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Goa Welcomes First Charter Flight from Almaty, Kazakhstan for the 2025–26 Tourism Season
Goa Tourism welcomed the first charter flight of the 2025–26 season from Almaty, Kazakhstan, on 25th October 2025, marking a strong start to the new tourism season. The flight, operated by SCAT Airlines (Flight SCAT VSV5212), arrived at Dabolim Airport, South Goa, at 5:30 AM, bringing enthusiastic travelers ready to experience Goa’s diverse offerings beyond its beaches. Speaking on the occasion, Minister for Tourism, Rohan A. Khaunte, said: “The arrival of the first charter flight from Kazakhstan signifies Goa’s growing international connectivity and appeal as a global destination. We are committed to strengthening such partnerships and expanding our charter network to diversify source markets while ensuring a sustainable and regenerative approach to tourism.” Director of Tourism, Kedar Naik, added: “Each new charter flight reinforces Goa’s position as a preferred leisure destination. We appreciate the continued efforts of our travel partners and stakeholders in promoting Goa and ensuring smooth operations at both Dabolim and Mopa airports.” To celebrate the inaugural arrival, a warm and festive welcome was organized by the Department of Tourism, Government of Goa, in association with Concord Exotic Voyages and TTAG. The arriving guests were greeted with a brass band performance, garlands, and floral welcomes, followed by a cake-cutting ceremony to mark the commencement of the charter season. The inaugural flight marks the beginning of a promising season ahead, with several charter operations expected from other international destinations in the coming weeks. Goa Tourism continues to focus on enhancing visitor experiences through cultural, adventure, wellness, and heritage-based offerings under the “Goa Beyond Beaches” initiative.
Ho Chi Minh City organises Vietnam-Ho Chi Minh City Tourism Promotion Programme
As the first-ever Global City Tourism Summit (GCTS) opened today, 27th October, in Busan, South Korea, Ho Chi Minh City Department of Tourism deputy director Bui Thi Ngoc Hieu organised the Vietnam Ho Chi Minh City Tourism Promotion Programme. This new programme is built upon the developmental framework presented during the GCTS. As such, this new programme aims to enhance the promotion of Ho Chi Minh City as a destination and Vietnam as a whole, expand cooperation relations, and update global tourism development trends. It also aims to contribute to strengthening the relationship and fostering cooperation in culture, tourism, trade, and investment between Ho Chi Minh City and Busan on the occasion of the 30th anniversary of the establishment of their relationship and cooperation relations. Beyond mere promotion The Vietnam – Ho Chi Minh City Tourism Promotion Programme isn’t just another promotional activity, but more of a strategic step affirming Ho Chi Minh City's position on the Asian and global tourism map. Its key objectives include: Introducing and promoting the image of Vietnam – Ho Chi Minh City tourism to the international community and tourism partners in Busan, South Korea; Engaging and exchanging insights on new global tourism development trends, particularly in innovation, technology applications (AI), sustainable tourism development, and cultural tourism branding, serving Ho Chi Minh City's tourism development orientation; Establishing and leveraging partnerships with Busan-based tourism entities to seek quality buyers for the International Travel Expo Ho Chi Minh City (ITE HCMC) 2026; and Networking with Korean partners and TPO (Tourism Promotion Organization for Global Cities) members to discuss strategic directions and explore cooperation opportunities for developing Ho Chi Minh City's tourism industry in the near future.
