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Feel like a local! VisitOSLO and The Trip Boutique join hands for AI-based personalisation of travel experiences
The Trip Boutique and VisitOSLO, the official marketing organisation for Oslo, announced the launch of a partnership by which VisitOSLO will offer custom-made itineraries supplied by The Trip Boutique. The personalised Oslo itineraries matching the visitors’ interests, styles and tastes can be requested free of charge on VisitOSLO’s official website and on The Trip Boutique website. With this launch, The Trip Boutique adds Oslo to its growing list of destinations like Zurich, Paris, Berlin, London, Lisbon, Copenhagen and Helsinki. “We think long-term and want to test innovative methods such as The Trip Boutique’s to prepare for a post-pandemic world, in which travellers will be looking for more guidance and better quality in their travels,” said Anne-Signe Fagereng, director of marketing at VisitOSLO. Fernanda Barrence Mutz, founder and CEO of The Trip Boutique added: “Our unique technology allows for hyper-personalisation of the travel offer and this will enable travellers to enjoy Oslo the way that fits them best. By creating itineraries based on travellers’ individual interests and preferences, we inspire them with the right reasons to leave the comfort of their homes to go out and discover. At the same time, we help DMOs showcase the destination in a new way and get better visitor insights.”
Largest bookshelf for the future! Oslo’s new public library has finally opened
Strengthening Norway’s position as a cultural hotspot, Oslo’s new public library, Deichman Bjørvika, has finally opened its doors for the public of Oslo and visitors to the Norwegian capital. Through the last decade Oslo has transformed into an urban fjord city with an abundance of cultural highlights and iconic landmarks, like the Opera House, the Astrup Fearnley Museum and the Barcode district. And more is still to come. “The opening of the new Deichman library in Oslo is an important contribution to strengthen Norway’s position as a cultural destination. I look forward to experience the library at Bjørvika, and to the further expansion of the Oslo skyline in the coming months, when the new Munch Museum and the new National Museum will open their doors,” said Bente Bratland Holm, director of tourism at Visit Norway. Bjørvika has truly been transformed into a modern borough with fascinating architecture and great outdoor spaces. This area of the Oslo harbour was once known for a major highway junction and a container port. Today, the highway is gone and the containers have been replaced with shops and restaurants, office and apartment buildings, galleries and an art hotel. It even has beaches and a seawater pool, Oslo’s first urban farm and some very popular urban saunas. Located in the harbour of Oslo, just a few steps away from Oslo Central Station and the Opera House, the new Deichman Bjørvika, designed by architects Lundhagem and Atelier Oslo, will be almost impossible to miss for visitors arriving in Oslo’s city centre by bus, tram, train or boat. The library will be an exploration of what a library can be. Stretching over six floors and 13,500 square meters (approx. 140,000 square feet) you will find books, of course – 450,000 of them – but also other offers and activities, like a children’s section with playful hiding places, technology and knowledge in all forms; and on the fifth floor, a magical little room dedicated to the unique art project Future Library.
