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ITB China
Africa

Retrospective: ITB China 2025

ITB China, one of the largest travel trade conferences in the Asia Pacific, formally closed the doors on its sixth edition yesterday, 29th May.

Africa

Shoory: The future of Chinese outbound travel definitely looks promising

Tourism Economics' head of tourism analysis in the Asia Pacific Michael Shoory opines that China's outbound travel sector is set to grow significantly beyond the current decade.

Africa

North Africa gears up to become China’s next destination of choice

Attendees at this year's ITB China may have noticed that North African nations took up a considerable amount of floor space at the event, and this is proof of their rising popularity among travellers from China and the greater Asian region.

Adventure Tourism

Changing the game via rural tourism

Rural tourism has long fascinated travellers, particularly those from highly urbanised areas.

Africa

Five notable trends from ITB China 2025

Travel Daily Media is currently in Shanghai, China covering the sixth run of ITB China. We run down five notable trends

Accessible Tourism

ITB China formally welcomes delegates with partner destination Malaysia

ITB China formally kicked off on Monday evening, 26th May, with a welcome dinner for delegates that highlighted this year's partner destination Malaysia.

Asia

ITB China officially opens

The sixth ITB China officially opened today, 27th May, at the Shanghai World Expo Exhibition and Convention Centre in Shanghai, China.

Annual and Interim Reports

ITB China partners with Tourism Economics and the Trip.com Group for its 2025 Travel Trends Report

ITB China is slated to release its annual Travel Trends Report Unlocking the future of Chinese travel: Groundbreaking insights into China’s outbound and inbound travel markets for 2025/2026 at its event in May 2025 in Shanghai.

China

ITB China launches high-calibre buyers’ meetings

ITB China organisers are setting up several high-calibre buyers’ meetings in several key regions throughout China beginning in October.

China

ITB China releases latest Travel Trends Report

ITB China’s latest Travel Trends Report (TTR) shows an accelerated rebound in the country’s outbound travel market this year.

China

ITB China 2024 closes with great success, boasting more than 27,500 Business Meetings

ITB China 2024, the travel trade show focused on China’s travel market, has concluded its fifth edition, marking an unprecedented year of regrowth and optimism for the Chinese travel industry.

China

ITB China Conference 2024: Elevating the China travel business

From 27 to 29 May, China’s travel think tank will run concurrently with ITB China, the  B2B exclusive travel trade show focusing on the Chinese travel market

China

Maldives to become the official island travel partner of ITB China 2023

The dedicated Maldives stand will serve as the centerpiece of the island republic’s extended presence at ITB China 2023.

China

ITB China announces comeback as in-person event from 12-14 Sept

ITB China, the B2B exclusive travel trade show focusing on the Chinese travel market, announces its comeback as a live event. The show will once more bring together top-level buyers from China at the Shanghai World Expo Exhibition & Convention Center, between 12 and 14 September 2023

China

Chinese outbound travel market to bounce back in one year

Chinese buyers see swift recovery possible within one year according to latest ITB China Travel Trends Report.

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