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Marriott and United Airlines joint study shows why travel is a powerful tool for reaching consumers

Marriott Media and Kinective Media by United Airlines announced the release of The Psychology of Travel Audiences, a new joint research series, on Wednesday, 25th February. The Psychology of Travel Audiences explores how consumer mindset shifts across the travel journey and why those moments create powerful opportunities for brands. Grounded in behavioural science, proprietary first-party data, and insights from over 2,000 travelers and 200 senior marketers, the research identifies key phases of traveler psychology and the most underutilized moments for brand connection. That the results of the research should be released now is timely: today’s marketers face record fragmentation, declining attention, and rising acquisition costs, Experts involved in the study revealed that travel is one of the last environments where audience mindset, attention, and purchase intent align simultaneously. Relevant findings The research establishes travel as both the right moment and the right mindset for modern marketing and for brands to take advantage of. The most relevant findings are as follows: People are significantly more open to new brands and experiences while traveling and 75 percent of travelers cited feeling more open to discovery compared to everyday life; Large pre-paid expenses create a “contrast effect,” making upgrades and impulse purchases feel smaller; In-transit and in-destination moments deliver peak dwell time and emotional positivity, yet remain underutilized by marketers; Frequent travelers are a premium audience, earning more, spending more, and demonstrating deeper brand trust; Over 85% of travelers make unplanned purchases during trips, and tens of millions of Marriott reservations are made within days of a prior stay ending; and Three out of four consumers trust their top travel provider’s recommendations and advertising. The Psychology of Travel Audiences will continue throughout 2026, with future installments translating these insights into practical applications for brands, including tactical frameworks and real-world use cases.

Marriott Bonvoy Launches Global Promotion Offering Bonus Points and Elite Night Credits Across 30+ Brands

Marriott Bonvoy is kicking off 2026 with a powerful new global promotion, giving members more reasons—and more rewards—to explore its expansive portfolio of over 30 hotel brands across 10,000 destinations worldwide. Designed to accelerate earning potential while inspiring travellers to discover new styles of stays, the promotion runs from February 25 to May 10, 2026, with registration open now through April 26. A Promotion Built for Explorers Registered Marriott Bonvoy members will earn 2,500 bonus points on every stay, plus one bonus Elite Night Credit for each different Marriott Bonvoy brand they experience during the promotional period. Whether it’s a luxury escape, a boutique city break, a family getaway, or an adventure-focused stay, the offer encourages travellers to diversify their journeys while fast-tracking their status. This structure rewards both frequent travellers and those looking to try something new—perfect for members aiming to reach the next Elite tier faster. A Portfolio Designed for Every Travel Style With more than 30 brands spanning luxury, lifestyle, boutique, extended-stay, and resort categories, Marriott Bonvoy’s global footprint offers endless possibilities. From JW Marriott and The Luxury Collection to Moxy, AC Hotels, and Element, members can curate a personalised journey while maximising their rewards. The promotion excludes stays at BVLGARI, The Ritz-Carlton Yacht Collection, Marriott Executive Apartments®, and owner-occupied weeks at Marriott Vacation Club® and associated residence clubs. Key Dates & Details • Registration: Open now through April 26, 2026 • Earning Period: Eligible paid nights from February 25 to May 10, 2026 • Eligible Stays: Must be booked on a points-eligible (“Qualifying Rate”) basis • Not Eligible: Award Redemption Stays and select brands/residence clubs Members can register for the promotion HERE, with additional hi-res assets available for media use. Why This Matters for Travellers This promotion is ideal for: • Travellers planning multi-city or multi-brand itineraries • Members aiming to elevate their Elite status before peak travel season • Those seeking more value from short stays or frequent business travel • Explorers wanting to experience new hotel brands without sacrificing rewards With bonus points stacking on every stay and Elite Night Credits tied to brand variety, the offer is one of Marriott Bonvoy’s most flexible and rewarding promotions to date.