5 new reasons to visit Oslo in 2020
2020 is a year for red carpets, evening dresses and champagne – at least in Oslo. As several projects long in the making are finally getting ready to open their doors to the public, you can hardly pick a more exciting time to visit Norway’s capital. The new Munch Museum Edvard Munch is one of the world’s most significant artists, and the new, iconic Munch Museum in the city centre provides evocative, engaging and modern art experiences. The Museum is one of the world’s largest museums dedicated to a single artist. Munch’s art is shown in three permanent exhibitions, which means that many of his 28,000 works are displayed at all times. Temporary shows present works by renowned Norwegian and international artists, as well as innovative contemporary artists. All in all, you’ll be able to walk through eleven exhibition halls on seven of the buildings thirteen floors. In addition to all the fantastic exhibitions, you can attend concerts, literary readings and other cultural activities and events. The whole family can also create art together in one of the fun art workshops. If you need a break, you can stop by the restaurant on the 13th floor. Chances are you’ll stay there for quite a while to enjoy both the wonderful food and the spectacular view. Oslo public library Deichman Bjørvika The country’s many libraries might be the reason why Norwegians read more than any other European nationality, and the new Oslo Public Library in Bjørkvika definitely makes the list of exceptional Norwegian libraries. The modern building is intended to be a free common area to house conversations, discussions, sharing, and learning – and reading, of course. Indoor skiing at SNØ Are you visiting in the summer, but still want to go skiing? Now you can! 20 minutes from the Oslo city centre by train, the indoor skiing arena SNØ has alpine slopes for both experts and beginners, a terrain park, and cross-country tracks for all levels. Oh, and snø means snow, by the way. The cultural destination Ramme Ramme is a brand new cultural destination just south of Oslo. The property used to belong to Edvard Munch, who painted some of his most famous works here. “The place I have is almost the most beautiful along the entire coast”, he wrote to his aunt Karen in 1910. But Ramme isn’t just about Munch – they arrange art exhibitions, plays, concerts, and other cultural activities as well. While you’re here, you can stay at Ramme fjordhotell, eat organic food from the visitors’ farm Ramme gård, and take a stroll in the forest or park. The Climate House in the botanical gardens Learn about all things climate in the new Climate House in Oslo’s Botanical gardens. The main target group is young people, but there’s a lot to digest here for the whole family – not only about what climate change means for the planet but also about the solutions that exist. Hopefully, you’ll be inspired to take action! Norway is only a short flight away, and the place to experience the magical northern lights and the midnight sun above the Arctic Circle; visit the world-famous fjords surrounded by spectacular mountains and glaciers; and in the midst of stunning scenery, enjoy gourmet food and culture in the cities of Oslo, Bergen, Trondheim, Stavanger and Tromsø.
Oslo’s landmark hotel is renewed
Radisson Blu Scandinavia Hotel, Oslo has been a symbol and a landmark over the Norwegian capital since the opening in 1975. In order to stay relevant and continue to give the guests the best possible Oslo experience, the hotel has now completed its most extensive renovation ever. The multi-million renewal is part of the Radisson Hotel Group’s biggest ever renovation program in the Nordics. “We are renewed and transformed this hotel. Here, business travellers have all they need for the perfect meeting and leisure guests who are here to get the best Oslo experience can enjoy Nordic cuisine in 26 North Restaurant & Social Club, the international style Summit Bar and a swimming pool to relax and enjoy”, said Tomi Meriläinen, general manager of Radisson Blu Scandinavia Hotel, Oslo. The 22-floor high hotel has renovated its restaurant, lobby, guest rooms, meeting and events area and social spaces, in addition to the famous Summit Bar on the 21st floor.
Norse Atlantic Airways’ first direct Stockholm-Bangkok flight takes off
The Tourism Authority of Thailand (TAT) joined Swedavia and Norse Atlantic Airways as the airline sent off the first flight of its new Stockholm–Bangkok route on Wednesday, 22nd October, at Stockholm Arlanda Airport. The new service marks Norse Atlantic’s first direct route between Sweden and Thailand, enhancing long-haul connectivity between Northern Europe and Southeast Asia for the 2025/2026 winter season. Thailand remains the top Asian destination for Swedish travellers, welcoming 145,188 visitors from 1st January to 15th October of this year, up 8.56 percent year-on-year. Swedish visitors spend an average of 65,000 Baht per trip and stay 19.9 days, generating over 14.6 billion Baht. Most travel independently, with growing interest in safety and responsible tourism, underscoring Thailand’s need to sustain its appeal through long-term, sustainable growth. Celebrating shared commitments The launch ceremony highlighted the strong partnership and shared commitment to expanding travel opportunities between Sweden and Thailand. The send-off was led by Stockholm Arlanda Airport director Karl Eklund, and Norse Atlantic Airways chief operating officer Bård Nordhagen, together with TAT Stockholm Office director Patsalinn Swetarat and representatives from the Royal Thai Embassy in Stockholm. The event featured a ribbon-cutting ceremony and photo session before the departure of the inaugural flight from Terminal 5, Check-in Counter No. 90, which carried a full load of 338 passengers. Norse Atlantic Airways’ Stockholm–Bangkok flight is one of three direct routes operated by the airline to Thailand, alongside the upcoming Stockholm–Phuket and Oslo–Phuket flights. Together, these routes form part of Norse Atlantic’s five inaugural services to Thailand this winter season, which also include London Gatwick and Manchester, further reinforcing Thailand’s position as a preferred long-haul destination for European travellers.
