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oneworld welcomes Fiji Airways to global alliance
oneworld alliance welcomes Fiji Airways, the flag carrier of Fiji and the South Pacific, as its newest member airline, with a full suite of oneworld benefits available to customers around the world beginning 1 April 2025. Fiji Airways will provide top tier customers with a full suite of oneworld benefits as a full member airline: Access to a network of nearly 700 airport lounges globally, including recently opened oneworld branded lounges in Amsterdam’s Schiphol and Seoul’s Incheon airports Priority check-in and boarding Earning and redeeming miles Earning Tier Points “The introduction of Fiji Airways marks an important strategic step for our alliance as we connect even more people, places and experiences than ever before,” said Nat Pieper, CEO of oneworld. “Fiji Airways customers will benefit from oneworld’s global reach of more than 900 destinations, priority services and premium lounge access, and we’re thrilled to welcome them to the oneworld family.” Fiji Airways, with its hub at Nadi International Airport, serves 25 destinations in 14 countries and territories globally, including oneworld hubs in Hong Kong, Tokyo, Sydney and its newest global destination, Dallas-Fort Worth, further connecting the airline into the oneworld network. “Becoming a full member of the oneworld alliance is a proud and momentous milestone for Fiji Airways. This achievement reflects our commitment to providing world-class service and expanding our global reach, while showcasing the warmth and hospitality of Fiji to the world, said Andre Viljoen, Managing Director and CEO of Fiji Airways. “As a full member, we are excited to offer our customers even greater benefits and seamless connectivity across the extensive oneworld network. We look forward to welcoming more oneworld customers onboard to experience the beauty of Fiji and the exceptional service of Fiji Airways." Fiji Airways has also adopted the American Airlines award-winning AAdvantage® travel rewards programme as their frequent flyer programme, ensuring its most frequent travellers can now enjoy all the benefits of oneworld alliance as AAdvantage members. Taking to the skies on 1st September 1951, Fiji Airways now boasts a fleet of 23 state-of-the art aircraft, including its flagship A350-900s, offering customers warm and welcoming Fijian hospitality on all flights. Fiji Airways continues to be recognised for its excellence, earning a Five Star Major Airline rating from APEX for the third consecutive year and multiple Skytrax 2024 awards, including Best Airline, Best Business Class Onboard Catering, and Best Cabin Crew in Australia/Pacific. As part of its oneworld integration, Fiji Link joins as an affiliate airline, further expanding the alliance’s reach with domestic services across Fiji and regional connections to Tonga, Samoa, Tuvalu, and Vanuatu.
oneworld launches its first marketing campaign in five years
oneworld has taken to the skies with its newest global marketing campaign, as it continues to soar during its 25th anniversary year. The campaign, targeted at premium globetrotters travelling for business and leisure, marks the alliance's first major initiative in five years. With the aim of expanding its reach to new audiences globally, oneworld’s latest promotion is set to engage over 40 million travellers worldwide up until early December, with new digital out-of-home advertising at a number of key airport locations across the world, including at member airline hubs. Customers can catch the new campaign at London Heathrow, Los Angeles, and Sydney International Airport, alongside oneworld lounge locations, Amsterdam-Schiphol and Seoul’s Incheon Airport. As part of this investment, oneworld has also launched a new sonic identity alongside its campaign, becoming the first airline alliance to introduce a sound logo as part of its identity. The new audio logo is a unique sound designed to identify the oneworld brand, becoming the acoustic equivalent of - and working alongside - the existing visual logo. Created to capture the bright optimism of the oneworld brand, and aimed at evoking a world of opportunity, the new short, melodic sequence has been named ‘The Take-Off’, inspired by its ascending and descending notes which follow the journey of flight. Bespokely designed for oneworld by award-winning London-based content marketing agency, SUNDAY, the audio identity was created using digital music composition software, with a mixture of digital and live instruments. Maria McKinnon, Director of oneworld Global Brand and Marketing, said: “We are extremely excited to be launching our new marketing campaign, showcasing the best of oneworld during its 25th anniversary year. “oneworld has always been an industry leader and innovator, so to be launching our new sonic identity - a first for airline alliances - is also an exciting chapter in our history. “Our commitment has always been to provide customers with a seamless and superior travel experience, and we are confident our signature sonic will be a unifying sound that brings together people of different cultures, no matter what language they speak.” Tom Coulson, Head of Video at SUNDAY, said: “The oneworld signature sonic is a short, melodic sound sequence that amplifies the bright optimism of the oneworld alliance. It shares the joyful, forward-looking world of opportunity oneworld offers members. We’re excited to hear it roll out across the globe.” Customers will initially experience this sonic branding across a variety of digital marketing channels, in addition to a number of popular podcasts in both the UK and the US.
