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Emirates Inaugurates its reimagined Travel Store in Seoul
Emirates, the world’s largest international airline, has expanded its global retail footprint with the opening of its first Travel Store in Seoul, setting a new benchmark in travel retail and reinforcing its commitment to delivering innovative customer experiences in one of its key destinations in East Asia. Emirates Travel Store in Seoul officially opened on 9 July in the presence of the airline’s senior executives; Nabil Sultan, Executive Vice President for Passenger Sales and Country Management; Orhan Abbas, Senior Vice President for Commercial Operations in the Far East and Jim Chang, Country Manager South Korea. The opening ceremony was also attended by Abdulla Saif Ali Al Nuaimi, UAE Ambassador to the Republic of Korea as well as other distinguished guests and media partners. Nabil Sultan commented: “As we mark 20 years of operations in South Korea, the opening of our travel store in Seoul not only celebrates our decades-long journey, but also delivers our reimagined travel retail experience to Korean travellers. This spaces aims to evolve the customer experience through more innovative solutions, translating our ‘Fly Better’ promise into a more tangible and locally relevant experience for our customers.” First Class luxury, up and close, now in Seoul Located in Jongno-gu, one of Seoul’s most vibrant business and lifestyle districts, the Emirates Travel Store offers a dedicated space to discover the airline’s signature products and services in a stylish, premium environment inspired by its onboard interiors. Spanning 132 square metres, the store exudes warmth and classy elegance, with soft beige tones, ambient lighting, and the Ghaf Tree motif subtly woven into the interior. An indigenous evergreen plant, the Ghaf is considered the national tree of the United Arab Emirates, and has deep cultural and ecological significance. Thoughtfully arranged seating evokes the feel of Emirates’ premium lounges, blending comfort with refinement. A key highlight of the space is the First Class Private Suite on display, offering visitors a glimpse into one of Emirates’ most iconic products. Guests can also connect with expert travel consultants at dedicated counters for flight bookings, itinerary planning, and personalised recommendations. The retail experience is further enhanced by smart technologies, including a self-service kiosk, an interactive selfie mirror, and dynamic digital displays showcasing Emirates’ latest routes, offers, and products. 20 years of connecting Korea to the World Since launching operations in 2005, Emirates has been seamlessly connecting South Korea to the world, operating more than 14,000 flights and carrying over 5 million passengers between Seoul and Dubai to date. Today, the airline operates 10 weekly services and offers the newly retrofitted Boeing 777-300ER featuring Premium Economy and an upgraded Business Class on flights EK324/325 between the two gateways. Emirates remains committed to delivering a world-class service, expanding global connectivity, and strengthening its partnerships within the Korean market.
2026 Virtuoso Symposium to be held in Seoul, South Korea from 15-19 April
Representative Image, View of downtown at Gangnam square, Seoul Korea Virtuoso, the global network specialising in luxury and experiential travel, has announced its 2026 Symposium will be held in Seoul, South Korea, from April 15-19, 2026. The prestigious event will attract approximately 400 of the industry’s most influential travel executives from over 35 countries for five days of strategic networking, business development and immersive exploration of one of Asia’s most exciting destinations. The announcement was made during the 2025 Virtuoso Symposium, which took place on May 13-17 aboard the Crystal Serenity. The exclusive, chartered voyage sailed from Barcelona to Marseille, providing a vibrant setting for impactful networking among global luxury travel leaders. Port calls included Barcelona, Spain for embarkation and a welcome reception, followed by visits to Portofino, Italy; Monaco; and Marseille, France for disembarkation. Executive Vice President David Kolner presented powerful booking trends, including a nearly 14 percent increase in first quarter sales over the previous year and a 26 percent rise in year-over-year cruise bookings. “Korea was selected as the host of next year’s Symposium due to our strong and growing partnership with the Korea Tourism Organisation (KTO), combined with increasing demand for luxury experiences in unique settings,” said Virtuoso’s Senior Vice President, Global Events Jennifer Campbell. “From the deeply rooted traditions of Seoul’s palaces to the innovation in its design, wellness and technology sectors, Korea represents the future of luxury travel – one that blends meaning, beauty and human connection. Korea’s unique appeal, cultural richness and diverse range of experiences make it essential for our members and partners to explore and understand all that Korea has to offer.” “The 2026 Virtuoso Symposium presents a defining opportunity to elevate Korea’s brand as a premier luxury destination on the global stage,” said Hee-jin Cho, executive director of the Korea