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GBTA, BTA and ITM call for pro-tourism measures in the UK Budget
Represenytative Image GBTA, BTA and ITM issued the following statement on 21 November 2025 representing the business travel industry and their collective members related to potential impacts to the sector and the market as the UK government prepares to announce its Autumn Budget on 26 November 2025. Spokesperson: Clive Wratten, CEO at Business Travel Association “Increasing the cost of travelling for work risks undermining growth at the very moment the UK economy needs it most. “As we approach the Budget, our members are particularly concerned by reports of a new overnight visitor levy, a further rise in Air Passenger Duty (APD), and the potential introduction of a pay-per-mile levy on electric vehicles. Each of these measures, in isolation, adds friction to the UK’s economy. Taken together, they risk sending a signal that travelling for work, which is a key driver of national productivity, is being discouraged rather than supported. An overnight visitor levy may appear modest, but for regional cities competing for conferences, investment and talent, it becomes a direct deterrent. Overnight levies will hit those very areas the Government is seeking to level up, penalising travellers whose visits fuel local economies. An overnight visitor levy may appear modest, but for regional cities competing for conferences, investment and talent, it becomes a direct deterrent. Overnight levies will hit those very areas the Government is seeking to level up, penalising travellers whose visits fuel local economies. Another increase in APD, already one of the world’s highest and most complicated aviation taxes, risks eroding the UK’s competitiveness as a place to do business. APD is not simply a passenger charge; it is a tax on global connectivity that directly penalises UK plc for engaging in international trade. “Consider an economy class flight to a trade partner like India, with whom just this year we signed a free trade agreement. The standard APD rate on that long-haul business journey is currently set to be £102 per passenger. This is not a necessarily cost for travelling boardroom executives; it’s more commonly for frontline professionals delivering practical work. It’s a policy that is profoundly counterintuitive, actively penalising the very business travel needed to maximise the benefit of a crucial new trade deal.” “We also note speculation around a pay-per-mile charge on EVs. While we agree that future road taxation must be sustainable, an early levy risks sending mixed messages about the UK’s commitment to greener corporate travel. If the Government wants to shift travellers toward low-carbon alternatives, then rapid railway reform, reliable services and modern ticketing must come first. “Across all these measures, the BTA, GBTA and ITM stand ready to work with the Government on solutions that drive economic growth without inhibiting business travel. Business travel isn’t a luxury; it’s how the UK wins investment, delivers services and keeps supply chains running. We require a travel system that is affordable, reliable and competitive globally.”
Goa Tourism Opens Its Pavilion at QTM 2025
The Goa Tourism pavilion at the Qatar Travel Mart (QTM) 2025 was inaugurated today by Vipul, IFS, Indian Ambassador to Qatar, in the presence of Rohan A. Khaunte, Minister for Tourism, Kedar Naik, Director of Tourism, Gavin Dias, General Manager, Marketing, GTDC, Shawn Mendes, OSD to the Tourism Minister, and other dignitaries. The inauguration marked the beginning of a strategically significant presence for Goa at one of the region’s most influential tourism platforms. Speaking on the occasion, Rohan A. Khaunte, Hon’ble Minister for Tourism, said “Goa has entered a phase of purposeful tourism transformation where sustainability, community benefit, and experience-driven offerings guide every initiative. Our participation at QTM 2025 strengthens our outreach in one of our key international markets and allows us to present a diverse, future-ready Goa. We are here to deepen partnerships across leisure, wellness, weddings, adventure, and film tourism, and to reinforce Goa’s position as a premium global destination.” Sharing his views on the opening day, Kedar Naik, Director of Tourism, stated “QTM 2025 offers an important platform to showcase Goa’s expanding service portfolio and the new experiences we are curating for international travellers. We are focusing on presenting Goa beyond its coastline, through regenerative tourism models, upgraded infrastructure, and curated experiences that ensure both quality and authenticity. The engagements on Day 1 have been encouraging and underline the strong interest in Goa as a multidimensional destination.” The pavilion presents a refreshed narrative of Goa’s tourism landscape, showcasing the State’s evolving offerings under emerging global travel trends. Visitors on Day 1 were introduced to Goa’s strengthened focus on regenerative tourism, community-led experiences, and improved visitor infrastructure, along with the State’s expanding portfolio in nocto tourism, jet setting (film and screen tourism), and calmcations, which cater to wellness-focused and experience-oriented travellers. Speaking during the inaugural interactions, the Hon’ble Minister for Tourism highlighted Goa’s increasing global outreach and the State’s vision of delivering high-quality, responsible, and innovative tourism experiences. He noted that Qatar and the wider GCC region represent an important international market for Goa, with strong potential for partnerships across leisure, wellness, adventure, weddings, and film tourism. Throughout the day, the pavilion witnessed active engagement from travel trade professionals, international stakeholders, media representatives, and industry buyers, all exploring Goa’s new and emerging visitor experiences. Discussions also centred around the State’s recent infrastructure upgrades, digital tourism solutions, heritage initiatives, and community-based tourism circuits that reflect Goa’s long-term commitment to sustainable development. The opening day concluded on a positive note, with Goa Tourism successfully establishing strong visibility at QTM 2025 and reinforcing its position as a dynamic, future-ready destination capable of catering to diverse global traveller expectations. The delegation will continue its engagements over the next two days, strengthening connections and presenting Goa’s comprehensive tourism offerings to a wider international audience.