Oneworld appoints Loren Neuenschwander as VP of Membership
The oneworld alliance announces the appointment of Loren Neuenschwander in the new role of Vice President, Membership. A seasoned aviation leader with more than thirty years’ of international aviation experience, Neuenschwander spent 28 years with Delta Air Lines and joins the alliance most recently from the Boston Consulting Group. Neuenschwander will drive oneworld’s global membership strategy and relationship optimisation. He will spearhead the integration of Fiji Airways and Oman Air as full members of the alliance and champion oneworld’s sustainability initiatives. Reporting to oneworld CEO, Nat Pieper, Neuenschwander’s strategic vision will be integral to advancing the alliance’s mission to consistently deliver a superior, seamless travel experience. At Delta, Loren held senior leadership roles in airline partnerships and alliances, corporate strategy, and finance across Europe, Asia and Latin America, including management of Delta’s Europe, Midle East, Africa and India business and its joint ventures with multiple global airline partners. Loren holds an MBA from the Harbert College of Business at Auburn University and a dual bachelor’s degree in Accounting and Computer Science from Grace College. Nat Pieper, oneworld CEO, said: “Loren brings a wealth of experience and a deep understanding of the airline industry’s complexities and opportunities across both developed and emerging markets. His strategic insight and leadership will be invaluable as we continue to strengthen our alliance and deliver value to our member airlines and customers.” Neuenschwander’s appointment is part of a broader organisational change at oneworld, aimed at streamlining key areas of responsibility and enhancing operational efficiency. This includes the introduction of new appointments and realignment of existing roles to better support the alliance’s strategic priorities and member airlines. As part of these changes, Elise Zealand has been re-appointed to her current role of Vice President, Legal, HR and Compliance; Nicholas Melfi as Vice President, Finance and Administration; and Gerhard Girkinger as Vice President, Customer Experience and Airports.
Elemental Cognition and AI transforms oneworld’s round-the-world travel booking with Google Cloud
The oneworld® alliance’s partnership with Elemental Cognition and use of its advanced AI capabilities in the EC AI Platform, powered by Google Cloud, have revolutionised the booking process for oneworld’s popular ‘Round the World’ tickets. This innovative AI travel agent was designed to streamline the process of booking intricate flight itineraries, addressing complex product rules and fluctuating flight availability. With the help of intuitive state-of-the-art AI technology, the new booking tool guides travellers in crafting elaborate itineraries that often involve multiple airlines, enhancing the global travel experience. Powered by Google Cloud, the EC AI Platform provides the reliability, accuracy, and transparency necessary for oneworld to simplify the booking journey, significantly enhancing the customer experience. In just six months, oneworld used Elemental Cognition’s platform to successfully develop and deploy this multi-modal AI ticketing agent, which operates globally in real time. The ‘Round the World’ fares include all oneworld airlines, hundreds of destinations, and millions of flight combinations. Traditional airline booking engines struggle with these complex booking journeys, which can involve up to 16 stages. The smart oneworld AI travel agent, however, reliably overcomes this complexity, significantly enhancing the booking process. Roger Blackburn, oneworld VP, Europe, said, “Elemental Cognition and Google Cloud have enabled us to create a smart and intuitive tool that has transformed the oneworld round-the-world booking experience. Since its introduction, we've witnessed a fivefold increase in conversions. This powerful application improves and simplifies booking, making it more enjoyable for customers to plan their dream holidays, regardless of the complexity of their flight requirements.” Matt Demmler, Chief Commercial Officer of Elemental Cognition, added, “Customers rely on Elemental Cognition to solve complex problems with AI when precision is paramount. oneworld was an ideal partner because they needed to help customers build complex travel plans that are 100% accurate and optimal based on changing preferences and business constraints.” Driven by the goal of making customer journeys across its global network as seamless as possible, oneworld continues to embrace digital technology. The booking platform, powered by Elemental Cognition and built on Google Cloud infrastructure, employs a neuro-symbolic AI architecture to solve complex problems with mathematical precision, delivering a game-changing experience. The platform captures all oneworld airlines’ global fare rules, creating a robust AI agent capable of planning a bookable round-the-world travel itinerary. Blackburn further noted, “Elemental Cognition impressed us with their ability to decode our complexity. They ingested