upsell
Hotels
Online auction system empowers hotel guests to trade up
Hotel ICON is the first in Hong Kong to partner with UpsellGuru to offer online bidding for upgrades and ancillary provisions to its direct booking guests.
Asia
Book, bid and win: UpsellGuru enhances up-selling strategy for hoteliers
UpsellGuru, based in Germany with a satellite office in Malaysia, has become a favourite of boutique chains and independent brands in the luxury side of hospitality for this reason. Launched in May 2016, it is currently the only pre-arrival up-selling management system on the market that allows guests to bid on – as opposed to simply avail – room upgrades and add-on services.
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