Tourism 2040: Driving the next bound of quality growth for Singapore
Ong Huey Hong Speaking at the TDM Global Summit Singapore 2025, Ong Huey Hong, assistant chief executive industry development and chief sustainability officer, Singapore Tourism Board elaborated on Tourism 2040: Driving the next bound of quality growth for Singapore. She said " This event meditated our visions of becoming the region's premier destinations for high carnival business events, we wish to play host to many more such events, establishing ourselves as the destination of choice for industry's most significant conversations. Bring together the most influential decision makers like ourselves and generate substantial economic impact." Globally, studies have pointed out that the MICE market is projected to double in value in the next decade, and Asia Pacific is one of the fastest growing markets. "It is also about creating sustainable growth that benefits both visitors and our local communities today, the hotel industry enjoyed the highest average room rates in Asian cities at $269, international visitor arrivals reached 12.9 million, tourism receipts remain very robust at 15.7 billion in the first half of 2025." Their vision aligns with the Singapore Green Plans 2030 and their net zero commitment by 2050 becoming a city in nature with large experiences come with small footprints, benefiting both locals and visitors. "She said our MICE industry shows commitment through the sustainability roadmap, with targets for six purpose built MICE venues and 80% of Singapore association of convention and exhibition organizers and suppliers to attain sustainability certification by 2025 we are on track to achieve these ambitious targets." Singapore ranks first in Asia and 13 globally in 2025 global destination Sustainability Index. 'The future of tourism will be shared by our collective commitment to innovation, sustainability and excellence. Together, we can create a tourism industry that not only joins economic growth, but also delivers exceptional experiences and set new standards for what travel can and should do," she concluded.
Ho Chi Minh City promotes Vietnamese tourism in Denmark
As a way of attracting high-spending international travellers, the Ho Chi Minh City Department of Tourism recently staged the Vietnam Tourism Promotion Programme in Copenhagen, Denmark, on Wednesday, 19th November. Made possible through a collaboration with Vietnam Airlines, the event is a key tourism promotion activity aimed at showcasing an image of Vietnam as a dynamic, friendly, and culturally rich destination to international audiences, whilst officially announcing the launch of the direct flight route between Ho Chi Minh City and Copenhagen. This is the first non-stop air service connecting Vietnam and Denmark, opening up new opportunities for tourism cooperation, trade, and cultural exchange between the two nations, as well as strengthening connections between Vietnam and Northern Europe. Taking the show on the road As part of the Copenhagen programme, the Ho Chi Minh City Department of Tourism, Vietnam Airlines, the Hanoi Department of Tourism, and the Saigontourist Group are co-hosting a tourism promotion roadshow, introducing the distinctive product ecosystem and signature travel experiences of the New Ho Chi Minh City, a dynamic, innovative, and globally integrated destination built on three key pillars: Ho Chi Minh City – a financial, cultural, and international tourism center, representing creativity, a dynamic business environment, and premium urban experiences in the region; Binh Duong Area – a center for industry and MICE tourism, developing high-quality products in convention, trade, exhibition, and business tourism, strengthening the link between the economy and the tourism sector; Ba Ria – Vung Tau Area – a coastal economic and resort destination, renowned for beach tourism, water sports, and high-end leisure, enriching the city's tourism portfolio and expanding the visitor experience. A new route to Europe According to an official statement, Vietnam Airlines will officially launch its Ho Chi Minh City – Copenhagen route on 15th December, with a frequency of three round-trip flights per week operated by the modern Boeing 787-9 Dreamliner. The new route will reduce travel time between Vietnam and Denmark to approximately 12 hours, offering passengers a seamless and comfortable travel experience. At the same time, this direct route marks a strategic step in Vietnam Airlines' expansion of its European network, serving as a key bridge for tourism, trade, and cultural exchange between Vietnam and Northern Europe. It likewise reaffirms Ho Chi Minh City's position as Vietnam's leading economic, cultural, and tourism hub, a vibrant regional destination and an aviation gateway connecting Southeast Asia with Europe. Ho Chi Minh City Department of Tourism deputy director Bui Thi Ngoc Hieu pointed out how the launch of the direct flight to Copenhagen holds special significance in reinforcing the City's role as Vietnam's international tourism gateway and its largest tourist reception center. The new route will also create favourable conditions for expanding connections and attracting visitors from the Nordic market to Vietnam and vice versa.