Philippine tourism officials welcome IrAero Airlines’ new Irkutsk-Kalibo service
Russia’s IrAero Airlines marked a significant milestone in the expansion of its services into Asia with the inaugural flight between Irkutsk and the central Philippine city of Kalibo on Saturday, 25th October. The Philippine Department of Tourism (DOT) welcomed the initial flight which symbolises stronger air connectivity and tourism ties between the Philippines and Russia. Ninety-five passengers bound for Boracay were greeted at Kalibo International Airport with a water-cannon salute and cultural performances that showcased the island’s warmth and vibrant heritage. Among those on hand to welcome arriving passengers were Russian ambassador to the Philippines Marat Ignatyevich Pavlov, Russian trade commissioner to the country Artyom Tsinamdzgvrishvili, Aklan governor Jose Enrique Miraflores, Kalibo mayor Juris Sucro, and DOT director Azucena Pallugna. Also present were representatives from the DOT Western Visayas office, the Civil Aviation Authority of the Philippines (CAAP), Civil Aeronautics Board (CAB), Bureau of Customs (BOC), Bureau of Immigration (BI), and Bureau of Quarantine (BOQ). A new weekly service Based in Irkutsk, IrAero Airlines, will operate weekly Irkutsk–Kalibo flights every Saturday until March 2026, with a brief layover in Guilin, China. A second weekly route, Khabarovsk–Kalibo, will be launched tomorrow, 28th October, and will operate weekly every Tuesday until 26th March 026, with technical stops in Blagoveshchensk, Russia and Ningbo, China. Both flights will be operated using the Sukhoi Superjet 100 (SSJ100), a regional aircraft with a capacity of around 100 passengers.
Tourism Authority of Thailand welcomes United Airlines’ inaugural LAX-BKK flight
The Tourism Authority of Thailand (TAT) welcomed United Airlines’ inaugural flight from Los Angeles to Bangkok on Sunday, 26th October. This flight marks United’s return to Thailand after an 11-year-long hiatus, effectively restoring connectivity between the two nations. A special welcome ceremony took place at Suvarnabhumi Airport, where the aircraft was greeted with a traditional water salute. The event was graced by US ambassador to Thailand Robert F Godec, TAT governor Thapanee Kiatphaibool, United’s managing director for international sales Marcel Fuchs, Civil Aviation Authority of Thailand (CAAT) deputy director-general Sarun Benjanirat and Airports of Thailand Advisor 10 Pranuengnuch Bamphensamai. The inaugural flight UA 820 departed Los Angeles at 23.15 hrs on 24 October and arrived in Bangkok at 11.25 hrs on 26 October (via Hong Kong). The return flight UA 821 departs Bangkok daily at 16.55 hrs and arrives in Los Angeles at 20.25 hrs on the same day, providing smooth transit through Hong Kong. A daily service Operated daily via Hong Kong, the route enhances travel convenience for North American travellers while reaffirming Bangkok’s position as a leading gateway to Asia and a major hub for long-haul travel. The stop in Hong Kong will also allow customers from United’s San Francisco to Hong Kong flights to connect seamlessly onwards to Bangkok. United’s Los Angeles and San Francisco hubs offer connections to more than 75 destinations throughout the Americas. United Airlines’ daily service between Los Angeles (LAX) and Bangkok (BKK) operates with a Boeing 787–9 Dreamliner, offering 257 seats across Polaris Business Class, Premium Plus, and Economy. The resumption of the United Airlines service coincides with the continued growth of long-haul arrivals from North America, supported also by the existing non-stop Vancouver–Bangkok route operated by Air Canada. It also aligns with a renewed international spotlight on Bangkok, following major productions such as The White Lotus Season 3, which has further boosted global interest in Thai culture, lifestyle, and hospitality. Together, these connections reflect the rising demand for travel to Thailand and reaffirm the country’s position as a top global destination renowned for its warmth, creativity, and world-class experiences. A milestone in global connectivity At the ceremony, Kiatphaibool remarked: “The return of United Airlines marks a significant milestone in the long-standing friendship between Thailand and the United States. This new service not only strengthens bilateral tourism and economic ties but also responds to the growing interest among American travellers seeking meaningful experiences in Thailand.” The United Airlines inaugural flight to Thailand represents the first US carrier to resume service to Bangkok since 2014, following the suspension of operations by both United Airlines and Delta Air Lines. This achievement highlights Thailand’s strong appeal as a preferred destination for international travellers and demonstrates the market’s confidence in the country’s tourism potential. Kiatphaibool added: “We are pleased to welcome United Airlines back to Thailand. This route enhances connectivity from the US West Coast and complements the increasing arrivals from North America. It also reinforces Bangkok’s reputation as a leading tourism hub and gateway to diverse destinations across Thailand.” The United States remains one of Thailand’s most promising long-haul markets, distinguished by strong spending power and high-value travel demand. As of Friday, 24th October, Thailand has already welcomed 808,288 American visitors representing a five percent increase compared with the same period last year. This places the US among the country’s top ten source markets, more so now as arrivals are expected to continue rising through the final quarter. Current projections show that the number of American visitors could reach 1.09 million by year-end, generating an estimated 62 billion Baht in tourism revenue.
