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Robust growth in GCC outbound tourism drives increased Asian participation at ATM 2026

Arabian Travel Market (ATM) 2026, which takes place at the Dubai World Trade Centre on 4-7 May, is projecting a significant increase in exhibitors from Asia-Pacific countries, underpinned by a strong 13.95% compound annual growth rate (CAGR) in participation from Asian exhibitors over the 2024–2026 period. The burgeoning participation from Asian destinations runs in parallel with the continued strong growth of GCC outbound travel to the Asia-Pacific region. Thailand, Malaysia, Singapore, Vietnam, and Japan remain among the most in-demand destinations for Gulf travellers, supported by robust air connectivity and increasingly competitive airfares. Asia-Pacific remains a significant air travel market, with Southeast Asia in particular experiencing significant growth, contributing to a projected 5.9% increase in Middle East air passenger traffic in 2025, according to the Airports Council International (ACI) World’s 2025 global air traffic forecast. This is further compounded by data from the 2025 ATM Travel Trends Report, developed in collaboration with Tourism Economics, an Oxford Economics company, which shows that destinations such as Thailand are set to attract more travellers from the Middle East region as preferences shift and more destination choices open up. “Thailand is the standout performer, as Asia-Pacific takes an even greater share of outbound travel from the Middle East, with over ten million extra tourism nights expected in 2030 compared with current levels, according to our report,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “It is one of the top outbound destinations for the UAE and broader GCC in 2025, with 12% growth year-on-year. Excluding inter-regional travel in the Middle East, Thailand is forecast to capture the second largest volume of outbound leisure nights for the period 2025-2030, with 33%,” she added. Tourism boards from across Asia confirmed for ATM 2026 include the Tourism Authority of Thailand, Hong Kong Tourism Board, Cambodia Tourism Marketing and Promotion Board, Sri Lanka Tourism Promotion Bureau, Korea Tourism Organization, the Ministry of Tourism of the Republic of Indonesia, Brunei Tourism and Visit Maldives Corporation, among many others. Exhibitors already confirmed include Hilton Hotels of Malaysia, Conrad Singapore Orchard, The Garden Hotel Company Ltd. (Guangzhou), Hilton Maldives Amingiri Resort & Spa, ROKU KYOTO, LXR Hotels & Resorts, Six & Six Private Islands, Ayana Hospitality and China Cultural Centre in the UAE, to name a few. A number of factors are driving this upward trend, including increased air connectivity, more affordable travel options, and a growing appetite among GCC travellers for diverse cultural experiences. Asian destinations also benefit from the fact that GCC residents are among the world’s highest-value tourists, spending 11 times the global average when travelling in Asia, according to the research company, Reso. Strengthening economic ties between the Gulf and Asia is further supporting travel flows. Trade between the two regions is projected to reach $802 billion by 2030, according to insights from the global think tank Asia House, which expects the continent to become the Gulf’s largest trading bloc by 2028. To address this topic in more detail, ATM 2026 will feature a panel session on the Global Stage entitled “Asia–GCC Corridor: The Next Great Growth Engine”. Industry experts will examine the broader issue of how and why the GCC’s premium spenders are fuelling one of the world’s most lucrative travel corridors. “ATM supports the wider travel and tourism industry by analysing emerging trends, addressing sector-wide challenges and equipping stakeholders with strategic insights to strengthen existing revenue streams and unlock new ones,” added Curtis. ATM 2026 will also deliver an in-depth exploration of global travel trends, innovations, and growth opportunities through a packed content programme across the Global Stage, Future Stage, and Experience Stage, featuring expert panels, market outlooks, technology showcases, and destination briefings. With the ATM Ultra Luxury Lounge, IBTM @ ATM and the co-located event, ATM Travel Tech, which will have two dedicated halls, ATM 2026 will highlight the industry’s rapid response to shifting traveller expectations and its drive to build deeper connections across the global tourism ecosystem. VIEW ENGLISH VERSION

South African Tourism strengthens ties with Indian market

South African Tourism has successfully concluded the Kolkata leg of its Annual India Roadshow, engaging over 220 Indian travel trade agents. Led by Mitalee Karmarkar, Marketing and Communications Manager (MEISEA), the event featured more than 40 exhibitors and served as a platform for collaboration and insights into evolving traveller behaviour. The roadshow aims to identify new business opportunities across leisure, corporate, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel segments. The initiative underscores India's growing significance as a key source market for South Africa. Karmarkar noted, "India continues to be a priority growth market for South African Tourism, driven by strong interest across family travel, experiential holidays, and premium travel." She highlighted the shift in Indian traveller behaviour, with a growing willingness to explore destinations beyond traditional favourites. Kolkata remains a strategically important market, with travellers showing a strong inclination towards culturally rich and experience-driven travel. The roadshow aims to deepen engagement with Kolkata's travel trade and enhance South Africa's visibility in this market. South African Tourism is committed to aligning its offerings with evolving preferences, aiming to drive greater depth of travel and repeat visitation from the region. The roadshow will next move to Delhi on 12 February 2026, continuing its mission to strengthen trade collaborations and encourage outbound travel to South Africa. The country aims to return to pre-COVID levels of Indian tourist arrivals by 2026 and is set to host the 2027 ODI World Cup, providing further opportunities to showcase its diverse tourism attractions This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Global tourism boards ramp up Arabic localisation as Saudi outbound demand diversifies