TAT’s Chiravadee Khunsub presents Thailand’s tourism agenda for 2026
Chiravadee Khunsub, deputy-governor for international marketing in Europe, the Americas, Middle East, and Africa at the Tourism Authority of Thailand (TAT) presented the country’s tourism goals for 2026 yesterday, 20th November. Khunsub presented the agenda at the opening of travel tech firm Dida’s event Dida Engage: Thailand at the Siam Pavali Grand Theatre at Siam Paragon. According to Khunsub, her mandate for speaking at the event was to position Thailand as a high-level, trusted, and year-round destination, particularly for long-haul travellers in the coming year. She declared in her remarks: “Travel has made a remarkable comeback, so we see it in terms of numbers and also in terms of the revenues that Thailand earned in 2024. This year, we have also had a good number of tourists, especially from the long-haul market. Our revenue is definitely increasing, as well.” Khunsub mentioned that Thailand began to achieve the quality and value of its current tourism offerings as far back as three years ago, showing surprising resilience and adaptability despite the ravages of the pandemic, current geopolitical and geoeconomic issues, rapid technological advancement, as well as the impact of climate change. Current trends in Thai tourism The deputy-governor for international marketing likewise presented several trends currently holding sway with regard to Thai tourism on both domestic and global levels. She said: “Firstly, travel will be hyper-personalised. Second, technology is a big player as data, AI, automation and digital identities shape each journey from entry to exit. Third, sustainability is no longer optional.” Khunsub explained that regulations such as the European Union’s Corporate Sustainability Due Diligence Directive (EU-CSDDD) and global carbon reporting have transformed the way airlines, hotels, and destinations operate in response to the heightened clamour for sustainable tourism. In which case, going local in terms of tourism is gaining greater appeal and acceptance, given how travellers are on the lookout for authentic experiences that not only support local communities, but also preserve a country’s cultural heritage whilst directly benefitting grassroots economies. Khunsub continued: “Fourth, wellness and longevity will drive a trillion-dollar global market. People will travel to feel better, live longer, and reconnect with themselves. It’s a trend that aligns with Thailand's own emphasis on health and wellness. Fifth, a growing number of travellers will opt to work and travel simultaneously through their work-from-anywhere lifestyle.” She also pointed out how global tourism is becoming increasingly competitive, and Thailand needs to amp up its game, given how its neighbours are stepping up theirs. Khunsub said: “Travellers are now more aware, more informed, and more environmentally conscious than ever. Within this decade, the tourism sector becomes a world where Thailand must shift from volume to value, from good to exceptional, and to becoming a destination with heart, soul, and purpose.” The vision for 2026 TAT forecasts that up to 34.9 million international visitors will be making their way to Thailand in the coming year. The agency likewise expects growth in the sector to proceed gradually and steadily, reflecting a focus on quality rather than a rapid spike in quantity. With regard to revenue, Thailand’s 2026 target stands at 1.6 trillion baht from international tourism alone and 2.8 trillion baht in total thanks to domestic tourism as Khunsub predicts over 210 million domestic trips, prioritising revenue per visitor rather than raw headcount with an emphasis on long stays as opposed to short low-yield trips. This would result in a contribution of around eight percent to Thailand’s total revenue for 2026. , contributing around eight percent to the national economy. With these numbers in mind, Khunsub presented that TAT’s campaign for the coming year will centre on the theme Amazing Thailand: Healing is the New Luxury. The theme reflects a profound shift in traveller behaviour wherein luxury is no longer defined by price, but by peace, well-being, authenticity, experience, and time. Khunsub declared: “Thailand is uniquely positioned to lead this movement. Thailand can be more than a destination; we can be a global centre for wellness and