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Honggutan promotes tourism with exclusive Hong Kong event
The Honggutan Hong Kong Cultural and Tourism Promotion Conference, held on 16 December 2025, aimed to strengthen cultural and tourism ties between Nanchang and Hong Kong. Organised by the Nanchang Municipal Bureau of Culture, Radio, Television and Tourism, and the People's Government of Honggutan District, the event highlighted the region's cultural heritage and modern attractions. Zhang Lianbo, Deputy Head of Honggutan District, emphasised the district's ambition to become an internationally recognised cultural and tourism destination. He stated, "This Hong Kong promotion serves as an important opportunity to deepen cooperation between the two places' cultural and tourism industries." Meanwhile, Xin Congjin, Chairman of the Hong Kong China Tourism Association, praised Nanchang's vibrant cultural and tourism resources, expressing a commitment to fostering bilateral cooperation. Where cultural heritage takes centre stage The conference featured immersive cultural performances, including the dance "Dreaming Back to Hongzhou" and the song "Yingshanhong," which captivated the audience with Honggutan's cultural allure. The event also presented Honggutan's attractions through three thematic chapters: Ancient Heritage, Red Heritage, and Golden Modernity. Visitors were enticed with exclusive promotions, such as 79 percent off at Nanchang Sunac Land and 30 percent discounts at the Nanchang Star Ferris Wheel and VR park; these offers aimed to enhance the travel experience for Hong Kong tourists. The event concluded with the signing of a cooperation agreement between key cultural and tourism enterprises from both regions, setting the stage for increased tourism exchanges. Looking forward, Honggutan plans to further optimise its cultural and tourism offerings and deepen collaboration with Hong Kong, inviting more visitors to explore its scenic and historical sites. ```
Agoda reveals localisation boosts Asia’s tourism sector
Digital travel platform Agoda has unveiled research demonstrating the transformative impact of localisation strategies on Asia's hospitality sector. The report, "Tailored to Win: How Hotels are Using Localisation to Capture Asia’s Tourism Boom," highlights that hotels integrating localisation across marketing, booking, payment, and on-site experiences are seeing significant business benefits, including higher guest satisfaction and increased repeat bookings. The study surveyed 526 hoteliers across 12 Asian markets, revealing that hotels at the forefront of localisation report 99% improved guest satisfaction, 95% higher repeat bookings, and 91% of guests willing to pay more per room. Andrew Smith, Senior Vice President of Supply at Agoda, emphasised the importance of a holistic approach: “Localisation isn’t just a trend. It's a strategic imperative for hoteliers looking to thrive in Asia’s dynamic tourism market.” Agoda's findings show that localisation strategies are not uniform, with hotels tailoring experiences to meet the diverse preferences of different markets. Around 60% of hotels in key markets like Singapore, Japan, and South Korea use local media channels and digital platforms to reach guests effectively. Additionally, many properties offer booking details and prices in guests' preferred languages and currencies, supported by online translation tools. As Asia becomes the world's fastest-growing travel hub, accounting for nearly 28% of global international arrivals, the hospitality sector faces both opportunities and challenges. Agoda's report calls on hoteliers to adopt tailored, localised strategies to enhance guest satisfaction and secure long-term competitiveness in the region's vibrant tourism landscape. ```
Why Concerts and Sports Events Are Reshaping Singapore’s Tourism Economy
In recent years, we have seen that a lot of concert, events, entertainment and particularly sporting events have become the drivers of Tourism receipts. Chee Hok Yean, President, HVA Asia Pacific shared insights on the “Rise of concert, event, entertainment & sports tourism as drivers of tourism receipts” while presenting at the TDM Global Summit Singapore 2025. We bring you excerpts from the same. On the available Event spaces in Singapore she said that: “We have the China Exhibition, Singapore Expo, the Esplanade, SunTec, Royal Ascent, Eagle Stadium, and we also have the SKA Theatre. All these places, as you can see on the map of Singapore, it's spread out, but mostly around the central region, like where we are.” Growing MICE infrastructure in Singapore The incoming infrastructure that is very critical in order to bring in more concerts, more exhibitions, more events. She elaborated: “First, we have the NS Square, which is actually the former shopping centre that we had for many years. So that's going to be completed in sort of like a year's time. Marina Bay Sands, we already have many rooms, but we're going to come up with another tower, and it's going to