Happy couple spending time in Dubai. As the Saudi outbound market marches toward a projected US$47.8 billion valuation by 2032, the global tourism landscape is witnessing a fundamental shift in B2B strategy: the move from "generic" luxury to hyper-localised cultural integration. In 2026, Arabic localisation has evolved from a simple translation exercise into a critical operational requirement for destinations vying for a share of the Kingdom’s diversifying travel demand. For industry stakeholders, the diversification of the Saudi traveler—ranging from Gen Z solo explorers to massive multigenerational family units—means that a "one-sise-fits-all" approach is now a liability. Destinations that prioritise end-to-end Arabic funnels, seamless digital payments, and culturally nuanced hospitality are seeing a direct correlation in high-yield bookings and extended stay durations. Attracting Saudi outbound travellers requires more than aspirational imagery. This is a market that responds strongly to reassurance, relevance and ease—particularly when travel decisions are made for families and multigenerational groups. Destinations that understand how Saudi travellers plan, book and experience trips are far better positioned to convert interest into arrivals. Make family travel effortless Family is at the heart of Saudi outbound travel, and destinations that reduce friction at every stage gain a clear advantage. Accommodation providers should prioritise family-friendly inventory, such as connecting rooms, suites and multi-bedroom units, and clearly communicate these options in both Arabic and English. Beyond accommodation, itineraries should be designed for families to enjoy together—combining theme parks, interactive attractions, dining and short excursions that work for children and adults alike. Promoting school-holiday calendars and positioning special “family weeks” with added value, such as complimentary breakfast or attraction passes, can significantly improve appeal. This approach aligns with Visa data showing strong family-oriented spending patterns among Saudi travellers. Lead with trust signals, not just inspiration While inspirational marketing matters, trust is often the deciding factor. Saudi travellers look for destinations that visibly accommodate their cultural and practical needs. Clear communication around halal dining options, prayer facilities, privacy, safety standards and access to medical care can all reduce hesitation. On the ground, well-trained frontline staff make a meaningful difference. Cultural awareness—such as understanding privacy preferences or family dynamics—often translates into better guest reviews and repeat visitation. Portrait of beautiful young solo Muslim traveler exploring the city viewing the map Sell experiences in curated modules Saudi travellers frequently book trips as experience clusters rather than standalone activities. Destinations can respond by packaging modular itineraries that are easy to understand and customise. For example, a 3–4 day short-break plan may suit regional travellers, while a 7–10 day summer escape works better for Europe or other long-haul markets. At the premium end, VIP family modules—featuring private transfers, chauffeured services, fast-track access and personalised tours—appeal strongly to affluent segments. These pre-built frameworks simplify planning while still allowing flexibility. Invest in airlift and visa simplicity messaging Ease of access plays a critical role in destination choice. Even modest improvements in direct air connectivity or visa processes can unlock significant demand from Saudi Arabia. Just as important is how these improvements are communicated. Clear, confident messaging around flight options, visa timelines and entry requirements helps remove perceived barriers and accelerates booking decisions, particularly for family groups. Localise the funnel end-to-end Winning Saudi travellers requires localisation beyond advertising. Arabic-language landing pages, WhatsApp-friendly customer support and smooth, trusted payment options are now baseline expectations. Partnerships with GCC-focused online travel agencies and platforms that already capture Saudi demand further strengthen conversion. These channels not only provide reach but also credibility, reinforcing confidence at the point of purchase. Ultimately, destinations that succeed with Saudi travellers are those that combine inspiration with practicality—making travel feel welcoming, easy and tailored from the first click to the final day of the trip.

