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OTM 2026 opens in Mumbai, spotlighting India’s tourism growth

OTM 2026, Asia's leading travel trade show, commenced today at the Jio World Convention Centre in Mumbai, marking a pivotal moment for India's burgeoning role in the global tourism industry. The event, recognised by NielsenIQ as the Leading Travel Trade Show in India and Asia for two consecutive years, features over 2,200 exhibitors from more than 60 countries, including 45 National Tourism Organisations. The three-day event is expected to attract over 50,000 travel trade visitors and 1,000 top industry professionals. The exhibition highlights India's strategic importance as an outbound travel market, driven by rising disposable incomes and expanding international connectivity. "OTM was created to reflect the reality of global travel today, where India is no longer an emerging opportunity but one of the most sought-after and strategic travel markets globally," said Sanjiv Agarwal, Chairman and CEO of Fairfest Media. Key features of OTM 2026 include a robust exhibitor showcase, high-quality buyer access, and structured business engagements with over 50,000 pre-scheduled B2B meetings. The event also hosts the OTM Forum, bringing together policymakers and industry leaders to discuss outbound travel growth and destination competitiveness. As the Partner Airline, Malaysia Airlines underscores the critical role of aviation in supporting India's expanding global travel footprint. The event continues to serve as a platform for global destinations to engage with India, reflecting the country's central role in the global destination strategy This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Destination DC hosts global tourism leaders in Washington

Destination DC (DDC), the official destination marketing organisation for Washington, DC, recently convened global tourism leaders to discuss international travel sentiment and growth opportunities. The annual Global Marketplace forum aims to help local tourism and hospitality businesses benefit from international tourism, which remains crucial to Washington, DC's economy. In 2024, international visitors, though only 8% of the total, accounted for 27% of spending. The forum brought together representatives from key markets, including the United Kingdom, Germany, Mexico, Brazil, India, China, and Australia. Discussions focused on maintaining competitiveness amid fluctuating global travel demand and evolving traveller confidence. Elliott L. Ferguson, II, president and CEO of DDC, emphasised the importance of staying proactive and globally connected, stating, “Washington, DC benefits from its global influence and our message is clear: we are open, we are welcoming.” In 2024, tourism in Washington, DC was an $11.4 billion industry, supporting 111,500 jobs and generating $2.3 billion in tax revenue. Despite challenges such as economic uncertainty and policy barriers, markets like Brazil and India show resilience and potential for growth. Meanwhile, Mexico and Australia provide stability, and China presents a long-term opportunity as airlift availability improves. DDC collaborates with Talking Stick Digital to ensure effective international marketing strategies. The Global Marketplace underscores DDC's leadership in shaping international tourism strategy, with future strategies to be discussed at the annual Travel Rally in May. Upcoming attractions in DC include the 250th anniversary of America, the 10th anniversary of the National Museum of African American History and Culture, and the opening of the National Geographic Museum of Exploration in summer 2026 This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Thomas Cook India partners with Tamil Nadu for tourism boost

Thomas Cook (India) Limited and its group company SOTC Travel have entered into a strategic long-term Memorandum of Understanding (MOU) with the Government of Tamil Nadu to enhance tourism in the state. The agreement, signed on 2 February 2026 at the Tamil Nadu Global Tourism Summit in Mahabalipuram, aims to develop enriched travel products and boost destination awareness to attract more visitors. The collaboration leverages Thomas Cook India and SOTC Travel's market leadership across leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), business, and B-Leisure segments, alongside Tamil Nadu's diverse tourism offerings. The partnership will focus on co-created products, integrated marketing, and consumer activations, supported by knowledge-sharing and training initiatives. The companies will work closely with the Department of Tourism to promote Tamil Nadu's cultural, spiritual, wellness, and experiential offerings through various campaigns. Rajeev Kale, President and Country Head of Holidays, MICE, and Visa at Thomas Cook India, expressed enthusiasm for the partnership, highlighting Tamil Nadu's rich cultural and experiential offerings. "Through our strategic MOU with the Government of Tamil Nadu, we are delighted to partner in strengthening the State’s tourism proposition for the domestic market," he said. SD Nandakumar, President and Country Head of Holidays and Corporate Tours at SOTC Travel, noted the state's appeal to Indian travellers from metro and smaller cities. The partnership aims to unlock Tamil Nadu's tourism potential through innovative product development and integrated marketing. This initiative is expected to create long-term value for Tamil Nadu's tourism ecosystem, enhancing its visibility and appeal to a broader audience This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Japan fights overtourism as foreign arrivals surge 47%