longevity. We can be a creative and cultural powerhouse. We can be a hub of themes, sports, festivals, and global events.” She added that it is important for Thailand to become a regional aviation and logistics hub. Also, as the future of tourism depends on people, Thailand is investing in service excellence, digital skills, public-private collaboration, and innovation to elevate the entire sector. Khunsub said: “If we look ahead, inclusive tourism is very important. This is a kind of nation-building, so this part is very important as it is the challenge that we are facing now. But this is also an opportunity for us to grow stronger, to become a Thailand that is not just a top destination, but a destination with heart.” An evolving destination For Khunsub, Thailand could transform itself over time into a destination characterised by zero-carbon / low-carbon travel, where every experience is seamless and personalised. She said: “Thailand can become a place where there are thriving communities that collaborate on the type of tourism where nature is restored and not depleted; where every visitor feels the warmth, the creativity, and generosity of the Thai people.” In which case, Khunsub sees the need for a general call to action with regard to a collaborative approach towards the future development of Thai tourism. As she puts it: “The future of Thai tourism will not be written by one agency or by one leader. It will be written together by the government, industry, communities, global partners, and the people of Thailand. We have creativity, we have culture, we have talent, and we have the spirit of very high hospitality. Khunsub called on the audience to support the 2026 Healing is the New Luxury campaign, moving forward with confidence, collaboration, and conviction. She concluded by saying: “Let us create a future where Thailand remains not only amazing, but inspiring, meaningful, sustainable, and truly unforgettable.”
Valencia emerges as a European leader in Accessible Tourism
The Region of Valencia is reinforcing its position as one of Europe’s most inclusive destinations with the launch of seven new accessible routes, now available on TUR4all Travel, the world’s leading platform dedicated to fully accessible travel experiences and a purpose-driven agency that reinvests 100% of its profits into improving the quality of life for people with disabilities. Ranked among Spain’s Top 5 most accessible destinations and the fastest-growing in this segment, according to the TUR4all Travel 2025 Trends Report — which also places Spain as Europe’s leading country in accessible tourism — the Region of Valencia showcases its diversity beyond the traditional “sun and beach” model through seven new accessible routes. These new seven accessible itineraries feature cultural, nature, and gastronomy experiences across the region. According to the TUR4all Travel 2025 Trends Report, 50% of travelers with accessibility needs prefer cultural and heritage experiences, a segment in which the Region of Valencia excels, offering adapted museums, monuments, and historic centers. Each route includes verified information on accessible facilities and services for travelers with mobility, sensory, or cognitive needs, ensuring a truly inclusive experience. The announcement comes as the Region of Valencia celebrates a record-breaking tourism year, welcoming nearly 30 million visitors in 2024, with a 15.5% rise in international arrivals and a 21.2% increase in international spending. Tourism now contributes over 16% of the region’s GDP, supporting more than 280,000 jobs[1]. Globally, accessible travel represents a fast-growing market: 1.3 billion people — around 15% of the world’s population — live with some form of disability, and in Europe, over 100 million travelers have accessibility needs. This group tends to travel more frequently, demonstrates strong loyalty, and often spends above average. Yet, as destinations become more inclusive by design, the additional cost for accessible travel decreases, creating both economic and social value. “With accessibility now at the core of its tourism strategy, the Region of Valencia is setting a new benchmark for European destinations — demonstrating that inclusivity drives both competitiveness and sustainability,”said Miguel Carrasco, COO at TUR4all Travel. “The Region of Valencia has understood that accessibility is not just about removing barriers — it’s about opening opportunities. By integrating accessibility into the heart of its tourism development, the destination proves that inclusion and competitiveness go hand in hand. Accessibility enhances not only the travel experience for people with disabilities, but also for seniors, families, and travelers with temporary limitations. It’s the foundation of a more sustainable and future-proof tourism model.”
