ITB China
Retrospective: ITB China 2025
ITB China, one of the largest travel trade conferences in the Asia Pacific, formally closed the doors on its sixth edition yesterday, 29th May.
Shoory: The future of Chinese outbound travel definitely looks promising
Tourism Economics' head of tourism analysis in the Asia Pacific Michael Shoory opines that China's outbound travel sector is set to grow significantly beyond the current decade.
North Africa gears up to become China’s next destination of choice
Attendees at this year's ITB China may have noticed that North African nations took up a considerable amount of floor space at the event, and this is proof of their rising popularity among travellers from China and the greater Asian region.
Changing the game via rural tourism
Rural tourism has long fascinated travellers, particularly those from highly urbanised areas.
Five notable trends from ITB China 2025
Travel Daily Media is currently in Shanghai, China covering the sixth run of ITB China. We run down five notable trends
ITB China formally welcomes delegates with partner destination Malaysia
ITB China formally kicked off on Monday evening, 26th May, with a welcome dinner for delegates that highlighted this year's partner destination Malaysia.
ITB China officially opens
The sixth ITB China officially opened today, 27th May, at the Shanghai World Expo Exhibition and Convention Centre in Shanghai, China.
ITB China partners with Tourism Economics and the Trip.com Group for its 2025 Travel Trends Report
ITB China is slated to release its annual Travel Trends Report Unlocking the future of Chinese travel: Groundbreaking insights into China’s outbound and inbound travel markets for 2025/2026 at its event in May 2025 in Shanghai.
ITB China launches high-calibre buyers’ meetings
ITB China organisers are setting up several high-calibre buyers’ meetings in several key regions throughout China beginning in October.
ITB China releases latest Travel Trends Report
ITB China’s latest Travel Trends Report (TTR) shows an accelerated rebound in the country’s outbound travel market this year.
ITB China 2024 closes with great success, boasting more than 27,500 Business Meetings
ITB China 2024, the travel trade show focused on China’s travel market, has concluded its fifth edition, marking an unprecedented year of regrowth and optimism for the Chinese travel industry.
ITB China Conference 2024: Elevating the China travel business
From 27 to 29 May, China’s travel think tank will run concurrently with ITB China, the B2B exclusive travel trade show focusing on the Chinese travel market
Maldives to become the official island travel partner of ITB China 2023
The dedicated Maldives stand will serve as the centerpiece of the island republic’s extended presence at ITB China 2023.
ITB China announces comeback as in-person event from 12-14 Sept
ITB China, the B2B exclusive travel trade show focusing on the Chinese travel market, announces its comeback as a live event. The show will once more bring together top-level buyers from China at the Shanghai World Expo Exhibition & Convention Center, between 12 and 14 September 2023
Chinese outbound travel market to bounce back in one year
Chinese buyers see swift recovery possible within one year according to latest ITB China Travel Trends Report.
Join The Community
- Recap: The Travel Daily Media C-Suite Travel Trade Global Summit
- IndiGo Commences Operations on its First Long-Haul Route with Direct Flights between Mumbai and Manchester
- Five conflicting travel topics that divide business stakeholders
- Vietjet launches direct flights from Hanoi to Chengdu
- Ignacio Merino Appointed as New CEO of Freetour.com
Join The Community