Thai tourism surges as low-cost carriers expand regional networks

Low-cost carriers (LCCs) have played a transformative role in reshaping Thailand’s air travel landscape by making flying more affordable and accessible, particularly for leisure and budget travellers. Increased competition among budget airlines over the past decade has driven down airfares, stimulated demand from both domestic and international markets, and expanded connectivity between major urban centres, island gateways and secondary cities. This wider network has opened up more destinations across the country and strengthened the overall tourism ecosystem, supporting airlines, hotels, tour operators and related businesses. The Asia Pacific region leads global traffic growth and is projected to achieve net profits of $6.6 billion in 2026, up from $6.2 billion in 2025. The net profit margin remains at 2.3%, with profit per passenger at $3.20, down slightly from $3.30 in 2025. Asia Pacific airlines express optimism for continued air transport growth through 2026, citing resilient regional economies and infrastructure investments. Overcapacity remains a challenge as international traffic recovery lags domestic markets in some countries. Asia Pacific remains the largest contributor to global traffic growth. Load factors are projected to reach 84.4% in 2026, an all-time high for the region, indicating strong underlying demand even amid yield pressures. Following the COVID-19 pandemic, Thailand’s air transportation industry has experienced a strong recovery in aircraft movement during 2022–2023, driven largely by a rebound in passenger volumes. While total movements have not yet returned to pre-pandemic levels, international aircraft traffic in particular has shown notable growth, reflecting renewed confidence in air travel and the importance of regional and international connectivity to Thailand’s tourism revival. Thailand’s aviation sector demonstrates remarkable resilience and diversification as it enters 2026. The mix of established full-service carriers, aggressive low-cost operators, and specialized regional airlines creates a competitive environment that benefits both passengers and the broader tourism economy. 1. Thai AirAsia Thai AirAsia is one of the leading low-cost carriers in Thailand and Southeast Asia and forms part of the wider AirAsia Group, which pioneered the low-cost travel model in the region. The airline operates an extensive network of domestic and international routes, connecting major Thai cities such as Bangkok, Chiang Mai and Phuket with regional hubs across Asia. Its strategy focuses on high-frequency, competitively priced services that stimulate travel demand from both local and international travellers. The airline offers broad domestic coverage alongside strong regional connectivity, operating on a simple low-cost fare structure with optional paid add-ons such as checked baggage, seat selection and in-flight meals. Frequent promotional fares further enhance its appeal, making short-notice and spontaneous travel more affordable for leisure and budget-conscious travellers. 2. Thai Lion Air Thai Lion Air is the Thai affiliate of the Indonesian Lion Air Group and operates as a cost-efficient alternative within Thailand’s competitive LCC market. Based primarily at Don Mueang International Airport in Bangkok, it serves a wide range of domestic and regional destinations across Asia, competing strongly on price and flight frequency. Founded in 2013, the airline now operates a fleet of Boeing aircraft serving approximately 50 destinations. It is often recognised for offering relatively generous baggage policies and competitive ancillary options compared with some rivals, adding value for leisure and group travellers. Through frequent promotions and partner-led discounts, Thai Lion Air helps unlock more affordable access to smaller Thai cities and regional centres, supporting tourism dispersal and travel trade activity. 3. Nok Air Nok Air is a well-established domestic low-cost airline in Thailand, known for its distinctive branding and focus on internal connectivity. The airline links Bangkok with key tourist hubs and provincial airports, making it easier for travellers to move between beach, cultural and heritage destinations. It operates a strong feeder network within Thailand and is also known for offering occasional bundled services that combine flights with bus or ferry transfers to island destinations, creating smoother end-to-end journeys. As a result, Nok Air plays an important role in supporting domestic tourism, particularly weekend getaways, short breaks and regional tour itineraries. 4. Thai VietJet Air Thai VietJet Air is the Thai affiliate of VietJet Air, a major Vietnamese low-cost carrier. Established in 2014, it has grown into a dynamic LCC connecting Thai cities domestically and internationally to destinations including India, Vietnam and Taiwan, and competes strongly on price for cross-border leisure routes. The airline operates dozens of domestic and short-haul international services and offers tiered fare bundles such as Eco, Deluxe and SkyBoss, providing varying benefits including baggage allowances and priority services. By offering cost-competitive flights from neighbouring countries, Thai VietJet Air plays a role in stimulating inbound demand and strengthening Thailand’s position as a regional tourism hub. 5. Thai AirAsia X Thai AirAsia X is the long-haul, low-cost affiliate of AirAsia, focusing on extended international routes connecting Thailand with destinations such as Japan and other parts of Asia. The airline operates long-haul LCC services from Don Mueang Airport using Airbus widebody aircraft, extending the low-cost model beyond short-haul travel. By expanding its international network and offering more affordable long-haul options, Thai AirAsia X supports tourism growth by opening budget-friendly access to distant markets for both leisure and business travellers, further enhancing Thailand’s global connectivity. Low-cost carriers are central to Thailand’s travel trade ecosystem. By expanding air access, lowering travel costs and increasing seat capacity, LCCs enable tour operators, DMCs and OTAs to create more affordable and flexible travel packages linking multiple destinations. Tourism boards and hotel groups benefit from stimulated demand and improved visitor dispersal, while MICE and incentive planners gain access to cost-efficient airlift that frees up budget for on-ground experiences. Collectively, LCCs act as catalysts for volume tourism, destination development and long-term competitiveness within Thailand’s tourism industry.