a year's worth of global airline schedules and our rules, recorded in various formats, to build a customised solution that our customers could engage with in natural language. This approach to solving the problem was unprecedented.” Building on the success of the AI-based ticketing app, oneworld aims to deliver even greater value to its member airlines, boosting revenue and passenger satisfaction. The partnership with Elemental Cognition and Google Cloud enabling the application of AI is seen as crucial for addressing a broader array of travel industry needs and providing additional travel-related services. The story of a successful collaboration between Elemental Cognition, Google Cloud enabled technology and oneworld was published earlier this week on Google Cloud’s site. Carrie Tharp, Vice President, Global Solutions & Industries, Google Cloud, said: “This collaboration showcases the power of AI and cloud technology to solve real-world challenges and enhance customer experiences in the travel industry.” “Google Cloud's reliable, scalable infrastructure provides the foundation for Elemental Cognition's advanced AI capabilities, enabling oneworld to take the stress out of complex travel planning." Since its inception, oneworld has been a trailblazer in the aviation industry, consistently raising the bar in customer service and connectivity. Together, oneworld airlines operate over 4.5 million flights, carrying more than 500 million passengers annually, and with 212 million loyalty programmes’ members. With oneworld celebrating its 25th anniversary this year, the primary focus of the alliance is the enhancement of all aspects of the guest travel experience, including deeper, more personalised digital capabilities.
Oneworld alliance celebrates 25 years of excellence and outlines enhanced customer focus
As oneworld®, the premier global airline alliance, celebrates its 25th anniversary, oneworld’s Chairman, its member airline CEOs and the alliance’s new CEO praised oneworld’s incredible growth and increasing customer relevance at a press briefing this morning during the IATA AGM in Dubai. Today, oneworld is a strong global alliance of thirteen leading airlines, including Alaska Airlines, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines. Founded in 1999 by American Airlines, British Airways, Cathay Pacific, and Qantas, oneworld will triple in size by 2025, expanding from the original four founding members to fifteen in the next twelve months, with Oman Air and Fiji Airways joining the alliance as full members. Since its inception, oneworld has been a trailblazer in the aviation industry, consistently raising the bar in customer service and connectivity. Together, oneworld airlines operate over 4.5 million flights, carrying more than 500 million passengers annually, including a staggering 212 million loyalty programmes’ members. With a combined fleet of over 3,400 aircraft and 13,000 daily flights, oneworld member airlines have united customers, countries, and businesses across the globe. More than nine billion passengers have flown with oneworld member airlines since its inception - a phenomenal number, highlighting its status as the world’s leading airline alliance. Robert Isom, oneworld Chairman and American Airlines CEO, reflected on the alliance’s journey: “I’m proud to mark the creation of the oneworld alliance. Since its inception 25 years ago, the alliance has raised the bar in customer service and forged a common bond between the world’s leading airlines. We have never wavered in our commitment to enhance the customer experience every day, on every flight.” With oneworld celebrating its 25th anniversary, the primary focus of new alliance CEO Nat Pieper is enhancement of all aspects of the guest travel experience, including an ambitious premium lounge strategy, an alliance-wide oneworld upgrade programme, and deeper more personalised digital capabilities. Pieper said: “Our priority is to consistently deliver an exceptional travel experience, a best-in-class journey every step of the way. oneworld’s success over the past 25 years is due to the quality relationships between our member airlines and their constant prioritisation of guest satisfaction. “I am honoured to serve as CEO of the world’s leading airline alliance, and I look forward to forging ever closer relationships between our terrific partners.” oneworld broke new ground earlier this year by opening its first ever branded premium lounges in Amsterdam’s Schiphol Airport, The Netherlands and at Incheon International, Seoul in South Korea. Over 45,000 guests have already experienced the new oneworld premium offering, launched in partnership with global aviation ground services provider Swissport and the team behind its ASPIRE Airport Lounges. The alliance will continue to ambitiously pursue future opportunities to expand its current network of nearly 700 lounges. In another landmark development, in March this year, oneworld launched its highly anticipated oneworld upgrade programme which provides a new, valuable way for the alliance’s frequent flyers to use their miles and points to upgrade across oneworld member