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FITUR4all bolsters Spain’s accessible tourism leadership

FITUR4all, a dedicated section of the FITUR tourism fair, is set to highlight Spain's leadership in accessible tourism during its 2026 edition on 23 January. This follows a pivotal year for the sector, marked by the release of the Accessible Tourism Trends Report by TUR4all Travel in September 2025, which identified accessible tourism as a rapidly growing segment globally. With over 1.3 billion people with disabilities worldwide and an ageing population, accessible tourism is increasingly recognised as both an economic opportunity and a social responsibility. FITUR4all, organised in collaboration with IMPULSA IGUALDAD, aims to foster a more inclusive and sustainable tourism model. The event will feature strategic roundtables and the FITUR4all 2026 Awards, celebrating leaders in accessibility and inclusion. The programme will convene public administrations, tourism destinations, companies, and international organisations to discuss Spain's role as an accessible destination, the creation of inclusive tourism experiences, and the transformative impact of private enterprise. "FITUR4all demonstrates that accessibility is no longer a secondary element of tourism, but a key factor in quality, competitiveness, and innovation," said Miguel Carrasco, Director of Accessibility, Culture, and Inclusive Tourism at IMPULSA IGUALDAD. The forum will also include high-level panel discussions, micro-presentations, and networking opportunities, reinforcing its status as an international benchmark in accessible tourism. As the deadline for the FITUR4all Awards approaches, the event promises to be a crucial platform for advancing accessibility in the tourism sector. ```

PATA Nepal Chapter marks 50 years in tourism

The Pacific Asia Travel Association (PATA) Nepal Chapter celebrated its 50th anniversary on 29 December 2025 at the Royal Tulip Kathmandu, marking a significant milestone in its contribution to Nepal's tourism development through public-private partnerships. The event gathered senior government officials, tourism leaders, and industry professionals to reflect on the Chapter's achievements since its inception in 1975. Honourable Anil Kumar Sinha, Minister for Culture, Tourism and Civil Aviation, inaugurated the ceremony, praising PATA Nepal Chapter's role in tourism planning, policy advocacy, and recovery initiatives. PATA CEO Noor Ahmad Hameed, in a video message, commended the Chapter's exemplary contributions within the global PATA network. The celebration featured cultural performances by PATA Nepal Chapter’s Young Tourism Professionals, showcasing Nepal’s rich heritage. Chairman Khem Lakai expressed gratitude to past and present leaders and partners for their support over the years. A commemorative video titled “Reflections on 50 Years of the Public–Private Partnership Journey of PATA Nepal Chapter” highlighted key milestones. Remarks from Dipendra Purus Dhakal, Mukund Prasad Niraula, Prabin Pandey, and Deepak Raj Joshi underscored the Chapter's impact on sustainable tourism. The event also included the PATA Nepal Chapter Annual Awards 2025, honouring individuals like Karna Sakya and Shiva Dhakal for their contributions to tourism and sustainability. The Golden Jubilee reaffirmed PATA Nepal Chapter’s commitment to advancing sustainable tourism and celebrated its legacy of partnership and leadership. ```