Marriott Bonvoy and Bank Mandiri launch co-branded credit card

Marriott Bonvoy and Bank Mandiri have introduced the Marriott Bonvoy® Mandiri Credit Card, marking Marriott Bonvoy's first co-branded card in Southeast Asia and Bank Mandiri's first collaboration with a global hospitality group. This strategic partnership aims to provide Indonesian cardholders with enhanced access to Marriott Bonvoy's extensive hotel portfolio and loyalty programme through everyday spending. The card offers a range of benefits, including a Free Night Award worth up to 20,000 Marriott Bonvoy points, 5,000 welcome bonus points, and Marriott Bonvoy Elite status. Cardholders can earn up to 5x Marriott Bonvoy points on eligible transactions and enjoy unlimited access to airport and merchant lounges across Indonesia. The card also integrates with Bank Mandiri's Livin’ app, offering seamless digital payment options. John Toomey, Chief Commercial Officer for Asia Pacific excluding China, highlighted Indonesia's significance as a rapidly growing market, with plans to expand Marriott's presence in the region. "The launch of the Marriott Bonvoy® Mandiri Credit Card marks a significant milestone in enriching our engagement with Indonesian travellers," he said. Henry Panjaitan, Vice President Director of Bank Mandiri, emphasised the collaboration's role in enhancing Bank Mandiri's financial solutions and delivering added value to customers. "This initiative reinforces the integration of Bank Mandiri’s ecosystem and accelerates the delivery of value-added financial solutions," he stated. Applications for the card are now open, with the first-year annual fee waived. The partnership is expected to strengthen the integration of financial services with lifestyle needs, offering cardholders a blend of convenience and global travel rewards This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Marriott Bonvoy redefines travel with unique experiences

Marriott International has launched an enhanced programme, Good Travel with Marriott Bonvoy, offering nearly 100 unique guest experiences across 80 properties in Asia Pacific, excluding China. The initiative focuses on intentional travel, allowing guests to engage deeply with local communities and environments through curated experiences. The programme is built on two pillars: Community and Environment. It aims to provide enriching experiences that highlight the cultural and ecological significance of each destination. John Toomey, Chief Commercial Officer of Marriott International, APEC, stated, “The enhanced Good Travel with Marriott Bonvoy programme reinforces our commitment to delivering meaningful experiences for guests when they stay with us.” Examples of these experiences include coral restoration projects in the Maldives, cultural explorations in Osaka, and traditional agricultural practices in Thailand. In the Maldives, guests can adopt a coral at Sheraton Full Moon Maldives Resort & Spa, participating in a hands-on restoration project. In Osaka, W Osaka offers guided tours exploring the city's culinary and architectural heritage. Meanwhile, JW Marriott Khao Lak Resort & Spa in Thailand provides a hands-on nipa palm planting experience. These experiences are designed to foster meaningful connections and allow guests to contribute positively to local ecosystems and communities. The programme also supports local economies by involving local artisans and communities in the experiences offered. Good Travel with Marriott Bonvoy aims to serve as a trusted platform for travellers seeking a deeper understanding of local cultures and opportunities to make a positive impact. The full range of experiences is available exclusively to hotel guests, with details accessible on the Marriott Bonvoy website This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Marriott expands in Vietnam with Masterise partnership

Marriott International has announced a significant agreement with Masterise Group to develop four hotels and a branded residence in Vietnam, marking a substantial expansion in the region. This collaboration will introduce Marriott's luxury, premium, and select hotel brands to key urban and leisure destinations across the country. The flagship properties will be strategically located in Ho Chi Minh City, including The Ritz-Carlton, Saigon, and The Ritz-Carlton Residences, Saigon, setting a new standard for luxury hospitality in Vietnam. The agreement, signed by Gautam Bhandari, Chief Development Officer for Asia Pacific excluding China at Marriott International, and Nelly Phuong Ta, Head of Hospitality & Entertainment at Masterise Group, signifies a pivotal step in Masterise Group's expansion into the hospitality sector. "Our collaboration with Masterise Group is founded on a shared vision and a long-term commitment to excellence," Bhandari stated. In addition to the Saigon properties, a new eco-resort complex in Can Gio will feature JW Marriott and Four Points by Sheraton hotels, aligning with the district's development vision. Hanoi will see its first Marriott Hotel, offering 494 keys and extensive event space, catering to business travellers and large-scale events. The partnership aims to create destinations that offer memorable experiences for both domestic and international travellers. Nelly Phuong Ta commented, "Through our work with Marriott International, we aim to develop iconic hotels and resorts that go beyond providing world-class accommodations." As of Q3 2025, Marriott operates 29 properties across Vietnam, with more than 30 additional projects in the pipeline, reflecting its commitment to expanding in this emerging market This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Emirates and Marriott launch Ritz-Carlton Lodge in Australia

