Korean Tourism Board
Asia
Why Korea is garnering merit as the optimal incentive travel destination
According to a well-known futurologist who declared that “the world is making a fundamental shift from industrial production to cultural production,” the growing dominance of the content industry over the past few years has shown us its powerful influence in the world economy. A solid share of the influence has been claimed by the “Korean Wave,” with the Billboard-topping boy band BTS, the Oscar-winning film Parasite and Netflix's most-watched series Squid Game headlining the sensation.
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