airlines. The first phase, launched by American Airlines and Qantas, enabled AAdvantage® customers to use their miles for upgrades on Qantas-operated flights. The reciprocal offering for Qantas Frequent Flyers to use their Qantas Points for upgrades on American Airlines operated flights is already in development and will be enabled in the coming months. More oneworld member airlines will join the oneworld upgrade programme later this year, making it an important and much desired development for millions of oneworld loyal customers. oneworld will also continue to pioneer its digital transformation to elevate the personalised guest experience, providing customers with self-servicing tools to manage their journey. oneworld is committed to supporting implementation of new technology connections between member airlines to facilitate improved journeys across the entire alliance network. As oneworld enters its next 25 years, it remains dedicated to enhancing every aspect of the customer journey, reaffirming its position as the world’s leading airline alliance. The future of air travel is here, and it’s brighter than ever with oneworld.
oneworld says “Bula” to Fiji Airways as its 15th full member airline
oneworld®, the world’s airline alliance, has announced that Fiji Airways is to become its 15th full member airline. Fiji Airways, the flag carrier of Fiji and the South Pacific, has been a valuable presence in the oneworld alliance for the past five years as a oneworld connect partner. During this time, the airline has developed cooperative links with all oneworld member airlines, paving its way to a more seamless integration as a full oneworld member. Fiji Airways’ transition to full membership will commence immediately and will be completed within the next 12 months. Nat Pieper, oneworld CEO, said: “It’s a very warm bula, or hello, to Fiji Airways as we welcome them as our 15th full member airline in the oneworld alliance. Fiji Airways is already part of the oneworld family, as we have had a highly successful relationship since the airline joined as a oneworld connect partner five years ago. With its tremendous growth, award winning product and services, and acceleration of connections with all oneworld member airlines, Fiji Airways will strengthen our position as the premier airline alliance for international global travellers.” Andre Viljoen, the Managing Director, and CEO of Fiji Airways, added: “I am extremely proud to announce our full membership in the award-winning oneworld alliance, marking a significant step in our commitment to providing unparalleled service and connectivity. As a full member airline, we are excited to enhance the travel experience for oneworld alliance frequent flyers, offering greater accessibility to Fiji and the South Pacific, and ensuring seamless connections and memorable journeys for Fiji Airways customers across the alliance network." Fiji Airways, with its hub at Nadi International Airport, serves 26 destinations in 15 countries and territories globally, including oneworld hubs at Sydney, Hong Kong, Los Angeles, and Tokyo. Fiji Link, a wholly owned subsidiary of Fiji Airways, will become an affiliate airline of oneworld and extend the alliance’s network even further by bringing its domestic flights to Suva, Nadi, Labasa, Taveuni and Kadavu; as well as regionally to the Pacific Island nations of Tonga, Samoa, Tuvalu and Vanuatu. Fiji Airways recently announced record annual profits and revenues, for 2023, with 2.2 million passengers carried on its flights, offering 2.8 million seats. With an unprecedented growth, increased capacity, and fleet enhancement with new state-of-the-art Airbus A350 aircraft, Fiji Airways is well set to continue its growth now as a full oneworld member airline, offering even more flights and new routes in response to the growing customer demand. As a full oneworld member airline, Fiji Airways will provide oneworld Emerald, Sapphire, and Ruby customers with a full suite of oneworld benefits including earning and redeeming miles, earning status points, priority check-in and boarding and lounge access. Likewise, Fiji Airways’ top tier customers will be able to gain access to all oneworld priority benefits including a network of nearly 700 business and First class lounges globally, as well as newly opened oneworld branded lounges in Amsterdam’s Schiphol and Seoul’s Incheon Airports. Fiji Airways originally commenced flying on 1st September 1951 and now has a fleet of 21 aircraft, including Airbus A350s, Airbus A330s and Boeing 737s. At the 2023 Skytrax Awards, Fiji Airways won the Best Airline, Best Airline Staff and Best Airline Services in Australia & the Pacific categories; came 15th in the Global top 100 Airline Rankings; was 12th in the Global Top 20 Cabin Crew Rankings; and came 16th in the Global Top Cleanest Airline Rankings. 2024 marks the 25th anniversary of the oneworld alliance, which was founded in 1999 by American Airlines, British Airways, Cathay Pacific, and Qantas. Later this year, Oman Air will become the 14th member airline of the alliance, joining Alaska Airlines, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines.