Emirates and Marriott International have announced a landmark collaboration to open the world's first Ritz-Carlton Lodge in Australia's Wolgan Valley by mid-2026. This 40-key luxury lodge will be situated on a 7,000-acre conservancy in the Greater Blue Mountains World Heritage area, marking a significant milestone for New South Wales' regional tourism. The project, named Emirates Wolgan Valley, a Ritz-Carlton Lodge, aims to set a new standard for luxury travel by offering an immersive sanctuary that blends wilderness with comfort. The lodge will feature 40 elegantly appointed lodges, each with private pools and bespoke amenities. Guests will have the opportunity to engage in unique region-specific experiences, including a signature sleepout adventure under the clear night skies. Emirates has invested $96 million (AU$150 million) in the Wolgan Valley Resort since 2006, with an additional $32 million (AU$50 million) allocated for renovations in partnership with Marriott. This investment underscores Emirates' commitment to the region, which has included extensive conservation efforts and the restoration of historical landmarks. The lodge is expected to create approximately 150 jobs and boost the local economy by engaging local suppliers. Guests will access the resort via a four-wheel drive service or helicopter, adding to the rural off-road experience. Rajeev Menon, President of Asia Pacific excluding China at Marriott International, stated, "We're honoured to collaborate with Emirates on this milestone development, which sees the world's largest hotelier and the world's largest international airline come together to reinvigorate the luxury tourism offering in New South Wales." The lodge will complement The Ritz-Carlton's existing presence in Australia, which includes locations in Perth and Melbourne. With demand for premium nature-based experiences at an all-time high, the lodge is poised to become a major draw for international and domestic travellers alike. ```