Tourism Organisation’s Americas Centre. “By showcasing Korea’s unique blend of timeless tradition and modern sophistication to the world’s most influential travel leaders, we aim to deepen global appreciation for the country’s exceptional offerings in culture, wellness, cuisine and innovation.” Held annually in a different country, Virtuoso’s Symposium is more than a conference – it is a powerful catalyst for tourism growth. Destinations that have hosted past Symposiums and other Virtuoso events, such as Slovenia, saw remarkable results. In fact, following Virtuoso’s 2024 Chairman’s Event in Slovenia, the country experienced a 473 percent increase in sales from Virtuoso bookings for summer 2025, underscoring the network’s unparalleled influence in luxury tourism. Korea is reshaping the definition of luxury travel, blending comfort and exclusivity with cultural richness, creativity and meaning. In Seoul, ancient palaces stand alongside sleek skyscrapers, Michelin-starred cuisine meets vibrant street food and time-honoured crafts flourish amid cutting-edge fashion and design. What truly sets Korea apart is its emphasis on authentic, immersive experiences – think private temple stays, bespoke wellness rituals and hands-on workshops with master artisans. With world-class infrastructure, warm hospitality and impeccable service, Korea offers a luxury experience that is both refined and deeply personal.
Shinsegae opens ‘The Heritage’ in the heart of Seoul
Shinsegae Department Store presents a new iconic culture house 'The Heritage' in Myeong-dong, Seoul, Korea Shinsegae Department Store presents 'The Heritage,' a new iconic culture house in Myeong-dong•Namdaemun, where Seoul's rich history, luxury, and trends merge in a 90-year-old historical space. Situated in the center of Seoul, Myeong-dong is one of Korea's oldest and most vibrant commercial districts, attracting millions of visitors annually. Named the 'No.1 favorite spot in Korea' among tourists over a decade by Korea Culture & Tourism Institute(KCTI), the area continues to be a global hotspot for shopping and culture. Shinsegae Department Store presents a new iconic culture house 'The Heritage' in Myeong-dong, Seoul, Korea Shinsegae Department Store in Myeong-dong has always been listed as the top 3 most visited spots in Jung-gu—a broader district that includes Myeong-dong—since 2020, according to Korea Tourism Organization(KTO). Last November, Shinsegae's media façade has been recreated as Shinsegae Square which allured one million visitors last winter alone with its spectacular digital signage featuring its Christmas film and K-culture content. Soon after, Shinsegae Department Store won fame for being the most instagrammable spot in Seoul after creating a huge buzz on social media. Founded in 1963 as Korea's very first department store, Shinsegae has been showcasing the trend of Korean lifestyle for the past 62 years not just with their highly curated designer brands but also by adding values to Korean people's lives by pioneering the concept of an in-store-art gallery in the nation. Shinsegae Department Store has been an absolute favorite amongst millions of global customers along with Harrods(UK) and Isetan(Japan), taking the chart of No.1 leading position in the Korean department store industry by far. With its heritage, Shinsegae unveils what was once an old bank for the past decades as a new form of space that intertwines past and present and preserves the historical and cultural value of Seoul. After a decade of meticulous restoration, the 90-year-old historical building, designated as the 71st tangible cultural property of Seoul since 1989, has been transformed into a vibrant cultural hub and is now open to the public. Shinsegae has painstakingly restored every flower-shaped plaster ectype on the ceilings—an enduring masterpiece of modern Korean architecture—as it was almost 100 years ago. Inspired by The Morgan Library&Museum in NYC, a curtain wall has also been added to the building's exterior to incorporate a modern design, creating a harmony between heritage and innovation. In alignment with its name, 'The Heritage' boasts 'House of Shinsegae Heritage' on the 5th floor, a space dedicated to featuring Korean craft art where Shinsegae extends its signature hospitality to visitors. Foreign visitors in particular will be mesmerized by unique Korean traditional arts and the beauty of craftsmanship. On the 4th floor lies a museum where contemporary artifacts and archival photographs are exhibited to portray the story of the Korean retail industry. Digitally restored images of Myeong-dong from the 1930s and 1950s transport visitors back in time, offering a rare glimpse into old Seoul. On the 1st and 2nd floor, a CHANEL boutique designed by Peter Marino serves as the ultimate expression of modern luxury, blending seamlessly with the building's historical elegance. Shinsegae is the first in the nation to incorporate a luxury brand at a place where heritage lies within the building. Nestled within a historic landmark where Korean contemporary commerce bloomed, 'The Heritage' is to become the opulent heart of Seoul. Through its exhibition filled with Korean beauty and tradition, global customers can immerse themselves into the journey of old and new, past and present.