Hong Kong Tourism Board opens visitor centre at HKCEC

The Hong Kong Tourism Board (HKTB) has launched its first dedicated Visitor Service Centre at the Hong Kong Convention and Exhibition Centre (HKCEC), targeting MICE (Meetings, Incentives, Conferences, and Exhibitions) visitors. Located at the Harbour Road entrance, the centre offers international delegates information and tips to explore Hong Kong beyond their business events. Anthony Lau, Executive Director of HKTB, highlighted the centre's strategic timing with the global cryptocurrency and Web 3 conference, Consensus Hong Kong 2026. He stated, “We aim to assist MICE visitors in balancing their business commitments with exploring Hong Kong's diverse tourism offerings through our visitor services, thereby enriching their overall experience.” Michael Lau, Chairman of Consensus Hong Kong, praised the initiative, noting, “Having a dedicated Visitor Service Centre right here at HKCEC is invaluable, as it gives our delegates immediate access to discover all that Hong Kong has to offer—from incredible food and cultural diversity to scenic hikes and iconic experiences.” The centre features a self-service kiosk with the latest travel information, including major events and HKTB's thematic campaigns. It also provides practical travel guides on accommodation and transportation. Open daily from 8:00 a.m. to 7:00 p.m., the centre is staffed during large conventions to offer immediate assistance, introducing attractions and advising on itineraries. This development underscores HKTB's commitment to enhancing the experience of business travellers, encouraging them to extend their stay and explore the city's rich offerings This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

WTTC warns UK tourism levies could harm growth

Representative Image The World Travel & Tourism Council (WTTC) has issued a warning about the potential introduction of new local visitor levies in England, cautioning that such measures could further weaken the UK's travel and tourism industry. The WTTC, representing the private sector, argues that these levies would add costs and create fragmented local policies, potentially restricting job creation and reducing the UK's competitiveness at a time when the sector is already lagging behind global recovery. The UK government is currently consulting on proposals to empower Mayoral Strategic Authorities to introduce overnight visitor levies. According to WTTC analysis, the UK is underperforming compared to global peers, with the country's travel and tourism GDP expected to grow by only 4.3% in 2025, significantly below the global average of 6.7%. The WTTC highlights that these charges would disproportionately affect small and medium-sized enterprises, including small hotels, restaurants, and local shops. Travel and tourism support approximately 4.5 million jobs in the UK, emphasising the sector's critical role in employment and regional growth. However, new levies could deter tourists, who may choose destinations without such charges. The UK already ranks poorly for price competitiveness, placing 113th out of 119 countries in the World Economic Forum's 2024 Travel & Tourism Development Index. Gloria Guevara, President and CEO of WTTC, stated, "New visitor levies in the UK would dent growth, restrict job creation and risk making the country far less competitive in the global economy." The WTTC advises against introducing new levies and urges policymakers to focus on enhancing the UK's competitiveness by reducing visitor costs and ensuring effective reinvestment of tourism-generated revenues. Without such measures, the WTTC warns that new levies could slow growth, reduce visitor numbers, and undermine the UK's travel and tourism sector during a critical period of global recovery This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

‘The active traveller is the new priority’: EHL professor explains Singapore’s $24 billion tourism shift

