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Emirates introduces Airbus A350 and Premium Economy service in Oslo
Emirates marked a significant milestone with the launch of its iconic Airbus A350 to Oslo bringing its award-winning Premium Economy offering to Scandinavia for the first time. The airline hosted an exclusive celebration at the airport, welcoming invited guests and media for an afternoon that underscored its commitment to delivering exceptional service in the region. The introduction of the A350 service to Oslo marks a new chapter in the airline’s investment to the Norwegian market. Renowned for comfort and service, it features the airline’s newest signature Business Class, Premium Economy, and Economy Class interiors – setting a new standard for passenger excellence across all classes. Since its launch in 2014, Emirates’ daily service between Dubai and Oslo has become preferred choice for both business and leisure travellers connecting Norway to the United Arab Emirates and onward to the airline’s extensive global network. Emirates’ senior executives, including Pierfrancesco Carino, VP Commercial Operations North and West Europe, and Terje Grue, Country Manager Norway attended the event. Also present were Majid Al Matrooshi from the Embassy of the United Arab Emirates in Norway, Ståle Lien Hansen, Mayor of Ullensaker Municipality, and Dorothy Billett, SVP Terminal Operations at Avinor. Terje Grue said: “We are thrilled to bring the A350 and our Premium Economy product to Norway. This is an important step in strengthening our presence in the market. Travellers from Oslo will now be able to enjoy an entirely new level of comfort, whether flying to Dubai or onwards to our many destinations across Asia, Africa, and Australia.” Introducing Premium Economy Making luxury travel more accessible to a wider audience, Premium Economy offers an experience similar to Business Class on many airlines. It has a generous 40-inch seat pitch, 8-inch recline, adjustable headrests, and full leg and footrests delivering enhanced comfort. Each seat is upholstered in luxurious cream leather with fold-out woodgrain tables for dining or working. The cabin features in-seat charging points, a side cocktail table, a 13.3-inch TV screen, a generously sized pillow and blanket, complimentary amenity kits on select flights and a globally exclusive sparkling wine - Chandon Vintage Brut 2017. Among the guests were key travel agency partners, operational partners, and members of the media. Following the aircraft’s arrival, the guests were invited to explore the new aircraft and Premium Economy cabin during a static tour at the airport. The A350 will operate on Emirates’ daily service EK159/160 between Oslo and Dubai. The route offers seamless connections to 145 destinations worldwide, including popular destinations for Norwegians such as Thailand, Indonesia, Pakistan, Japan, Vietnam, the Philippines, and Australia.
Radisson RED Oslo City Centre debuts as a Verified Net Zero hotel
Radisson Hotel Group proudly announces the opening of Radisson RED Oslo City Centre, A Verified Net Zero Hotel. The hotel is a bold new addition to the Norwegian capital and one of the first two hotels globally to achieve Verified Net Zero status. Placing Radisson RED Oslo City Centre, A Verified Net Zero Hotel at the forefront of climate-conscious travel, the hotel offers 118 reimagined guest rooms, vibrant social spaces, flexible meeting facilities, and a playful twist on Scandinavian minimalism. Marking a major milestone in sustainable hospitality, the property reflects Radisson Hotel Group’s commitment to reaching Net Zero by 2050, with the property already meeting the 2040 requirements of the Net Zero Methodology for Hotels—as verified by independent third party TÜV Rheinland. Fresh from a full transformation of the former Park Inn by Radisson, the hotel now introduces 118 artfully redesigned guest rooms and social areas. Right in the heart of Oslo, the hotel offers instant access to the city’s iconic landmarks, from the Oslo Opera House to the Munch Museum. Redefining city hospitality with creativity and community In true Radisson RED style, the hotel blends high design with a relaxed, inclusive atmosphere. Rich dark wood, bold red and black tones, and tech-forward amenities define the guest experience, while the restaurant, bar, and lounge areas are designed for connection, inspiration, and community. Whether traveling for business or leisure, guests will find spaces tailored to their lifestyle—including a renovated gym and six versatile meeting rooms for up to 100 guests, all with modern audiovisual equipment and free high-speed Wi-Fi to keep everyone connected. Just a stone's throw from the hotel, visitors will find iconic landmarks such as the majestic Oslo Opera House and the lively