Emirates introduces retrofitted Boeing 777s to Seoul and London Stansted
Emirates will expand the list of cities served by its refurbished Boeing 777 to Seoul, South Korea starting 14 April* and London Stansted in the UK from 7 May*, as aircraft sporting upgraded cabins roll out of Emirates’ retrofit programme and into scheduled service. Emirates’ four-class Boeing 777 will launch on flights EK324/325 between Dubai and Seoul, operating three times a week on Mondays, Wednesdays, and Fridays. The upcoming deployment makes Seoul the second East Asian destination to receive Emirates’ upgraded Boeing 777 retrofitted aircraft, including its award-winning Premium Economy and newly configured Business Class cabin, offering customers more choice and a better experience in the skies. By July 2025, travellers flying eastbound with Emirates will have access to more than 3,150 weekly seats in Premium Economy on a mix of Boeing 777s and A380s across six key destinations in Southeast and East Asia, including Tokyo-Narita, Tokyo-Haneda, Osaka, Singapore, Seoul, and Shenzhen. London Stansted joins London Heathrow and Edinburgh as the third UK destination to showcase the airline's latest generation products and elegantly refreshed cabin interiors. In addition to London Stansted, Emirates’ network of European destinations served by the four-class Boeing 777 includes Brussels, Geneva, Zurich, Vienna, and Athens. Enhanced onboard experience The retrofitted Emirates Boeing 777 aircraft features a four-class configuration, including Emirates’ signature Premium Economy cabins, which combine accessible luxury with comfort. The aircraft also boasts the new Emirates 777 Business Class, with seats arranged in a 1-2-1 configuration for maximum privacy ensuring aisle access for every passenger, fully flat beds, and personal mini-bars. On some aircraft, First Class passengers can experience the exclusive Gamechanger suites, offering unparalleled luxury, opulent comfort and signature design touches. Customers across all cabins will enjoy upgraded interiors with new design elements, including modern colour palettes, specially designed Ghaf Tree motifs, and wood finishes throughout.