have a 15,000-seat capacity." “So we picked up all the data from STB, the MICE Travellers, as you can see. The number, we always use 2019 as a reference, because that's just before COVID. In 2019, we have over 800,000 of MICE Travellers. In 2023, after the opening it went up to close to a million. But 2024, we saw close to 1.2 million MICE Travellers into Singapore." "As you can see, listed here are the three main source markets, Indonesia, Malaysia, China and India. Forming big numbers. So, of course, during the COVID, there's no record of data.” Events and more from 2023 moving to 2026 Singapore offers many incentives. “So, you can see there are the grants and there are the partnerships that the government has rolled out and has encouraged whether it's the public or the private sector to invest into the infrastructure and build the plans for all the concerts and entertainment and all that.” "In 2023, we have a handful of events. This is again coming out from COVID. In 2024, we have more events, in 2025, we have about the same number of events. And of course, we're moving into 2026. At the moment, it's still fluid. In 2026-2027, we don't really have that many numbers. In terms of sporting events, we have tennis, the Asia Cup, the Singapore Grand Prix, the SEA Games.” Music concerts rope in the numbers Concerts are always a hot topic, and they are majorly influencing the travel numbers. Chee Hok Yean added: “I just wanted to highlight some of these numbers that come into Singapore and how it impacted the hotel industry and also to a large extent the tourism sector. Visitor arrivals in March reached nearly close to 10,000 in 2024." "The Taylor Swift concert. I'm sure a number of you have attended that. Or you know people who have flown in for this event. We see the colours, right? 2023, 2024, 2025. And there's a big spike in 2024 and 2025 due to Taylor Swift concert during March. So March typically is just slowly ramping up, right? Coming up from January, February. But it was a sharp increase in 2024 and 2025." Visitor expenditure rises up the curve "From the visitor expenditure, as you can see, in Q1 2023, it's about $6 billion, and in this year, this quarter, it's gone up to $8 billion. So quarter by quarter, it's gone up quite a lot. You can see the breakdown on the right in terms of what do people spend on. Everything has gone up. Shopping, accommodation, F&B, even online components. From $6 billion spent to about $8 billion. And the second table just shows you the other areas." She concludes: “So, you can see that what do you do to bring more people into your country or your city's arrivals? You need to provide events, meetings, concerts, entertainment, and sports to attract them.”
South African Tourism engages Pune travel partners
South African Tourism recently held its 11th edition of the 'Learn South Africa' workshop series in Pune, engaging over 85 travel trade partners. The event, held on 12 December 2025, is part of a multi-city initiative aimed at tapping into the growing interest in international travel from tier-2 cities in India. The series will continue in Kolkata on 16 January 2026 and conclude in Lucknow on 27 February 2026. The workshop series is designed to provide travel partners with deeper insights into South Africa's diverse tourism offerings, including cultural routes, adventure activities, and emerging regions beyond popular destinations like Cape Town and Johannesburg. This initiative is crucial as non-metro travellers increasingly seek curated and immersive experiences, allowing partners to craft personalised itineraries. India remains a key source market for South Africa, with cities like Pune contributing significantly due to a strong presence of IT, manufacturing, and corporate travellers. Pune's travellers are showing a growing interest in experiential holidays that blend nature, adventure, wildlife, and culture. The workshop empowers travel partners with the knowledge to design itineraries that resonate with Pune's evolving traveller profile. Gcobani Mancotywa, Regional General Manager for Asia, Australasia, and the Middle East at South African Tourism, highlighted Pune as a high-potential source market. "Pune is supported by a strong base of young professionals, well-travelled families, and a growing corporate and MICE segment," he said. The favourable exchange rate, where 1 ZAR equals approximately 5.21 Indian Rupees, further supports South Africa's appeal as a long-haul destination. The 'Learn South Africa' series marks a significant step in South African Tourism's strategy to strengthen partnerships with India's travel trade professionals, positioning the Rainbow Nation as a versatile and high-value destination. ```
WTTC lauds China’s drive to boost travel and tourism
