierge-style service from curb to gate. A premium experience in the air Flights to Hong Kong will be operated daily on Delta’s flagship Airbus A350-900, featuring four product experiences: Delta One, Delta Premium Select, Delta Comfort and Delta Main. Delta One offers lie-flat seating, premium bedding and a seasonal chef-curated four-course meal. Delta Premium Select provides wider seats with deeper recline and enhanced amenities for a more spacious and relaxing journey. Flights to Chicago O’Hare will operate three times daily on the Boeing 737-800, featuring Delta First, Delta Comfort and Delta Main. All cabins are equipped with seatback entertainment, fast, free Wi-Fi for Sky Miles Members, power at every seat, and consistent onboard service designed to make the journey enjoyable from takeoff to landing. All passengers can enjoy a wide selection of in-flight entertainment options, with complimentary access to 1,000+ hours of content on Delta Studio.
Los Angeles Tourism extends ‘We Love LA’ Incentive Program for Event Planners through June 2026
In celebration of Global Meetings Industry Day, Los Angeles Tourism & Convention Board (Los Angeles Tourism) is extending its popular ‘We Love LA’ group offers through June 2026, providing meeting and event planners with enticing hotel incentives for their next Los Angeles event. “Meetings and events are just as important to LA’s economy as leisure travel,” said Adam Burke, President & CEO, Los Angeles Tourism. “Conventions, corporate meetings, and large-scale events drive billions of dollars into our community annually. With our unbeatable year-round weather and world-class venues and attractions, there are endless possibilities for planners to create truly unforgettable events that are uniquely LA. As Los Angeles recovers post-wildfires, we’re especially grateful for the continued support of the meeting planner community and their trust in Los Angeles to deliver exceptional, one-of-a-kind experiences.” ‘We Love LA’ Group Offers: Making Meeting Planning More Rewarding Los Angeles Tourism’s ‘We Love LA’ group offers provide planners with an array of financial incentives and hotel offers to make booking an event in Los Angeles more rewarding than ever. Highlights include: Financial Incentives: Planners who submit a qualified, new meeting/event lead/RFP (Request for Proposal) to the LA Tourism Sales team are eligible to receive: $50 gift card for 10 – 99 rooms on peak $100 gift card for 100 rooms or more on peak. Once the group is booked, Planners are eligible to receive $10 per actualized room night, up to $5,000 back to the organization. This excludes complimentary room nights. Exclusive Hotel Offers More than 50 hotel offers are available across the LA area, including in Downtown Los Angeles/LA Metro, Beach Cities/LAX, the Westside, The Valley and Greater Hollywood. Deals vary by property but may include upgrades, amenities, commissions and complimentary Wi-Fi, reduced vendor fees, discounted meeting room rental fees, and more. Los Angeles Tourism Champions GMID & Industry Collaboration Los Angeles Tourism is proud to support U.S. Travel Association’s Global Meetings Industry Day (GMID). This annual event celebrates the vital role that professional meetings and conventions represent as one of the largest “unseen” economic drivers for communities nationwide. Not only do these events drive significant employment, local business sales, and tax revenues, in-person meetings also facilitate collaboration and discovery across countless industries. From medical conferences to forums focused on economic development, healthcare, technology, manufacturing, education, and so much more, these events fuel innovation and breakthrough ideas that improve our quality of life. Los Angeles Tourism is proud to participate in GMID events alongside planners and partners across the country, including in Los Angeles, CA; Chicago, IL; New York, NY; and Washington, D.C. In addition, Los Angeles Tourism is once again a proud sponsor of Meeting Professionals International’s (MPI) annual Global Meetings Industry Day broadcast. This 12-hour virtual event brings together industry leaders worldwide to discuss best practices for hosting meetings responsibly, equitably, and sustainably. This year’s GMID celebration comes as Los Angeles prepares to host the prestigious American Society of Association Executives (ASAE) 2025 Annual Meeting & Expo, reinforcing LA’s position as a top-tier destination for meetings and conventions. Los Angeles: Where Events Take Center Stage As the world’s entertainment capital, Los Angeles is always “red carpet ready”, empowering event planners to bring their boldest visions to life. With a decade of global sporting events on the horizon, planners and attendees will soon have the opportunity to experience LA’s most iconic venues, including: Intuit Dome (host of NBA All-Star 2026) SoFi Stadium (host of the FIFA World Cup 2026 and opening ceremony of the 2028 Olympic & Paralympic Games) Crypto.com Arena, Los Angeles Memorial Coliseum, Dodger Stadium, BMO Stadium, Dignity Health Sports Park, and Rose Bowl Stadium Meet in LA and Elevate Your Next Event Los Angeles Tourism is proud to celebrate Global Meetings Industry Day, recognizing the profound economic and cultural impact that meetings and events bring to every LA region, neighborhood, and household. Beyond driving business and fostering innovation, professional gatherings in Los Angeles create meaningful connections, inspire creativity, and leave a lasting impact.
