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Philippine Airlines to explore codeshare agreement with Alaska Airlines
Philippine flag carrier Philippine Airlines (PAL) announced it will be exploring a codeshare agreement with Seattle-based Alaska Airlines as of Friday, 2nd May. The potential codeshare arrangements are expected to cover key cities in both airlines’ networks, further enhancing connectivity and offering travelers more convenient options in flying between the Philippines and the United States. Per an official statement: "Philippine Airlines and Alaska Airlines offer easy connections through PAL’s US West Coast gateways, namely Seattle, Los Angeles, and San Francisco, as well as via Honolulu. PAL passengers will gain greater access to a wide range of US destinations that are part of Alaska Airlines’ extensive domestic network.” Redeeming miles on two networks Exploring the codeshare deal comes as both carriers inked a partnership that will soon allow their passengers to fully avail of their respective loyalty programmes The PAL-Alaska Airlines collaboration will soon allow members of both airlines' loyalty programmes to earn and redeem miles across each other's networks, providing greater flexibility and rewards for travelers when the tie-up takes effect in the coming months. PAL vice-president for marketing Alvin Miranda said of this: “We are proud to partner with Alaska Airlines to deliver even greater value to our Mabuhay Miles members. This strategic collaboration significantly expands our network and flight options, enabling our Mabuhay Miles members to enjoy enhanced connectivity and flexibility in how and where they use their miles.” For his part, Alaska Airlines’ chief commercial officer Andrew Harrison remarked that PAL is a terrific addition to its roster of global airlines offering world-class service and amenities. Harrison said: “The large Filipino communities living in Hawaii, California and Washington state can travel on Philippine Airlines’ long-haul, widebody aircraft and soon earn valuable Mileage Plan miles on their transpacific journeys.” The frequent flyer collaboration will also enhance the existing partnership between PAL and Hawaiian Airlines, another member of the Alaska Airlines Group. In addition to PAL continuing to offer Hawaiian codeshare flights to Maui, Hilo, Kona, and Lihue via Honolulu, Hawaiian Airlines flyers will soon be able to earn and redeem miles on Philippine Airlines when they use their Mileage Plan number.
Philippine Airlines presents 2024 annual report
Philippine Airlines (PAL) affirmed the continued progress of its corporate transformation journey as it released its annual financials for 2024. The Philippine national flag-carrier ended the year with a net income of US$151.1 million, achieving a five-percent net margin that outpaced the global airline industry average of three percent, as tracked by the International Air Transport Association (IATA). The fourth quarter of 2024 showed an eight-percent increase in system-wide revenues to US$790.2 million, versus the US$733 million reported in the third quarter, even as operating income and net income increased by 296 percent and 19 percent respectively. This marks PAL's 13th straight profitable quarter that reflects disciplined cost management, sustained passenger demand, and strategic network expansion, reinforcing its position as one of the region’s most resilient full-service air carriers. Solid performance According to airline president and chief operating officer Stanley K Ng: “We are very pleased with the solid financial performance achieved by the Philippine Airlines team, an outcome of greater operational efficiency, improved schedule reliability, and more consistent service across our global network. In 2024, PAL operated five percent more flights while improving on-time-performance by two percent and schedule reliability by four percent.” Ng added that these gains contributed to a significant increase in customer satisfaction (CSAT) scores, which rose to 73 percent, and net promoter scores (NPS), which reached +43, both ranking among the strongest results the airline has delivered to date. Likewise, PAL carried 15.6 million passengers in 2024, six percent higher than in 2023, while mounting a total of 110,867 flights system-wide. This shows an increase of around five percent from the 105,294 flights operated in 2023. The calibrated expansion of PAL’s network included the launching of Manila-Seattle nonstop flights last October, PAL’s first new US route in nine years, along with progressive increases in frequencies on various international and domestic routes. The incremental growth in passenger carriages and solid financial performance came despite a general moderation of growth rates, inflationary strains and increased competition that put pressure on yields. PAL generated revenues of US$3.13 billion, down by four percent from the US$3.25 billion recorded in 2023. Passenger revenues declined by six percent from US$2.87 billion to US$2.70 billion, while cargo and ancillary revenues registered a healthy increase of 12 percent and 16 percent, respectively. Total operating expenses rose by three percent to US$2.82 billion due to higher lease costs and airport charges, although these were offset by lower fuel expenses and more effective cost-management measures. Fuel remains the largest cost item, representing 31 percent of revenues. Operating income at year’s end was at US$314.4 million, around 37 percent lower than the 2023 total and is proof of overall market moderation. Earnings before interest, taxes, depreciation and amortization (EBITDA) were at US$614.4 million at end-2024.