Overtourism and congestion, yet Japanese Welcoming tourists
This chart shows Japanese respondents' views in a survey on overtourism in the country (2025). Last year, almost 37 million international tourists visited Japan, up from 25 million in 2023 and compared to 32 million in 2019 before Covid-19 hit. Foreigners visiting Japan spent an a whopping 8 trillion Yen in the country in 2024, up from just around 5 trillion in 2023 as well as before the Covid-19 pandemic. As informed by a news report in Statista. Pictures of crowded landmarks and stories of traditional sites being disturbed in the country have made the rounds online in recent years. At the same time, Japan is being associated more and more with overtourism. A survey by local media outlet Asahi Shimbun shows that Japanese people are in fact worried about these developments, all while keeping a friendly and welcoming demeanor towards tourists that the country is so well-known for. According to the responses, more than three quarters of Japanese surveyed by telephone in early 2025 said that overtourism was a big or at least somewhat of a problem. Only 4 percent said it was no problem at all. On the other hand, 30 percent of international tourists to Japan recently indicated they had experienced overtourism during their time in the country, like congestion. Despite this, 68 percent still said the new tourism record in Japan was a good thing, with younger people and Greater Tokyo residents agreeing most. While some forecasts say that 2025 tourism numbers will reach 40 million this year, the Japanese government want to welcome 60 million tourists by 2030. Japan also recently topped a list of countries tourists wanted to revisit,
India Is Driving Krabi’s Biggest Tourism Reinvention in Decades — And Thailand Is All In
Earlier this month, as Krabi concluded its two-city India roadshow in Bengaluru and Mumbai, it became clear that Thailand’s Andaman jewel is entering a new phase of tourism evolution. With new direct flights, rising demand from luxury and wedding segments, and a growing focus on sustainability, Krabi is positioning itself as far more than a beach escape — it is shaping itself into a premium, experience-driven destination for Indian travellers. Travel Daily Media spoke with Nattachit Oonsiam, Director of the Tourism Authority of Thailand (TAT) Mumbai Office, who outlined how Krabi is redefining its appeal and why India sits at the heart of this transformation. Below are edited excerpts from our conversation. Travel Daily Media (TDM): India continues to be one of Thailand’s strongest markets. Why is the Indian traveller especially important for Krabi right now? Nattachit Oonsiam (NO): Krabi is at a very interesting moment in its tourism journey. For years it has been loved for its beaches and islands, but today it is evolving into something much broader — a destination that offers sustainable, nature-focused, gastronomic and cultural experiences, and is increasingly attractive to niche, high-value markets such as film tourism, MICE and weddings. Indian travellers are essential in this transition because they bring both volume and diversity. We are seeing demand from honeymooners, families, friends travelling together, wedding groups and incentive travellers. There is also a noticeable rise in the number of Indians looking for authentic, responsible travel experiences, which aligns perfectly with Krabi’s positioning as a prototype destination for ethical and community-based tourism. TDM: IndiGo’s new direct flights to Krabi have generated a lot of excitement. What early trends are you seeing? NO: The direct flights from Mumbai and Bengaluru have changed the market almost instantly. They have significantly shortened travel time, and that convenience is shaping new traveller behaviour. We already see stronger weekend and shoulder-season demand, increasing interest from families and small groups, and more flexible, multi-destination itineraries — for example, travellers pairing Krabi with Bangkok or Phuket for a longer holiday. The visa exemption for Indian citizens has further accelerated interest. Travellers now feel Krabi is not just beautiful, but also seamless and easy to access, which is a powerful combination. TDM: Indian travellers increasingly want luxury, weddings and immersive itineraries. How is Krabi adapting to these expectations? NO: Krabi is transforming its offering to match these segments. The region’s private-villa inventory, boutique resorts and experiential operators are elevating their services with curated island experiences, bespoke diving and boating routes, high-end honeymoon programmes, and a growing focus on gastronomy. One standout example is Krabi’s cave-dining experience at The Grotto, which is becoming very popular among Indian couples. We also see rising interest in film tourism, especially with major productions like Jurassic World Rebirth showcasing Krabi’s landscapes. All of this helps position Krabi as a place where travellers can enjoy intimacy, exclusivity and a strong sense of place. TDM: Sustainability is a central theme in global