Cathay Pacific is elevating its economy class inflight dining experience with an exciting new menu developed in collaboration with Hong Kong’s food and hospitality group, Black Sheep Restaurants.
This new culinary proposition marks the first time the airline has partnered with a prominent restaurant group to develop a collaborative menu for its economy class cabin, fulfilling the airline’s ‘Move Beyond’ brand promise to exceed customers’ expectations at all stages of their journey.
Starting November, passengers travelling in economy class on flights from Hong Kong to long-haul destinations can enjoy dishes created by the restaurant group’s expert chefs that are inspired by popular dishes from across its portfolio of restaurants. Meals will rotate on a regular basis and the new menus will also extend to regional routes at a later stage.
Black Sheep Restaurants boasts two Michelin Stars and has 24 restaurants that welcome thousands of guests from around the world every day. The new dishes curated specially for Cathay Pacific have been designed with the modern traveller in mind.
Vivian Lo, general manager of customer experience and design at Cathay Pacific said: “We’re bringing together two Hong Kong-based companies who share a similar passion for innovation and world-class hospitality. Our home city has a food culture that is both eclectic and vibrant, and this new menu celebrates that with dishes spanning a multitude of different cuisines.”