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Feel like a local! VisitOSLO and The Trip Boutique join hands for AI-based personalisation of travel experiences
The Trip Boutique and VisitOSLO, the official marketing organisation for Oslo, announced the launch of a partnership by which VisitOSLO will offer custom-made itineraries supplied by The Trip Boutique. The personalised Oslo itineraries matching the visitors’ interests, styles and tastes can be requested free of charge on VisitOSLO’s official website and on The Trip Boutique website. With this launch, The Trip Boutique adds Oslo to its growing list of destinations like Zurich, Paris, Berlin, London, Lisbon, Copenhagen and Helsinki. “We think long-term and want to test innovative methods such as The Trip Boutique’s to prepare for a post-pandemic world, in which travellers will be looking for more guidance and better quality in their travels,” said Anne-Signe Fagereng, director of marketing at VisitOSLO. Fernanda Barrence Mutz, founder and CEO of The Trip Boutique added: “Our unique technology allows for hyper-personalisation of the travel offer and this will enable travellers to enjoy Oslo the way that fits them best. By creating itineraries based on travellers’ individual interests and preferences, we inspire them with the right reasons to leave the comfort of their homes to go out and discover. At the same time, we help DMOs showcase the destination in a new way and get better visitor insights.”
Largest bookshelf for the future! Oslo’s new public library has finally opened
Strengthening Norway’s position as a cultural hotspot, Oslo’s new public library, Deichman Bjørvika, has finally opened its doors for the public of Oslo and visitors to the Norwegian capital. Through the last decade Oslo has transformed into an urban fjord city with an abundance of cultural highlights and iconic landmarks, like the Opera House, the Astrup Fearnley Museum and the Barcode district. And more is still to come. “The opening of the new Deichman library in Oslo is an important contribution to strengthen Norway’s position as a cultural destination. I look forward to experience the library at Bjørvika, and to the further expansion of the Oslo skyline in the coming months, when the new Munch Museum and the new National Museum will open their doors,” said Bente Bratland Holm, director of tourism at Visit Norway. Bjørvika has truly been transformed into a modern borough with fascinating architecture and great outdoor spaces. This area of the Oslo harbour was once known for a major highway junction and a container port. Today, the highway is gone and the containers have been replaced with shops and restaurants, office and apartment buildings, galleries and an art hotel. It even has beaches and a seawater pool, Oslo’s first urban farm and some very popular urban saunas. Located in the harbour of Oslo, just a few steps away from Oslo Central Station and the Opera House, the new Deichman Bjørvika, designed by architects Lundhagem and Atelier Oslo, will be almost impossible to miss for visitors arriving in Oslo’s city centre by bus, tram, train or boat. The library will be an exploration of what a library can be. Stretching over six floors and 13,500 square meters (approx. 140,000 square feet) you will find books, of course – 450,000 of them – but also other offers and activities, like a children’s section with playful hiding places, technology and knowledge in all forms; and on the fifth floor, a magical little room dedicated to the unique art project Future Library.