Aker Brygge promenade. Guests can also take a stroll to the National Gallery and the Munch Museum or enjoy the lush Royal Palace Gardens. With world-class shopping, entertainment and dining right outside the door, the hotel is the perfect base for discovering Oslo’s unique blend of tradition and innovation. At the forefront of climate-conscious travel Radisson RED Oslo City Centre, A Verified Net Zero Hotel is housed in a building dating back to 1939, built long before sustainability was part of the conversation. Through extensive renovation, the historic property has been transformed into a cutting-edge lifestyle hotel that meets the rigorous Verified Net Zero requirements. A Verified Net Zero hotel eliminates emissions from energy (called scope 1 & 2) and minimizes operational emissions (called scope 3). The Verified Net Zero transformation is visible to guests in three key areas: 100% renewable energy, low-carbon menus, and a commitment to minimal waste operations. It marks the second Verified Net Zero hotel by Radisson Hotel Group, following the opening of the first in Manchester earlier this summer. Inge Huijbrechts, Chief Sustainability & Security Officer at Radisson Hotel Group, said: “Pioneering the first two Verified Net Zero hotels is a significant milestone for Radisson Hotel Group. By transforming hotels in operation to Verified Net Zero status, we are demonstrating that Net Zero conversion hotels are not only possible, they are essential. With 80% of the buildings that must reach Net Zero by 2050 already built, it is critical that we move quickly to transform existing properties. We are happy to be able to deliver the pinnacle of sustainable hospitality to our guests.” To achieve Verified Net Zero status, Radisson RED Oslo City Centre is powered by 100% renewable energy, including 100% renewable electricity and city district heating sourced from sustainable sources such as waste-to-energy and data center heat recovery, thus eliminating Scope 1 and 2 emissions. In addition, the hotel significantly reduces Scope 3 emissions through a holistic approach to operations and supply chains—especially in Food & Beverage, Laundry and Waste Management. Remaining emissions are compensated with carbon removal certificates from Nature Based Solutions in partnership with Agreena, supporting over 2,300 farmers in regenerative practices across 4.5 million hectares of farmland in Europe. Guests will experience the property’s Verified Net Zero status through initiatives like: 100% renewable energy sources, meaning that the hotel does not depend on using environmentally damaging fossil fuels for heating, cooling, hot water, and cooking. The hotel is powered by a combination of renewable electricity and heating provided by the city. Oslo is one of the few cities in Europe to use fully renewable energy for its district heating by using renewable heat generated from multiple sources such as city waste treatment, or data centers. Low-carbon menus curated with Swedish partner Klimato, featuring fresh, seasonal ingredients while reducing recipe carbon footprints up to 40%, without compromising on taste. Zero-waste initiatives such as food waste tracking software (eSmiley), a partnership with Too Good To Go to make surplus food available on a community app and widespread recycling infrastructure including the use of glass bottles and Nespresso pod recycling 100% bulk bathroom amenities and recycling of the packaging with Clean the World Plastic free dry amenities and a program to minimize wastage of accessory amenities Glass water bottles in guest and conference rooms, as opposed to PET plastic Recycling bins in all guestrooms and main public areas including the lobby and conference rooms Digital tools that reduce paper use, including the Stay E-concierge app Guest facing initiatives like Dripdrop, which offers hotel umbrellas for reuse, and with a tree is planted every time a guest borrows an umbrella The opportunity to stay in a Verified Net Zero hotel allows guests to become part of a forward-thinking movement that combines comfort and innovation with sustainability. Radisson Hotel Group's Verified Net Zero properties give guests the unique opportunity to stay in a hotel knowing their stay has a net-zero carbon footprint. “Radisson Hotel Group has always been a pioneer, right from the time when we opened the first design hotel in Copenhagen in the 60ies. Now we are pioneering again with Verified Net Zero. Radisson RED Oslo City Centre, A Verified Net Zero Hotel, demonstrates that energy-efficient transformations are possible for existing buildings. We aim to provide memorable experiences that support guests’ expectations for responsible stays, with every aspect—from design to service.” says Tom Flanagan Karttunen, COO, Leased Hotels for Radisson Hotel Group.”