The World Travel & Tourism Council (WTTC) welcomed the Chinese government’s ongoing efforts to facilitate international travel as of Tuesday, 16th December. The WTTC highlighted the impact of the East Asian nation’s visa-free policies, transit visa initiatives, and broader measures designed to create a seamless travel journey for visitors. These developments formed a core part of discussions at the recent Global Tourism Economy Forum (GTEF) in Harbin, China, where global leaders and industry experts examined the future direction of global travel and tourism, as well as China’s increasingly central role in the sector. Within this context, WTTC interim president and chief executive Gloria Guevara contributed to a keynote speech on Global Trends and China Outlook, which focused on the sector’s economic trajectory, and the impact of China’s recent facilitation measures. Guevara remarked: “China’s Travel & Tourism sector continues to gain strength. Travellers come for the heritage, the energy of the cities, the landscapes, and the calibre of the country’s infrastructure. China offers a breadth of experiences that appeals to visitors from all over the world.” The leader of the global tourism body also highlighted the strength of the sector in 2025, noting that global travel and tourism contributes US$1.9 trillion to China’s economy with an annual growth rate of 15.8 percent, double the global growth rate. Guevara added: “The government’s policies are creating real momentum, giving businesses the confidence to invest and travellers the freedom to explore.” Harbin as a prime destination GTEF also showcased Harbin’s evolution as a destination that has built a compelling winter tourism proposition. Last winter, the city welcomed 90 million visitors and recorded almost 17 percent growth in tourism spending, reaching US$19 billion. According to Guevara: “China’s continued leadership presents major opportunities for destinations across the country. Places like Harbin show how natural strengths can be developed into world-class visitor experiences.” As of press time, WTTC has signed a Memorandum of Understanding with the GTEF to strengthen collaboration through the platform and support connections between China and the global travel and tourism sector. That said, the WTTC will continue to work with partners across China to support long-term, sustainable growth in travel and tourism. China in a nutshell Chinese travel and tourism performance in 2025 Inbound visitor spending is projected to reach US$144.1 billion, while domestic spending is expected to total nearly US$968 billion; The number of jobs supported by the sector is expected to reach 83.4 million in 2025 alone, marking a new level for employment impact; and Inbound visits from newly visa-free countries are expected to reach 15 million by the end of 2026, with these visitors spending US$1,000 more than the average international traveller. Forecast 2026 China’s Travel & Tourism sector is forecast to grow seven percent annually over the next decade, reaching a GDP contribution of US$3.8 trillion by 2035; equivalent to almost 14 percent of the total Chinese economy;. By 2031, China is expected to become the world’s largest travel and tourism market, rapidly surpassing the US; and The sector will support 103 million jobs by 2035, with one in five new jobs in global travel and tourism located in China.
Moldova sets new standard in medical tourism
Moldova is rapidly becoming a leading destination for medical tourism, offering international-standard treatments without waiting lists and at significantly reduced costs. The country has invested over $220 million (4 billion Moldovan Leu) in its healthcare system between 2021 and 2025, enabling private clinics to provide treatments at 60-70% below UK prices. This strategic investment has positioned Moldova as a compelling choice for patients seeking affordable and timely medical care. Moldova's medical tourism sector generated $79 million in 2024, serving over 36,000 international patients annually. According to Natalia Ciobanu, President of the Medical Tourism Association of Moldova, the country has seen a threefold increase in foreign patients over the past four years. Dental implants, hip replacements, and IVF treatments are offered at a fraction of the cost compared to the UK, with dental procedures completed in one visit or within the same week. Direct flights from London to Chișinău, taking approximately 3.5 hours, make travel easy and affordable. Moldova's private medical facilities offer multilingual care, with English, French, Italian, and Russian-speaking doctors available. Medpark International Hospital, accredited by Joint Commission International, treats over 160,000 patients annually, underscoring Moldova's commitment to high-quality healthcare. Moldova's strategic investments and international partnerships have established it as a key player in the global medical tourism landscape. With plans to increase its global market share from 5% to 20% by 2030, Moldova is set to continue its growth as a premier destination for medical tourists. ```
Mayor Oh promotes Seoul tourism in Kuala Lumpur