Tourism Malaysia officially kicks off Visit Malaysia Year 2026

On Thursday, 1st January, Tourism Malaysia ushered in the New Year by officially launching its Visit Malaysia 2026 campaign. The campaign went off on a running start through a nationwide celebration across major international gateways and transportation hubs which welcomed international visitors to Malaysia.. Malaysian minister of tourism, arts, and culture Tiong King Sing took part in the primary reception at Kuala Lumpur International Airport (KLIA), one of the primary venues for this significant opening-day initiative. Tiong declared: “VM2026 is not merely a tourism campaign; it is a nationwide movement that reflects our unity, harmony, warmth, and cultural diversity. By welcoming travellers on the first day of the year, we are highlighting Malaysia’s commitment to delivering an inclusive, creative and hospitable tourism experience throughout 2026.” Simultaneously, welcoming ceremonies were also held at 55 key entry points and strategic locations across all 13 states, signalling a unified start to the nation’s premier tourism campaign. Countrywide collaboration The welcome celebrations held throughout Malaysia were made possible through close collaboration with state governments, airlines, airport authorities, tourism industry players and strategic partners. Support included logistical assistance, venue preparations and sponsorships from corporate partners, including BOH, D&D Beauty house Kuala Lumpur, DSR Taiko Berhad, Express Rail Link Sdn Bhd (ERL), Gamuda Land, Grab Malaysia, Guardian, JINS Health Group, Ladang Sari International, Malaysia Airports Holdings Berhad (MAHB), MAMEE, MITEC, Oriental Coffee, ParagonCorp MY, Photobook Charm, Seri Spa, Syarikat Permainan Malaysia Sdn. Bhd., and Trans Eco-Farm among others These contributions ranging from vouchers, food and beverage products to souvenirs and attraction discounts, enhanced the arrival experience for travellers while showcasing Malaysia’s warmth, harmony, diversity and vibrant tourism offerings. Likewise, the synchronised celebration across airports, border checkpoints and key transportation terminals served as a powerful symbol of Malaysia’s readiness to welcome the world. To further enhance the festive atmosphere, the first groups of travellers arriving at selected locations were greeted with vibrant Malaysian cultural performances, street buskers and contemporary showcases infused with heritage elements, alongside appearances by the official mascots, Wira and Manja. Travellers also received VM2026-themed souvenirs, including exclusive mascot keychains, creating a memorable first impression that reflects Malaysia’s warmth, harmony, diversity and adventurous spirit. A jam-packed year ahead As part of the VM2026 campaign, Malaysia will roll out a year-long calendar of more than 300 events highlighting the nation’s multicultural identity, artistic heritage and festive traditions. Key highlights include the VM2026 Chinese New Year Festival, VM2026 Aidilfitri Festival, VM2026 Deepavali Festival, and VM2026 Christmas Fest, alongside iconic cultural celebrations such as the Tadau Kaamatan and Gawai Dayak Festivals. These curated events offer immersive experiences ranging from cultural parades and culinary showcases to traditional performances, spiritual observances and community-led festivities throughout the year. Through the VM2026 campaign, Malaysia aims to attract 43 million international visitors in 2026, aligning with ongoing efforts to strengthen the tourism sector as a key driver of the nation’s economic growth. The sector’s robust momentum is reflected in international visitor arrivals from January to November 2025, which reached 38.3 million. Guided by its theme song Surreal Experiences, the VM2026 campaign promises a vibrant year-long programme of festivals, cultural showcases, exhibitions, community celebrations and uniquely Malaysian experiences designed to captivate travellers from around the world. Leveraging Malaysia’s immense potential as a world-class tourist destination, VM2026 is expected to drive a surge in visitor arrivals while generating employment, enhancing the nation’s global image, and delivering tangible economic benefits to local communities. The campaign will also deepen cultural appreciation and stimulate growth across various sectors beyond tourism, including hospitality, transportation, retail and the gastronomy industry.

Hong Kong’s tourism surges with mega events boost

Hong Kong's tourism sector is celebrating a significant rebound as visitor numbers surged over the festive season, driven by the success of mega events at the newly opened Kai Tak Sports Park (KTSP). The Hong Kong Tourism Board (HKTB) reported a record number of non-Chinese Mainland visitors during the Christmas period, with approximately 50,000 daily arrivals from 25 to 27 December, marking a post-COVID high. The city's tourism revival is largely attributed to the KTSP, which has quickly become a hub for major sports and entertainment events since its opening in March 2025. The centrepiece, the 50,000-seat Kai Tak Stadium, ranked third globally and first in Asia for ticket sales in 2025, according to Pollstar; the stadium also ranked fifth worldwide for total gross revenue, generating $191.34 million. In the numbers In 2025, Hong Kong welcomed 50 million visitors, a 12 percent increase from the previous year. This included 38 million visitors from the Chinese Mainland and 12 million from other regions, reflecting an 11 percent and 15 percent year-on-year rise, respectively. The Euromonitor International Top 100 City Destinations Index 2025 ranked Hong Kong second globally for international arrivals, just behind Bangkok. Venue of choice on a global scale The KTSP has hosted over 90 local and international events, attracting more than 7 million visitors. Notable events included the Hong Kong Sevens, concerts by Coldplay and Jay Chou, and the Hong Kong Football Festival featuring top football clubs. Looking ahead, the stadium will host global pop sensation BLACKPINK for back-to-back shows later this month. As Hong Kong continues to draw international attention with its vibrant events calendar, the city's tourism and mega events economy appears poised for further growth in 2026. ```

