Jasmine Marshall
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Travel industry pivots to ‘hushpitality’ as Gen Z demands frictionless service
At just 17, Jasmine Marshall, Gen Z Speaker and Ambassador at the IWTA, represents a generation that is rapidly reshaping
Accessible Tourism
Short-term rentals pivot toward ‘experiences’ as Gen Z influence grows
Speaking at the recently-concluded Short-term Rentals Asia Conference (STR) held in Bangkok, Thailand, 17-year-old Jasmine Marshall made a strong case as to how her rising generation is already changing the game when it comes to short-term rental hospitality.
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