Hong Kong Tourism Board launches The Hong Kong Incentive Playbook 2.0
The Hong Kong Tourism Board (HKTB) unveiled its upgraded Hong Kong Incentive Playbook 2.0: New Discovery on Friday, 24th October at a gathering of close to 300 agents and industry partners. Expanding on the first edition's success, Playbook 2.0 delivers over 200 fresh experiences, from fencing workshops and billiard masterclasses to tours of grand auction houses, iconic movie sets and traditional Chinese temples. Two new themes, Cruise and Empowerment, were added to broaden itinerary possibilities, blending team-building thrills with personal enrichment and taking the excitement to the sea, ensuring both professional growth and unforgettable moments in Victoria Harbour. Some of the ideas were curated for a sneak peek during the mega familiarisation trip from 22nd to 27th October. Through the tour, MICE travellers found themselves deeply immersed in Hong Kong's vibrant culture. A timely development Several attendees at the launch observed a growing interest among companies in cruise tourism products. Indeed, many cruises operating out of Hong Kong include itineraries that visit other countries and regions, enabling travel agencies and tour operators to expand their MICE travel offerings. Thanks to recent developments, agencies are not hesitant over combining a two-day Hong Kong land itinerary with a cruise voyage.
Saudi Arabia to Host 26th UN Tourism General Assembly in November Marking Agency’s 50th Year
The Kingdom of Saudi Arabia will host the 26th session of the UN Tourism General Assembly from 7 to 11 November. The landmark session will focus on “AI-Powered Tourism: Redefining the Future” and also commemorate five decades of cooperation under the United Nations’ specialized agency for tourism. Represented by its Ministry of Tourism, Saudi Arabia will welcome more than 160 member states, international organizations, and global industry players to engage in dialogue aimed at securing a brighter, more sustainable future for the industry and shaping the next 50 years of global tourism. Saudi Arabia’s Minister of Tourism, Ahmed Al Khateeb, invited the world to Riyadh to take part in a momentous milestone for global tourism diplomacy: “We look forward to hosting the world’s leading organization for tourism in a session that will redefine global action in this increasingly vital sector and beyond.” Saudi Arabia as a platform for international dialogue On being the first GCC country to host a UN agency’s general assembly, Minister Al Khateeb said: “This adds to the significance of this session and underscores the global vote of confidence given to Saudi Arabia as a convener and a trusted platform for international dialogue on tourism. Our mission—as hosts—is to bring the world together, unite views, and foster international cooperation that capitalizes on the growing tourism industry to advance the Sustainable Development Goals.” “The Kingdom firmly believes in the transformative power of tourism and its potential to enable comprehensive, sustainable development across economies and communities. This impact is evidenced by our own journey of unlocking the full potential of tourism and transforming the sector into a key driver of economic growth and diversification and an enabler of Saudi Vision 2030,” Al Khateeb added. In addition to four General Assembly plenaries, the 26th session will include several meetings of specialized committees, a thematic session to address the future of tourism in an AI-powered age, and the election of the next UN Tourism Secretary-General. The agenda also features the 124th and 125th sessions of the Executive Council, the highest executive body of the organization. TOURISE Summit This coming November will be a decisive month for shaping the next 50 years of global tourism, as Saudi Arabia will launch—immediately after the UN Tourism General Assembly—the first TOURISE Summit, taking place on November 11-13. TOURISE is a new global platform that will convene public and private sector leaders in areas like tourism, technology, investment, sustainability, and culture. Together, leaders will aim to tackle global challenges, unlock opportunities in the travel and tourism sector, and set the agenda for a sector that is sustainable, equitable, and future-focused. By hosting the supreme body of the UN Tourism and launching TOURISE, the Kingdom of Saudi Arabia is asserting its growing position as a global hub for cross-sectoral dialogue, a leader in multilateral cooperation, and a rising global tourism powerhouse.
