intellectual property
Travel boards redesign regional transit hubs as pop culture tourism surges across East Asia
As we approach the first quarter of 2027, the global fascination with East Asian pop culture has evolved from a
East Asian tourism shifts to IP licensing as regional pop culture and gastro-tourism surge
East Asian tourism has long excelled at selling experience, but the future of destination marketing lies in something far more tangible yet notoriously underutilised: intellectual property (IP).
Japan rural tourism surges as prefectures leverage mascot IPs to combat overtourism
If there is any country that has optimised its use of truly unique intellectual property (IP) entities in its destination marketing, it’s Japan.
Global theme parks pivot to premium IPs as digital media rivals squeeze margins
We look into how global theme park players can step their game up and maintain profitability in a field that gets more cutthroat with each passing day.
Singapore taps global IP to strengthen family tourism with CRYBABY Oceanarium collaboration
From 24th June to 30th August 2026, POP MART, Resorts World Sentosa (RWS) and the Singapore Tourism Board (STB) will present CRYBABY: Cry Me an Ocean at the Singapore Oceanarium, the first activation featuring the collectible character inside a working oceanarium.
China Eastern Airlines’ DIMOO-themed plane marks 50 years of Sino-Thai diplomacy
China Eastern Airlines teamed up with au courant toy company POP MART to present a limited-edition DIMOO-themed aircraft
Japan’s JOYPOLIS opens first overseas complex in Hong Kong
TOKYO JOYOPOLIS, Japan’s largest indoor amusement park in Japan, opened its first overseas flagship complex JOYPOLIS SPORTS HONG KONG.
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- Travel boards redesign regional transit hubs as pop culture tourism surges across East Asia
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