oneworld serves up another major win in wine tasting awards
For the 13th year in a row the oneworld® alliance has been named the world’s Best Airline Alliance for wines served by member airlines onboard in an annual international tasting competition. The Gold award in the Best Alliance category came from the Business Traveller’s Cellars in the Sky Awards 2023 now in its 38th year. The Cellars in the Sky Awards has been running since 1985 and celebrates the best business and first class wines served by airlines on their flights. Judging this year’s inflight wines were winemaker John Worontschak, Masters of Wine Sam Caporn and Peter McCombie, and head judge Charles Metcalfe, founder of the International Wine Challenge. oneworld’s VP Europe, Middle East and Africa, Roger Blackburn, picked up the award at a ceremony in London this week following a blind tasting by judges who sampled more than 280 wines submitted by 30 airlines for consideration. Roger Blackburn said: “We are delighted to raise a glass to all oneworld carriers who took part in this year’s Cellars in Sky Awards which helped to secure the alliance’s premiere position and once again recognised our member airlines for offering the best wines in-flight.” 2024 saw oneworld member Qantas win a record thirteen medals in a total of nine categories, including Best Business Class White, Best Business Class Red, Best Business Class Cellar, Best First Class Sparkling, Best First Class White, Best First Class Red, Best First Class Fortified / Dessert Wine, Best First Class Cellar and Best Overall Cellar. Several oneworld member airlines also received medals in the Cellars in the Sky Awards: · American Airlines received a Silver in a First Class Rosé awards · British Airways took home a Silver in the First Class Red awards, a Silver in First Class Sparkling, and a Bronze in First Class Rosé awards · Japan Airlines was awarded with a Bronze in the First Class White awards and a Bronze in the First Class Best Wine List awards · Malaysia Airlines received a Gold in the First Class White awards, a Bronze in First Class Sparkling and a Silver in the First Class Cellar awards · Qatar Airways received a Gold in First Class Rosé awards, a Silver in Business Class Red, a Bronze in First Class Fortified / Dessert Wine, a Bronze in the Business Class White, a Silver in the Business Class Cellar and an Overall Cellar awards Airlines can compete for awards in any category, so long as they serve wine in business or first class on mid- or long-haul routes and are able to enter two red and white wines, a rosé, a sparkling wine, as well as a fortified or dessert wine from each cabin.
oneworld names Nathaniel Pieper as CEO
The oneworld® alliance named airline industry veteran Nathaniel (Nat) Pieper as its new CEO. Pieper, who is currently senior vice president of fleet, finance and alliances at oneworld member Alaska Airlines, will join the alliance in his new role on 01 April 2024. As CEO, Pieper will lead oneworld through its 25th anniversary celebration year and focus on strengthening the alliance between its partners to provide customers an exceptional and seamless travel experience around the world. Pieper will report to the alliance’s Governing Board, comprised of the member airline CEOs. Robert Isom, American Airlines Chief Executive Officer and oneworld alliance Chairman said: “We are excited to welcome Nat Pieper into the role of CEO at oneworld and look forward to the alliance continuing its journey of innovation and collaboration under his leadership. With more than 25 years of working in the industry, Nat has the experience to enhance oneworld’s position as the premier airline alliance, modernizing travel for millions of customers and oneworld frequent flyers.” In his current position at Alaska Airlines, Pieper orchestrated the airline’s entrance into oneworld, executed aircraft transactions valued over $9 billion, and secured access to $5 billion in liquidity to ensure Alaska viability through the pandemic. Previously, Pieper held executive positions at Delta Air Lines and Northwest Airlines overseeing international, strategic, alliance and financial functions. Nat Pieper said, “In my airline career, I have admired from afar and now experienced first-hand the influence and benefits the oneworld alliance brings to an airline and its customers. I am thrilled to join the oneworld family and look forward to working with all of the best-in-class carriers that are part of our alliance. The future of the oneworld alliance is bright and I am ready to continue to develop the alliance into its next 25 years.” Pieper holds a bachelor’s degree in history from Duke University and a Master of Business Administration in finance, strategy and transportation management from Northwestern University’s Kellogg School of Management.