Los Angeles Tourism debuts “We Love La” campaign”
The Los Angeles Tourism & Convention Board (Los Angeles Tourism) launched its “We Love LA” campaign, with a brand-new commercial and corresponding campaign assets that pull back the curtain on the authentic LA experience to invite visitors to immerse themselves in LA’s breadth of attractions, vibrant culinary scene, outdoor adventures, and world-class sports and entertainment offerings. The anthemic commercial, which will air across LA’s target international markets, nods to the beloved classic—Randy Newman’s “I Love L.A.” “The beginning of the year was incredibly challenging for the Los Angeles community, and as we look ahead to recovery, we remain committed to the 543,000 Angelenos and more than 1,000 local businesses who depend on tourism for their livelihoods,” said Adam Burke, President and CEO, Los Angeles Tourism. “The best way that individuals can help our community recover, keep businesses open, and sustain our community in this time of need is by booking a trip to our City of Angels for leisure, business, or meetings & events.” Tapping into a familiar tune to Angelenos, the “We Love LA” campaign takes viewers through a perfect day in LA, drawing inspiration from Newman’s song, which has become synonymous with home team post-game celebrations. The campaign will run across paid media platforms in domestic markets, including New York, Chicago, Houston, Dallas, Atlanta, Philadelphia, DC, Boston, and Seattle. “‘We Love LA’ isn’t just a tagline – it highlights the passion, optimism, and commitment we have for our community,” Burke continued. “As one of the primary gateways to the United States, our City of Angels is ready to roll out the red carpet for visitors from around the globe and help our community to heal.” The ad was created by Los Angeles Tourism’s Creative Director, Shelley Leopold, and Director Matt Baron, with the award-winning production company Partizan. Known for his signature cinematic style, Baron masterfully captured the vibrant essence of Los Angeles, inviting visitors in to experience and share the deep love Angelenos have for their city. “Los Angeles is one of the world’s most inclusive and welcoming communities, where visitors instantly feel at home,” said Bill Karz, Senior Vice President, Brand & Digital Marketing, Los Angeles Tourism. “The ‘We Love LA’ campaign celebrates the authentic experiences and everlasting civic pride that define our city. From its unique culture to unforgettable moments, LA’s essence is woven into every local and visitor experience. This campaign is truly a heartfelt love letter to the City of Angels, and we’re so proud to share it with the world.” Aligned with Los Angeles Tourism’s community-centered mission, the campaign features local Angelenos as brand ambassadors, showcasing the city's iconic attractions as stunning backdrops. With significant infrastructure and development projects in progress, such as the modernization of Los Angeles International Airport and the ongoing construction of the Lucas Museum of Narrative Art, along with major upcoming events like NBA All-Star 2026, the 2026 U.S. Women’s Open Championship, FIFA World Cup 26, Super Bowl LXI in 2027, and the 2028 Olympic and Paralympic Games, Los Angeles Tourism is dedicated to leveraging the city’s growing momentum as it prepares to take center stage for these global events in the coming years.
Delta to introduce nonstop service between Los Angeles and Melbourne from Dec 2025
Delta is further strengthening its presence in Australia and the South Pacific with the launch of nonstop service from Los Angeles (LAX) to Melbourne (MEL), beginning December 2025. Delta is further strengthening its presence in Australia and the South Pacific with the launch of nonstop service from Los Angeles (LAX) to Melbourne (MEL), beginning December 2025. This new route combines easy connectivity to one of Australia’s most dynamic cities with the award-winning service Delta customers know and love. Additionally, travelers will enjoy the state-of-the-art Airbus A350-900 and Delta’s premium facilities at LAX, including the world-class Delta One Lounge. “Delta’s new service to Melbourne reflects our commitment to connecting customers with the world’s most exciting destinations,” said Paul Baldoni, Senior Vice President of Network Planning at Delta. “As the largest carrier at LAX, we’re proud to provide a premium experience, whether customers are exploring Melbourne or connecting through our Los Angeles hub to destinations around the globe.” Discover Melbourne: Australia’s cultural capital Melbourne isn’t just a destination, it’s an experience. Known as Australia’s cultural capital, the city is full of creativity, flavor, and adventure. Explore its dynamic arts and music scene, from world-renowned galleries to vibrant street art. Savor the city’s food culture, where award-winning restaurants meet hidden laneway cafes or catch the excitement of iconic sporting events like the city’s Grand Slam tournament. For nature lovers, Melbourne is the perfect gateway to some of Australia’s most breathtaking landscapes, including the dramatic cliffs and pristine beaches of the Great Ocean Road, the vineyards of the Yarra Valley, and the penguins of Phillip Island. Whether you’re an explorer, foodie, or sports fan, Melbourne promises a one-of-a-kind adventure waiting to be discovered. This new route makes Melbourne Delta’s third nonstop destination in Australia, joining Sydney and Brisbane, and expands Delta’s reach in the South Pacific to five cities, including Auckland and Papeete. A premium journey starts at LAX Delta continues to elevate the customer