Chan: Talent Shortage Still Challenges Global Travel and Tourism Industry
Three years after the world reopened post-pandemic, the global travel and tourism sector is still experiencing a shortfall in terms of human resources. ACI HR Solutions CEO Andrew Chan pointed this out to attendees during his talk on Rethinking Talent Attraction in a Competitive Travel & Tourism Market on the final day of ITB Asia 2025 last 17th October. Chan asked the audience to consider how things currently are with regard to hiring for travel, tourism, hospitality, and aviation, citing an ongoing shortage of talent despite the fact that the industry has recovered at a rapid clip since 2022. He said: “I don't like to talk about COVID because I think that's years behind us, but it certainly has left an effect in terms of the labour market. While the industry has rebounded and rebounded strongly, there is still a severe talent shortage. So if anyone has made some hires recently or is in the middle of some hires, you're probably looking at some difficulties because the industry lost about 70 percent of staff during the pandemic.” Indeed, statistics show that nearly three-quarters of the global travel and tourism workforce needed to leave the industry in order to find gainful employment. However, even after travel routes reopened, not everyone who left the sector has returned, resulting in large gaps in the global talent pool. At present, competition to snap up the best available talent has increased globally with hiring managers and HR departments closely scrutinising the skill sets of potential candidates, often regardless of their country of origin. A significant shortfall While sectoral recovery has been strong in the Asia-Pacific, staffing within the hospitality sector is still 20 percent lower than it was pre-2020. Meanwhile, European airlines have been forced to cancel numerous flights as they do not have enough staff to keep their regular routes flying. In terms of the food and beverage sector, many restaurants throughout North America and Australia have needed to scale down their operations by shortening their hours because they can’t find anyone to work in their establishments. Chan pointed out” 80 percent of employers are reporting talent shortages in the industry at the moment; and the turnover in hospitality is two to three times the global average.” One factor leading to this shortfall in talent is the generational shift in thinking with regard to employment regardless of sector. Gen Z, in particular, prioritises flexibility and working with a purpose beyond a mere paycheck, essentially seeking occupations that fit both their schedules and values. As Chan explains: “65 percent of Gen Zers prioritise flexibility over salary. They also want to be inclusive, as they want to work for sustainable and sustainability-focused organisations. For them, career development also means ensuring their well-being; so they want to work for an employer that suits their lifestyle.” How companies are coping As a key example of dealing with this evolving situation, Chan called on the audience to look at Marriott’s Serve 360 and Accor’s Work Your Wat programmes. He said: “Marriott set up Serve 360 which puts a big focus on employees while working sustainably, and they make it a point to involve their employees. On the other hand, Accor has a program called Work Your Way, and this was developed (4:30) during COVID, so that employees can basically work their way, choose the hours that they want to work, and choose how they want to work. Since then it's been slowly integrated into their organisational culture.” But he added that everyone, including industries as diverse as technology, healthcare, and retail, seems to be competing for the same shrinking pool of available talent and are targeting candidates with the same skill sets seen vital to travel and tourism. Where does technology come in? With regard to the application of contemporary technology in the workplace, Chan remarked that artificial intelligence (AI) and digital transformation are certainly going to be of great importance moving forward. He remarked somewhat wryly: “I think you can't go to conferences nowadays without hearing the word or the term AI. There's a huge demand for digital fluency, data fluency, and AI skills. Recruitment, and HR are certainly using AI and analytics in their hiring processes.” Chan pointed out that hospitality management companies like Hilton are using chatbots and AI for candidate screenings. Airlines, on the other hand, are using virtual reality devices to train their cabin crew as a way of cutting costs whilst improving efficiency.. According to Chan: “This makes the tech shift very real in our industry. So think about how you can use or optimise it in your organisation as you hire people, eventually becoming a talent magnet for your industry, as well as for your brand.” Brand building matters Showcasing brands, as Chan puts it, and telling a compelling story that appeals to the preferences of today’s jobseekers could change the hiring game throughout the industry. He said: “If you're currently in the hiring process, think about how you're going to sell your brand; showcase your culture, perks, and potential travel opportunities. I mean we're in the travel industry, so you know that's going to be something that's different.” He likewise reminded the audience about what he said earlier about how employment is not about the salaries anymore. He said: “Sustainability and flexibility are what’s important for Gen Zers. So think about your offerings when you're planning to do your next hiring campaign.”