Dusit International and Grand Land Inc break ground for ASAI Cebu Oslob
Dusit International and Philippine real estate firm Grand Land Inc formally broke ground for the ASAI Cebu Oslob on 3rd February. This new development marks the ASAI Hotels brand’s entry into the Philippines, as well as its first-ever beachfront resort. Located in Barangay Lagunde, Oslob, a premier coastal destination known for its pristine beaches, whale shark encounters, and rich biodiversity both on land and at sea, ASAI Cebu Oslob is planned to open in late 2026. The resort will bring ASAI Hotels' thoughtfully curated, experience-driven hospitality to a stunning beachfront setting, catering to modern, millennial-minded travellers who seek meaningful local connections and adventure. Siradej Donavanik, vice-president for global development and head of culture at ASAI Hotels for Dusit International, said: "Building on the success of our city-based ASAI Hotels in Thailand and Japan, ASAI Cebu Oslob is all about creating an immersive, social, and seamless resort experience in one of the Philippines' most beautiful coastal destinations.” Grand Land Inc president Ryan Bernard Go added: "Our collaboration with Dusit International reflects our vision to create world-class hospitality experiences that go beyond traditional hotel offerings. ASAI Cebu Oslob will offer international standards of service while celebrating the heart of the community, providing guests with truly local and meaningful experiences. With sustainability at its core, this project will not only elevate Oslob's appeal as a premier beach destination but also support its long-term growth by fostering deep connections between travellers and the local way of life." The launch of ASAI Cebu Oslob marks another key milestone in Dusit's ongoing expansion in the Philippines, where the company already operates five properties, including Dusit Thani Manila, Dusit Thani Mactan Cebu Resort, Dusit Thani Residence Davao, dusitD2 Davao, and Dusit Thani Lubi Plantation Resort. Additionally, this project strengthens Dusit's partnership with Grand Land Inc., which is also developing a Dusit Princess branded property in Cebu's North Reclamation Area. Gracious tropical hospitality Thoughtfully designed with 98 compact yet functional rooms, most featuring private balconies with stunning ocean or pool views, the resort will also include a signature communal space integrating ASAI Hotels' Eat/Work/Play concept: an open, flexible area designed for dining, socialising, and remote work. Guests will find a stylish beach bar serving craft cocktails and local beers, an inviting pool overlooking the beach, and a locally inspired dining experience showcasing the finest Cebuano cuisine. Beyond the whale shark encounters Oslob is best known for, guests can immerse themselves in the region's lush landscapes, cascading waterfalls, and vibrant island-hopping experiences, including tours to Sumilon Island, Cebu's first marine sanctuary. To enhance the guest experience whilst fully embracing ASAI Hotels' "Live Local" philosophy, the resort's community ambassadors will also be on hand to curate personalised itineraries that uncover hidden gems, from secret snorkelling spots to cultural heritage sites.
AIDA Cruises begins operations at Oslo on-shore power system
AIDA Cruises and the Port of Oslo recently opened a new on-shore power system meant to supply cruise ships with shore power during their stay in port. AIDA Cruises’ AIDAluna was the first vessel that got fuelled up during the opening ceremony. Among those attending the opening were vice-mayor for culture and business development Anita Leirvik North and Port of Oslo commercial director Einar Marthinussen who welcomed AIDAluna captain Marc-Dominique Tidow to the pier. With the symbolic ribbon-cutting ceremony, the shore power system was officially put into regular operation. This was preceded by an extensive test phase, during which AIDAluna had already been successfully supplied with green energy from shore. The system in Oslo is already the fifth shore power system in Norway. A most relevant technology AIDA Cruises senior vice-president for public affairs, communication, and sustainability Dirk Inger said: “We are very pleased to be able to supply our AIDA ships with shore power in the port of Oslo, an important port in Northern Europe. Shore power is a relevant technology for us on the way to net-zero emissions in ship operations. With the commissioning of this system, our cruise ships can now obtain green energy from shore in 12 ports in six European countries.” Marthinussen added: “[The] AIDAbella, was the first to fully connect to this facility. Since then, both AIDAmar and AIDAluna have visited us. Thank you very much for helping to reduce emissions and supporting Oslo’s ambitious climate goals. So far, 20 out of 43 cruise ships have connected to the facility. 2024 was supposed to be a kind of test year, where both the Port of Oslo and the shipping companies would familiarise themselves with the facility. A connection rate of around 50 percent is more than we dared to hope for at this stage.” AIDA Cruises has considered the use of shore power in the planning and construction of its cruise ships since 2004. This technology can significantly reduce local emissions while the ship is in port. AIDA Cruises is continuously expanding the use of shore power thanks to the opening of further facilities in European cruise areas. From 2024, all AIDA ships departing on cruises from German ports can be supplied with shore-side electricity during their laytime. AIDA Cruises has been investing in a future-proof and sustainable cruise market for many years. In addition to the use of shore power and liquefied natural gas (LNG) as an important bridging technology, AIDA Cruises is expanding the use of alternative energy sources to operate its cruise ships. Together with various partners, the cruise company is working intensively on further solutions. As part of Carnival Corporation & plc, AIDA Cruises is aiming for net-zero emissions in the operation of its fleet by 2050.