Philippine Airlines addresses aviation gender gap with Fly With Her programme
As the world marks International Women’s Month, Philippine Airlines (PAL) seeks to address the gender gap in aviation through its Fly With Her programme. This initiative helps women pursue their dream of flying for the nation’s flag carrier. In support of the programme, PAL pledged P10 million to its PAL Foundation which oversees the scholarship program for women pilots. Airline vice-president Alvin M Miranda remarked: “As we celebrate International Women’s Day, we reiterate our support to women who dream of flying for and even assuming top positions in the PAL organisation.” Helping dreams take flight Aside from the financial pledge, PAL is set to release a film inspired by the real-life story of a young girl who dreamt of becoming a pilot. PAL assistant vice-president for pilot affairs Lilybeth T Ng said of this: “When little girls see women take on leadership roles, it inspires them to do the same and possibly go beyond.” Indeed, the gender gap in aviation remains significant, with only around six percent of pilots worldwide being women, and PAL has long been a staunch supporter of women in the airline industry. In 1989, its very own Captain Aimee Carandang-Gloria became Southeast Asia’s first woman airline pilot to fly a commercial flight. She broke barriers again in 1993, by becoming the region’s first woman airline captain. Since then, PAL continues to lead the way in opening doors for women in the male-dominated industry. By doing so, the Philippine flag-carrier continues to work for clearer and more inclusive skies in aviation, on the strength of its signature service of care that comes from the heart.
Philippine Airlines presents a new direct route between Cebu and Ho Chi Minh City
Philippine Airlines (PAL) will soon offer nonstop flights between Cebu and Ho Chi Minh City (Saigon). The new PAL Cebu-Ho Chi Minh City-Cebu route takes off as of 2nd May, with an initial schedule of three flights per week. The route will cater to the growing interest of Filipinos in visiting Vietnam, which recorded approximately 216,000 Filipino travelers for 2024, ranking as the ninth most visited destination among Filipinos. This is the first-ever direct air service linking Central Visayas and Vietnam’s main economic and commercial hub. More flights to Vietnam The Philippine flag carrier is also increasing its Manila-Hanoi-Manila flights to a daily service, up fromthe current five times weekly from 1st April. The new schedule will provide more convenient access between Manila and Hanoi, Vietnam’s capital, known for its rich history and cultural treasures. PAL president and COO Stanley K Ng said: “We are pleased to expand Philippine Airlines’ footprint in Vietnam, our next-door neighbor and fellow ASEAN member country, through our new service linking Ho Chi Minh City to Cebu for the very first time. We look forward to boosting tourism, strengthening Cebu’s position as the nation’s emerging business and leisure gateway, and building on the strong and friendly relations between Vietnam and the Philippines. We are excited to invite Vietnamese tourists and business people to take the short hop to Cebu to discover the wonders of our islands and enjoy the warm hospitality of our people.” Other details The Cebu-Ho Chi Minh City flights depart from Mactan-Cebu International Airport every Wednesday, Friday, and Sunday. The return PAL service departs from Ho Chi Minh City’s Tan SonNhat International Airport every Monday, Thursday and Saturday. The pioneer PAL service will be flown with Airbus A321 jetliners, which accommodate 199 passengers offering both Business Class and Economy Class.
Philippine Airlines reveals new promotional video
Philippine Airlines recently launched a new promotional campaign created with renowned advertising agency BBDO Guerrero Philippines. Titled The Care That Comes From the Heart, the new campaign breathes new life into PAL’s iconic slogan The Heart of the Filipino. The centrepiece of the campaign is a short film titled Alaga which is the Tagalog word for “care.” The film casts the spotlight on the meaningful and sincere care provided by PAL’s crew and staff, an aspect deeply rooted in the traditions of Filipino hospitality. According to PAL vice-president of marketing Alvin Miranada, Filipino care is unlike any other; it’s shaped by generations of shared experiences and a deeply ingrained culture of compassion. Miranda said: “Collaborating with BBDO Guerrero on this campaign has been a seamless partnership: their creative vision delivered the perfect story about how we put our hearts into everything we do. That’s the message we’re proud to share with the world.” Capturing the spirit of deep-seated care BBDO Guerrero creative chair David Guerrero said of the film: “With Alaga, we aimed to capture the essence of Filipino care: a type of hospitality that is warm, intuitive, and inherently generous. It’s been a joy to work with Philippine Airlines to bring their unique service philosophy to our screens.” Directed by Joel Limchoc, Alaga can be viewed via the official PAL social media channels.