Madhya Pradesh boosts tourism with new initiatives

Madhya Pradesh has marked 2025 as a transformative year for its tourism sector, achieving significant milestones in investment and cultural initiatives. Under the leadership of the state's tourism officials, including Dharmendra Bhav Singh Lodhi and Sheo Shekhar Shukla, the Madhya Pradesh Tourism Board launched several projects to enhance connectivity and attract visitors. The introduction of the PM SHRI Tourism Air and Helicopter Services has improved access to key tourist destinations, fostering both tourism and investment opportunities. These services, launched on 1 November 2025, operate across three sectors, connecting cities such as Indore, Bhopal, and Ujjain. In a bid to strengthen rural tourism, over 400 homestays have been established, with plans to expand to 1,000. The state also hosted events like the Regional Tourism Conclave and the Madhya Pradesh Travel Mart, which collectively attracted investment proposals worth over $1.2b (INR 100b). Cultural tourism received a boost with the development of Omkareshwar as Advait Lok, featuring a 108-foot statue of Adi Shankaracharya. This initiative, alongside other cultural projects, contributed to a 25% increase in tourist arrivals in 2024, totalling over 140 million visitors. Madhya Pradesh's efforts in promoting inclusive tourism included training 50,000 women and girls, aiming to increase tourism's contribution to the state's GDP to 10%. The state plans to develop 500 new hotels and 20,000 rooms, reinforcing its position as a leading tourism destination in India. ```

Doha named 2026 GCC Tourism Capital

Aerial view of Pearl Qatar Porto Arabia Doha has been officially designated as the GCC Tourism Capital for 2026, a decision endorsed by the Gulf Cooperation Council's tourism ministers. This accolade follows a strategic bid by Qatar Tourism, highlighting Doha's blend of cultural authenticity, urban innovation, and sustainability. The bid aligns with Qatar's national priorities of economic diversification, positioning tourism as a key growth driver. Saad bin Ali Al-Kharji, Chairman of Qatar Tourism, remarked, "The selection of Doha as the GCC Tourism Capital for 2026 marks an important milestone that underscores the success of our leadership’s strategic vision in establishing tourism as a central pillar of the National Development Strategy and Qatar National Vision 2030." He emphasised the role of this title in enhancing Gulf tourism cooperation and creating new economic opportunities. Doha's selection is supported by its advanced transport infrastructure, including Hamad International Airport and Qatar Airways' extensive network. The city also boasts integrated metro and tram systems, facilitating seamless visitor movement. Additionally, flexible visa policies and a competitive business environment further bolster its tourism appeal. Qatar's commitment to sustainability, heritage preservation, and eco-tourism, alongside its growing reputation in medical and wellness tourism, were pivotal in securing this recognition. Future announcements will detail the "GCC Tourism Capital" programme, featuring joint Gulf initiatives and a year-round schedule of events to enhance Doha's global tourism standing. ```

Uttar Pradesh tops India’s domestic tourism rankings

Under the leadership of Chief Minister Yogi Adityanath, Uttar Pradesh has emerged as India's most visited state in 2025, according to the Ministry of Tourism. The state welcomed over 137 crore domestic tourists and 3.66 lakh foreign visitors, largely due to extensive renovations of religious and cultural sites and improved infrastructure. The Mahakumbh 2025 in Prayagraj was a significant draw, attracting over 66 crore devotees. Other key destinations, such as Ayodhya, Varanasi, and Mathura Vrindavan, have also seen increased footfall. The state's tourism success is attributed to the development of modern infrastructure and regular cultural events like Deepotsav and Rangotsav, which have become major attractions. Uttar Pradesh's tourism department initiated projects worth ₹1,283.33 crore, focusing on beautification and connectivity improvements. Notable projects include the development of tourist facilities along the Ram Van Gaman Marg and restoration work at various historical sites. The state's tourism policy has encouraged investment, with proposals worth ₹37,688.58 crore received. Internationally, Uttar Pradesh promoted its tourism offerings at events like the Zurich Travel Mart and ITB Asia. Youth empowerment is also a focus, with the CM Tourism Fellowship Programme providing training opportunities. The department has implemented initiatives like the Youth Travel Mart to assist tourists and promote cultural preservation. Through these efforts, Uttar Pradesh is not only boosting its economy but also preserving its rich cultural heritage, solidifying its status as a global tourism hub. ```