5 new reasons to visit Oslo in 2020
2020 is a year for red carpets, evening dresses and champagne – at least in Oslo. As several projects long in the making are finally getting ready to open their doors to the public, you can hardly pick a more exciting time to visit Norway’s capital. The new Munch Museum Edvard Munch is one of the world’s most significant artists, and the new, iconic Munch Museum in the city centre provides evocative, engaging and modern art experiences. The Museum is one of the world’s largest museums dedicated to a single artist. Munch’s art is shown in three permanent exhibitions, which means that many of his 28,000 works are displayed at all times. Temporary shows present works by renowned Norwegian and international artists, as well as innovative contemporary artists. All in all, you’ll be able to walk through eleven exhibition halls on seven of the buildings thirteen floors. In addition to all the fantastic exhibitions, you can attend concerts, literary readings and other cultural activities and events. The whole family can also create art together in one of the fun art workshops. If you need a break, you can stop by the restaurant on the 13th floor. Chances are you’ll stay there for quite a while to enjoy both the wonderful food and the spectacular view. Oslo public library Deichman Bjørvika The country’s many libraries might be the reason why Norwegians read more than any other European nationality, and the new Oslo Public Library in Bjørkvika definitely makes the list of exceptional Norwegian libraries. The modern building is intended to be a free common area to house conversations, discussions, sharing, and learning – and reading, of course. Indoor skiing at SNØ Are you visiting in the summer, but still want to go skiing? Now you can! 20 minutes from the Oslo city centre by train, the indoor skiing arena SNØ has alpine slopes for both experts and beginners, a terrain park, and cross-country tracks for all levels. Oh, and snø means snow, by the way. The cultural destination Ramme Ramme is a brand new cultural destination just south of Oslo. The property used to belong to Edvard Munch, who painted some of his most famous works here. “The place I have is almost the most beautiful along the entire coast”, he wrote to his aunt Karen in 1910. But Ramme isn’t just about Munch – they arrange art exhibitions, plays, concerts, and other cultural activities as well. While you’re here, you can stay at Ramme fjordhotell, eat organic food from the visitors’ farm Ramme gård, and take a stroll in the forest or park. The Climate House in the botanical gardens Learn about all things climate in the new Climate House in Oslo’s Botanical gardens. The main target group is young people, but there’s a lot to digest here for the whole family – not only about what climate change means for the planet but also about the solutions that exist. Hopefully, you’ll be inspired to take action! Norway is only a short flight away, and the place to experience the magical northern lights and the midnight sun above the Arctic Circle; visit the world-famous fjords surrounded by spectacular mountains and glaciers; and in the midst of stunning scenery, enjoy gourmet food and culture in the cities of Oslo, Bergen, Trondheim, Stavanger and Tromsø.
Oslo’s landmark hotel is renewed
Radisson Blu Scandinavia Hotel, Oslo has been a symbol and a landmark over the Norwegian capital since the opening in 1975. In order to stay relevant and continue to give the guests the best possible Oslo experience, the hotel has now completed its most extensive renovation ever. The multi-million renewal is part of the Radisson Hotel Group’s biggest ever renovation program in the Nordics. “We are renewed and transformed this hotel. Here, business travellers have all they need for the perfect meeting and leisure guests who are here to get the best Oslo experience can enjoy Nordic cuisine in 26 North Restaurant & Social Club, the international style Summit Bar and a swimming pool to relax and enjoy”, said Tomi Meriläinen, general manager of Radisson Blu Scandinavia Hotel, Oslo. The 22-floor high hotel has renovated its restaurant, lobby, guest rooms, meeting and events area and social spaces, in addition to the famous Summit Bar on the 21st floor.