The matter of overtourism in Japan is something that we at Travel Daily Media have been covering for the past several years. It is a critical issue for one of the most popular destinations in the world as it has led to locals getting overwhelmed on a sensory level by the sheer number of tourists coming into their communities, whilst putting utilities and services under severe strain. While we have pointed out that we may not see an immediate end in sight for overtourism, Japan has been actively working to take much of the edge off its impact on people and places. Kanko kogai The Japanese have actually created a term for overtourism: kanko kogai, which is literally translated as “tourism pollution,” or the perfect storm caused by the entry of over 30 million annual visitors following the world’s reopening post-pandemic. Per a report by German news agency Deutsche Welle (DW), Japan welcomed 36.9 million foreign visitors as of end-2024, reflecting a 47.1 percent increase from 2023 and significantly surpassing the record high last seen in 2019. However, Japanese citizens, especially those living in Golden Route locations Kyoto, Osaka, and Tokyo, are anything but happy with the surge of foreigners, many of whom willfully disregard local custom and tradition whilst overloading already challenged local transport services and leaving their detritus just about everywhere. Locals also deplore drunken behaviour among foreign travellers, especially late at night, along with the desecration of sacred sites by influencers who “do their own thing” with absolutely no regard for local beliefs. This perfect storm of sheer numbers and bad behaviour gets significantly worse during specific times of the year like the sakura season in spring, along with culturally visible events like the Hina Matsuri in March. As Kyoto’s director-general for tourism Toshinori Tsuchihachi put it: "Problems are primarily caused by the concentration of tourists at major attractions, at certain times of the year and certain times of the day… Concentrations tend to occur during the cherry blossom season in spring and when the leaves are changing color in autumn, causing congestion on surrounding roads, on city buses; and etiquette problems.” Steps in the right direction A report in Kyodo News from last week states that the Japan Tourism Agency (JTA) pointed out how 47 regions throughout the country have been advancing anti-overtourism initiatives based on resident feedback. Along with this increase in the number of areas proactively tackling overtourism, JTA is working to encourage foreign travellers to venture outside major metropolitan areas. By doing so, the agency hopes to achieve a balance between accepting inbound tourism and ensuring residents' quality of life. At the same time, the JTA’s Sustainable Tourism Promotion Project has been in place since April of last year; developed with local stakeholders, the project is meant to drive the sustainable development of the Japanese tourism industry whilst providing a vision of societal resilience that supports inclusive economic growth. Admittedly, mitigating the worst effects of overtourism remains an uphill climb for Japanese tourism authorities and their counterparts in the private sector. But if these lead to a form of tourism that spreads the benefits equally between foreign travellers and local stakeholders, then all the efforts will be worth it in the long run.

