Nordic Hotels & Resorts has announced the grand opening of its newest luxury hotel, Sommerro, located in the heart of Frogner in Oslo’s West End.
One of Europe’s most anticipated launches of 2022, the urban retreat is set within the former headquarters of Oslo Lysverker, the city’s original electrical company, and is energising the neighbourhood and its surroundings with a new sense of creative spirit that pays tribute to Norway’s cultural heritage. Providing a home away from home for both travellers and locals, the iconic 231-room Art Deco hotel is complete with 56 branded residences, seven restaurants and bars, meeting and event spaces with capacity for up to 150 people, a 100-seat gilded theatre, a landmark wellness space with a fully-equipped gym, and the city’s first year-round rooftop pool, sauna, and terrace.
“Sommerro is more than a hotel. It is an iconic building housing years of history, located in one of Oslo’s most vibrant and exciting areas. We want everyone to feel at home at Sommerro, whether you are a guest or a local seeking a place to hang out with friends, work, or simply relax in beautiful surroundings,” said Petter A Stordalen, Founder of Nordic Choice Hotels, now known as Strawberry. “We believe that Sommerro will take Oslo to the next level of hospitality, and I am really looking forward to opening the doors to this fantastic project, bringing the building back to life for more generations to come.”
Sommerro pays homage to a fusion of neoclassical contemporary aesthetics with original historic elements that have been meticulously restored and developed by local firm LPO Architects in collaboration with New York- and London-based studio GrecoDeco. Sommerro was designed as a community which extends into all aspects of its design, with diverse areas that feel approachable and welcoming to all.
The hotel’s thoughtfully designed social spaces and six varied guest room categories, from snug Loft rooms to lavish Junior and Heritage Suites, are embellished with opulent Art Deco details and lush textiles, including oak parquet flooring, custom-designed furnishings upholstered with 1930s Norwegian motifs, hand-knotted rugs, beds from innovative Swedish sleep brand Hilding Anders, and slick bathrooms with custom tiles.
Curated by internationally acclaimed museum director and art critic, Sune Nordgren, the hotel is adorned with an extensive art collection by emerging local artists. The contemporary collection is complimented with a host of original artworks from the 1930s iconic Norwegian artist Per Krohg, including a giant wall fresco in the main hall, a ceiling mural that nods to the building’s heritage highlighting life after the wonders of electricity, and a mosaic feature wall in the basement of the former public baths.
Art enthusiasts can enjoy hosted show-rounds of Per Krohg’s collection by local museum curators and the hotel can also arrange private guided tours of Art Deco artwork in the nearby newly opened National Museum.
As the second stage in this exciting launch, Sommerro will open Villa Inkognito in March 2023. Housed in a former private residence that dates back to 1870, this 11-suite retreat is adjacent to the hotel with a private entrance and will offer the option to be rented in its entirety. The villa will boast several opulent living rooms, an open kitchen, an intimate bar, a fitness room in the basement and a lovely outdoor area. Its interior design will feature a mix of magnificent antiques, original artwork, decorative details and classic Scandinavian furnishings. Guests can enjoy the privacy of their own villa with full access to all of the amenities and services offered at Sommerro. Villa Inkognito bookings are now open.