Emirates to Launch Daily A350 Flights from Dubai to Helsinki, Boosting Asia-Pacific Connections
Emirates will launch a new year-round daily route between Dubai and Helsinki from 1 October 2026, operated by its latest Airbus A350-900 aircraft. The service will create the only nonstop link between Finland and the United Arab Emirates, significantly improving connectivity for both leisure and business travellers. Details of the New Dubai–Helsinki A350 Route The Dubai–Helsinki flights will be flown with Emirates’ three-class A350-900s, configured for 298 passengers across Business, Premium Economy and Economy cabins. The A350 brings Emirates’ newest onboard products to Finland, including its premium economy cabin, quieter interiors and improved fuel efficiency. This will be the first time Emirates deploys its A350 to the Finnish market, expanding its Nordic footprint beyond existing services to Copenhagen, Oslo and Stockholm. The new route is expected to shorten journey times and remove the need for travellers to route via other European hubs. Strong Asia-Pacific Connections via Dubai Emirates is positioning the Helsinki route as a new gateway for Finland to the Asia-Pacific region. From Dubai, passengers will be able to connect onward to major cities such as Bangkok, Kuala Lumpur, Hong Kong, Seoul, Tokyo and Beijing, as well as destinations across South and Southeast Asia, Australia and New Zealand. Existing demand between Helsinki and Dubai, currently routed via the airline’s other Nordic gateways, underpins the decision to launch a nonstop, year-round service. The carrier expects the new flight to attract travellers who previously used alternative routings and to help grow overall traffic between Finland, the Gulf and Asia-Pacific. Helsinki’s Role After Finnair’s Asia Rethink The launch coincides with Finnair’s ongoing adjustment of its long-haul strategy following the closure of Russian airspace to many European carriers, which has weakened Helsinki’s traditional role as a hub for Europe–Asia traffic. Longer routings and higher operating costs have reduced the competitiveness of some of Finnair’s Asian services, prompting schedule changes and portfolio shifts. By adding a direct Gulf link with extensive Asia-Pacific connections beyond Dubai, Emirates positions itself as an attractive alternative for Finland-based travellers heading east, while also bringing more inbound visitors from Asia and the Middle East to Helsinki and the wider Finnish market. What the New Emirates Helsinki Route Means for Travellers For Finnish travellers, the new Dubai–Helsinki service offers: A nonstop, year-round connection to Dubai on a modern A350 with Business, Premium Economy and Economy cabins. One-stop access to a broad Asia-Pacific network covering key hubs in East, South and Southeast Asia, plus Australasia. For visitors from the UAE and beyond, the route opens easier access to Helsinki and the rest of Finland, from Lapland’s winter experiences to the country’s design, tech and sustainability hubs. As demand for North–South connectivity continues to grow, Emirates’ new Helsinki route adds another strategic link between Northern Europe, the Gulf and Asia-Pacific.
Princess Cruises Expands 2027 Northern Europe Season With 48 Sailings and New Grand Voyages
As the Mediterranean continues to grapple with peak‑summer crowds and congested ports, more cruise lines are steering north in search of cooler climates, quieter harbours and fresh itineraries. Princess Cruises is going all‑in on that trend for 2027, unveiling its most ambitious Northern Europe program to date, with 48 voyages to 54 destinations across 18 countries between April and August. Biggest Northern Europe Season Yet Running from spring through late summer 2027, the expanded deployment will span six key regions: Northern Europe, the British Isles, Iceland, Scandinavia, the Baltics and select Mediterranean and Atlantic ports. Four ships – Regal Princess, Majestic Princess, Sky Princess and Caribbean Princess – will sail from a network of homeports that includes Southampton, Copenhagen, Reykjavik, Helsinki and Fort Lauderdale. “Princess is sailing Northern Europe like never before, presenting our most comprehensive program yet,” said