What Tripseed’s Verification Signals About Future of Responsible Tourism

As sustainability claims in travel come under increasing scrutiny, a deeper conversation is emerging across the industry. While environmental metrics and operational checklists have long dominated responsible tourism narratives, questions around ownership, governance, and where tourism value ultimately flows are beginning to take centre stage. In an interview with Ewan Cluckie, Chief Growth Officer at Tripseed, the Thailand-based travel company’s recent People and Planet First verification becomes less about recognition and more about structural change. For Cluckie, the verification reflects how a business is designed and governed, rather than how well it markets its sustainability credentials. Why governance remains the industry’s blind spot Cluckie argues that sustainability discussions in travel have traditionally focused on environmental management because those areas are more visible and easier to measure. Governance, ownership, and profit distribution, however, raise more uncomfortable questions around power, control, and accountability. In destinations such as Thailand, these issues are compounded by structural risks including illegal nominee shareholder arrangements and widespread tax avoidance. According to Cluckie, such practices allow companies to appear locally rooted while extracting value offshore, often without scrutiny from mainstream sustainability frameworks. Without examining how businesses are owned and governed, sustainability risks becoming performative rather than transformative. Local ownership as accountability, not branding Tripseed’s majority women-owned and locally owned structure plays a central role in how it approaches responsible tourism. Cluckie explains that local ownership means experiencing the long-term consequences of tourism practices directly, from economic leakage to environmental and reputational damage. Being majority women-owned has also shaped leadership culture and commercial priorities, particularly around pay equity, inclusion, and supplier relationships. Cluckie notes that lived experience matters, pointing to the double discrimination Thai women often face in regional tourism businesses. That reality, he says, has directly influenced how Tripseed structures itself and the standards it expects from partners. Making tourism economics visible One of Tripseed’s most distinctive initiatives is its Economic Distribution Disclosure Initiative, which openly maps how tourism revenue flows within destinations. Reactions have been mixed. Some partners have welcomed the transparency as a way to strengthen accountability, while others have found it uncomfortable when the data exposes how little revenue often remains locally. For Cluckie, that discomfort is necessary. Without honest visibility into economic flows, he argues, it is impossible to have meaningful conversations about reform or long-term impact. Demand for deeper verification is growing, particularly among international tour operators and travel advisors increasingly aware of reputational risk. Cluckie says conversations are shifting away from surface-level certifications toward questions about ownership structures, governance, and whether commitments will hold under commercial pressure. This shift is being reinforced by evolving regulatory frameworks in Europe, including the Corporate Sustainability Reporting Directive and proposed Green Claims rules, which are raising expectations around the accuracy and verifiability of sustainability claims across travel supply chains. Looking ahead to 2026 and beyond Cluckie expects responsible tourism in Southeast Asia to diverge rather than converge. On one side will be businesses focused on volume and price competition, often supported by surface-level sustainability messaging. On the other will be a smaller but growing group embedding responsibility into ownership, governance, tax practice, and economic contribution. Social enterprises, he believes, will not replace conventional tourism businesses but can play a critical role in demonstrating commercially viable alternatives. For Tripseed, being among the first travel companies in Asia to achieve People and Planet First verification is intended as a signal that structurally responsible models are not only possible, but increasingly necessary as the industry moves toward 2026.

Asian tourism enters rapid growth era as film and concert fans flock to regional hubs

Pop culture tourism may seem like a very niche sector in the greater industry, but it is proving to be one of the most lucrative on both regional and global levels. Consider this: in South Korea alone, the pop culture tourism sector earned the country close to US$800 million from the sale of tickets to major K-pop events at end-2019, with the number of foreign attendees practically equal to or more than that of locals. Experts likewise forecast that event-driven tourism into South Korea could earn the country over US$20 billion by the end of the current decade. But why exactly is pop culture tourism booming in Asia and what is driving hobbyists and fans into the region from virtually every corner of the world? Five reasons why pop culture tourism matters in Asia Based on observations of both trends and market action, we can point out five ways by which pop culture tourism has proven itself a boon to the greater Asian region. These are: Significant economic benefits As stated above, pop cultural tourism, particularly in the form of concert tourism, has spurred economic growth in the travel and hospitality sectors region-wide. Keep in mind that concert tourism alone earned the region nearly US$20 million as of end-2024, while bookings for flights and hotels in places like Singapore (Lady Gaga / Taylor Swift) and Bangkok (Blackpink) significantly drove up tourism revenue in Southeast Asia. Event management firms are seeing a potential repeat with world tours for American rock band My Chemical Romance and Korean super-group BTS looming on the horizon, this time for cities like Manila and Jakarta; Boosting destination image A country’s appearance in a popular film or television series can seriously pique the interest of travellers to come and visit. This idea is highlighted in the 2023 study Film-induced Tourism: The Impact of Destination Exposure of Locally-made Japanese Movies on Travel Intention to Japan from De La Salle University in the Philippines which delves into the way films like Rurouni Kenshin and even older works like Akra Kurosawa’s Rashomon helped drive inbound tourism to Japan, primarily from film buffs and manga fans. In a similar vein, we could also say that exposure in productions like The White Lotus has boosted Thailand’s image as a destination for both luxury escapes and wellness experiences, inspiring the Tourism Authority of Thailand’s 2026 campaign Healing is the New Luxury; Cultural exchange becomes easier As interesting as cultures are, they can be difficult for the average person to understand. Although a trifle exaggerated or understated, pop culture makes things easier for travellers to immerse themselves in local tradition and custom. Japan gives a somewhat interesting case study here in the form of the kabuki adaptation of the popular video game Touken Ranbu. Kabuki itself, the male-only theatrical form, was previously considered an old-person’s thing; but Touken Ranbu and other recent productions based on manga or even Japanese shows from the 1960s are drawing both foreign and domestic tourists to theatrical hubs in Tokyo, Kyoto, and Hakata; Site transformation Pop culture also transforms ordinary areas into tourist attractions, especially if these served as the setting for a popular film, series, or even a piece of popular literature. This can be seen in the droves of tourists making their way to the Gion district of Kyoto following the release of the film Memoirs of a Geisha, as well as the way some Korean towns and cities are pulling in travellers who want to experience the events from their favourite Hallyu soaps; Digital influence Let us not forget that key opinion leaders / influencers making their mark on social media networks wield significant influence, especially those specialising in travel and dining. KOL posts are known to make or break the popularity of destinations whenever these are posted, encouraging (or discouraging) fans and followers to take a cue from their idols and walk in their footsteps.

