STB launches WhatsApp channel for Indian travel trade

TD Editor

The Singapore Tourism Board (STB) India office has embarked upon a communication initiative by launching a WhatsApp business account to continue strengthening their engagement with the travel trade fraternity in India.

As one of the first national tourism organisations (NTOs) to introduce a WhatsApp Business Account in India, the tourism board looks forward to leveraging this added B2B communication platform to disseminate information and updates on Destination Singapore in a more direct, swift and timely manner.

Since the start of the COVID-19 pandemic, STB India has undertaken the #UnitedWeStand trade engagement theme to ramp up trade engagement efforts. Video messages showcasing solidarity and unity with the travel fraternity, update sessions and webinars on Destination Singapore to upskill their partners’ leisure and MICE product knowledge, etc. were some of the initiatives undertaken by them in the market.

You might also like

Comments are closed.

X
GET THE LATEST TRAVEL INDUSTRY NEWS, JOBS AND EVENTS STRAIGHT TO YOUR INBOX!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close
Enable Notifications    Ok No thanks