Philippine Airlines and Queensland Australia team up for exclusive seat sale
Philippine Airlines (PAL), in partnership with Queensland Australia, the state tourism board of Queensland, is currently holding an exclusive seat sale for travel on PAL’s nonstop flights to Brisbane. Under the promotion, one-way base fares are going for as low as US$ 371, and roundtrip base fares as low as US$ 501. The sale celebrates the expansion of PAL’s Brisbane services to the current offering of daily Manila-Brisbane and Brisbane-Manila flights. The promotion began on 1st November and ends on 10th November. Heading Down Under for the holidays PAL vice-president Bud Britanico said that the promotion is the airline’s way of jumpstarting the holiday season. According to Britanico: “We look forward to this exciting partnership with Queensland Australia which offers our travellers more reasons to fly to and explore the beautiful city of Brisbane and venture beyond the city to see the spectacular wonders of the Gold Coast and the state of Queensland.” This initiative also seeks to drive further growth in travel and tourism across PAL’s extensive network in Australia. The Philippine flag carrier operates the largest network of flights from the Philippines to four cities in Australia, offering more routes than any other airline. PAL currently operates 22 weekly flights to and from Australia: the newly expanded daily flights between Manila and Brisbane, daily frequencies to Sydney, five weekly flights to Melbourne and three weekly flights to Perth. For the comfort and convenience of Queensland-bound passengers, PAL operates the popular Airbus A321neo aircraft on the Manila – Brisbane – Manila route, with 12 full-flat seats in Business Class and 156 seats in Economy Class.
Philippine Airlines takes personalisation to new heights with Amadeus Traveler DNA
Philippine Airlines is on an ambitious digital transformation journey to ensure that interactions with its passengers are not only seamless but also deeply personalised. The carrier is focused on creating experiences, fostering relationships, and being there for its passengers every step of the way. To achieve this, Philippine Airlines will deploy an advanced customer profiling and personalization solution, Amadeus Traveler DNA. The carrier will benefit from real-time, comprehensive traveler intelligence to understand, predict, and personalize sales, service, and end-to-end customer experience. Traveler DNA automatically integrates valuable insights and personalization logic into the airline’s business operations for relevant traveler communications. This gives Philippine Airlines the intelligence needed to offer its passengers a smooth and tailored journey every time they travel. These personalization capabilities will also enable Philippine Airlines to improve customer retention by minimizing the impact of travel disruptions with proactive customer care. The carrier can also increase revenue by upselling relevant offers tailored to its customers’ needs and preferences. Brand loyalty and customer satisfaction are also improved by enabling the airline to anticipate and respond to the needs of valuable customers with personalized services. The solution is also integrated into Philippine Airlines’ Altéa Passenger Servicing System (PSS) which allows for consistency across all channels and touchpoints, including airline agent, travel agent, and online. Aurea Patria Vidal, Chief Information Office, Philippine Airlines says: “Our vision for the future is one that is powered by innovation, data, and the incredible capabilities of Traveler DNA. With this technology – we stand at the threshold of a new era – an enhanced digital era that promises to enhance our ability to know and understand our customers on a deeper level. By harnessing the power of Traveler DNA, we aim to go beyond the conventional boundaries of air travel. It's about understanding the unique preferences, habits, and aspirations of our passengers, and using that knowledge to create tailor-made experiences that resonate with them. As we navigate this digital frontier, we must acknowledge that the true magic of Traveler DNA lies in its ability to humanize technology. It's not about replacing human touch but enhancing it, making our services more intuitive, more responsive, and more attuned to the diverse needs of our passengers. We are pleased to continue innovating with Amadeus to make the travel experience better for our passengers.” Jonthan Tong, SVP, Head of Southeast Asia, India Subcontinent & Greater China, Amadeus, says: "Traveler DNA among the continuous innovations we are deploying through our joint digital lab with Philippine Airlines. The importance of providing a complete picture of travelers so airlines can offer them a more personalized experience cannot be understated. We are proud to work with Philippine Airlines to improve the customer experience while delivering on the carriers’ vision to put its passengers at the heart of everything they do. Amadeus’ Traveler DNA solution will ignite incredible personalization opportunities across the entire journey – from search to the moments of truth.”