Tribute Portfolio makes its South Korean debut with The Link Seoul
Tribute Portfolio, part of Marriott Bonvoy's global portfolio of over 30 extraordinary hotel brands, announced the opening of The Link Seoul, a Tribute Portfolio Hotel today, 9th October, in Seoul’s dynamic Sindorim district. Marriott International’s area vice-president for South Korea, Vietnam, and the Philippines Duke Nam said of The Link Seoul: "We are thrilled to bring Marriott Bonvoy's Tribute Portfolio brand into South Korea. Tribute Portfolio is a growing collection of characterful, independent, boutique hotels united by a common spirit and captivating spaces that bring people together and create experiences that connect travellers to the surrounding community.” Andrew Jung, general manager at The Link Seoul, added: "The Link Seoul blends the rich past of the Sindorim district and its history of textile manufacturing with a distinctly modern sensibility so that guests can experience a true sense of connection with their surroundings during their stay with us. With our original design, bold spaces, and locally-inspired art installations, we look forward to creating unforgettable experiences for all our guests as they forge new memories for the future." The Link Seoul is set to welcome guests who are taking the road less explored and are ready to discover a different side of travel in South Korea. Eclectic urban design The hotel features 141 guest rooms, including 16 suites and a Presidential Suite, set across 19 floors. The modern design narrative continues into the guest rooms, featuring marble walls, light wood veneers, and powder-coated metal details to create warm and restful spaces to retreat to after a day of exploration and the exuberance of Seoul. True to the Tribute Portfolio DNA of captivating design, the arrival experience at The Link Seoul starts with its striking reception lobby, which incorporates sleek modern Scandinavian design, fashion, art, and traditional Korean elements, elevating the hotel check-in experience. The design of The Link Seoul reflects connections between travellers and the local community, as well as respect for the area's history as a textile industry hub, with the threads of connection breathing life into the fabric of the hotel. High ceilings, a custom feature glass wall, and architectural modular furniture combine to create a memorable start to an extraordinary hotel stay for its guests. Great venues for dining and events Dining experiences at The Link Seoul feature a fusion of local and international culinary favourites. The hotel's all-day restaurant, FRAME, located on the 12th floor, has a casual and relaxed atmosphere with its Nordic-style interior. Located on the 13th floor of the hotel, PUNCH is a modern beer pub with a glass ceiling that overlooks the swimming pool. In the ground floor lobby area, DIGM is a sophisticated lounge bar that offers the ideal setting for connecting and socialising. For quick bites and a fresh cup of hot coffee, ZAG is a cosy bakery and café with a lively Scandinavian aesthetic. The hotel also offers a well-equipped fitness centre located on the 13th floor for guests who enjoy maintaining their fitness routine on the road. Meetings and events are made memorable at The Link Seoul, with modern venues such as The Link Hall, a 760 square metre grand ballroom that can accommodate up to 500 guests. The Link Hall features a soaring 10-metre-high ceiling with a black-toned design and is equipped with cutting-edge audiovisual systems to impress guests on all occasions. Two smaller venues, the 147 square metre Meeting Room 1 and the 107 square metre Meeting Room 2, are entirely customizable to accommodate events of up to 100 people. For smaller meetings, a boardroom is also available. All meeting venues are equipped with the latest video conferencing systems, including high-resolution projectors, smart TVs, and ultra-fast internet connections.
Discover Seoul in Style with 4x Weekly Flights from MAI
A holiday represents an unforgettable journey that commences with meticulous planning, booking, and arrival at the destination. The significance of a comfortable flight cannot be understated as it enriches the holiday experience and initiates a journey characterised by eager anticipation. In alignment with this ethos, Myanmar Airways International (MAI) extends to its patrons a proposition of cost-effective, adaptable, and seamless travel. The expedition commences in Yangon, where one can immerse oneself in the historical ambience of Mandalay, linger by the tranquil banks of the Irrawaddy River, or traverse Yangon's spirited and dynamic streets. The day concludes in the vibrant city of Seoul, a realm of stark contrasts, where ancient palaces harmonize with contemporary skyscrapers, and bustling markets coexist with serene parks. From its animated nightlife to tranquil temples, Seoul beckons to explore its diverse and intricate tapestry. A Trip to Remember We acknowledge the unpredictability of life and the corresponding impact on travel plans. Therefore, with MAI, we offer the assurance of booking with confidence. Our airline provides four weekly flights from Yangon to Seoul-Incheon on Tuesdays, Thursdays, Fridays and Sundays, catering to a diverse range of travel purposes, including weekend getaways, business endeavours, and cultural explorations. We aim to be your reliable companion, ensuring that your journey is seamless, cost-effective, and memorable. Each destination holds a myriad of offerings, whether commencing your expedition in Yangon, the largest city in Myanmar and a hub of cultural diversity or immersing yourself in the dynamic city of Seoul, the capital of South Korea. Yangon showcases colonial-era architecture, the resplendent Shwedagon Pagoda, and vibrant street markets abounding with local culinary delights. Meanwhile, Seoul stands as a sprawling metropolis that seamlessly