oneworld reaches a 25-year milestone, having flown nearly nine billion customers since 1999
The oneworld® alliance celebrates 25 years of delivering an exceptional and seamless travel experience to its customers worldwide, with a member airline flight taking off or landing somewhere in the world every six seconds, 24 hours a day, seven days a week. Since 1999, the alliance has flown nearly nine billion customers on its member airlines, connecting them with friends, loved ones and different cultures around the globe. Launched on 1 February 1999 by its founding members American Airlines, British Airways, Cathay Pacific, and Qantas, the alliance was formed to increase connectivity and flexibility for passengers and to reward frequent flyer customers with special benefits and privileges. Since then, oneworld has grown to include 13 of the world’s top airlines – Alaska Airlines, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian, SriLankan Airlines, 26 affiliate airlines and a oneworld connect partner Fiji Airways. Oman Air is set to join the alliance in 2024, becoming its 14th full member. More than 330,000 airline professionals across oneworld member airlines work tirelessly on the ground and in the air, delivering smooth and memorable travel experiences for customers across the alliance. To celebrate the alliance’s landmark year, uniformed staff across oneworld member airlines will wear unique pin badges which have been specially-designed with a new 25th anniversary logo. Representing rich cultures from more than 170 territories served by oneworld member airlines, the alliance celebrates diversity, uniqueness and inclusivity, making every customer feel welcomed and valued. Today, oneworld member airlines collectively serve more than 900 global destinations, offering customers unparalleled access to more than 600 premium airport lounges, additional baggage allowances, the ability to earn and redeem miles across its network and fast-track security lanes at select airports. oneworld is the only global alliance to provide eligible customers access to First Class lounges, irrespective of the oneworld member airline they fly. It also offers two types of round-the-world fares, providing travellers with flexible options based on continents visited or distance travelled. Robert Isom, American Airlines Chief Executive Officer and oneworld alliance Chairman, said: “We are happy to celebrate the world’s leading airline alliance with more than 200 million loyal customers around the globe. “Together, we now operate more than 12,000 departures every day – equivalent to a oneworld member airline flight taking off or landing every six seconds, 24 hours a day, seven days a week. “Highlighted by the recent opening of our first fully-branded oneworld lounge in Seoul in South Korea, we continue to expand the oneworld network around the world for the benefit of our customers. We look forward to the next 25 years of setting new standards in customer excellence and innovation.” Ronald Lam, Chief Executive Officer of Cathay Pacific, founding member of the alliance, said: "Celebrating 25 years of oneworld is a testament to the power of collaboration and shared vision. Our partnership has enabled us to connect cultures, bridge continents and create lasting memories for travellers around the world." Vanessa Hudson, Chief Executive Officer of the Qantas Group, a founding member of the alliance, said: “For 25 years our alliance has brought together the best carriers, lounges, frequent flyer programs and networks to benefit our shared customers. As the leading alliance in the sky, we’ll continue working with our partner airlines to ensure oneworld delivers even more value as we help to connect travellers across more than 900 destinations around the globe.” Luis Gallego, Chief Executive Officer of International Airlines Group (IAG), said: “oneworld’s 25th anniversary marks a significant milestone in our journey towards providing exceptional travel experiences. Together, oneworld members have contributed towards shaping the landscape of global aviation, and we remain committed to driving excellence for our customers.” In 2019, oneworld launched Travel Bright, breaking the mould of airline alliance advertising by creating a contemporary, warm and positive brand that reflects millennials’ energy and positivity. In January 2024, the alliance opened its very first oneworld branded lounge experience, at Incheon Airport in Seoul, South Korea, further delivering on its vision of making travel bright. oneworld reaffirmed its commitment to sustainability in January 2024 by becoming the first airline alliance to join IATA CO2 Connect, contributing operational data to the aviation authority’s emissions calculator, which establishes a carrier’s carbon footprint. As oneworld embarks on its next 25 years, it remains steadfast in its commitment to setting new standards in customer experience, continuing its journey of innovation and collaboration, and creating memorable and meaningful travel experiences for millions of customers around the globe.