Jim Berra, the line’s chief commercial officer. “With enriched itineraries, broader destination choices, and more opportunities for guests to personalise their ideal 2027 summer getaway, this Northern Europe program is more varied, more flexible, and more inspiring than ever.” Central to the expansion are two new grand voyages: A 64‑day Ultimate European Journey, combining multiple regional segments into a single, extended itinerary visiting all 18 countries and 54 destinations. A 49‑day Northern Europe Explorer, also operating roundtrip from either Southampton or Copenhagen, designed to deliver a sweeping overview of British Isles ports, Scandinavian capitals, Baltics, Icelandic fjords and North Sea gateways. Both itineraries can be broken into shorter segments, giving guests the flexibility to join for a week, several weeks or the full voyage. Four Ships, Five Homeports and Fewer Sea Days The 3,560‑guest Regal Princess will anchor the deployment with a sequence of combinable cruises built around Northern European capitals and regional highlights, including the headline 64‑day and 49‑day voyages. Majestic Princess and Sky Princess will focus on British Isles, Scandinavia, Iceland and Baltic itineraries, sailing from ports such as Southampton, Copenhagen, Helsinki and Reykjavik. Caribbean Princess will operate a selection of Northern Europe and Atlantic routes, helping to round out coverage across the season. Princess says the program has been designed to reduce long stretches at sea in favour of more frequent port calls and increased access to smaller destinations alongside marquee capitals. That means more days ashore in places like Iceland’s fjord towns, Norway’s coastal villages and historic harbour cities across the British Isles and Baltics. Standout Itineraries for 2027 While full details run across dozens of voyages, several itineraries highlight the breadth of the 2027 program: 8‑Night Irish Counties & Scottish Shores (roundtrip Southampton, 25 June 2027) Calls at Falmouth, an overnight in Cobh for Cork, Dun Laoghaire for Dublin, Belfast and Greenock for Glasgow, blending Ireland’s southwest and east coasts with classic Scottish scenery. 10‑Night Norwegian & Icelandic Fjords (Copenhagen–Reykjavik, 10 July 2027) Sails from Denmark’s Skagen to Kristiansand, Stavanger, Nordfjordeid and Molde in Norway before continuing to Akureyri, Isafjordur and Grundarfjordur in Iceland – an in‑depth look at both countries’ fjord landscapes. 14‑Night Scandinavia & Baltic Adventure (Southampton–Helsinki, from 15 May 2027) Visits Zeebrugge, Rotterdam, Oslo, Kristiansand, Skagen, Bornholm, Copenhagen, Warnemünde (for Berlin), Gdynia, Visby and Tallinn, linking North Sea hubs with classic Baltic capitals. 15‑Night Mediterranean Adventurer (roundtrip Southampton, 30 April 2027) Adds a “cool‑to‑warm” option, calling at Cádiz, Barcelona, Ibiza, Cartagena, Toulon, Corsica, Livorno and Alghero – effectively weaving a taste of the Western Med into the broader Northern Europe season. 25‑Night British Isles & Icelandic Fjords Explorer (Reykjavik–Copenhagen, 15 June 2027) Combines multiple Icelandic ports with calls across Scotland, Ireland, England, the Netherlands and Germany, offering a long, port‑intensive itinerary for guests seeking deeper regional coverage. These sit alongside the longer 49‑ and 64‑day sailings and a roster of seven‑night and 10‑ to 14‑night cruises aimed at travellers with limited vacation time. Bookings across the entire 2027 Northern Europe season open on 13 January 2026. Why Lines Are “Cool‑cationing” North Princess Cruises’ 2027 announcement reflects a broader market shift. As peak‑summer Mediterranean ports face record visitor numbers and capacity constraints, more guests – particularly from North America, the UK and Europe – are seeking cooler “climate‑friendly” holidays in Scandinavia, Iceland and the British Isles. By expanding its Northern Europe portfolio with more ships, more ports and longer, combinable itineraries, Princess is positioning itself to capture that demand with a program that offers everything from short “cool‑cations” to nearly two‑month grand journeys – all while showcasing some of Europe’s most dramatic coastlines at their summer best.