Travelsphere launches new Arctic tour and cruise itinerary
Escorted tour operator Travelsphere has unveiled a new 10-night Arctic tour and cruise as part of its 2026 programme. The ‘Arctic Explorer - Land of the Polar Bear’ itinerary includes visits to Oslo and Longyearbyen in Svalbard, before a seven-night expedition cruise through the Svalbard archipelago onboard G Adventures’ 128-guest 'Expedition'. Prices start from £7,599pp, departing July 10 and 17. Highlights include: * Oslo city tour, with Holmenkollen Ski Museum * A visit to the Fram Museum, which focuses on polar exploration * Overnight in Longyearbyen with a visit to Svalbard Museum * Seven nights sailing the Svalbard archipelago * Zodiac excursions led by expert expedition guides, specialising in ornithology, marine biology, glaciology and polar history * Opportunities to spot wildlife such as Arctic foxes, reindeer, whales and polar bears * Lectures and educational programmes A flexible itinerary will be adapted to ice and weather conditions. Stuart Perry, head of product at Travelsphere, said: “This is a once-in-a-lifetime adventure that blends culture, nature and discovery. Beginning with a land stay in Oslo, guests will dive into the heart of Nordic charm before embarking on an expedition cruise through the Svalbard archipelago. This unique journey offers front-row views of glaciers, remote fjords and the chance to witness polar bears in their natural habitat, in one of the world’s last great wildernesses.” The itinerary includes return flights from London, overseas transfers, three-nights in four-star hotels, 26 meals, a welcome dinner, and seven nights onboard the ship full board, in addition to a Travelsphere holiday director and local and expedition guides.
Brits pay 105% more on average to fly anywhere during August
Representative Image Heathrow airport saw a record 1.3 million passengers during its busiest August week last year, and 2025 is set to surpass this, with UK airports bracing for their ‘busiest-ever summer’. Flight prices are soaring and families, holidaymakers and business travellers are all competing for limited seats. The overlap between late-summer leisure travel and the return of international business trips has made August one of the tightest windows for booking affordable flights. To find out where travellers are paying the steepest premiums, leading business travel management company Good Travel Management has analysed top city destinations around the world to determine where UK travellers are most likely to pay the steepest peak price penalty this August. Topping the list as having the biggest peak price penalty is Oslo. Travellers from the UK can expect to pay 453% more for their flights during the height of summer, costing £105 on average compared to just £19 in lower demand periods. Known for its diverse nature trails, skiing opportunities and fantastic views of the Northern Lights, it’s no surprise Norway was once one of the most expensive countries to visit in the world. However, unstable krone and more direct flight paths have made the country surprisingly more affordable to visit, with 6.2 million international travellers visiting last year. Despite prices becoming more affordable, flying to Oslo in peak summer remains a costly exception, where limited seat availability, compressed travel windows and surging seasonal demand still drive fares to eye-watering highs. Narrowly avoiding the top spot is Copenhagen, with a 452% surge in flight costs during the peak travel season. While flights to the Danish capital can be bought for as low as £23 during mid-September, travellers over August can expect to pay £127 on average. Passenger demand through Copenhagen Airport jumped to 2.95 million last August, a 13 percent year-on-year rise despite a five percent reduction in the number of flights. This squeeze on available seats could be a big contributor to higher price fares during the busy August month. This spike also overlaps with the return of business travel, as many European companies restart after summer holidays. With Copenhagen a key hub for industries like biotech and finance, meetings and events pick up quickly in late August, just as holidaymakers are flying home and fewer flights are available. All of this pushes up demand and drives prices even higher. Stockholm completes the top three destinations where travellers are the most impacted by peak travel penalties, with a 326 percent increase in air fares. Travellers to Stockholm pay on average £115 for a one-way flight in August, compared to just £27 in mid-September. Last August, Sweden’s largest airport, Arlanda