Dr Guy Llewellyn The paradigm of Singapore’s tourism sector is shifting from spectator-heavy entertainment to high-value participatory sports. As of early 2026, Singapore's tourism receipts (TR) reached a record S$23.9 billion in the first three quarters of 2025 alone, putting the nation on track to exceed its full-year forecast of S$30.5 billion. This growth is increasingly fuelled by travellers who don’t just want a seat at the Formula 1 Grand Prix, but a court for pickleball or a starting line at the Singapore Marathon. For B2B stakeholders in the hospitality and wellness sectors, this represents a critical pivot point: the monetization of the "active traveller." In an interview with Travel Daily Media, Dr Guy Llewellyn, Assistant Professor, EHL Hospitality Business School shares more…. Travel Daily Media (TDM): Pickleball craze and the popularity of tennis as a sport is influencing design and structural changes in hotels to attract more guests that travel not only to see but also to play sports specifically in Singapore. Would you kindly share your views on the same? Dr Guy Llewellyn (GL): In Singapore, the rise of active sports such as pickleball alongside the popularity of tennis is influencing how hotels think about their space usage and guest experience. There is a shift from travellers who watch sporting events while travelling to those who actively want to participate while away from home. Pickleball is particularly attractive because it is accessible, social, and flexible in terms of space requirements. Rather than building entirely new facilities, hotels are increasingly exploring adaptable spaces, temporary court installations, or partnerships with nearby sports venues to cater to this growing segment. This trend reflects a change in how wellness and lifestyle offerings are positioned within hotels. Pickleball and tennis create opportunities for social interaction, longer stays, and higher spending across other outlets in hotels, including restaurants, spas, and shops. For Singapore, this aligns well with the city’s focus on high-value, experience-driven tourism; hotels can differentiate themselves not only through their rooms and service, but also additional experiences that support an active, community-oriented way of travelling. TDM: What can be the backup plan for the hotel if the boom turns to bust: If the pickleball and tennis trend turns out to be short-lived, what happens to the infrastructure? GL: Hotels should avoid treating sports infrastructure as fixed, single-purpose investments. The ideal approach is to design for adaptability to allow pickleball and tennis courts to be repurposed if demand shifts to event spaces or wellness areas. Hotels can use modular surfaces, temporary line markings, or removable nets to maintain flexibility if usage wanes. Additionally, it provides hotels the option to cross-utilise the space if they need additional space for other events. With this mindset, the infrastructure does not become redundant, it simply evolves. The key takeaway for hotels is not to chase individual trends, but to invest in spaces that can continuously adapt to changing guest behaviours and demand cycles. TDM: Sporting events are dictating tourism statistics across the world. These also have a huge impact on the economy of the destination. How is Singapore developing as a destination for Sports Tourism? Kindly share statistics. GL: Singapore is developing itself as a major sports tourism destination by hosting a growing number of world-class sporting events that attract international visitors and drive economic impact. The Formula 1 Singapore Grand Prix is the flagship sporting event that has seen more than 550,000 international visitors and has brought in around S$2 billion in tourism receipts since its inception in 2008. Singapore also hosts other major sports events, including the KFF Singapore Badminton Open, Singapore Smash, HSBC SVNS, LIV Golf, and the Singapore Tennis Open. Notably, the World Aquatics Championships attracted 40,000 visitors and S$60m in tourism spending, while the Standard Chartered Singapore Marathon saw 14,000 international runners out of 55,000 total participants in 2025. These events bring both participants and spectators from abroad and are an important driver for value-based tourism over volume-based tourism. TDM: To further promote and earn more revenues, how is wellness being tied into the ‘sports with stay’ trend? Are rejuvenating and recovery sports packages being sold alongside? GL: Wellness is the natural extension of the “sports with stay” concept, shifting the focus from performance to recovery and longevity. As travellers combine active pursuits with their travel, hotels are packaging sports with restorative experiences such as physiotherapy, yoga, guided stretching, hydrotherapy, massage, sleep optimisation, and nutrition-focused menus. These packages appeal to a wide demographic, including corporate groups and seniors who value longevity over intensity. For hotels, this is highly strategic, as recovery services command high margins and allow them to monetise sports tourism through service packages, rather than relying solely on building large-scale physical infrastructure. TDM: What kind of tie-ups and packages do hotels along travel advisors offer for the most prominent sporting events globally? GL: Hotels are increasingly offering sports event packages that combine premium event access, curated stays, and added experiences allowing fans and participants to turn events into seamless travel experiences. The F1 Experiences offers official travel and hospitality programmes that bundle grandstand or paddock access with hotel accommodations and on-site perks such as premium dining and behind-the-scenes access. These packages make it easy for travellers to book a race weekend in cities like Singapore with curated hotel stays and race tickets in a single bundle. Beyond Formula 1, specialist travel companies such as Keith Prowse Travel and STH Group work with major global sporting events including the tennis Grand Slams, marathons, rugby finals, and world cups to provide official hospitality and travel packages that include top-tier event tickets, 4- or 5-star hotels, transfers, and often pre- or post-event experiences. Travel advisors can also participate in partnership programmes with event tour operators that secure exclusive access, competitive hotel allocations, and concierge-level services for clients attending events like the Olympics, FIFA World Cup, and Wimbledon. These comprehensive offerings allow hotels and agents to upsell stays around prominent sporting calendars and create tailored sports hospitality packages that drive higher occupancy and guest satisfaction.