Honggutan promotes tourism with exclusive Hong Kong event

The Honggutan Hong Kong Cultural and Tourism Promotion Conference, held on 16 December 2025, aimed to strengthen cultural and tourism ties between Nanchang and Hong Kong. Organised by the Nanchang Municipal Bureau of Culture, Radio, Television and Tourism, and the People's Government of Honggutan District, the event highlighted the region's cultural heritage and modern attractions. Zhang Lianbo, Deputy Head of Honggutan District, emphasised the district's ambition to become an internationally recognised cultural and tourism destination. He stated, "This Hong Kong promotion serves as an important opportunity to deepen cooperation between the two places' cultural and tourism industries." Meanwhile, Xin Congjin, Chairman of the Hong Kong China Tourism Association, praised Nanchang's vibrant cultural and tourism resources, expressing a commitment to fostering bilateral cooperation. Where cultural heritage takes centre stage The conference featured immersive cultural performances, including the dance "Dreaming Back to Hongzhou" and the song "Yingshanhong," which captivated the audience with Honggutan's cultural allure. The event also presented Honggutan's attractions through three thematic chapters: Ancient Heritage, Red Heritage, and Golden Modernity. Visitors were enticed with exclusive promotions, such as 79 percent off at Nanchang Sunac Land and 30 percent discounts at the Nanchang Star Ferris Wheel and VR park; these offers aimed to enhance the travel experience for Hong Kong tourists. The event concluded with the signing of a cooperation agreement between key cultural and tourism enterprises from both regions, setting the stage for increased tourism exchanges. Looking forward, Honggutan plans to further optimise its cultural and tourism offerings and deepen collaboration with Hong Kong, inviting more visitors to explore its scenic and historical sites. ```

Agoda reveals localisation boosts Asia’s tourism sector

Digital travel platform Agoda has unveiled research demonstrating the transformative impact of localisation strategies on Asia's hospitality sector. The report, "Tailored to Win: How Hotels are Using Localisation to Capture Asia’s Tourism Boom," highlights that hotels integrating localisation across marketing, booking, payment, and on-site experiences are seeing significant business benefits, including higher guest satisfaction and increased repeat bookings. The study surveyed 526 hoteliers across 12 Asian markets, revealing that hotels at the forefront of localisation report 99% improved guest satisfaction, 95% higher repeat bookings, and 91% of guests willing to pay more per room. Andrew Smith, Senior Vice President of Supply at Agoda, emphasised the importance of a holistic approach: “Localisation isn’t just a trend. It's a strategic imperative for hoteliers looking to thrive in Asia’s dynamic tourism market.” Agoda's findings show that localisation strategies are not uniform, with hotels tailoring experiences to meet the diverse preferences of different markets. Around 60% of hotels in key markets like Singapore, Japan, and South Korea use local media channels and digital platforms to reach guests effectively. Additionally, many properties offer booking details and prices in guests' preferred languages and currencies, supported by online translation tools. As Asia becomes the world's fastest-growing travel hub, accounting for nearly 28% of global international arrivals, the hospitality sector faces both opportunities and challenges. Agoda's report calls on hoteliers to adopt tailored, localised strategies to enhance guest satisfaction and secure long-term competitiveness in the region's vibrant tourism landscape. ```