travel, including among Indian tourists. What steps is Krabi taking to grow responsibly? NO: Krabi is being developed as a sustainability prototype for Thailand, which is something we are very proud of. The Amazing Krabi Green Guide Fest, for example, brings the community, hotels and tourism operators together to embed the “7 Greens” approach — from green gastronomy and green learning to low-impact tourism activities. This is not a cosmetic effort; it is creating real change on the ground through waste-reduction programmes, low-carbon travel routes, local sourcing initiatives and community-led experiences. The goal is clear: to ensure that Krabi’s growth benefits local people and protects its natural ecosystems while giving visitors a deeper, more meaningful connection to the destination. TDM: After the strong trade response to the roadshow, what can Indian partners expect from TAT and Krabi in 2025–26? NO: The roadshow was a reaffirmation of Krabi’s growing relevance in the Indian market, and we plan to build on that momentum. You will see more familiarisation trips for Indian agents, deeper collaborations with airlines and tour operators, and targeted campaigns for key segments such as honeymooners, wedding groups, young families and women travellers. We also intend to scale our digital storytelling to showcase Krabi’s luxury, sustainability and experiential strengths. With the visa exemption and Thailand Digital Arrival Card making travel even easier, this is an ideal moment for Indian agents to package Krabi as a seamless, high-value experience for their clients.
Inside TOURISE Where Saudi Engineered Tourism’s Next Era: AI Agents, Instant Visas and $186 million Worth of Tourism Power Plays
TOURISE 2025 in Riyadh didn’t feel like a conference — it felt like a live storyboard of how Saudi Arabia plans to shape the future of global travel. From mega tourism investments to AI-powered travel protocols and a visa revolution that could reshape global mobility, TOURISE delivered the biggest concentration of tourism innovation. And at the centre of it all stood Ahmed Al-Khateeb, Saudi Arabia’s Minister of Tourism and chairman of the TOURISE Summit, guiding the narrative with clarity, ambition and a future-forward vision. Day 1: Al-Khateeb Sets the Tone as TDF Signs $186m in Deals The opening day carried the energy of a major unveiling. The Tourism Development Fund (TDF) announced over SAR700 million ($186 million) in tourism agreements — a strong signal of where capital is flowing and how Saudi Arabia is building its tourism backbone. The first major reveal was the Baseqat Mantis project in Al-Uyaynah — set to become the world’s largest Mantis resort with 218 rooms, villas and luxury tents that fuse Saudi heritage with sustainable, nature-led design. The project came through a fund managed by GIB Capital, with Design & Build Co. as the developer. Next came Earth Hotel Riyadh, a contemporary hospitality concept blending modern aesthetic with Saudi authenticity — complete with co-working lounges, creative zones, wellness spaces and community-driven experiences. The day wrapped with a strategic MoU between TDF and Al Balad Development Company, aimed at unlocking investment and tourism activation within Historic Jeddah. It was a clear nod to the Kingdom’s plan to build its tourism expansion around culture, heritage and place-making, not just infrastructure. Day 2: The Agentic Tourism Initiative — AI Takes the Main Stage Day 2 was all about technology, and the air felt different even before the announcement began. The main hall was packed when Saudi Arabia, together with Globant, officially launched the Agentic Tourism Initiative — introducing the world’s first Agentic Protocol for Tourism. This wasn’t just another AI announcement. The protocol sets a universal standard for how AI agents interact throughout a traveller’s journey — from inspiration and booking to airports, hotels and even post-trip engagement. Some of the key founding members behind the initiative include Globant, Red Sea Global, HUMAIN, Riyadh Air, King Salman International Airport, Amazon Web Services, Salesforce, Hollibob, and Trip.com. A global coalition like this signalled that Saudi Arabia intends to shape how the next wave of tourism technology evolves — not just participate in it. Unveiling the initiative, Al-Khateeb said: “By anchoring AI in empathy and cultural intelligence, we are not only enhancing the traveller’s experience — we are empowering destinations to grow sustainably, inclusively, and with purpose.” The line that defined the initiative — and was repeated throughout the day — was its guiding principle: “Digitise the expected. Humanize the unexpected.” It aimed to capture the balance Saudi Arabia is trying to strike: let AI handle the routine, and let humans handle the meaningful. Day 3: Visa by Profile’ The final day delivered what many called the most disruptive announcement — Visa by Profile, a fully automated, first-of-its-kind visa system that allows eligible Visa cardholders to receive instant electronic tourist visas to Saudi Arabia using only