Oslofjord Convention Center in Norway appoints RMS Cloud to automate bookings
Europe’s largest event village, Oslofjord Convention Center in Norway, has chosen property management software specialist RMS Cloud to automate over 30,000 bookings per year and simplify its upselling capabilities. Oslofjord Convention Centre, a large-scale venue that hosts conferences and events throughout the year, accommodates up to 12,000 guests across a range of inventory from cabins and cottages to hotel rooms and suites. As well as independent lodgings, the site comprises 10 separate hotel buildings, a state-of-the-art conference centre, five large arenas, several restaurants and various indoor and outdoor co-working spaces. Prior to using RMS Cloud’s PMS, the large data sets were being managed and imported manually, a lengthy process that took a lot of time, and was open to human error. The implementation of RMS Cloud’s PMS in February has now automated the bookings process and given the team an easy-to-use system that allows staff to offer guests extra services during their stay. Hans Øyvind Haga, Chief Digital Officer at Oslofjord Convention Center, said: “We needed a robust PMS that could streamline our booking process and ensure it was one hundred percent correct, every time. Having researched a total of 15 vendors and receiving proposals from five, RMS Cloud had the best functionality at the most competitive price point. “As an event destination, we have a unique set of challenges. We recruit and manage a lot of temporary staff according to how many guests are on site and it fluctuates dramatically – some days we have 300 and others 10,000. We don’t have the luxury of spending time training staff on our systems so it was essential that the software we chose was extremely user-friendly. Our team has already reported that RMS Cloud’s PMS is very easy and intuitive to work with. “Adopting this new system has given our staff the tools they need to easily sell extras from reception such as an extra night or more towels. Before the implementation of RMS Cloud’s PMS, this was something that was difficult to facilitate. Obviously, we want to make upselling as easy as possible for our team, so this is a huge benefit.” Oslofjord Convention Center is located in Vestfold, south of Oslo, and hosts large corporate events, conferences, sports events and organisations that want to gather and experience the togetherness by hosting an event with everything at one place. Accommodation for thousands of people, sports arena, two convention centres and large outdoor areas including a beach area. Oslofjord is also a sustainable venue with 95% of energy used on site harvested from renewable sources. Zen Valli, Managing Director of EMEA at RMS Cloud, said: “Oslofjord’s adoption of our software clearly demonstrates the scalability and reliability of the PMS. The size and complexity of the site’s booking demands is unmatched by any other property on the continent and our software is delivering. “It’s an accolade to have Europe’s biggest convention village as a customer and the results they are seeing in just four months is an indicator of how the PMS will continue to support their business.”