Singapore tourism receipts hit record high in 2025

Singapore's tourism industry experienced robust growth in 2025, with tourism receipts reaching S$23.9 billion from January to September, marking a 6.5% rise from 2024 and setting a record for this period. The Singapore Tourism Board (STB) attributes this success to the country's unique offerings and strategic initiatives aimed at enhancing its global appeal. International visitor arrivals totalled 16.9 million, a 2.3% increase compared to the previous year. Mainland China led the visitor numbers with 3.1 million arrivals, followed by Indonesia, Malaysia, Australia, and India. Melissa Ow, Chief Executive of STB, stated, "We are attracting visitors who value the distinctive experiences that Singapore offers." The growth in tourism receipts was driven by sectors such as Sightseeing, Entertainment & Gaming, and Food & Beverage, each witnessing a 15% increase. Mainland China, Indonesia, and Australia were the top contributors to tourism receipts, with Mainland China's spending on food and beverage growing by 19%. The hotel industry also saw stable performance, with an average occupancy rate of 81.9% and the addition of 644 new hotel rooms. The cruise sector flourished, with a 10% increase in ship calls and a 9% rise in passenger throughput, reinforcing Singapore's status as a leading cruise hub. New attractions and events played a significant role in boosting visitor spending. Notable openings included Rainforest Wild, Curiosity Cove, and the Singapore Oceanarium. Major events such as the FORMULA 1 Singapore Grand Prix and ART SG attracted large crowds, further solidifying Singapore's reputation as a premier events destination. Looking ahead, Singapore's tourism sector is poised to exceed STB's projections for 2025, with full-year tourism receipts expected to reach between S$29.0 billion and S$30.5 billion. The continued development of unique experiences and infrastructural expansions, such as Marina Bay Sands' new ultra-luxury development, are set to sustain this growth trajectory This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Saudi TDF seals new MoUs to accelerate Red Sea tourism push

Saudi Arabia’s Tourism Development Fund has signed two new memoranda of understanding to accelerate tourism development in King Abdullah Economic City. The agreements support the Fund’s mandate to unlock high quality tourism investments aligned with the National Tourism Strategy and Saudi Vision 2030, while positioning KAEC as a globally competitive coastal destination on the Red Sea. The principal MoU was signed between the Tourism Development Fund and Emaar, The Economic City, the master developer of KAEC. The agreement establishes a comprehensive framework for the planning, development and operation of tourism projects designed to elevate the city into a fully integrated, world class coastal destination. In its first phase, the collaboration focuses on creating a diversified tourism portfolio that includes all inclusive resorts, international hotel brands and lifestyle led destinations catering to a broad range of visitor segments, from beach tourism and experiential travel to family oriented offerings. Planned developments outlined in the MoU include two five star beachfront resorts, premium branded residences operated by global hospitality brands, enhanced waterfront access, beach clubs, signature dining, spa and wellness facilities, yachting and water sports, family attractions, children focused experiences and entertainment offerings. Together, these projects aim to strengthen destination appeal, improve quality of life and attract foreign direct investment into KAEC. Commenting on the agreements, Qusai Al-Fakhri, Chief Executive Officer of the Tourism Development Fund, said the MoUs reflect the Fund’s growing role in aligning public and private sector efforts to deliver high impact tourism projects. He noted that, as part of the tourism enablement of KAEC, the Fund is contributing to enhancing the city’s readiness to attract global hospitality brands and long term capital, while strengthening the competitiveness of Saudi Arabia’s coastal destinations more broadly. The KAEC agreements sit within a wider national push led by TDF to move beyond financing alone, positioning the Fund as a strategic partner that supports project readiness, investment structuring and operator engagement across Saudi Arabia’s emerging tourism destinations. Alongside the Emaar agreement, TDF also signed a second MoU with K. Hovnanian M.E. Investments and Emaar, The Economic City. The US based developer brings extensive experience in mixed use residential and tourism developments under advanced operating models. The agreement aims to leverage K. Hovnanian’s expertise to support investment readiness, attract operators and ensure tourism projects in KAEC align with international standards and global best practices. Abdulaziz Alnowaiser, CEO of Emaar, The Economic City, said the partnerships build on KAEC’s accelerated development momentum and growing stature as an integrated coastal destination, with flagship projects playing a critical role in boosting investor confidence and long term sustainability. Robert Hofmann, Chief Executive Officer of K. Hovnanian M.E. Investments, said the MoU provides a strong framework for knowledge exchange and joint project development that supports Saudi Arabia’s ambition to become a leading global tourism and investment destination. As Saudi Arabia continues to scale up its tourism ambitions, the Tourism Development Fund is increasingly positioned as a central pillar of delivery. Beyond KAEC, the Fund is expected to play a growing role in enabling coastal, leisure and lifestyle destinations across the Red Sea and beyond, supporting the Kingdom’s shift toward high quality, experience led tourism that attracts international visitors, operators and investors alike. With KAEC emerging as a flagship example of this approach, the latest MoUs signal how TDF is shaping the next phase of Saudi Arabia’s tourism story, one focused on long term value creation, global competitiveness and destination depth.