Philippines introduces travelogue on Muslim-friendly tourism
The Philippines launched a three-volume travelogue on Muslim-friendly tourism on Tuesday, 21st October. Malaysian ambassador Abdul Malik Melvin Castelino, Brunei Darussalam ambassador Megawati Manan and the Saudi Arabia Embassy’s economic officer Kamal Jameel Alwidyani attended the launch. The travelogue seeks to capture the multi-billion-dollar market as it serves as a reference material for tourism stakeholders for structured information on cultural context, culinary heritage and travel destinations relevant to Muslim travelers. The first volume encapsulates the historical, cultural and legal foundations of Islam in the Philippines, while the second and third ones feature an overview of the best spots Muslim travelers should eat at and travel. Catering to an increasingly important market At the launch held at the headquarters of the Department of Tourism (DOT), tourism secretary Christina Frasco explained: “The Muslim travelogue expands opportunities for the country. It allows us to penetrate non-traditional markets and casts a wider net in terms of international arrivals. It doesn't just feature one or two destinations, it's countrywide. And it doesn't just feature one or two products, it's fully diversified from our islands, our history, our heritage, our culture, and especially our food and the products of our local micro, small and medium enterprises (MSMEs).” In 2024, visitor arrivals from Islamic and Muslim-populated countries stood at 613,329, a 23.7 percent increase from the 496,724 in the previous year. Frasco added: “The arrival growth of the travelers from Muslim majority countries has reached 10 percent this year. So, that reflects an upwards trajectory, and it shows that our strategies to attract Muslim travelers is working.” The bulk of Muslim visitors hail from Malaysia, but more travellers from Indonesia, Brunei, the United Arab Emirates, Qatar, and Saudi Arabia are starting to come to the country. Frasco opined: “We’re hopeful that through these interventions that we’re providing to communicate that the Philippines is open and ready for Muslim travelers, that more and more of them will come.” Thinking strategically Since securing recognition as an emerging Muslim-friendly destination in 2023, the Philippines has been targeting the niche market by strategically expanding its halal tourism portfolio. Over the past year, it has accredited more than a dozen Muslim-friendly hotels in the country. In 2025, the Philippines was ranked eighth among top 20 Muslim-friendly destinations among non-Organization of Islamic Cooperation members in the 2025 Global Muslim Travel Index list. The country is also working to make its presence felt across different travel and trade events to introduce the country as a good destination option for Muslims. The Philippines will also participate in the 2026 Arabian Travel Market (ATM) in Dubai, United Arab Emirates to bring in more tourists from the coveted Middle East market. At the 2025 ATM alone, the Tourism Promotions Board (TPB) generated PHP1.18 billion in sales leads, marking an increase of 233 percent from the previous year.
