Pricol Travel
Global
New partnership to help agents avoid the “onslaught” of OTAs
After signing a deal earlier this month, Advantage Travel Partnership UK and India’s Pricol Travel created Advantage Asia, India’s very first leisure travel consortium. Intrigued, I spoke to A Dharmaraj, COO of Advantage Asia Travel Partnership, to find out how the consortium came into being and the company’s new Empowerment Programme.
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