ITB China 2019: Bahamas to capitalise on island travel growth

Paradise Beach, Bahamas
Paradise Beach, Bahamas

The Bahamas have been confirmed as the Official Island Travel Partner for the upcoming ITB China, set to take place from 15 – 17 May 2019, in Shanghai.

For the very first time, the archipelagic nation will join China’s B2B travel trade show with a dedicated Bahamas pavilion to explore all of their islands and do business with Chinese buyers. Under the heading “The Islands of The Bahamas – The Perfect Island Travel Destination”, visitors can find out more about the ecological oasis in a dedicated keynote speech which is held on 16 May 2019 (ITB China Day 2).

“Far beyond their extraordinary natural wonders”

David Axiotis, general manager ITB China, said: “Island vacations have a lot to offer for travellers who perceive certain destinations, for instance, ones in the Bahamas, to be both value-for-money as well as having a superlative experience at the same time.

“We invite everyone to explore all of the Bahamas islands at ITB China this year. One step and you’ll realize their beauty extends far beyond their extraordinary natural wonders.”

The growth of island travel

Chinese travellers continue to hone their conception of leisure due to rapid urbanisation in the country as the ITB China Travel Trends Report revealed. Among the chosen foreign holiday options, island travel products remain in high demand, as has been the case for years.

The market size of island trips exceeds RMB100 billion (approximately USD 14.6 billion) and travel companies are reporting an expected compound annual growth rate of 35% in the next three years.

“Our first time at ITB China”

Paul Strachan, senior director, Canada of Bahamas Ministry of Tourism and Aviation: “We have participated in ITB Berlin for many years and always found it to be very productive. This will be our first time at ITB China, and we’re excited about the opportunities this would allow for us to meet and engage with travel professionals from across China.

“For the past few years, we’ve seen steady, organic growth from China, so we’re confident that our participation and partnership with ITB China would increase our visitor arrivals from China even more”.

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