Airport, served 2.2 million passengers, an increase of 6.6 percent year-on-year. Montreal (212 percent) and Berlin (188 percent) complete the top five cities with the steepest peak price penalty. Interestingly, both Montreal and Toronto (6th place with a 178 percent price surge) featured in the top 10, the only two cities outside of Europe. One explanation for Canada’s heightened travel figures could be linked to growing concern around the US’ stricter border control policies. In a recent survey, 20 percent of businesses have considered cancelling, moving or pulling attendance from US-based meetings and events. But no matter the destination, UK travellers face a steep summer price surge. On average, flights in August cost more than twice as much as in September, at a 105 percent increase across all cities analysed. Laura Busby, Chief Commercial Officer at Good Travel Management, commented on the findings: “Whether travelling for business or leisure, sometimes flying during the busy period is unavoidable. But even if you're tied to travelling in August, there are still ways to avoid the worst of the price hikes. “Flying just a day or two later, avoiding weekend departures and booking early can help keep costs down, especially for families and business travellers trying to stretch budgets. “For companies managing essential summer trips, visibility and planning are key. Partnering with a travel management expert can make all the difference when availability is tight and prices are at their peak.”
Cruise Traveller invites travellers to see the UK via Atlas Ocean Voyages
Australian small-ship cruise specialist Cruise Traveller and boutique cruise firm Atlas Ocean Voyages invite travellers on a tour of some of England’s prettiest countryside and quaintest villages as part of a culture-centric voyage through northern Europe. As the exclusive representative for Atlas Ocean Voyages in Australia, Cruise Traveller offers savings of A$4080 per couple, an onboard spending credit of US$400 per couple, a free three-night stay in London, and even a free bottle of champagne for bookings made on the new 16-night cruise tour package before 30th September of this year Cruise Traveller’s exclusive The Heart of England and Harbours of the North sojourn begins in London in late spring on 7th June 2026, with a five-night, small group coach tour (max 18 guests) through quintessential English countryside in the Cotswolds, a patchwork of green hills and farmland, peppered with centuries-old, postcard-perfect villages and caramel-hued cottages. A scenic tour of the English countryside and beyond The relaxed tour also takes in the Tudor town of Stratford-Upon-Avon, where Shakespeare was born, the enchanting village of Lacock where parts of the film Pride and Prejudice and the cinematic Harry Potter series were filmed, as well as the Roman architecture and thermal spas of Bath. Back in London, guests can relax and explore the city with a free, three-night hotel stay before they board Atlas Ocean Voyages’ deluxe, 198-guest ship, World Voyager, for an eight-night Cultural Expedition voyage to Copenhagen. As a smaller boutique ship, World Voyager will begin the cruise from its dock next to London’s famous Tower Bridge on the River Thames before heading to the fairytale city of Bruges in Belgium, with its medieval architecture, canals and cobblestone streets. An overnight stay in Amsterdam offers time to immerse yourself in art and history at museums like Rijksmuseum, the Anne Frank House or even an evening tour of the magnificent 17th-century Royal Palace. The fjords, sculpture parks and palaces of Oslo, Norway, are next on the cruise itinerary along with the quiet, seaside community of Skagen at the northern tip of Denmark. The cruise and package ends in the stylish Danish capital of Copenhagen as summer begins in Europe. The Cultural Expedition includes onboard beverages, enrichment programs and workshops, a gourmet Josper Grill charcoal grill dining experience in the ship’s 7AFT Grill restaurant and authentic, local cultural experiences ashore. Relevant inclusions 16-night package from 7th June 2026; Five-night, small-group tour of England, roundtrip from London, including eight meals; Three free nights in a London hotel pre-cruise; Eight-night voyage from London to Copenhagen aboard World Voyager; and Cruise includes onboard beverages, cultural immersion experiences, gratuities, free bottle of champagne per stateroom and a US$200 per person onboard spending credit The 16-night package is available from A$12,185 per person, twin-share, in an Oceanview Stateroom, saving up to A$2040 per person.