India-China tourism rebounds as direct flights, visas return

Legendary sacred mount Kailash from lakeside of holy Lake Manasarovar. Ngari scenery in West Tibet. Sacred place for Buddha pupils making piligrimage in Asia. Place of prayer, calm and meditation After years of limited mobility and strained connectivity, tourism between India and China is witnessing a steady revival. The resumption of visas and direct flights, along with renewed pilgrimage routes and expanding travel offerings, signals a new chapter in people-to-people exchanges between the two Asian giants. Last year marked a significant turning point when India began re-issuing visas to Chinese travellers, including reopening e-visas after nearly five years. Around the same time, flight services between the two countries resumed, restoring crucial air links that had been suspended during the pandemic and subsequent geopolitical tensions. Air India has further strengthened this revival with plans to resume non-stop operations to mainland China, including flights to Shanghai from February 2026. This revival comes amid broader growth in regional aviation. According to industry reports, India, China, and Southeast Asia are driving a new wave of air travel expansion, reflecting both pent-up demand and strengthening economic linkages. As connectivity improves, tourism is emerging as a vital pillar in rebuilding trust and cooperation. Didihat is rich in flora and fauna offering picturesque views of verdant valley surrounded by attractive ridges. It is situated on the pilgrimage route to Kailash Mansarovar. Spiritual Tourism: A Bridge of Trust Spiritual and cultural heritage tourism is playing a particularly important role in reconnecting the two nations. Buddhism remains one of the strongest historical links between India and China, dating back over two millennia through the Silk Route exchanges. The Mahabodhi Temple in Bodh Gaya — where Lord Buddha attained enlightenment — continues to be a key pilgrimage destination for Chinese Buddhists. Nearby sacred sites such as Nalanda, Rajgir, and Vaishali also draw visitors seeking deeper spiritual engagement. The reopening of travel channels is expected to significantly boost footfall to these destinations. In a reciprocal gesture, China has reopened the Kailash Manasarovar Yatra route to Indian pilgrims after a prolonged hiatus. Mount Kailash and Lake Manasarovar hold immense spiritual significance for Hindus, Buddhists, Jains, and Bon practitioners, and the reopening has been widely welcomed in India. Spiritual tourism, therefore, is not merely about travel — it represents a cultural bridge capable of rebuilding trust and reviving civilizational connections that transcend contemporary political complexities. Bodhgaya Mahabodhi Temple Expanding Leisure and Cultural Circuits Beyond pilgrimage tourism, leisure travel between India and China is also gaining renewed momentum, supported by improved connectivity, eased visa norms and growing interest in experiential travel. For Indian travellers, China’s classic landmarks remain strong draws. Shanghai’s futuristic skyline and the iconic Bund waterfront offer a blend of heritage and hyper-modernity, while Beijing’s Great Wall and Forbidden City continue to represent the country’s imperial grandeur. Xi’an’s Terracotta Army provides a powerful historical experience, appealing to culturally curious Indian travellers. At the same time, newer destinations are capturing attention. Chongqing — often described as a dramatic “5D city” — is emerging as a favourite for its cyberpunk-style skyline, elevated highways, cliffside architecture and LED-lit river cruises. Chengdu attracts visitors with its Giant Panda reserves, vibrant teahouse culture and globally celebrated Sichuan cuisine. Meanwhile, Zhangjiajie’s mystical quartz-sandstone peaks, glass bridges and mountain elevators — landscapes that inspired the film Avatar — are becoming popular among adventure seekers and photographers. Crowds of tourists take pictures with the giant panda statue at Dujiangyanshui Culture Square in Chengdu, China Indian travel companies are responding to this renewed demand by launching expanded China holiday portfolios that include curated itineraries, culinary trails and multi-city cultural experiences. The focus is shifting beyond traditional sightseeing to immersive journeys that combine heritage, gastronomy, shopping and contemporary urban culture. On the Indian side, Chinese leisure travellers are increasingly looking beyond the traditional Golden Triangle of Delhi, Agra and Jaipur. While the Taj Mahal remains a bucket-list attraction, there is growing interest in India’s diverse cultural offerings — from Rajasthan’s palace stays and handicrafts to Kerala’s wellness retreats and Himalayan scenic escapes. Shopping, jewellery, textiles, tea experiences and regional cuisine are emerging as key spending areas, benefiting local businesses and artisans. The revival of leisure circuits is particularly significant for local economies. Chinese tourists have historically been high-spending travellers, contributing not only to hotel occupancy and attractions, but also to retail, dining and cultural entertainment sectors. Their gradual return promises multiplier effects across tourism value chains. As airlines expand capacity and tour operators introduce innovative products, leisure tourism is becoming an important complement to spiritual travel. Together, these expanding cultural circuits are strengthening people-to-people connections — transforming tourism into a practical and symbolic bridge between India and China in a new phase of engagement. For India and China, the gradual normalisation of ties is partly motivated by the current geopolitical situation that has transformed global trade equations. China remains India’s largest source of merchandise imports. India-China bilateral trade touched a record high of $155.6 billion in 2025, registering year-on-year growth of more than 12 per cent

Bhutan launches Tashel Melong for tourism insights

The Department of Tourism of Bhutan has unveiled Tashel Melong, an annual publication aimed at assessing and reimagining the country's tourism sector. This initiative, under the Ministry of Industry, Commerce, and Employment, seeks to provide insights into the sector's performance and strategic activities, positioning Bhutan as a high-value, regenerative tourism destination. Tashel Melong, meaning "tourism mirror," reflects the achievements and challenges within Bhutan's tourism industry, supporting evidence-based decisions for sustainable growth. The publication aligns with Bhutan's national development priorities, such as the 21st Century Economic Roadmap and the Bhutan Integrated Tourism Masterplan 2025–2034. These frameworks aim for tourism to contribute 10–15% to the national GDP by 2050, in harmony with the principles of Gross National Happiness. In 2025, Bhutan experienced a remarkable 44.33% increase in tourist arrivals, with 209,376 visitors, significantly surpassing the global average growth of 4–12%. Notably, visitors from Countries Other Than India accounted for 40% of arrivals, up from 27% in 2019. Tourism revenue from the Sustainable Development Fee reached $43.31 million (US$43.31 million), a 49.1% increase from 2024. The report highlights Bhutan's efforts in marketing, digital outreach, and capacity building, enhancing its international visibility. New events, attractions, and sustainability initiatives promote year-round tourism. The introduction of digital platforms like the Tourist Registration System and Tashel ZoomDu aims to improve coordination and engagement with industry partners. The Director of the Department of Tourism stated, “Tashel Melong is intended to be both a mirror and a compass for Bhutan’s tourism sector, and it is a reflection of the hard work of the tourism industry.” This initiative underscores Bhutan's commitment to regenerative tourism, delivering long-term value for communities and the economy This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Global tourism industry pivots to halal services as Muslim middle class expands