experience at Los Angeles International Airport, offering convenience and luxury at the start of your journey. From LAX, the airline offers over 150 peak-day departures to nearly 60 destinations. For travelers coming from Melbourne, Delta provides convenient connections to more than 40 cities across the U.S., including major hubs like New York (JFK), Boston (BOS), Seattle (SEA), and Atlanta (ATL). Delta One customers can enjoy the Delta One Lounge at LAX, featuring seating for nearly 200 guests, premium food and beverage offerings, one-on-one hospitality, a wellness area, and more. The lounge is conveniently connected to the dedicated Delta One Check-in, complete with white-glove service and private TSA screening, allowing guests to move from curb to lounge in minutes. Digital ID at LAX allows eligible customers to check bags and move through security without showing a physical ID, providing a more streamlined way to navigate the airport. Delta’s $2.3 billion transformation at LAX features the Sky Way at LAX and the modern Terminal 3, a 1.2-million-square-foot, 27-gate complex. Highlights include a centralized check-in lobby, an expanded security checkpoint, and an award-winning Delta Sky Club. An elevated standard for long-haul travel This route will operate on the Airbus A350-900 with four product experiences: Delta One Suites, Delta Premium Select, Delta Comfort+ and Main Cabin. Delta One customers experience increased privacy and the luxury of a fully reclining seat, accompanied by plush bedding crafted from recycled materials, artisan-made amenity kits, chef-curated meals and additional comforts. Meanwhile, Delta Premium Select passengers enjoy a wider seat with a deeper recline and an adjustable footrest and leg rest, an enhanced dining experience and various other thoughtful amenities. Customers can also anticipate a recently refreshed food and beverage program featuring carefully curated menu selections, including specialty snacks, as well as a premium array of beer, wine and spirit choices. And all passengers can enjoy a wide selection of in-flight entertainment options, with complimentary access to 1,000+ hours of content on Delta Studio.
New route between Los Angeles and Athens bolsters Norse Atlantic’s coverage
Norse Atlantic has launched a new route between Los Angeles International Airport (LAX) and Athens (ATH), adding to its transatlantic offering. The new route will mark the airline's commitment to offering new destinations for the US market, with affordable fare options. Launching on June 3rd 2025, the flight will run four times a week, operated by a Boeing 787 Dreamliner, with fares starting at $269 / 259 EUR, with options ranging across economy and premium boarding. Norse Atlantic already serves budget routes from LAX, covering London, Paris, Rome, and now Athens. Bjørn Tore Larsen, CEO and founder of Norse Atlantic Airways said: "We’re thrilled to be launching a new route between Los Angeles and Athens this year. We expect the uptake to be positive as we offer this budget-friendly route, opening up more transatlantic options for our customers and the opportunity to explore the ancient city of Athens and rich history of Los Angeles. Our goal is to make travel accessible and affordable for everyone and this is another step in that mission and in our commitment to offer new destinations.”
Tap Air Portugal announces new routes from Lisbon to Los Angeles and from Porto to Boston
TAP Air Portugal will have two new routes to the United States of America that will directly connect Lisbon to Los Angeles and Porto to Boston. Flights between Lisbon and Los Angeles will start on 16th May 2025, and will operate on Tuesdays, Fridays and Sundays until 26th May, after which a fourth weekly frequency is added on Saturdays, and until 25th October. Flights take off from Lisbon at 09:55 and arrive in Los Angeles at 14:40. Total flight time is 12 hours and 45 minutes. On the way back, flights depart Los Angeles at 16:40 and land at Humberto Delgado Airport at 12:00 the next day. The flight has a duration of 11 hours and 20 minutes. The route will be operated by Airbus A330-900 aircraft, with a capacity of 298 passengers. "We are very excited to announce the new flights from Lisbon to Los Angeles and from Porto to Boston, as well as the weekly offer of a direct flight between Terceira and S. Francisco," said Luís Rodrigues, President of TAP. "With these new routes, TAP further strengthens its privileged position in the transatlantic connection of Customers who want the best air travel between Europe, the Americas and Africa". Flights between Porto and Boston start on May 14 next year and are operated on Mondays, Wednesdays, Saturdays, and Sundays until October 25. They depart from Porto at 18:05 and arrive in Boston at 20:30, on a flight lasting seven hours and 25 minutes. In the opposite direction, flights depart Boston at 23:00 and land in Porto at 10:35 the next day, on a flight lasting six 6 hours and 35 minutes. The route is served by the modern Airbus A321-Long Range, with a capacity of 168 passengers. Return fares from London to LA via Lisbon start from £499 and to Boston via Porto from £509, inclusive of all taxes and charges. From 3rd June 2025, one of TAP's weekly flights between Lisbon and San Francisco, on Tuesdays, will make a stopover on Terceira, thus allowing a new offer from the airline; a direct flight between the island of the Azores and California, to serve the large Azorean community residing there. Currently, TAP flies from Lisbon to seven US airports in New York, Newark, Boston, Miami, Washington DC, San Francisco, and Chicago, and from Porto to Newark.