IndiGo and KLM Expand Codeshare Agreement
IndiGo, India’s preferred airline, has announced extension of its codeshare agreement with KLM - the flag carrier of the Netherlands, offering enhanced connectivity to IndiGo customers across Europe and the UK on KLM’s network. The agreement will allow IndiGo to place its code on KLM operated routes to 30 destinations across these regions, via Amsterdam. IndiGo has recently commenced its nonstop, long-haul operations from Mumbai to Amsterdam using its Boeing 787-9 Dreamliner aircraft, damp-leased from Norse Atlantic Airlines. This agreement builds upon the Memorandum of Understanding between IndiGo, Delta Air Lines, Air France-KLM, and Virgin Atlantic, signed during the 81st IATA AGM in June 2025. The airline group had announced an industry-leading partnership to offer seamless connectivity options across North America, the UK, Europe, India and beyond, that will not only help meet the rising demand for international travel but also make travel more convenient and hassle-free. In 2022, IndiGo and KLM finalized a codeshare partnership providing KLM customers with access to 24 destinations on IndiGo’s network. Through this extended cooperation, IndiGo will be able to expand its reach to 30 destinations across Europe and the UK including, but not limited to, Paris, Berlin, Geneva, Madrid, Brussels, London, Helsinki, Oslo, Prague and Stockholm. Pieter Elbers, CEO of IndiGo, said, “At IndiGo, we are committed to offering seamless global connectivity to our customers as part of our ambitious internationalisation strategy. We are delighted to deepen our partnership with KLM, providing our customers with greater convenience when traveling across Europe and the UK through Schiphol airport, one of the biggest European hubs. We are confident that our customers will value and benefit from the seamless connectivity offered through the vast combined networks of IndiGo and KLM. This collaboration aligns with our vision of giving wings to the nation and fostering more opportunities for boosting trade and tourism between India, Europe and rest of the world.” Marjan Rintel, CEO of KLM, said, “We are pleased to take the next step in our collaboration with IndiGo by expanding our codeshare agreement. This allows travellers easier connections between India and Europe, including the UK, via our hub in Amsterdam, and gives IndiGo customers access to the extensive network KLM has to offer. This expansion further strengthens the ties between our regions and connects people and opportunities across continents offering them more choice and flexibility.” Customers can now book their travel itineraries across Europe and the UK on IndiGo’s website or mobile application starting August 01, 2025, for travel from August 11, 2025 (subject to regulatory approvals). Along with an integrated travel itinerary, customers will also enjoy through check-in of baggage among other benefits.
Air France–KLM moves to become majority owner in SAS
Air France–KLM announced that it will initiate proceedings to take a majority stake in SAS, marking a new and strategically important chapter for the Scandinavian carrier and a landmark strategic development in the European aviation landscape. “Air France–KLM becoming the majority owner would mark a defining moment for SAS and a strong signal of confidence in the direction we’re heading,” says Anko van der Werff, President & CEO of SAS. “It brings not just stability but will also allow for deeper industrial integration and the full backing of one of the world’s leading airline groups, once regulatory approval has been obtained. Together, we will be better positioned to deliver greater value to our customers, our colleagues, and the wider region.” SAS continues to invest in fleet renewal and network expansion while earning recognition as the most punctual airline in the world. This consolidation supports SAS’ ability to grow more sustainably, enhance customer experience, and reinforce its role in international aviation. “This relationship is grounded in mutual respect, dedication to operational excellence and strong sustainability ambitions. As global interest in Scandinavia continues to grow, we believe this consolidation strengthens SAS’ ability to connect Scandinavia with the world—and the world with Scandinavia—by positioning Copenhagen as our global hub for the region, while continuing to uphold strong and strategic operations in both Oslo and Stockholm,” added Van der Werff. “We remain true to our identity, heritage, and deep customer focus. SAS will continue to be proudly Scandinavian at heart, look and feel.” The decision also reflects a broader industry trend toward consolidation— a step that is essential to ensuring long-term competitiveness for European carriers in an increasingly globalized market.
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