From Humor to Hits: How new tourism ads like VisitOSLO’s are redefining destination marketing
Visit Oslo: Embracing Dry Humor Released just last week, “Is it even a city?”, VisitOSLO’s new tongue-in-cheek campaign highlighting Oslo’s revitalization has gone viral. The campaign has now gone viral, gaining 1.5 million views on TikTok, 1.2 million views on Instagram and over 6 million views on X. The ad takes a bold step by mocking itself and the common tourist traps. It humorously highlights the city's less crowded attractions, promoting the lack of lines for food, the freedom to swim wherever you want, and the absence of stuffy museums. This clever use of dry humor not only entertains but also effectively communicates Oslo's unique selling points. It's a breath of fresh air in tourism marketing, demonstrating that authenticity and humor can go a long way in attracting travelers. The campaign subtly promotes sustainable tourism by encouraging visitors to explore less crowded, off-the-beaten-path locations, thereby reducing pressure on popular tourist spots. https://www.youtube.com/watch?v=8vhD59ac7nw&t=16s According to Anne-Signe Fagereng, marketing manager at VisitOSLO, the strategy behind this different and creative approach was to stand out from the crowd. “The reason we dared to use this honest sense of humour in an international campaign is of course to get attention, and it works! This approach is never without risk, but fortunately, we have so far received an enormous amount of positive interest,” she said. Iceland: The "Icelandverse" https://www.youtube.com/watch?v=enMwwQy_noI Another standout campaign is Iceland's "Icelandverse," a playful parody of Facebook's Metaverse. Released by Inspired by Iceland, the ad features Icelandic actor and comedian Jörundur Ragnarsson, who introduces the audience to the "Icelandverse"—a real-world, immersive experience where you can actually touch and feel nature. The campaign cleverly contrasts the digital, virtual world with Iceland's tangible natural beauty, emphasizing the country's unique landscapes and outdoor activities. By promoting direct engagement with nature, the ad advocates for sustainable tourism practices and highlights Iceland's commitment to preserving its natural environment. The campaign is a brilliant example of how humor and cultural pride can create a memorable and engaging ad while promoting sustainability. New Zealand: Good Morning World https://www.youtube.com/watch?v=QenSdr1eb-o&list=PLG6IC2i5BIk7s0VYQz4WzNU9UIImAt5Qs Tourism New Zealand's "Good Morning World" campaign takes a heartwarming and personal approach. The ad features everyday Kiwis greeting the world with a cheerful "Good morning!" from stunning locations across the country. This year-long campaign showcases New Zealand's natural beauty and the warmth of its people, creating an inviting and genuine portrayal of the destination. The simplicity and authenticity of the campaign resonate deeply, offering a stark contrast to more commercialized tourism ads. By highlighting local voices and everyday life, the campaign promotes community-based tourism and sustainable travel, encouraging visitors to engage with local cultures and traditions. Australia: Matesong https://www.youtube.com/watch?v=QMAq8F8N2Fg Australia's "Matesong" campaign, released by Tourism Australia, is another example of how to capture attention through creativity and music. Featuring pop star Kylie Minogue, the ad is a musical love letter to the UK, inviting Brits to visit Australia. The catchy song, humorous lyrics, and stunning visuals of Australia's iconic landscapes create an irresistible allure. The campaign cleverly taps into the cultural connection between the two nations, making it both relatable and entertaining. Beyond its entertainment value, the campaign promotes sustainable tourism by showcasing Australia's diverse natural landscapes and encouraging visitors to explore the country's lesser-known regions. Japan: Where Tradition Meets the Future https://www.youtube.com/watch?v=WLIv7HnZ_fE Japan's tourism campaign, "Where Tradition Meets the Future," showcases the country's unique blend of ancient traditions and cutting-edge technology. The ad features visually stunning contrasts between serene temples and bustling cityscapes, traditional tea ceremonies and futuristic robots. This juxtaposition highlights Japan's diverse attractions, appealing to a wide range of interests. The campaign effectively captures the essence of Japan, making it a compelling destination for travelers seeking both cultural heritage and modern experiences. By promoting both historical and modern attractions, the campaign encourages sustainable tourism practices that respect and preserve cultural heritage while embracing innovation. Sustainable Storytelling in Tourism Marketing These recent tourism ads demonstrate that creativity, humor, and authenticity are key to standing out in a crowded market. By embracing unique approaches and genuine storytelling, these campaigns set a new standard for destination marketing. As travelers increasingly seek meaningful and memorable experiences, these innovative ads not only attract attention but also inspire a deeper connection with the destinations they promote. Moreover, these campaigns highlight a growing trend towards sustainability in tourism marketing. By focusing on local cultures, lesser-known attractions, and environmentally friendly practices, these ads promote responsible travel and encourage visitors to consider the impact of their tourism choices. Connecting with Conscious Travellers These ads resonate with conscious, new-age travelers who seek deeper connections with their destinations, rather than just ticking off popular tourist spots. This trend reflects a growing desire for sustainable and culturally enriching travel experiences. Today’s travelers are looking for authentic encounters that respect local traditions and contribute to the preservation of natural and cultural heritage. As the tourism industry continues to evolve, these innovative campaigns show that the future of destination marketing lies in authenticity, creativity, and sustainability. By setting new standards and pushing the boundaries of traditional advertising, these tourism boards are not only attracting visitors but also fostering a more responsible and sustainable approach to travel. As we look forward to more groundbreaking campaigns, it's clear that the tourism industry is on a path towards creating meaningful and impactful travel experiences that benefit both travelers and local communities.