Los Angeles takes center stage at Paris 2024 closing ceremony as host city of 2028 Olympic and Paralympic games
In a spectacular closing ceremony for the 2024 Olympic Games, Los Angeles Mayor Karen Bass received the official Olympic flag from Paris Mayor Anne Hidalgo, marking the countdown to the LA28 Games. Adam Burke, President & CEO, Los Angeles Tourism & Convention Board, was also in Paris to gain insights into the tourism impact and further understand the preparations ahead of 2028. “We’re honored to join Mayor Karen Bass to commemorate the historic handover of the Olympic flag from Paris to Los Angeles,” said Adam Burke, President & CEO, Los Angeles Tourism & Convention Board. “We can’t wait to roll out the red carpet for the 2028 Olympic and Paralympic Games where LA will become the third city in history – and first in the U.S. – to host the Games a record three times, joining Paris and London on the medal stand. The handover raises visibility for the City of Angels as one of the true sports capitals of the world. Félicitations to our friends in Paris for an incredible job!” Los Angeles is celebrating an unparalleled decade of world-class sporting events and will welcome the FIFA World Cup, NBA All-Star Game, and U.S. Women’s Open Championship in 2026, and Super Bowl LXI in 2027, culminating with the 2028 Olympic and Paralympic Games. LA offers something for every sports fan year-round with 11 professional sports teams – the most in the United States – and some of the world’s most iconic sports and entertainment venues. The LA28 venue plan will utilize these existing stadiums as part of their sustainability efforts. Highlights will include SoFi Stadium hosting the largest swimming venue in Olympic history with 38,000 seats; the iconic and recently refurbished LA Memorial Coliseum becoming the only stadium in history to host Track and Field competitions in three Olympic Games; diving will return to the same pool that hosted the Aquatics events in the 1932 Olympic Games; Basketball will take over the new Intuit Dome arena opening this month; and events will be held in the San Fernando Valley for the first time with the BMX, Skateboarding and Archery competitions. Sports tourism currently generates 10% of the world’s expenditure on tourism, with an estimated growth rate of 17.5%, making it one of the fastest-growing sectors in tourism, according to UN Tourism, so tourism bosses are optimistic for a boost in visitors coming to LA to experience sports in the coming years.
Star Alliance Los Angeles Lounge named North America’s Leading Airport Lounge at the World Travel Awards 2024
Star Alliance’s Los Angeles airport lounge has been honoured with the title of North America's Leading Airport Lounge for the fifth year running at this year's prestigious World Travel Awards. The award was announced at the Caribbean & The Americas Gala Ceremony held on the scenic island of Saint Vincent on July 1, 2024. Star Alliance CEO Theo Panagiotoulias commented on the victory, saying: "Our aim at Star Alliance is to make air travel more effortless and stress-free. Lounges are essential for improving the airport experience, and our Star Alliance LAX lounge has been a standout since its inception. We are excited that it has been recognised as one of the top in the industry consistently." Panagiotoulias acknowledged the team and continued: "I want to express my heartfelt appreciation to the hardworking team that ensures our LAX lounge operates flawlessly around the clock. Additionally, I thank our Star Alliance member airlines for their ongoing partnership, which has contributed to the lounge's success over the years." The Star Alliance lounge at Los Angeles International Airport is renowned as one of the finest airport lounges globally, consistently earning prestigious industry accolades. Featuring an outdoor terrace with firepits, a water wall, and panoramic views of the Hollywood Hills, the sprawling 18,000-square-foot lounge captures the essence of Californian charm through the day and transforms into a lively space as night descends. For those seeking a calm pre-flight experience or a space to work and dine, the lounge provides ample opportunities to unwind and enjoy. The World Travel Awards celebrate and recognise excellence across key sectors of the travel, tourism and hospitality industries. Established in 1993, it is one of the most prestigious award programmes in travel and tourism.
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