Why Concerts and Sports Events Are Reshaping Singapore’s Tourism Economy

In recent years, we have seen that a lot of concert, events, entertainment and particularly sporting events have become the drivers of Tourism receipts. Chee Hok Yean, President, HVA Asia Pacific shared insights on the “Rise of concert, event, entertainment & sports tourism as drivers of tourism receipts” while presenting at the TDM Global Summit Singapore 2025. We bring you excerpts from the same. On the available Event spaces in Singapore she said that: “We have the China Exhibition, Singapore Expo, the Esplanade, SunTec, Royal Ascent, Eagle Stadium, and we also have the SKA Theatre. All these places, as you can see on the map of Singapore, it's spread out, but mostly around the central region, like where we are.” Growing MICE infrastructure in Singapore The incoming infrastructure that is very critical in order to bring in more concerts, more exhibitions, more events. She elaborated: “First, we have the NS Square, which is actually the former shopping centre that we had for many years. So that's going to be completed in sort of like a year's time. Marina Bay Sands, we already have many rooms, but we're going to come up with another tower, and it's going to have a 15,000-seat capacity." “So we picked up all the data from STB, the MICE Travellers, as you can see. The number, we always use 2019 as a reference, because that's just before COVID. In 2019, we have over 800,000 of MICE Travellers. In 2023, after the opening it went up to close to a million. But 2024, we saw close to 1.2 million MICE Travellers into Singapore." "As you can see, listed here are the three main source markets, Indonesia, Malaysia, China and India. Forming big numbers. So, of course, during the COVID, there's no record of data.” Events and more from 2023 moving to 2026 Singapore offers many incentives. “So, you can see there are the grants and there are the partnerships that the government has rolled out and has encouraged whether it's the public or the private sector to invest into the infrastructure and build the plans for all the concerts and entertainment and all that.” "In 2023, we have a handful of events. This is again coming out from COVID. In 2024, we have more events, in 2025, we have about the same number of events. And of course, we're moving into 2026. At the moment, it's still fluid. In 2026-2027, we don't really have that many numbers. In terms of sporting events, we have tennis, the Asia Cup, the Singapore Grand Prix, the SEA Games.” Music concerts rope in the numbers Concerts are always a hot topic, and they are majorly influencing the travel numbers. Chee Hok Yean added: “I just wanted to highlight some of these numbers that come into Singapore and how it impacted the hotel industry and also to a large extent the tourism sector. Visitor arrivals in March reached nearly close to 10,000 in 2024." "The Taylor Swift concert. I'm sure a number of you have attended that. Or you know people who have flown in for this event. We see the colours, right? 2023, 2024, 2025. And there's a big spike in 2024 and 2025 due to Taylor Swift concert during March. So March typically is just slowly ramping up, right? Coming up from January, February. But it was a sharp increase in 2024 and 2025." Visitor expenditure rises up the curve "From the visitor expenditure, as you can see, in Q1 2023, it's about $6 billion, and in this year, this quarter, it's gone up to $8 billion. So quarter by quarter, it's gone up quite a lot. You can see the breakdown on the right in terms of what do people spend on. Everything has gone up. Shopping, accommodation, F&B, even online components. From $6 billion spent to about $8 billion. And the second table just shows you the other areas." She concludes: “So, you can see that what do you do to bring more people into your country or your city's arrivals? You need to provide events, meetings, concerts, entertainment, and sports to attract them.”

Seoul Tourism Organization

Seoul Tourism Organization, Samil-daero, Jeo-dong 1(il)-ga, Jung District, Seoul, South Korea South Korea

New Caledonia Tourism (Horus Development)

Office de tourisme du Grand Sud, New Caledonia New Caledonia

NEWRAK LEISURE TRAVEL AND TOURISM

Dubai Tourism Services

Office 120, Al Salam Residence - Bur Dubai - Dubai - United Arab Emirates

Dubai Tourism Services

Saudi Tourism Authority

Rida International Travel & Tourism

Dubai Travel Tourism

South Australian Tourism Commission

250 Victoria Square, Adelaide

INSTA TOURISM LLC

Busan Tourism Authority

Busan Tourism Organization Arpina, Haeundaehaebyeon-ro, Haeundae-gu, Busan, South Korea South Korea

Mekong Tourism

Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China

Mekong Tourism

Pu'Er Mekong Tourism Co.,Ltd., Simao District, Puer, China China

Gangneung Tourism Organization

Gangneung Tourist Hotel, Geumseong-ro, Seongnae-dong, Gangneung-si, Gangwon-do, South Korea South Korea

Tourism and Events Queensland

Tourism and Events Queensland, Saint Pauls Terrace, Fortitude Valley QLD, Australia Australia

Singapore Tourism Board (STB)

Orchard Spring Lane, Singapore Tourism Board, Tourism Court, Singapore Singapore

Elite Star Tourism LLC

Arjaa Travel & Tourism

Tourism New Zealand

Tourism New Zealand Nelson Street, Auckland CBD, Auckland, New Zealand New Zealand

Phuket Hotels for Islands Sustaining Tourism Phuket (PHIST 2025)

Get ready for PHIST 2025 - a learning event for eco-warriors and sustainability champions coming together to make a positive impact!