Sri Lanka Tourism reports significant increase in foreign tourist arrivals
Sri Lanka Tourism reports a strong surge in international visitor arrivals throughout the first nine months of 2025. Based on current figures, the United Kingdom is emerging as one of the country’s fastest-growing, most valuable tourism markets, and number one long-haul market. According to the figures from September 2025, the country’s tourism sector has seen robust gains in international arrivals, with the United Kingdom cementing its role as a vital source market, second only to India. This growth has been primarily driven by renewed traveller confidence, strategic visa reforms, and dynamic destination marketing. Other contributory factors include enhanced accessibility, policy reforms, and strategic promotions. Post-pandemic recovery is going well The country’s tourism industry continues its impressive post-pandemic recovery, welcoming over 684,000 visitors by March 2025, marking a 17.6 percent year-on-year increase. Total international arrivals for 2024 reached approximately 2.05 million, up 38 percent from 2023. Likewise, tourism earnings are up by 53 percent from last year, as the sector generated over US$3.17 billion in tourism earnings as of press time. Sri Lanka’s target for 2025 is to attract three million visitors and generate US$5 billion in tourism revenue, reaffirming tourism’s vital role in the national economy and as a key foreign exchange earner. Sri Lankan tourism in the numbers as of September 2025 In September 2025, the country recorded 126,379 arrivals, bringing the cumulative total to 1,692,902 for the year thus far; Within that September figure, 8,937 UK nationals arrived, making the UK the second-largest source market for that month; Across 2025 to date, cumulative UK arrivals reached 160,078, placing the UK firmly in the second position behind India; and By the first week of October the total arrivals from the UK stood at 164,000 recording a further 11.6 percent overall growth year on year. These figures underscore a steady rebound in demand, with growth not only returning but accelerating. A significant source market The UK has shown exceptional growth, now ranking as Sri Lanka’s second-largest source market after India and first long-haul market. Its share of arrivals indicates that UK travellers are increasingly choosing Sri Lanka as a destination not just for beach or sun holidays, but for cultural, nature, and experiential travel. The UK’s performance in September, numbering around 8,937 arrivals, is a strong showing considering seasonal variation and extension. The cumulative number of 160,078 as of the end of Q3-2025 underscores that the UK is a core pillar in Sri Lanka’s inbound strategy and highlights the enduring appeal of Sri Lanka among British travellers, known for their preference for cultural immersion, nature, and experiential holidays.
Philippine Department of Tourism and TikTok to train MSMEs on content creation
The Philippines’ Department of Tourism and social media platform TikTok have teamed up to train local tourism entrepreneurs on content creation. DOT officials and executives from TikTok Philippines formalised the partnership through the signing of a memorandum of agreement on Tuesday, 21st October, at the department’s head office in Makati City. Through this collaboration, TikTok will help equip tourism businesses with digital skills to promote their products and services online. The training will involve a series of educational sessions targeting small hotels, restaurants, souvenir shops, travel agencies, and tourism groups. The first round of the TikTok educational sessions will be opened to at least 50 DOT-accredited businesses. The DOT said it has begun to identify the trainees, but those interested in joining may express their intention to participate through the DOT’s regional office near them. Helping businesses grow According to TikTok Philippines public policy head Yves Gonzales: “We are confident that they will be able to grow their business and tell their own stories on the platform.” For her part, tourism secretary Christina Frasco said the cooperation will help amplify the country’s initiatives to showcase Philippine destinations and assist the DOT in promoting responsible travel among TikTok users as well as travellers. Frasco said: “Technology may evolve, but our mission remains: to uplift the life of our fellow Filipinos, showcase the best of our country, and ensure that tourism graduates from being a mere leisure activity to one that provides true transformation for our communities. With TikTok, we're not just keeping pace with change; rather, we are reshaping how the world experiences and loves the Philippines.”
Seoul Tourism Organization
Seoul Tourism Organization, Samil-daero, Jeo-dong 1(il)-ga, Jung District, Seoul, South Korea South Korea
New Caledonia Tourism (Horus Development)
Office de tourisme du Grand Sud, New Caledonia New Caledonia
Dubai Tourism Services
Office 120, Al Salam Residence - Bur Dubai - Dubai - United Arab Emirates
South Australian Tourism Commission
250 Victoria Square, Adelaide
Busan Tourism Authority
Busan Tourism Organization Arpina, Haeundaehaebyeon-ro, Haeundae-gu, Busan, South Korea South Korea
Mekong Tourism
Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China
Mekong Tourism
Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China
Gangneung Tourism Organization
Gangneung Tourist Hotel, Geumseong-ro, Seongnae-dong, Gangneung-si, Gangwon-do, South Korea South Korea
Tourism and Events Queensland
Tourism and Events Queensland, Saint Pauls Terrace, Fortitude Valley QLD, Australia Australia
Singapore Tourism Board (STB)
Orchard Spring Lane, Singapore Tourism Board, Tourism Court, Singapore Singapore
Tourism New Zealand
Tourism New Zealand Nelson Street, Auckland CBD, Auckland, New Zealand New Zealand
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