The state well connected to ASEAN region, brings forth a rich seam of tourism opportunities, unveils its captivating landscapes and vibrant heritage at the prestigious show, inviting global adventurers to explore its wonders
Tamil Nadu, the southernmost state of India, renowned for its Ancient Temples, Rich History, Literature, Architecture, Diverse Landscapes, and vibrant Cultural Heritage, will participate in the ITB Asia 2025, at Marina Bay Sands, Singapore from October 15 to 17, 2025. Through its participation in ITB Asia 2025, the Tamil Nadu tourism aims to position the state as a leading outbound destination in the APAC region, particularly the ASEAN and the East Asia regions, deepening and fostering strong trade relations with the regions outbound trade.
ASEAN countries, like Singapore and Malaysia, and Tamil Nadu, share a deep-rooted cultural and historical connection that has naturally evolved into a strong tourism link. Tamil culture had a significant influence on Singapore’s heritage for centuries, reflected in vibrant areas like Little India and in major festivals such as Thaipusam and Deepavali celebrated with grandeur. Many Singaporean Tamils trace their ancestral roots to Tamil Nadu, fostering emotional and cultural travel between the two regions. Tourists from Singapore are drawn to Tamil Nadu’s rich temple architecture, classical arts, and heritage towns, while Tamil Nadu visitors explore Singapore’s modern attractions and multicultural experiences.
Similarly, Malaysia too boasts of a significant Tamil population and shares deep historical and cultural roots with the Indian state of Tamil Nadu. This blend of shared heritage and contemporary tourism makes the ASEAN–Tamil Nadu connection both traditional and dynamic, encouraging cultural exchange and sustainable tourism growth.
Commenting on Tamil Nadu’s participation at the prestigious ITB Asia, T. Christuraj, I.A.S., Director of Tamil Nadu Tourism and Managing Director of Tamil Nadu, said: “A dedicated Tamil Nadu Tourism pavilion in the event will promote the State's rich tourism offerings and serve as a hub for exploring partnerships. Additionally, efforts will be made to strengthen ties, attracting investments in tourism, and create synergies with industry agents and partners. Visitors can explore opportunities in heritage tourism, eco-tourism, adventure travel, and cultural experiences, all highlighting Tamil Nadu’s unique appeal to global travellers.”
A team of senior officials from the Tourism Department will participate in the event, bringing along the reputed Tour Operators, DMC’s and Hoteliers from Tamil Nadu to facilitate the B2B discussions with the key industry stakeholders.
Heritage
Tamil Nadu is a land woven with centuries of living narratives—each heritage site, mountain, and monument resonates with stories that continue to captivate, educate, and inspire. From sacred temples where devotion thrives, to biodiverse highlands, ancient urban settlements, and aristocratic homes—every corner narrates a timeless tale. Tamil Nadu’s rich and diverse heritage is reflected not
only in its iconic monuments but also in its ancient Sangam literature, which flourished between 200 BCE and 300 CE. This literary legacy identifies five distinct ecological landscapes—Kurinji (hilly and mountainous), Mullai (forest), Marutham (agricultural), Neithal (coastal) and Palai (arid)—each offering a unique biodiversity and cultural significance. Tamil Nadu, rich in cultural heritage, is home to Seven UNESCO World Heritage Sites namely the Great Living Chola Temples (Brihadeeswarar Temple in Thanjavur, the Airavatesvara Temple in Darasuram, and the Gangaikonda Cholapuram Temple in Ariyalur), the Group of Monuments at Mamallapuram, the Nilgiri Mountain Railway, Western Ghats and the Gingee Fort. The State’s spiritual dimension is equally compelling, with its remarkable pilgrimage sites drawing visitors from near and far.
Festivals & Celebrations
Tamil Nadu is home for variety of vibrant celebrations, like the Indian Dance Festival (Dec to Jan), Tamil Nadu International Balloon Festival (Jan), and Tamil Nadu International Kite Festival (Aug). The biggest festival in the Tamil calendar, Pongal is celebrated over a period of four days in the middle of January each year. Pongal is the people’s way of giving thanks for the new harvest, it also marks the beginning of the auspicious Tamil month of Thai.
A highlight of Pongal are the many traditional games that are played during the festival, especially in rural Tamil Nadu. These include sugarcane breaking, tug of war, Silambam (martial art), Uri Adithal (breaking a hanging mud pot, blindfolded) and kolam-making competitions among the womenfolk. One of the most entertaining games is Vazhukku Maram, literally meaning ‘slippery pole’. Played in village squares across Tamil Nadu, during this game young men try to outdo each other in climbing up a greasy pole.
Undoubtedly, the most exciting of the traditional Pongal sports is Jallikattu, a bull is released into a crowd of people who then try to grab the bull’s hump for as long as possible. Recognizing its socio-cultural significance, the Tamil Nadu Government has taken extensive measures to protect and promote Jallikattu within a regulated, safe, and heritage-conscious framework. A Jallikattu Heritage Museum, set up in Madurai, documents the sport’s ancient origins, traditional gear, bull-breeding practices, and its portrayal in Tamil literature and temple art.
Culture and Nature
Tamil Nadu is a vibrant tapestry of culture and nature, captivating travellers with its ancient temples and historical monuments, which stand as a testament to the architectural prowess of its ancestors. Visitors can also explore the bustling urban landscapes, serene hill stations, pristine beaches and diverse wildlife.
The State’s natural environment, featuring the Biosphere Reserves (Nilgiris, Agasthiyarmalai, and Gulf of Mannar), National Parks and Mangroves, is an oasis for adventure and outdoor enthusiasts. Activities such as trekking, water sports, and safaris await those eager to explore. Coastal tourism in Tamil Nadu is equally enticing, with the convergence of the Bay of Bengal, Indian Ocean, and Arabian Sea offering stunning maritime experiences. A key highlight is the majestic 133 feet Thiruvalluvar Statue with India’s only Glass Bridge constructed on the sea, illuminated with Laser & Sound show during nights, standing tall off the coast of Kanniyakumari, symbolising the region’s rich literary heritage while offering visitors breathtaking views to witness both sunrise and sunset from its vantage point.
Culturally, Tamil Nadu is rich with traditional dances, folk arts, flavourful cuisine, and exquisite handicrafts, including brass and bronze items, sarees, embroidery, jewellery, and pottery. The State is also renowned for its Geographical Indications (GI) tags, with a total of 69 distinct GI-tagged products that highlight its rich artisanal heritage and unique regional specialities. In the heart of the region, amid tea and spice plantations and traditional villages, travellers can immerse themselves in the authentic Tamil way experience of life by staying in Homestays hosted by the local communities.
In addition, the destination is developing tourism segments such as adventure tourism, with a variety of water sports along its nearly 1,076 kilometres of coastline; and niche segments such as Rural Tourism, Medical & Wellness Tourism and Eco-Tourism. The State's stunning natural environment is crowned by mountain ranges ideal for a summer getaway to its hill stations, where lesser-known destinations such as Kolli Hills, Jawadhu Hills and Yercaud are being developed.
We are thrilled to present our destination at ITB Asia 2025, committed to expanding our tourism network while upholding our dedication to environmentally and culturally sustainable practices, perfectly aligning with the evolving needs of travellers.