THAI operates inaugural flights to Milan and Oslo
Thai Airways International Public Company Limited (THAI) held the event to celebrate the inaugural flights to Milan and Oslo at the departure terminal, Suvarnabhumi International Airport on 1 July 2024. Piyasvasti Amranand, THAI Chairman of the Plan Administrators, and Police General Visanu Prasattongosoth, Chairman, Airports of Thailand Public Company Limited (AOT), presided over the event together with Chansin Treenuchagron, THAI Plan Administrator, Chai Eamsiri, THAI Chief Executive Officer, Kerati Kijmanawat, President, AOT, and Kittipong Kittikachorn, the Director of Suvarnabhumi Airport. THAI and AOT senior management members as well as guests also attended the ceremony. Before boarding, passengers were presented with special souvenirs from THAI. THAI resumes services to Milan and Oslo in response to the increasing travel demand and to seamlessly connect passengers in Thailand and Asia-Pacific with Star Alliance connecting flights from these destinations to other major cities in Europe. Flight details: Bangkok-Milan roundtrip daily flights •TG940 departs from Bangkok at 00.40 hours and arrives in Milan at 07.35 hours (local time). •TG941 departs from Milan at 14.05 hours (local time) and arrives in Bangkok at 05.55 hours. Bangkok-Oslo roundtrip daily flights •TG954 departs from Bangkok at 00.55 hours and arrives in Oslo at 07.25 hours (local time). •TG955 departs from Oslo at 14.15 hours (local time) and arrives in Bangkok at 06.15 hours.
Oslo’s Sommerro announces the launch of Villa Inkognito in 2023
As the second stage in its exciting launch, Sommerro, Oslo’s newest luxury hotel, has announced the opening of Villa Inkognito in April 2023. One of the most anticipated launches for 2023, the urban retreat is located next door to Sommerro, in the heart of Frogner in Oslo’s West End. Housed in a former private residence dating back to 1870, the villa was originally built by architect Thøger Binneballe as an office space for Oslo Lysverker administration, the city’s original electrical company, before housing the Algerian embassy from 1980. Now part of Sommerro, this iconic building has come full circle with a new lease on life as a private villa available to book in its entirety. Offering the ultimate in seclusion, with its own dedicated hidden entrance, guests will benefit from their own personal host throughout the duration of their stay, who will remain on-hand to ensure all needs are met. Separate to the main building, this 11-suite retreat will boast several opulent living rooms, including a library, snug room, meeting-and dining room space, an open kitchen, an intimate bar, a fitness room in the basement and an outdoor area. Guests will be able to enjoy the privacy of their own villa with full access to all of the amenities and services offered at Sommerro. Providing a home away from home for both travellers and locals, the iconic 231-room Art Deco hotel is complete with seven restaurants and bars, meeting and event spaces with capacity for up to 150 people, a 100-seat gilded theatre, a landmark wellness space featuring historic public baths, and the city’s first year-round rooftop pool, sauna, and terrace. Guests staying at Villa Inkognito will be able to arrange private dinners and order in-suite dining from the best of Sommerro’s food and beverage offerings, while also having the opportunity to enjoy in-room wellness treatments from the experts at Vestkantbadet. Best-known for their elaborate, detailed, and meticulously researched designs, GrecoDeco will once again head up the interiors, embellishing the spaces with a mix of antiques, original artwork, decorative details and classic Scandinavian furnishings. The villa’s thoughtfully designed bedrooms and electically themed public areas, are inspired by a range of eras including Classic Norwegian, Art Nouveau, Arts & Crafts and a bit of Japonisme, all rooted in the history of the building. Guests can imbibe cocktails among the spirits in the Villa’s intimate Ghost Bar, with mosaic floors combining Golden Onyx with Norwegian Granites, silver gilt walls, and antique light fixtures. The bedrooms boast opulent details and lush textiles, such as custom-designed furnishings with marquetried details recalling 19th century Norwegian motifs, bespoke hand-knotted rugs, beds from innovative Swedish sleep brand Hilding Anders, and dreamy bathrooms with custom tiles.
