The Thailand Gastronomy Network has officially rolled out its latest culinary experience on rails. “Train Journey to the Southern Soul: รส + ราง เส้นทางอาหาร ความสุขแดนใต้” is a dynamic campaign that turns train travel into a flavor-forward journey across Southern Thailand—where every route reflects a distinct Thai taste, and every traveler becomes a storyteller.
Running from July to September 2025, this initiative encourages participants to design their own flavor journey, access digital perks from over 50 local vendors, and take part in three nationwide contests. It’s the latest project by the Thailand Gastronomy Network to promote Thailand’s culinary identity as a powerful force for sustainable tourism and cultural exchange.
9 Routes, 9 Flavors
The campaign features nine culinary-themed train routes across Southern Thailand, each tied to a distinct flavor profile:
- Chumphon – Salty: Coastal activities, seafood, and sea air
- Ranong – Bitter: Hot springs, wellness, and forest escapes
- Chumphon–Ranong – Sour: Long-distance cycling with flavorful stops
- Phatthalung – Sweet: Lotus lakes, sago desserts, and family-friendly fun
- Hat Yai – Spicy & Nutty: From street food to nightlife eats
- Songkhla Old Town – Well-Balanced: Architectural heritage and lakefront cafés
- Bang Klam–Na Mom–Sadao – Hidden gems: Stingless bee farms, border bites, and local legends
- Chumphon–Koh Tao/Samui – Fragrant: A seamless rail-boat-fly journey with island cuisine
- Gastro Club Signature Trips – Expert-led curated experiences including “The Three Ages of Songkhla” and “Sweet Buzz of Bang Klam”
Digital Perks from 50+ Vendors
Travelers can unlock digital collectible art vouchers simply by riding the train and registering. These vouchers offer:
- Free dishes and desserts
- Discounts at cafés, restaurants, and food stalls
- Access to culinary workshops and experiences
Participating vendors are located in five key provinces: Chumphon, Ranong, Phatthalung, Hat Yai, and Songkhla.
Nationwide Contests with Prizes Worth Over 300,000 THB
Collector Hunter Challenge
Ride the train, collect digital rewards, and share your journey using campaign hashtags:
#TrainJourneytotheSouthernSoul and #9รสชาติความสุขแดนใต้
Top entries will win custom artwork by Thai illustrator Mig Chompoonoot.
Photo Diary Challenge
Share your best food or travel photo with a caption.
The winner receives a round-trip flight from Bangkok to Krabi courtesy of Bangkok Airways.
Be My Guest Challenge
Locals are invited to share videos or reels promoting their hometowns and local food culture.
Winners receive training opportunities and exposure on tourism channels.
How to Join
- Add LINE: @thailandgastronomy
- Upload a photo of your Southern train ticket
- Type the keyword: “รถไฟใต้”
- Access digital coupons and contest info
Follow campaign updates at:
facebook.com/ThailandGastronomyNetwork
About Thailand Gastronomy Network
The Thailand Gastronomy Network is a national platform created to elevate Thai food culture as a strategic asset in tourism, community development, and global engagement. Through campaigns like Train Journey to the Southern Soul, the network connects culinary creators, local storytellers, and travelers through authentic, meaningful experiences.
Get on board. Taste the South. And tell your story through the flavors that define Thailand.