Philippines Airlines Orders Nine Airbus A350s
eTurboNews: Philippine Airlines (PAL) has finalised a purchase agreement with Airbus for the firm order of nine A350-1000 long range aircraft. Captain Stanley K signed the agreement during the Paris Air Show. Ng, President and Chief Operating Officer of Philippine Airlines, and Christian Scherer, Airbus Chief Commercial Officer and Head of International, in the presence of Lucio C Tan III, President & Chief Operating Officer, PAL Holdings Inc. The A350-1000 has been selected under the Philippine carrier’s Ultra Long Haul Fleet project. It will fly on non-stop services from Manila to North America. This includes flights to the East Coast of the US and Canada. The new aircraft will join two A350-900s already in service at the airline. PAL’s A350-1000 fleet will be able to accommodate 380 passengers in a three class layout, with separate cabins for Business Class, Premium Economy and Economy Class. The A350 is the world’s most modern and efficient widebody aircraft and has set new standards for intercontinental travel. It has the longest range capability among all currently produced commercial airliners. It can fly non-stop for 9,700 nautical miles or 18,000 kilometers. At the end of May 2023, the A350 Family had won 967 firm orders from 54 customers worldwide, with 535 aircraft currently in the fleets of 40 operators, flying primarily on long haul routes. SubscribePrintEmailTwitterFacebookLinkedInTelegramWhatsAppVKMessengerSMSRedditFlipboardPinterestTumblrXingBufferHacker NewsLineMixPocketYummlyCopy Read more: Philippines Airlines Orders Nine Airbus A350s Copyright: eTurboNews is Travel Industry News - Travel & Tourism Story Telling Exposed
Philippine Airlines to Buy 9 A350-1000s for Ultra Long Haul Fleet
eTurboNews: Philippine Airlines (PAL) has signed a Memorandum of Understanding (MoU) with Airbus for the purchase of nine A350-1000s. Under the Philippine carrier’s Ultra Long Haul Fleet project, the A350-1000 will be operated on non-stop services from Manila to North America, including to the East Coast of the US and Canada. The new aircraft will join two A350-900s already in service at the airline and currently flying to destinations in North America, Asia and Australia. As with the A350-900, the PAL A350-1000s will be configured in a premium layout with separate Business Class, Premium Economy and Economy Class cabins. Captain Stanley K. Ng, President and Chief Operating Officer of Philippine Airlines, said that the range of the A350-1000 would enable the airline to fly non-stop transpacific and transpolar routes in both directions all year. These will include some of the longest commercial flights in the world, such as those linking the Philippines with New York and Toronto. With an expanded A350 fleet, PAL will have the ability to once again provide a direct link from the Philippines to Europe. “The A350-1000 combines greater range capability with the higher capacity we need to serve future demand. It’s the perfect aircraft to enable PAL to meet its expansion plans in a sustainable way, while offering passengers the highest levels of onboard comfort. We are committed to offering our passengers the best possible travel experience, and these state-of-the-art aircraft will enable us to do just that as we carry out our mission to connect the world and grow trade and tourism.” Christian Scherer, Airbus Chief Commercial Officer, said: “Flying passengers farther and in greater comfort, the A350 brings a step-change in fuel efficiency and an immediate significant contribution to reduced emissions. These are the attributes that have made the A350 the choice of leading airlines worldwide. We look forward to working closely with our long-standing customer Philippine Airlines as it moves forward with its long-haul fleet modernization program.” The A350 is the world’s most modern and efficient widebody aircraft and has set new standards for intercontinental travel. It offers the longest-range capability of any commercial airliner in production today and is capable of flying 8,700 nautical miles or 16,100 kilometers non-stop. At the end of April 2023, the A350 Family had won 928 firm orders from 54 customers worldwide, making it one of the most successful wide-body aircraft ever. Some 530 aircraft are currently in the fleets of 40 airlines, flying primarily on long haul routes. Philippine Airlines operates various Airbus types on its full-service network. In addition to the A350 on long-haul intercontinental routes, PAL flies A330-300s on services to the Middle East, Australia and various points in Asia. The Philippine flag carrier also operates a fleet of A320 and A321 single aisle aircraft on its extensive domestic and regional network out of hubs in Manila and Cebu. Read more: Philippine Airlines to Buy 9 A350-1000s for Ultra Long Haul Fleet Copyright: eTurboNews is Travel Industry News - Travel & Tourism Story Telling Exposed
Philippine Airlines returns to Perth
Philippine Airlines continues to rebuild flights back to Australia by adding Perth as the fourth destination to the country. Beginning next summer in 2023, the carrier will commence flights to Perth for the first time. As of now, Philippine Airlines is serving up flights to Brisbane, Melbourne, and Sydney. Philippine Airlines last served Perth nearly […] Philippine Airlines returns to Perth
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