Seoul Mayor Oh Se-hoon recently visited Kuala Lumpur to promote Seoul as a global hub of K-culture, engaging with local fans and travellers at the "Seoul My Soul" event held at Fahrenheit88 shopping mall. The event, which attracted over 1,000 Malaysian visitors, highlighted Seoul's lifestyle appeal through K-pop, beauty, and food experiences, targeting the MZ generation. The "Seouliday" programme, hosted by the Seoul Metropolitan Government and the Seoul Tourism Organisation, recreated a Seoul-style holiday experience. It featured experiential zones and performances, including a K-beauty show, K-food tastings, and a Taekwondo performance. Mayor Oh made a surprise appearance at the Seoul Goods Christmas Tree Lighting Ceremony, which was met with enthusiastic cheers from the audience. Malaysian tourist arrivals to Seoul have recovered to over 90% of pre-COVID levels, with 215,000 visitors recorded this year as of September. The Seoul Metropolitan Government plans to strengthen its tourism marketing efforts in Malaysia, a key market with a strong interest in Hallyu culture. According to a survey by the Korean Foundation for International Cultural Exchange, over 80% of Malaysian respondents have favourable views of Korean popular culture. Mayor Oh also met with members of AGIKO, Malaysia's largest Korean-study alumni association, to discuss ongoing exchange and cooperation. He emphasised the importance of the alumni as goodwill ambassadors and expressed pride in their contributions to Malaysian society. The Seoul Metropolitan Government aims to continue building its global human network through collaboration with alumni communities worldwide. ```
Tourism Authority of Thailand brings Molam World with Amazing Thailand to Wonderfruit 2025
The Tourism Authority of Thailand (TAT) presented Molam World with Amazing Thailand at the tenth edition of the Wonderfruit Festival which culminates today, 15th December. Running from 11th to 15th December and staged at The Fields - Siam Country Club,, Wonderfruit 2025 served as a live international platform for TAT’s new global communication campaign Unforgettable Experience: Healing is the New Luxury. As such, it helped reinforce Thailand’s position as a destination for high-value, experience-driven travel. Marking a decade of wonder Under the theme Decade of Wonder, Wonderfruit has evolved into a global meeting point that connects people through art, music and Thai local ways of life. For TAT, the festival translates strategic direction beyond advertising into immersive, on-site experiences that highlight Thailand’s strengths in wellness, creativity, culture and sustainability, while generating economic impact and strengthening the country’s standing as a world-class tourism and events destination. TAT deputy governor for marketing communications Nithee Seeprae said of the festival: “Wonderfruit demonstrates the role of Event Marketing in shaping Thailand’s international tourism profile. Through nine consecutive years of support, TAT has brought together culture, wellness and sustainability in ways that resonate with today’s mindful travellers. Molam World with Amazing Thailand and the application of Amazing Thailand Sustainable Tourism show how Thai identity and responsible tourism can create lasting value for visitors and communities.” Highlighting culture A central highlight of TAT’s involvement is Molam World with Amazing Thailand, a dedicated cultural zone that introduces northeastern Thai heritage to a global audience. Through the Molam Theatre, molam is presented as a living cultural expression shaped by community life and storytelling. Performances by Thai and international artists reinterpret traditional sounds into a contemporary, immersive experience that encourages connection through rhythm, movement and shared participation. TAT also presented the Open Kitchen, highlighting Thai culinary wisdom from all five regions using locally sourced ingredients. The programme frames food as part of holistic well-being, featuring dishes inspired by northern herbal rice traditions, northeastern sticky rice and som tam, central Thai pomelo salad and mackerel, eastern fruit-based beverages paired with sea salt and shrimp paste, and southern-style spicy mushroom creations. Together, these offerings position Thai cuisine as both cultural heritage and nourishment. Further cultural depth is added through Phi Ta Khon performances presented by the local community of Dan Sai District, Loei Province, alongside hands-on workshops where attendees can create and decorate masks. These activities reflect TAT’s emphasis on participatory culture as a pathway to emotional and spiritual renewal, blending tradition with creativity in an accessible international setting. In line with sustainable tourism priorities, TAT is promoting Wonderfruit 2025 under the Amazing Thailand Sustainable Tourism emblem. The endorsement reflects the festival’s strong environmental and community focus and aligns with TAT’s wider support for healing-oriented events nationwide, including Dragonfly Summit 2025, Krabi Rewild and Life Expo 2025, which balance visitor experience with social and environmental responsibility.