Preferred Hotels & Resorts unveils 2026 travel trends
Preferred Hotels & Resorts, the world's largest independent hotel brand, has announced the top travel trends for 2026, highlighting a shift towards more personalised and unique experiences. These trends include ultra-luxury sports experiences, cognitive wellness programmes, and boutique seacationing, reflecting the evolving desires of modern travellers. The company, with over 625 properties in more than 80 countries, is leading the charge in these emerging trends. As part of its "Live Like A Legend" experience, The Post Oak Hotel in Houston offers basketball fans a luxury stay with courtside seats and helicopter transfers. Meanwhile, The Leela Palace Jaipur invites guests to experience Indian polo with VIP access and traditional spa rituals. Heritage travel is also gaining traction, with 90% of luxury travellers seeking historical experiences. New hotel openings like Serras Sevilla in Spain and Romègas Hotel in Malta are restoring architectural relics to blend old-world charm with modern comforts. Cognitive wellness is another focus, with retreats incorporating medical innovations like DNA analysis and IV infusions. Amrit Ocean Resort in Florida offers cutting-edge therapies, whilst Sommerro in Oslo features a Sleep Clinic for optimised rest. The trend of "breaking free from the beige" sees hotels embracing individuality. Kasbah Tamadot in Morocco and Dusit Thani Bangkok in Thailand offer unique cultural experiences, resisting the homogenisation of luxury hospitality. Pet-friendly travel is being redefined, with hotels like Nemacolin in Pennsylvania providing full-service resorts for pets. The Mark in New York has even partnered with Dolce&Gabbana for a luxury dog fragrance. These trends will be celebrated during Independent Hotel Week from 26-30 January 2026, showcasing the creativity and authenticity of independent hotels worldwide. ```
New Flights from Australia: How Fiji Airways and Finnair Are Changing the Game for 2026 Travel
Two very different airlines have just delivered the same good news for Australian travellers: more choice, more connections and smoother routes for 2026. In late December, Fiji Airways and Finnair each announced new services that will reshape how Aussies reach the Pacific islands and Northern Europe, opening up fresh options for both holidaymakers and long‑haul flyers. Fiji Airways: Gold Coast Gets a Nonstop “Bula” Fiji Airways is strengthening its ties with Australia by adding the Gold Coast as its seventh Australian destination, with nonstop Nadi–Gold Coast flights launching on 11 June 2026. The route will operate three times a week from Nadi (Mondays, Thursdays and Saturdays) using a Boeing 737 MAX 8, putting Fiji just over three hours from the Gold Coast. Gold Coast joins Cairns, Brisbane, Sydney, Canberra, Melbourne and Adelaide in the airline’s growing Australian network, reinforcing Fiji’s role as a key hub between Australia, the Pacific and North America. According to Gold Coast Airport, the new service will not only make holidays to Fiji easier, it will also open one‑stop options from the Gold Coast to long‑haul destinations such as Los Angeles, San Francisco, Dallas, Vancouver and Honolulu via Nadi. For Queenslanders, that means: Shorter overall travel times to Fiji and beyond Avoiding busy capital‑city hubs Easier access to Fiji’s resorts plus onward connections across the Pacific When combined with the carrier’s Cairns–Nadi route (launched in April 2025), Fiji Airways is clearly betting on northern and coastal Australia as growth markets for both leisure and connecting traffic. Finnair: Helsinki–Melbourne Opens a New Path to Europe While Fiji Airways is tightening links with the Pacific, Finnair is preparing to touch down in Australia for the very first time in its 100‑plus‑year history. From 25 October 2026, the Finnish flag carrier will launch a daily Helsinki–Melbourne service via Bangkok, operated by Airbus A350 aircraft. Key details of the new route include: Daily, year‑round service between Helsinki and Melbourne, with a short stop in Bangkok (a so‑called “fifth freedom” sector between Thailand and Australia). Tickets went on sale in December 2025, giving Australians and Europeans ample time to plan 2026–27 trips. For Australian travellers, Finnair’s arrival means: A new one‑stop option to Northern Europe and Scandinavia, connecting through Helsinki to destinations like Stockholm, Copenhagen, Oslo, Tallinn and beyond. Access to Finnair’s A350 cabins and Nordic‑style service, which typically feature quiet, fuel‑efficient aircraft, modern business class and a well‑regarded premium economy product on long‑haul routes. More competition and potentially sharper fares on Europe‑bound itineraries, especially for those happy to route via Bangkok rather than the traditional Middle East or Asian mega‑hubs. Finnair is part of the oneworld alliance and now uses Avios as its loyalty currency, which makes the new Melbourne route particularly attractive for frequent flyers looking to redeem or earn points on a fresh Europe–Australia option. Why These New Routes Matter for Australian Travellers Taken together, Fiji Airways’ Gold Coast service and Finnair’s debut Melbourne route underscore how quickly Australia’s international connectivity is evolving ahead of 2026. More regional access: Gold Coast and Cairns now have direct links to Fiji’s hub, reducing the need for Queensland travellers to backtrack via Sydney or Brisbane for Fiji and many North American destinations. New Europe gateway: Helsinki joins the list of viable one‑stop options between Australia and Europe, giving travellers an alternative to long‑established routes via the Middle East, Singapore or Hong Kong. Better connections and choice: Both routes are designed with onward connectivity in mind – from Fiji’s Pacific and North American links to Finnair’s dense Northern European network – translating into more itinerary combinations and potentially improved pricing and availability. For Aussie travellers planning ahead, the message is simple: 2026 will bring more ways to reach both the islands of the South Pacific and the cities of Northern Europe, with new aircraft, new hubs and new chances to turn a simple trip into something more adventurous.