Phuket’s New Wellness Trends for Hotels, Tourism, and Real Estate

The C9 Sessions : Learn the latest insights and trends in Asia’s most dynamic resort destination, Phuket with series of conversations.

Vietnam Tourism Open 2024

The Vietnam Tourism Open 2024, hosted by GolfLux, is set to be a remarkable event in the world of amateur golf, taking place from March 17 to 21, 2024, in Hanoi, Vietnam. This tournament, organized in collaboration with the Vietnam National Administration of Tourism, aims to showcase Vietnam's rich cultural heritage and stunning landscapes, alongside promoting its burgeoning tourism industry.

Phuket Hotels for Islands Sustaining Tourism (PHIST 5)

PHIST (Phuket Hotels for Islands Sustaining Tourism) 2022 is an innovative event rallying the hotel industry and its stakeholders to discuss both environmental sustainability and social impact and governance.

Beyond Covid-19: Global Tourism’s New Normal

The Hong Kong Tourism Board is proud to present the world's very first industry forum, joined by top leaders, to discuss new trends on tourism from Hong Kong to Mainland and from Asia to the world in the post-COVID era.

TDM Travel Trade Excellence Awards Malaysia 2026

Introducing the TDM Travel Trade Excellence Awards, a prestigious awards programme recognising the pinnacle of excellence in the travel industry. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, the TDM Travel Trade Excellence Awards programme aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.

TDM Travel Trade Excellence Awards Asia 2026

China International MICE Exchange (CIMX) 2026 – Beijing, China

What is CIMX? The China International MICE Exchange (CIMX) is the premier platform for China‘s events, meetings, and incentive

ITB China 2026 – Shanghai China

ITB China is a 3-day travel trade fair focused on the Chinese travel industry, providing a platform for global travel

TDM Travel Trade Excellence Awards Thailand 2026

TDM Travel Trade Excellence Awards Middle East 2026

TDM Global Summit Singapore – 2026

November 24, 2026 | 8:30 AM to 6:00 PM | Singapore DOWNLOAD AGENDA REGISTER YOUR INTEREST Get Ready: Event Begins

Sustainable Action Conference 2025

Building on the success of the 2nd edition of the Sustainable Action Conference (SAC 2024), we are proud to

ITE Hong Kong 2026 – The 40th International Travel Expo co-locating with the 21st MICE Travel Expo

ITE Hong Kong 2026 – The 40th International Travel Expo co-locating with the 21st MICE Travel Expo Great Shopping

2026 China outbound & inbound Travel Market

2026 CHINA OUTBOUND & INBOUND TRAVEL MARKET 14-16 October 2026 New Hall (Hall 11), National Agricultural Exhibition Center, Beijing

TDM Global Summit Bangkok – 2026

April 29, 2026 | 8:30 AM to 6:00 PM | Bangkok DOWNLOAD AGENDA REGISTER YOUR INTEREST Get Ready: Event Begins

TDM Global Summit Singapore – 2025

November 24, 2025 | 8:30 AM to 6:00 PM SGT | InterContinental® Singapore , 80 Middle Road, Singapore 188966 DOWNLOAD

World Travel Mart 2025

The world’s most influential travel and tourism event For decades, World Travel Market London has been at the heart

ITE HCMC 2025

The 19th International Travel Expo Ho Chi Minh City – ITE HCMC 2025 is set to return from September 4th to 6th, 2025, in vibrant Ho Chi Minh City

Hoskar Night – Phnom Penh

Kicking off the proceedings on June 4th at Rosewood Phnom Penh will be a private Developers’ seminar from 4:00 to 6:00 PM. This session will explore Cambodia’s hospitality market, including branded residences, design innovation and real estate opportunities.

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