Muslim family preparing luggage for travel trip packing clothes into suitcase for international, The global halal economy is valued at more than US$2 trillion and is projected to reach US$2.8 trillion in the coming years, presenting growing opportunities well beyond Muslim-majority countries. Tourism is an increasingly important part of this expansion, as destinations and operators respond to rising demand for travel experiences that align with Islamic values. Halal tourism refers to a specialised segment of the travel industry designed to meet the faith-based needs of Muslim travellers. While halal is often associated with food, in a tourism context it represents a broader lifestyle approach that shapes the entire travel experience — from accommodation and leisure activities to the overall environment. Young Muslim Asian women wearing headscarves or hijabs enjoy halal food at a Chinese restaurant For Muslim travellers, halal-friendly travel typically includes dependable access to halal dining, clearly designated prayer spaces such as mosques or prayer rooms, and practical facilities like water access in restrooms for wudu (ablution). In some destinations, it also extends to gender-sensitive leisure options, such as women-only swimming hours or family-friendly beaches, reflecting cultural expectations around privacy and modesty. Just as important is the surrounding environment. Halal tourism seeks to minimise exposure to activities considered incompatible with Islamic teachings, including alcohol-centric venues, gambling, or certain forms of entertainment. The goal is not restriction, but reassurance — allowing travellers to explore confidently without constantly negotiating their religious or cultural boundaries. This demand is growing rapidly. Nearly 70 per cent of the global Muslim population is under the age of 40, a young, mobile demographic with a strong appetite for travel and discovery. Combined with the expansion of the Muslim middle class and rising disposable incomes, this has translated into increased international travel and heightened expectations for halal-conscious services. Portrait Of Happy Muslim Couple With Passports And Tickets In Hands Halal travel is no longer confined to pilgrimage or religious journeys. According to the Mastercard–CrescentRating Global Muslim Travel Index, it has become one of the fastest-growing segments of global tourism, driven by younger travellers, women, and families seeking experiences that balance faith, culture, and modern travel preferences. For tour operators, this growth brings both opportunity and responsibility. Successful operators are those who remove uncertainty by clearly communicating what is — and is not — available. Transparency around halal certification, prayer access, and realistic itineraries that account for prayer times or Ramadan observance has become essential. Rather than using “halal” as a marketing label, leading operators are embedding Muslim-friendly considerations directly into tour design. HALAL Food truck prepared by Muslim chefs is becoming rather popular in Malaysia Religious tourism remains a cornerstone of the halal travel market, but it is also under increased scrutiny. In early 2025, Saudi Arabia suspended the licenses of 1,800 foreign Umrah travel agencies for failing to meet service standards, underscoring the importance of accuracy, reliability, and on-ground support in pilgrimage travel. Beyond infrastructure, industry experts argue that training is critical. Reporting from Salaam Gateway highlights that many service failures stem from gaps in cultural understanding rather than lack of facilities. Tour guides and hotel staff trained in prayer etiquette, modesty norms, halal food handling, and Ramadan operations are better positioned to deliver seamless, respectful experiences. Women and young Muslim travellers are also reshaping the market. CrescentRating research shows that these groups prioritise safety, flexibility, digital convenience, and experiences that feel meaningful rather than restrictive. Secure transport, optional women-only experiences, transparent pricing, and culturally immersive itineraries are increasingly influential in destination choice. Two Muslim woman in Burkini swimwear at the Manukan Island beach in Kota Kinabalu, Sabah Borneo Above all, authenticity has emerged as the new benchmark. Muslim travellers are seeking genuine cultural engagement that respects faith and dignity — not superficial gestures branded as “halal-friendly.” Community-led experiences, informed storytelling, and honest communication build trust in a market where word-of-mouth and social media play a powerful role. As halal travel expands beyond pilgrimage into leisure, wellness, and adventure tourism, operators who invest in understanding — not just accommodation — will be best positioned to succeed in a market that values trust as much as experience. Arab Woman Photographer in a scarf taking picture using Camera on the sunset background.

