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TourismTravel TechOTAs & Tour Operators

The rise of bleisure travellers in India

By Megha Paul On Jul 30, 2021
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

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India is home to some of the most majestic works of architecture (think Taj Mahal), and with charming, quaint hillsides and exotic beaches, it’s no wonder Indian travelers are rejoicing in hybrid work. Amadeus, the world’s leading travel technology company has released its latest Travel Trends, detailing four key trends that are shaping up travel.

Indian travellers are embracing the workcation, one of the key trends that offers city dwellers a chance for remote working whilst holidaying. The report identifies two key findings:

  • This year Indian travellers are searching for their destination just one day before departure
  • These travellers are searching for long-term stays with a duration of 14 to 30 days and sometimes more

Both of these in contrast to 2019, where travellers were searching much more in advance of their trip and were averaging a total of eight days total for their trip.

Mani Ganeshan, head of R&D in Asia Pacific at Amadeus says: “In 2021, we can see that Delhi, Mumbai and Bengaluru are still the most searched destinations in India, the same as 2019. This suggests that Indian travellers are looking to explore closer to home, albeit cautiously as the pandemic is still widespread. However, in 2021, the travellers’ duration of stay is lengthening which tells us the desire to travel never falters, and that travellers are creatively making the most out of their travel and taking advantage of the new hybrid working model we are seeing unfold.”

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