oneworld unveils its first-ever dedicated lounge experience in Seoul
Datuk Captain Izham Ismail (fifth from left), Malaysia Aviation Group Managing Director; Lavinia Lau (fifth from right), Cathay Chief Customer and Commercial Officer; Gerhard Girkinger (fourth from left), oneworld Vice-President Customer Experience, Delivery and Membership; HongSoo Kim (fourth from right), Incheon International Airport Corporation Terminal Operation Group Executive Director; and Jongwook Kim (third from left), Swissport Chairman of BoD, officiated the opening ceremony. Breaking new ground in premium benefits and luxury air travel, the oneworld® Alliance unveiled its first-ever fully branded dedicated airport lounge in Seoul. The new oneworld lounge opens as the world’s leading airline alliance prepares to celebrate its landmark 25th anniversary later this year.For the launch of its first branded lounge, oneworld collaborated with global aviation ground services provider Swissport and the team behind its award-winning ASPIRE Airport Lounges. Situated in Terminal 1 of Incheon International Airport, the spacious new oneworld lounge stretches across 555 square metres and features stylish seating in a contemporary new setting for up to 148 customers. The bright new lounge is no more than a 10-minute walk from the furthest oneworld airlines’ departure gates. Incheon International Airport is served by seven oneworld member airlines: American Airlines, Cathay Pacific, Finnair, Malaysia Airlines, Qantas, Qatar Airways and SriLankan Airlines. Between them, these oneworld member airlines operate more than 60 weekly flights to Seoul, connecting the Korean capital with more than 900 destinations world-wide through the oneworld member network. The new contemporary airport lounge experience provides oneworld customers with a vibrant and calming space to recharge, relax, and dine before their flight. Gerhard Girkinger, oneworld Vice President, Customer Experience, Delivery and Membership, said: “With oneworld celebrating its 25th anniversary in 2024, we are incredibly proud to be opening the very first oneworld branded lounge experience for our member airlines’ customers. “The new oneworld lounge is an exciting next step in our vision to making travel bright. Together with ASPIRE, we have combined refined fixtures and finishes, digital technologies, and warm and ergonomic settings to create smart and memorable travel experiences. “Our new Incheon lounge resets the benchmark for contemporary travel and will serve as the blueprint for future oneworld lounges in select airports around the world.” Cathay Chief Customer and Commercial Officer Lavinia Lau said: “We are very excited to see oneworld’s first fully branded lounge launched at Incheon International Airport. For Cathay Pacific, it is meaningful to see this first alliance lounge opened in Korea, a market that has always been very important to us. "Cathay Pacific has been a founding member of the oneworld alliance since 1999 and has always believed that together we can achieve a lot as an alliance. In particular, we strive to provide a consistent, superior, and seamless travel experience for all of our customers and members. “With the opening of this fantastic new lounge, we are sure that the whole customer experience provided by oneworld will be elevated as it allows our customers and members to really relax and enjoy themselves in such a comfortable, colourful, and vibrant environment before taking their flights on any of the oneworld airlines.” The new lounge is open daily between 7:30am and 11:45pm (please visit oneworld.com for the most up to date lounge opening hours) for Cathay Diamond and Gold, and oneworld Emerald and Sapphire members; First and Business Class customers when travelling with any oneworld member airlines; as well as Cathay Silver members travelling on Cathay Pacific flights.
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