Rome tops list of best noctourism destinations

Aerial drone photo of iconic masterpiece Saint Peter Basilica and whole illuminated city of Vatican the biggest church in the world at dusk, Metropolitan city of Rome, Italy Rome has been named the world's leading noctourism destination for 2026, according to a new study by Radical Storage. The Italian capital achieved an overall score of 6.07 out of 10, excelling in the experiences category with a score of 9.2. The study evaluated 50 global locations based on safety, transportation, experiences, and natural factors. The research highlights Rome's vibrant night scene, offering 305 different night tours, including twilight visits to the Colosseum and Vatican Museums. The city also boasts reliable transport options, with metro and night buses running until 11.30pm. Amsterdam and Tromsø tied for second place, each scoring 6.03. Amsterdam is noted for its safety and night-time charm, with 164 night tours available. Tromsø, known for its natural beauty, offers exceptional opportunities for stargazing and viewing the Northern Lights. The study also identified Madrid and Belgrade as top destinations for night transport, both scoring 8 out of 10. Madrid's public transport runs until 2am, whilst Belgrade offers a zero-fare system. In terms of night experiences, London and Paris follow Rome, scoring 8.8 and 8.2 respectively. London offers a variety of activities, from theatre shows to river cruises, whilst Paris remains a hub of modern energy. The findings underscore the growing trend of noctourism, with travellers increasingly seeking unique after-dark experiences. As solar activity increases, destinations like Tromsø are expected to attract more visitors eager to witness celestial events This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

BARIG welcomes Germany’s new tourism strategy

The old town of Munich, Germany, with Town Hall at the Marienplatz Square during a sunrise without people The Board of Airline Representatives in Germany (BARIG) has expressed support for the German Government's newly adopted National Tourism Strategy, which aims to enhance the country's tourism sector. Michael Hoppe, BARIG's Chairman and Executive Director, highlighted the strategy's potential to strengthen Germany's position in the competitive international tourism market. However, he noted that high location costs continue to pose significant challenges. BARIG, representing over 100 airlines, acknowledges the strategy's recognition of air transport's crucial role in tourism. Hoppe emphasised the importance of increasing Germany's air transport connections, aligning with the Coalition Committee's decision in November 2025 to bolster aviation. Despite these positive steps, Hoppe warned that Germany's location costs remain excessively high compared to other European nations. The Federal Government's plan to reverse the recent air traffic tax increase from 1 July 2026 is seen as a preliminary measure. Hoppe stressed the urgent need for further cost reductions to invigorate the aviation industry and stimulate economic growth. "There is an urgent need for further cost reductions to be implemented immediately in order to strengthen the entire industry as a driver of growth," he stated. BARIG continues to advocate for improved conditions in Germany's aviation sector, aiming to support economic development and enhance the country's appeal as a tourism destination This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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