their passport details and card information. Developed by the Saudi Tourism Authority, in partnership with the Ministry of Foreign Affairs, Ministry of Interior, Ministry of Tourism, Visa, and participating banks, the initiative uses travellers’ credit scores to ensure security and financial solvency, dramatically speeding up visa decision-making. Launching in 2026, the system will scale as more banks and card issuers join, effectively creating a new global fast-track model for mobility. Al-Khateeb framed it not just as a procedural reform but a shift in how nations facilitate movement: “Visa by Profile is about access — access to opportunity, mobility, and connection. We are building a smarter framework for global travel that streamlines processes and expands access at scale.” Vice Minister of Foreign Affairs Waleed Elkhereiji also emphasised its global significance, calling it “a pioneering step to ease mobility and simplify procedures for millions of eligible visitors.”
Tourism Authority of Thailand rolls out Trusted Thailand certification programme
The Tourism Authority of Thailand (TAT) and Thai Ministry of Tourism and Sports, along with their public and private sector partners, recently announced the nationwide rollout of the Trusted Thailand certification programme. The initiative aims to strengthen international confidence and enhance Thailand’s reputation for safety and quality, sending a clear message that the kingdom is ready to welcome more international visitors. The launch was held in the presence of Yang Xiaolong, cultural counselor of the Embassy of the People’s Republic of China in Thailand, and TAT governor Thapanee Kiatphaibool. Also in attendance were representatives from the Department of Tourism, Department of National Parks, Wildlife and Plant Conservation, Department of Health, Tourism Council of Thailand, Thai Hotels Association, Thai Chamber of Commerce, Thai Retailers Association, Ratchaprasong Square Trade Association, Thai Amusement and Leisure Park Association, Trip.com Group Limited, Agoda Services Co Ltd, Grab Thailand, and other partner organisations. Thai minister of culture and sports Artthakorn Sirilatthayakorn declared at the launch: “The Trusted Thailand stamp serves as a visible assurance of safety and reliability, encouraging travellers, particularly from China, to return to Thailand with renewed trust. The initiative aligns with the government’s policy of prioritising continuous confidence-building among international visitors through upgraded safety standards, inter-agency coordination, accurate communication, and enhanced visitor facilitation.” Ensuring safety and security across the board The Trusted Thailand stamp is part of TAT’s long-term strategy to raise Thailand’s tourism safety standards both systemically and symbolically. Participating operators are evaluated across four key areas: general safety measures such as CCTV, emergency response systems, and disaster preparedness; secure and transparent payment systems through recognised platforms such as Alipay and WeChat Pay; multilingual communication and professional visitor care; and safe, accessible transport routes with clear signposting and information points. The certification is valid for two years. More than 5,000 operators nationwide are expected to register for the assessment, covering hotels and accommodation, restaurants, attractions, shopping centres, and recreational venues. Certified businesses will receive promotional support on Trip.com and through TAT’s domestic and international communication channels. It should be added that the Trusted Thailand initiative is set to play a key role in achieving the 2026 tourism revenue target of at least 2.8 trillion Baht. TAT’s Kiatphaibool said: “The Trusted Thailand stamp represents both a quality benchmark and a shared mission between the public and private sectors to reaffirm Thailand’s position as a safe, high-quality, and reliable destination. It reflects Thailand’s enduring spirit of hospitality as defined by Thai smiles, friendship, and cultural charm, as well its unwavering commitment to ensuring every traveller’s experience is safe, worry-free, and filled with trust, quality, and care.” Yang: Safety is a key factor when it comes to travel For his part, Yang Xiaolong said that over the past 50 years of diplomatic relations between China and Thailand, the two nations have enjoyed steady and profound growth in their friendship, including in the field of tourism. He emphasised that safety is a key factor influencing travellers’ decisions, and therefore, Thailand’s initiation of the Trusted Thailand project is a highly commendable milestone. He added that the initiative represents a symbol of cooperation, responsibility, and genuine commitment to providing Chinese tourists with safe and high-quality travel experiences in Thailand. As Thailand and China celebrate the 50th anniversary of diplomatic relations this year, Chinese tourists made up around 15 percent of total arrivals in the first ten months of 2025, approximately 3.7 million out of 26.7 million international visitors.