Emirates and Marriott International team up to open Emirates Wolgan Valley

Emirates and Marriott International, Inc have signed an agreement to open Emirates Wolgan Valley, a Ritz-Carlton Lodge, a 40-key all-inclusive luxury lodge in Australia’s Greater Blue Mountains. Set in the heart of a 7,000-acre conservancy in Australia’s Greater Blue Mountains World Heritage area, Emirates Wolgan Valley, a Ritz-Carlton Lodge stands to become the first Ritz-Carlton Lodge in the world and marks a major milestone for New South Wales’s (NSW) regional tourism. On the occasion, Marriott International’s president in the Asia Pacific Rajeev Menon remarked: “We’re honoured to collaborate with Emirates on this milestone development, which sees the world’s largest hotelier and the world’s largest international airline come together to reinvigorate the luxury tourism offering in New South Wales. Marking the brand’s lodge debut globally, Emirates Wolgan Valley, a Ritz-Carlton Lodge will be a major drawcard for our network of 260 million loyal Marriott Bonvoy members around the world, particularly with the upcoming plans in store for immersive experiences that connect them deeply to the local area something our luxury travellers are increasingly prioritising.” Anticipated to open by the middle of this year, the project offers a new benchmark for luxury travel and potential to reinvigorate the region’s tourism offering. A vision comes to life Emirates president Tim Clark said: “In our 30 years of operations in Australia, Emirates has consistently sought to deliver value to our customers, and to Australia. Our commitment extends well beyond the provision of air transport services. It is reflected in the strong, enduring relationships we have built with our industry partners, and in our active engagement with the broader Australian community through Emirates Wolgan Valley, and our extensive sponsorships in sports and the arts.” Clark added that Emirates takes pride in its long-term investment into the Emirates Wolgan Valley Resort which launched one of Australia’s first conservation-based luxury resorts. He said: “Our unwavering commitment to the resort leads us to today’s announcement of an exciting agreement with Marriott International to open the world’s first Ritz-Carlton Lodge. For us, Emirates Wolgan Valley, a Ritz-Carlton Lodge will not only be an extraordinary resort appealing to discerning travellers seeking to be close to nature, but also a powerful engine for local economic growth, helping to rejuvenate the Wolgan Valley locality. Clark likewise expressed gratitude for the support from the Federal government, and for our partnerships with the State government, Lithgow City Council, and the Wolgan Valley community who are helping to bring the vision to life. Significant investment Since 2006, Emirates has invested AU$150 million in the Emirates Wolgan Valley Resort, developing the property with deep respect for its environmental and cultural heritage. This has included the careful restoration of historically significant landmarks such as the original homestead dating back to 1832 alongside extensive conservation programmes to restore indigenous flora and fauna, including the planting of more than one million native trees across the site. Emirates is now investing an additional AU$50 million in renovations, working in consultation with Marriott to transform the property into a world-class expression of The Ritz-Carlton’s legendary service and refined design, with a deep connection to place. As a reflection of Emirates’ commitment to the location, following the closure of Wolgan Valley Road in 2023, Emirates has maintained the site with a small number of locally employed staff while the property was unavoidably nonoperational. Community effort From the resort’s founding, Emirates has worked closely with the local Wolgan Valley community, and it remains committed to continued engagement. The opening of Emirates Wolgan Valley, a Ritz-Carlton Lodge offers the potential to re-create close to 150 jobs in the community, including increased opportunities for local suppliers ranging from fresh Australian produce to sundry items, contributing to the local economy. Guests will access the resort by a four-wheel drive service via the Donkey Steps, which will become part of the rural off-road experience of the resort, or via helicopter. An expression of the renowned luxury brand, Ritz-Carlton Lodges are conceived as purpose-built sanctuaries in nature, thoughtfully designed to reflect their surroundings whilst prioritising minimal environmental impact and delivering a heightened sense of luxury, comfort and craftsmanship synonymous with The Ritz-Carlton.

JW Marriott Phu Quoc celebrates Tết with unique experiences

JW Marriott Phu Quoc is marking the Lunar New Year with "Tết - The Blooming Season," a nine-day event that combines cultural traditions, cuisine, and wellness activities. Recently ranked as the fifth-best resort in Asia by Condé Nast Traveller Readers’ Choice Awards, the resort is renowned for its unique approach to seasonal celebrations. This year, the festivities are set against the picturesque backdrop of Emerald Bay, offering guests a blend of renewal and relaxation. The celebration is anchored by Lichun, the traditional start of spring on 4 February, and coincides with Valentine’s Day. Guests can enjoy a variety of experiences, including dining by Michelin Collector Chef Olivier Elzer, who uses early spring ingredients to create a menu that symbolises renewal. The resort also offers wellness activities such as meditation and spa treatments designed to rejuvenate both body and mind. The resort's Lamarck House, a seven-bedroom residence inspired by French architecture, provides a secluded retreat with personalised services, including complimentary spa treatments and a private BBQ. Meanwhile, the resort's dining venues, such as Tempus Fugit and Red Rum, offer seasonal menus that highlight Vietnamese Tết flavours and international cuisines. Throughout the season, guests can partake in traditional activities like calligraphy and clay toy-making, whilst the Department of Chemistry Bar offers Tết-inspired cocktails. The celebration also features dragon and lion dances, adding a vibrant touch to the festivities. As Tết and Valentine’s Day overlap, the resort presents romantic dining options, including a beachside dinner at Red Rum and a refined experience at Pink Pearl by Olivier E., complete with live performances and Champagne. The resort's collaboration with Aapis Flower introduces orchid installations that embody the theme of vitality and rebirth, enhancing the immersive experience for guests.

