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Healing is the New Luxury
Global

TAT holds ‘Amazing Thailand Mega Trade Meet’ in China 2026

The Tourism Authority of Thailand (TAT) staged the Amazing Thailand Mega Trade Meet in China 2026 in Shanghai, marking the first time

Cultural Tourism

Blue Jasmine train begins service as Thailand pivots to high-value slow travel

Railway travel has long been synonymous with elegant, leisurely journeying, and The Blue Jasmine is the latest addition to the world’s most luxurious locomotive journeys.

Exhibitions and Expositions

TAT puts best foot forward at FITUR 2026 in Madrid

The Tourism Authority of Thailand (TAT) brought a delegation of Thai tourism operators to the recently concluded Feria Internacional de Turismo (FITUR) 2026 in Madrid, Spain.

Events

Tourism Authority of Thailand reports great outcomes from MATKA 2026

The Tourism Authority of Thailand (TAT) achieved strong outcomes from its participation at the recently-concluded MATKA Travel Fair 2026 held in Helsinki, Finland.

Adventure Tourism

Asian luxury travel evolves as cruise demand and experiential stays skyrocket

Long before Kevin Kwan even came up with the idea that evolved into his hit book series and film Crazy Rich Asians, luxury travel has been par for the course among Asia’s elite, with Hong Kong tai-tais and Japanese moguls making their way to posh destinations throughout the world.

Developmental Plans or Blueprints

Tourism Authority of Thailand outlines strategic direction for 2026

The Tourism Authority of Thailand (TAT) outlined the strategic direction for 2026 under the banner Thailand Tourism Next yesterday, 12th January.

Cultural Tourism

Tourism Authority of Thailand brings Molam World with Amazing Thailand to Wonderfruit 2025

The Tourism Authority of Thailand (TAT) presented Molam World with Amazing Thailand at the tenth edition of the Wonderfruit Festival which culminates today, 15th December.

Charity / Sustainability / CSR

TAT’s Chiravadee Khunsub presents Thailand’s tourism agenda for 2026

Chiravadee Khunsub, deputy-governor for international marketing in Europe, the Americas, Middle East, and Africa at the Tourism Authority of Thailand

Cultural Tourism

Tourism Authority of Thailand brings Senses of Siam to WTM London 2025

The Tourism Authority of Thailand (TAT) brought Thailand’s distinctive blend of wellness, culture, and sustainability to this year’s World Travel Market (WTM) at ExCel London.

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