interweaves Buddhist temples, palaces, and traditional markets with contemporary skyscrapers, state-of-the-art subways, and a thriving pop culture scene. Noteworthy attractions in Seoul include the modern Dongdaemun Design Plaza, the historic Gyeongbokgung Palace boasting over 7,000 rooms, and the serene Jogyesa Temple, adorned with ancient pine and locust trees. The Ease of Travelling MAI Airlines recognises and caters to the evolving demands of contemporary travellers. The airline's service is anchored by three fundamental principles: Convenience, Affordability, and Flexibility. Each route is meticulously crafted to provide seamless connections, ensuring a hassle-free travel experience for both business and leisure purposes. Emphasis is placed on comfort and convenience, complemented by a user-friendly booking interface, streamlined check-in processes, and a range of flight options. Passengers are afforded the convenience of hassle-free date changes. Individuals uncertain of their itineraries can request modifications at least 14 days before departure through the Customer Service Center, a service provided without incurring additional fees. This flexibility enables travellers to secure favourable fares while remaining adaptable to future adjustments. The journey experience commences upon boarding, where MAI Airlines endeavours to deliver a delightful travel experience. Passengers have the opportunity to savour the comfort of two onboard meals as they traverse the skies. Moreover, Business Class patrons receive an exclusive amenity kit, inclusive of essentials to ensure a rejuvenated arrival in Seoul. MAI Airlines extends generous baggage allowances, facilitating worry-free travel for passengers. Business class travellers are entitled to two checked bags, each weighing up to 32 kg, in addition to a seven kg carry-on. Meanwhile, economy class passengers are permitted one checked-in bag weighing up to 23 kg, accompanied by a seven kg carry-on. Families travelling with infants benefit from added flexibility, with an allowance of two checked bags, each weighing up to 10 kg. The Bright Embrace As the Thadingyut Festival lights up the skies, it presents an opportune moment to plan your upcoming journey. Myanmar Airways International (MAI) is pleased to offer exceptional fares in celebration of this occasion, providing travellers with the chance to secure the most advantageous travel deals for their future trips. Whether your travel is leisure-oriented or involves reuniting with family, this is an opportunity of significant value. With prices anticipated to surge due to heightened demand, organising your travel during MAI's Thadingyut Fare Sale not only circumvents the rush but also ensures access to some of the most competitive fares available. These fares enable affordable travel, making them an attractive proposition. During this limited-time offer, you can secure your tickets at special rates. Acting promptly enhances the likelihood of securing the most competitive prices. Ticket bookings are open from October 1st to October 31st, 2024, for travel between October 1st and December 31st, 2024. This travel window offers flexibility, allowing you to select dates that align with your requirements, making it ideal for planning year-end holidays or much-needed respites. To book your next trip to Seoul, visit www.maiair.com or engage our Passenger Sales Agents (PSAs). Alternatively, you can opt to download the MAI Xtra App for convenient on-the-go bookings or reach out through Facebook Messenger. Our dedicated team is poised to ensure that your Thadingyut travels are truly exceptional. At MAI, we aim to offer more than just a flight—we endeavour to craft an enriching experience. From our amiable service to our in-flight amenities, we go the extra mile to ensure that you feel well cared for throughout your journey. Whether travelling in Business or Economy Class, you will discern the distinction in our personalised attention to detail, enhancing the enjoyment of your trip from take-off to landing. "Experience your seamless and adaptable trip from Yangon to Seoul with MAI's exclusive codeshare partners. Experience the utmost in travel convenience!” Your next exceptional journey awaits with just a simple click. Act promptly to capitalize on these exceptional offers and commence your exploration of the heart of Seoul! BOOK YOUR ADVENTURE HERE
SJM Resorts presents the best of Macau for business travellers in Seoul
SJM Resorts, SA (SJM) showed off the best that Macau can offer business travellers at this year’s Trip.Biz Business Travel Summit on 30th September. The hotel management firm was the chief sponsoring partner at the event which focussed on the theme Going Digital, Moving Faster - Digital Transformation, and welcomed more than 100 corporate clients, partners, and business leaders from various Asian nations. SJM's presence at the summit served as proof of its commitment to drive corporate travel to Macau and promote the city as a global travel destination. Increasing popularity thanks to innovation According to the Trip.Biz White Paper, 2023 saw 77.04 million outbound business trips from mainland China to Hong Kong, Macau, and Taiwan, highlighting these regions' popularity as travel destinations for the mainland Chinese business travellers due to their convenient locations. According to SJM managing director Daisy Ho: "SJM is committed to supporting Macau's development as a 'World Centre of Tourism and Leisure' by creating diversified 'Tourism+' products that showcase Macau's unique charm and cultural heritage.” Ho added that SJM’s goals are also aligned with the Macau SAR Government's push for technology-driven tourism, leveraging advanced technologies to drive innovation, as seen in attractions such as 'AI Wonderland' and 'Martial Art Arena,' which utilise 'Tourism+ Education' to add new vitality and enrich the visitor experience.”