Marriott Bonvoy offers exclusive cricket experiences

Marriott Bonvoy, the travel platform of Marriott International, is set to bring its members closer to cricket with exclusive experiences for the ICC Men’s T20 World Cup 2026. Starting in February, members can access over 500 bespoke Marriott Bonvoy Moments, including the chance to win the ultimate experience with the Marriott Bonvoy Golden Ticket. This initiative is part of Marriott Bonvoy’s global partnership with the International Cricket Council (ICC). The Marriott Bonvoy Golden Ticket offers two lucky members a trip to the ICC Men’s T20 World Cup 2026 Finals in India or Sri Lanka. One ticket will be awarded to the highest bidder using Marriott Bonvoy points, whilst the other will be won through a global sweepstake. Non-members can join Marriott Bonvoy for free to participate. Members can redeem their points for various experiences, such as Matchday Marriott Bonvoy Hospitality Experiences and pre-match Beyond the Boundary experiences. These include exclusive access to hospitality suites, gourmet food, and the chance for children to walk onto the field with players during the national anthem. Additionally, 1-Point Drops will offer general admission tickets to the India vs Pakistan match for just one Marriott Bonvoy point. John Toomey, Chief Commercial Officer for Asia Pacific excluding China, stated, “We are going all in to open the door to the ICC Men’s T20 World Cup 2026 in truly unforgettable ways.” Andrew Watson, Chief Commercial Officer for Europe, Middle East & Africa, added, “We’re excited to turn match days into unforgettable journeys for our members.” These exclusive experiences aim to create lasting memories for Marriott Bonvoy members, enhancing their connection to the sport and the event. ```

Marriott Bonvoy partners with ICC for cricket events

Marriott Bonvoy has announced a strategic partnership with the International Cricket Council (ICC), appointing the travel platform as the Official Accommodation Partner for ICC events until 2029. This collaboration aims to provide Marriott Bonvoy's 260 million members with exclusive access to global cricket events, enhancing their travel experiences across continents. The partnership covers all ICC Men's events over the next four years, including the ICC Men's T20 World Cup 2026 in India and Sri Lanka, the ICC World Test Championship Final 2027 in the UK, and the ICC Men's Cricket World Cup 2027 in South Africa, Zimbabwe, and Namibia. With over 450 properties in these regions, Marriott is well-positioned to accommodate teams, fans, and members travelling for the games. Peggy Roe, EVP and Chief Customer Officer of Marriott International, highlighted the growing global fan engagement in cricket, stating, "With more than 2 billion fans globally, we are proud to serve as the ICC's Official Accommodation Partner and look forward to delivering exclusive access and once-in-a-lifetime experiences for our members." The partnership will also see Marriott Bonvoy and the ICC collaborate on bespoke cricket-related content and local activations to drive member engagement. Rajeev Menon, President of Asia Pacific Excluding China, Marriott International, noted, "The partnership will allow us to push the boundary and deepen engagement in India, Australia, New Zealand, and Sri Lanka where the love for cricket runs deep." As the partnership unfolds, fans can expect new hospitality offerings at select ICC event venues, further connecting them to the sport they love. ```

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Did you win 2 nights of pure luxury at Phuket Marriott Resort and Spa, Nai Yang Beach!

Immerse yourself in the luxury and serenity of the Phuket Marriott Resort and Spa, Nai Yang Beach. Whether you're here for a romantic getaway or a family vacation, you'll be delighted with our elegant accommodations and welcoming amenities. Just moments away from Phuket International Airport, our hotel retains an air of quiet seclusion that feels a world a way from everyday life. Relax and unwind in our beautifully appointed rooms and Beachfront Pool Villas, which offer both traditional Thai design and modern technology. Cool off at our sparkling outdoor pool, which winds through the resort, or ease sore muscles with a massage at the luxury spa. Big Fish Grill, located right on the beach, features flavorful seafood and impeccable service; we also offer classic Thai cuisine at Andaman Kitchen. If you're planning an event, our hotel offers stylish indoor/outdoor venues, as well as first-rate catering. We're dedicated to making your visit memorable at the Phuket Marriott Resort and Spa, Nai Yang Beach.

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