Seoul Tourism Organization

Seoul Tourism Organization, Samil-daero, Jeo-dong 1(il)-ga, Jung District, Seoul, South Korea South Korea

New Caledonia Tourism (Horus Development)

Office de tourisme du Grand Sud, New Caledonia New Caledonia

NEWRAK LEISURE TRAVEL AND TOURISM

Dubai Tourism Services

Office 120, Al Salam Residence - Bur Dubai - Dubai - United Arab Emirates

Dubai Tourism Services

Saudi Tourism Authority

Rida International Travel & Tourism

Dubai Travel Tourism

South Australian Tourism Commission

250 Victoria Square, Adelaide

INSTA TOURISM LLC

Busan Tourism Authority

Busan Tourism Organization Arpina, Haeundaehaebyeon-ro, Haeundae-gu, Busan, South Korea South Korea

Mekong Tourism

Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China

Mekong Tourism

Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China

Gangneung Tourism Organization

Gangneung Tourist Hotel, Geumseong-ro, Seongnae-dong, Gangneung-si, Gangwon-do, South Korea South Korea

Tourism and Events Queensland

Tourism and Events Queensland, Saint Pauls Terrace, Fortitude Valley QLD, Australia Australia

Singapore Tourism Board (STB)

Orchard Spring Lane, Singapore Tourism Board, Tourism Court, Singapore Singapore

Elite Star Tourism LLC

Arjaa Travel & Tourism

Tourism New Zealand

Tourism New Zealand Nelson Street, Auckland CBD, Auckland, New Zealand New Zealand

Thailand Tourism Forum (TTF) 2026 – 15th Annual Edition

Thailand Tourism Forum 2026 15th Annual Edition Join us for the 2026 Thailand Tourism Forum! Celebrating 15 years as Thailand’s

Phuket Hotels for Islands Sustaining Tourism Phuket (PHIST 2025)

Get ready for PHIST 2025 - a learning event for eco-warriors and sustainability champions coming together to make a positive impact!

Phuket’s New Wellness Trends for Hotels, Tourism, and Real Estate

The C9 Sessions : Learn the latest insights and trends in Asia’s most dynamic resort destination, Phuket with series of conversations.

Vietnam Tourism Open 2024

The Vietnam Tourism Open 2024, hosted by GolfLux, is set to be a remarkable event in the world of amateur golf, taking place from March 17 to 21, 2024, in Hanoi, Vietnam. This tournament, organized in collaboration with the Vietnam National Administration of Tourism, aims to showcase Vietnam's rich cultural heritage and stunning landscapes, alongside promoting its burgeoning tourism industry.

Phuket Hotels for Islands Sustaining Tourism (PHIST 5)

PHIST (Phuket Hotels for Islands Sustaining Tourism) 2022 is an innovative event rallying the hotel industry and its stakeholders to discuss both environmental sustainability and social impact and governance.

Beyond Covid-19: Global Tourism’s New Normal

The Hong Kong Tourism Board is proud to present the world's very first industry forum, joined by top leaders, to discuss new trends on tourism from Hong Kong to Mainland and from Asia to the world in the post-COVID era.

Macao International Travel Industry Expo (MITE) 2026

The Macao International Travel (Industry) Expo (MITE), organized by the Macao Government Tourism Office (MGTO), is the only professional

AHICE Far East Asia 2026

PRESENTING AHICE Far East Asia Wednesday 2 & Thursday 3 September 2026 Grand Prince Hotel Takanawa, Tokyo, Japan The Asia

PATA Travel Mart (PTM) 2026

PATA Travel Mart (PTM) is one of Asia Pacific’s longest-standing international travel trade exhibitions featuring unparalleled networking and contracting opportunities

PATA Annual Summit 2026

PATA Annual Summit 2026 Monday, May 11, 2026 9:00 AM Wednesday, May 13, 2026 6:00 PM Gyeongju City & Pohang CityGyeongsangbuk-doKorea (ROK)

9th Hospitality Philippines Conference #HPC2026

9th Hospitality Philippines Conference #HPC2026 Philippines’s Leading Event for Hospitality and Tourism September 9-10, 2026 | Marriott Manila What Comes

5th Hospitality Thailand Conference #HTC2026

5th Hospitality Thailand Conference #HTC2026 Thailand’s most influential event for hospitality and tourism leaders May 13–14, 2026 | Eastin Grand Hotel

9th Hospitality Vietnam Conference #HVC2026

9th Hospitality Vietnam Conference #HVC2026 Vietnam’s premier platform spotlighting hotel growth and development trends. March 10-11, 2026 • Holiday Inn &

9th Hospitality Indonesia Conference #HIC2026

9th Hospitality Indonesia Conference #HIC2026 Indonesia’s Leading Event for Hospitality and Tourism February 10-11, 2026 | Le Meridien Jakarta From Vision

TDM Travel Trade Excellence Awards Malaysia 2026

Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.

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