Delta launches first-ever nonstop route from Salt Lake City to Seoul
Delta is boosting its global footprint with the launch of its first-ever nonstop service from Salt Lake City International Airport (SLC) to Seoul-Incheon International Airport (ICN) on June 12, 2025. Delta is boosting its global footprint with the launch of its first-ever nonstop service from Salt Lake City International Airport (SLC) to Seoul-Incheon International Airport (ICN) on June 12, 2025. This route—the only direct flight linking Salt Lake City to Asia—will provide seamless connections to key destinations across Asia for travelers throughout the Mountain West and Southwest U.S. regions. Customers will enjoy Delta’s state-of-the-art Airbus A350, along with modern amenities at SLC’s recently upgraded terminal and the expansive Delta Sky Club, ensuring a smooth and comfortable trans-Pacific journey. “The launch of Salt Lake City to Seoul service offers customers convenient access to Delta’s growing global network and ensures that virtually all U.S. demand is connected to Seoul via nonstop or one-stop service,” said Joe Esposito, Delta’s Senior Vice President – Network Planning. “As Salt Lake City continues to grow as a vital Delta hub, our strong joint venture with Korean Air allows us to offer unmatched connectivity between the U.S. and Asia, leveraging strong hubs on both sides. This ensures that customers, including those in the interior U.S., have access not just to Seoul but to key destinations across Asia." Delta’s leading position at Salt Lake City As Delta’s fifth direct U.S. route to Seoul, the new SLC-ICN flight joins Atlanta, Detroit, Minneapolis-St. Paul, and Seattle in connecting U.S. travelers to Asia. With this addition, Delta—together with partner Korean Air—offers access to Seoul from 14 U.S. gateways, providing the most extensive reach across Asia through the ICN hub compared to any other trans-Pacific joint venture. This route also further solidifies Delta’s position as the largest long-haul foreign carrier at Incheon, enhancing its already unmatched reach across Asia. Lee Hag-jae, President of Incheon International Airport Corporation, shared, “I’m confident that Incheon Airport will continue to grow as a global hub through our partnership with Delta Air Lines. Together, we aim to set the standard for airline partnerships, sharing a vision of leading the global aviation market as a top-tier airport and airline.” This historic route solidifies Delta’s leadership in Salt Lake City, where it operates more flights than all other carriers combined. Delta’s robust presence includes nearly 250 peak-day departures to more than 90 destinations worldwide, featuring nonstop service to other international cities like Amsterdam, London, Paris, and Mexico City, among others. 2
Seoul Tourism Organization
Seoul Tourism Organization, Samil-daero, Jeo-dong 1(il)-ga, Jung District, Seoul, South Korea South Korea
Conrad Seoul
Conrad Seoul, Gukjegeumyung-ro, Yeoeuido-dong, Yeongdeungpo-gu, Seoul, South Korea South Korea
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