Art deco masterpiece Sommerro officially opens its doors in Oslo
Nordic Hotels & Resorts has announced the grand opening of its newest luxury hotel, Sommerro, located in the heart of Frogner in Oslo’s West End. One of Europe’s most anticipated launches of 2022, the urban retreat is set within the former headquarters of Oslo Lysverker, the city’s original electrical company, and is energising the neighbourhood and its surroundings with a new sense of creative spirit that pays tribute to Norway’s cultural heritage. Providing a home away from home for both travellers and locals, the iconic 231-room Art Deco hotel is complete with 56 branded residences, seven restaurants and bars, meeting and event spaces with capacity for up to 150 people, a 100-seat gilded theatre, a landmark wellness space with a fully-equipped gym, and the city’s first year-round rooftop pool, sauna, and terrace. “Sommerro is more than a hotel. It is an iconic building housing years of history, located in one of Oslo's most vibrant and exciting areas. We want everyone to feel at home at Sommerro, whether you are a guest or a local seeking a place to hang out with friends, work, or simply relax in beautiful surroundings,” said Petter A Stordalen, Founder of Nordic Choice Hotels, now known as Strawberry. “We believe that Sommerro will take Oslo to the next level of hospitality, and I am really looking forward to opening the doors to this fantastic project, bringing the building back to life for more generations to come.” Sommerro pays homage to a fusion of neoclassical contemporary aesthetics with original historic elements that have been meticulously restored and developed by local firm LPO Architects in collaboration with New York- and London-based studio GrecoDeco. Sommerro was designed as a community which extends into all aspects of its design, with diverse areas that feel approachable and welcoming to all. The hotel’s thoughtfully designed social spaces and six varied guest room categories, from snug Loft rooms to lavish Junior and Heritage Suites, are embellished with opulent Art Deco details and lush textiles, including oak parquet flooring, custom-designed furnishings upholstered with 1930s Norwegian motifs, hand-knotted rugs, beds from innovative Swedish sleep brand Hilding Anders, and slick bathrooms with custom tiles. Curated by internationally acclaimed museum director and art critic, Sune Nordgren, the hotel is adorned with an extensive art collection by emerging local artists. The contemporary collection is complimented with a host of original artworks from the 1930s iconic Norwegian artist Per Krohg, including a giant wall fresco in the main hall, a ceiling mural that nods to the building’s heritage highlighting life after the wonders of electricity, and a mosaic feature wall in the basement of the former public baths. Art enthusiasts can enjoy hosted show-rounds of Per Krohg’s collection by local museum curators and the hotel can also arrange private guided tours of Art Deco artwork in the nearby newly opened National Museum. As the second stage in this exciting launch, Sommerro will open Villa Inkognito in March 2023. Housed in a former private residence that dates back to 1870, this 11-suite retreat is adjacent to the hotel with a private entrance and will offer the option to be rented in its entirety. The villa will boast several opulent living rooms, an open kitchen, an intimate bar, a fitness room in the basement and a lovely outdoor area. Its interior design will feature a mix of magnificent antiques, original artwork, decorative details and classic Scandinavian furnishings. Guests can enjoy the privacy of their own villa with full access to all of the amenities and services offered at Sommerro. Villa Inkognito bookings are now open.
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