SAS wins ‘European Airline of the Year 2026’
Scandinavian Airlines (SAS) has been awarded the prestigious title of "European Airline of the Year 2026" at the Grand Travel Awards, a significant accolade in the Norwegian travel industry. The award, determined by votes from travel agency employees and other industry professionals, highlights SAS's commitment to excellence and innovation in aviation. The competition was fierce, with SAS emerging victorious over other notable airlines such as KLM, Air France, and Lufthansa. Edward Fotheringham, VP Global Sales at SAS, expressed pride in the recognition, stating, "This award is a true tribute to the dedication, professionalism and resilience shown by our colleagues across the entire organisation." The award ceremony, attended by over 300 industry guests in Oslo, underscores SAS's successful transformation efforts. The airline has made significant strides in improving punctuality, enhancing customer satisfaction, and expanding its service offerings. Recent initiatives include the reintroduction of Business Class, new route launches, and the upcoming installation of free high-speed WiFi across its fleet. SAS's ongoing transformation is evident in its rising Net Promoter Score and customer satisfaction levels. The airline's focus on operational excellence and innovation continues to set it apart in the competitive European aviation market. As Scandinavia's leading airline, SAS remains committed to connecting the region with the world, serving over 25 million passengers annually. With a goal of achieving net-zero emissions by 2050, SAS is poised for continued growth and success in the years to come. ```
Atlas Ocean Voyages enhances 2026 offers with double amenities
Atlas Ocean Voyages has announced an enhanced "Explorer's Choice" offer for select 2026 voyages, allowing guests to enjoy double the amenities. This promotion, available for bookings made between 2 January and 31 March 2026, enables all guests, regardless of stateroom category, to choose two complimentary amenities from a curated menu designed to elevate the expedition experience. The enhanced offer coincides with the return of the standard "Explorer's Choice" promotion for all remaining 2026 and 2027 voyages. What's in it for guests? Under this standard offer, guests reserving a stateroom can select one complimentary amenity, whilst suite bookings allow for up to two amenities. Both offers can be combined with bonus savings of up to 40 percent on select voyages, providing exceptional value across Atlas Ocean Voyages' Polar, Epicurean, and Cultural Expeditions. The amenities, aimed at enhancing flexibility and personalisation, include air credits, pre-expedition hotel stays, land programmes, and Enhanced Unlimited WiFi, allowing guests to tailor their journey according to their preferences whilst ensuring a seamless expedition experience. Exceptional itineraries Highlighted expeditions include an Epicurean Expedition from Tenerife on 2 April 2026, featuring culinary programming and cultural exploration, and a Cultural Expedition from London to Tromsø on 11 May 2026, offering enrichment led by a resident astronomer. Polar Expeditions from Longyearbyen to Oslo on 18 June 2026 and from Oslo to Longyearbyen on 19 July 2026 promise Zodiac landings and scenic cruising in the High Arctic. Atlas Ocean Voyages, known for its stylish and intimate expedition yachts, offers five-star comfort and all-inclusive onboard experiences. With the enhanced offer available for a limited time, travellers and advisers are encouraged to explore individual itineraries before the offer expires. ```
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