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Arival
Cultural Tourism

OTA bookings surge, direct sales decline globally

OTA bookings surge, direct sales decline globally

Global

Fans to travel in record numbers for 2026 events: Arival

Fans to travel in record numbers for 2026 events

Global

Events are the new anchor for travel: Arival

The latest report from Arival reveals a major shift in how younger travelers plan and spend.  Events from music festivals

Events

From “Things Near Me” to “Things That Fit Me”: Janette Roush

In a compelling keynote at Arival 360 Washington, Janette Roush, EVP of Marketing at Brand USA, explored how artificial intelligence

Events

In the USA Affluent travellers drive half of experiences spend: Quinby

Douglas Quinby, CEO and Co-founder of Arival, opened Arival 360 Washington with a data-rich keynote that laid bare the trends reshaping the

Global

Gen Z solo travellers, pop‑culture itineraries and tech gaps set to reshape multi-day tour sector: Arival

Gen Z women travelling solo, pop‑culture‑inspired itineraries, and a widening technology divide between large platforms and smaller operators are among

Europe

Need for Sustainable Visitor Management paramount: Arival

A new report from Arival and Destination Wayfinder, ‘Beyond Capacity: Managing Demand at Europe’s Top Attractions’, highlights the growing strain on Europe’s most popular travel experiences

Events

Multi-day tours poised to be travel experiences’ next high-growth frontier: Arival

The market for multi-day tours and experiences is growing, with global sales across roughly 10,000 operators topping an estimated US$89

Global

Travellers prioritise intimacy and convenience with shorter tours, smaller groups: Arival

The latest 2025 Tour Taker report by Arival reveals a powerful shift in how European and U.S. travellers engage with day tours

Global

Enterprise attractions lag in distribution and tech adoption: Arival

 Arival, the business intelligence and events company for the in-destination experiences industry, in partnership with GetYourGuide, a premier online marketplace

Attractions

OTAs make huge inroads in ‘attraction’ ticket sales: Arival  

Visitor attractions have seen a dramatic shift in distribution, with online travel agencies (OTAs) more than doubling their share of bookings since 2019. 

Global

Spain leads Europe in outlook for travel experiences: Arival

Spain’s travel experiences sector is outperforming the global marketplace for tours and attractions.

Global

Don’t fear AI; embrace it as your “digital twin”: Tom McGarry

Arival recently held its event between 23-25 November in Edinburgh, Scotland. Arival Activate Edinburgh was the company’s first event dedicated to the UK, Ireland, and the Nordic regions.

Global

‘Experiences’ now a USD 300 billion sector: Quinby

Arival, launched its first-ever UK event in Edinburgh with a focus on the dynamic tours, activities, and attractions sector.

Global

Experienced operators need to increase tech adoption: Arival  

Despite the growth of online channels, many operators still lack modern booking systems, potentially hindering their growth and efficiency. 

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