DOT launches incentives to boost Cebu tourism
The Department of Tourism (DOT) has partnered with Cebu Pacific and the Hotel, Resort, and Restaurant Association of Cebu Inc. (HRRACI) to launch the "Visit Cebu" campaign, offering flight incentives and special accommodation packages to attract tourists to Cebu. This initiative aims to revitalise the island's tourism sector following recent natural calamities. Tourism Secretary Christina Garcia Frasco highlighted the campaign's goal to reinforce Cebu's status as a premier destination for leisure, dive, and heritage tourism. "We are investing by securing hotel vouchers that will allow tourists to stay longer, spend more, and ensure that business and livelihood thrive here in Cebu," she stated. The campaign targets six priority markets—Korea, Japan, Thailand, Singapore, Hong Kong, and Vietnam—connected to Cebu through Cebu Pacific's international routes. It includes a digital marketing campaign to promote Cebu's offerings. Under the agreement, foreign visitors can enjoy a complimentary one-night hotel stay and other promotions through HRRACI's partner establishments. HRRACI President Mia Singson-Leon expressed enthusiasm for the new packages, stating, "We are rolling out very, very exciting packages, promotions, offers that we have never done so before." The initiative also includes business-to-business sessions and familiarisation tours in Moalboal and Malapascua to boost dive tourism. Cebu Pacific will provide air travel support, whilst HRRACI will manage hotel partnerships. Cebu Pacific's Chief Marketing Officer Candice Iyog noted, "By combining exclusive flight incentives, strategic overseas promotion, and special hotel and resort packages, we will position Cebu as a top regional choice for leisure travellers, divers, adventure seekers, and culture lovers." This collaboration exemplifies the effective public-private partnership in advancing Philippine tourism, according to Secretary Frasco. The Memorandum of Understanding was signed by key representatives from DOT, Cebu Pacific, and HRRACI. ```
Grab promotes Southeast Asia tourism in Times Square
Representative Image Grab, Southeast Asia's leading superapp, has launched a vibrant advertising campaign in Times Square, New York, showcasing the region's iconic sights and flavours. Running from 2 to 12 December 2025, the campaign features a series of 15-second ads supported by multiple national tourism boards across Southeast Asia, aiming to attract more travellers to the region. The ads spotlight destinations such as Singapore's Jewel Changi Airport, Malaysia's nasi lemak, Indonesia's Pink Beach, Vietnam's pancakes, and Thailand's Ko Tapu. This initiative aligns with Grab's mission to enhance lives and livelihoods in Southeast Asia by promoting its tourism ecosystem. Alex Hungate, President and COO of Grab, stated, "With this campaign, Grab is bringing the warmth of Southeast Asia to this iconic location." The World Travel & Tourism Council forecasts Southeast Asia's Travel & Tourism GDP to grow at an average annual rate of 5.5% from 2024 to 2034. Grab, operating in over 800 cities, plays a crucial role in this growth by offering services like safe rides, local food discovery, and cashless payments through its superapp. This seamless experience is designed to make journeys simpler and safer for travellers. Tourism Malaysia and the Tourism Authority of Thailand have praised Grab's efforts. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, highlighted the collaboration's role in enhancing Malaysia's global positioning, whilst Nithee Seeprae, Deputy Governor for Marketing Communications at TAT, emphasised the partnership's contribution to sustainable tourism in Thailand. As Southeast Asia's tourism sector rebounds, Grab's campaign in Times Square serves as a beacon, inviting global travellers to explore the region's rich cultural tapestry. ```
Seoul Tourism Organization
Seoul Tourism Organization, Samil-daero, Jeo-dong 1(il)-ga, Jung District, Seoul, South Korea South Korea
New Caledonia Tourism (Horus Development)
Office de tourisme du Grand Sud, New Caledonia New Caledonia
Dubai Tourism Services
Office 120, Al Salam Residence - Bur Dubai - Dubai - United Arab Emirates
South Australian Tourism Commission
250 Victoria Square, Adelaide
Busan Tourism Authority
Busan Tourism Organization Arpina, Haeundaehaebyeon-ro, Haeundae-gu, Busan, South Korea South Korea
Mekong Tourism
Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China
Mekong Tourism
Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China
Gangneung Tourism Organization
Gangneung Tourist Hotel, Geumseong-ro, Seongnae-dong, Gangneung-si, Gangwon-do, South Korea South Korea
Tourism and Events Queensland
Tourism and Events Queensland, Saint Pauls Terrace, Fortitude Valley QLD, Australia Australia
Singapore Tourism Board (STB)
Orchard Spring Lane, Singapore Tourism Board, Tourism Court, Singapore Singapore
Tourism New Zealand
Tourism New Zealand Nelson Street, Auckland CBD, Auckland, New Zealand New Zealand
Phuket Hotels for Islands Sustaining Tourism Phuket (PHIST 2025)
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Vietnam Tourism Open 2024
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China International MICE Exchange (CIMX) 2026 – Beijing, China
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ITB China 2026 – Shanghai China
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TDM Travel Trade Excellence Awards Thailand 2026
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TDM Travel Trade Excellence Awards Middle East 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
TDM Global Summit Singapore – 2026
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Sustainable Action Conference 2025
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ITE Hong Kong 2026 – The 40th International Travel Expo co-locating with the 21st MICE Travel Expo
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2026 China outbound & inbound Travel Market
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TDM Global Summit Bangkok – 2026
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TDM Global Summit Singapore – 2025
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World Travel Mart 2025
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ITE HCMC 2025
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Hoskar Night – Phnom Penh
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