Seoul Tourism Organization
Seoul Tourism Organization, Samil-daero, Jeo-dong 1(il)-ga, Jung District, Seoul, South Korea South Korea
New Caledonia Tourism (Horus Development)
Office de tourisme du Grand Sud, New Caledonia New Caledonia
Dubai Tourism Services
Office 120, Al Salam Residence - Bur Dubai - Dubai - United Arab Emirates
South Australian Tourism Commission
250 Victoria Square, Adelaide
Busan Tourism Authority
Busan Tourism Organization Arpina, Haeundaehaebyeon-ro, Haeundae-gu, Busan, South Korea South Korea
Mekong Tourism
Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China
Mekong Tourism
Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China
Gangneung Tourism Organization
Gangneung Tourist Hotel, Geumseong-ro, Seongnae-dong, Gangneung-si, Gangwon-do, South Korea South Korea
Tourism and Events Queensland
Tourism and Events Queensland, Saint Pauls Terrace, Fortitude Valley QLD, Australia Australia
Singapore Tourism Board (STB)
Orchard Spring Lane, Singapore Tourism Board, Tourism Court, Singapore Singapore
Tourism New Zealand
Tourism New Zealand Nelson Street, Auckland CBD, Auckland, New Zealand New Zealand
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April 29, 2026 | 8:30 AM to 6:00 PM | Bangkok DOWNLOAD AGENDA REGISTER YOUR INTEREST Get Ready: Event Begins
TDM Global Summit Singapore – 2025
November 24, 2025 | 8:30 AM to 6:00 PM SGT | InterContinental® Singapore , 80 Middle Road, Singapore 188966 DOWNLOAD
World Travel Mart 2025
The world’s most influential travel and tourism event For decades, World Travel Market London has been at the heart
ITE HCMC 2025
The 19th International Travel Expo Ho Chi Minh City – ITE HCMC 2025 is set to return from September 4th to 6th, 2025, in vibrant Ho Chi Minh City
Hoskar Night – Phnom Penh
Kicking off the proceedings on June 4th at Rosewood Phnom Penh will be a private Developers’ seminar from 4:00 to 6:00 PM. This session will explore Cambodia’s hospitality market, including branded residences, design innovation and real estate opportunities.
TDM Travel Trade Excellence Awards Indonesia 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.
Digital Travel APAC Singapore – 12-13 August
The Premier Gathering for Digital Innovators from APAC's Top Airlines, Hotels, OTAs and more
PATA Travel Mart 2025 – Bangkok, Thailand
PATA Travel Mart (PTM) is one of Asia Pacific’s longest-standing international travel trade exhibitions featuring unparalleled networking and contracting opportunities to help travel and tourism organisations access decision-makers, meet new clients, expand their networks, establish new relationships and consolidate existing business partnerships.
PATA Annual Summit 2025 – Turkiye
This PATA Flagship event embraces a global tourism forum, a technical tour to explore the hosting destination, and the Association’s annual meetings. The event brings together international thought leaders, industry shapers, and senior decision-makers who are professionally engaged with the Asia Pacific region.
13th Macao International Travel Expo (MITE)- 25April to 27April 2025
In 2025, the the 13th MITE will adhere to the principle of “Multi-dimensional Cooperation among Macao, Mainland China and International Market” to proactively engage more participation from the international tourism industry, exhibitors, buyers and trade visitors. The MITE will give support to Macao’s “1+4” adequate diversification development and to build Macao into the World Centre for Tourism and Leisure.
TDM Travel Trade Excellence Awards Hong Kong 2026
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives,
TDM Travel Trade Excellence Awards Asia 2025
Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.