QYER is a Chinese outbound travel platform with 88 million registered users. Through the partnership, travellers will be able to write notes, exchange experiences and book tickets on the mini-program.
The first venue to go live on WeChat is Casa Batlló in Barcelona. The new service with QYER and Casa Batlló will provide Chinese visitors with a convenient way to access Gaudi’s masterpiece.
“To help Chinese travellers to explore the world”
Yi Xiao, CEO of QYER, said: “We’re excited to work together with Tiqets and Casa Batlló as its first cultural venue. As the largest Chinese outbound travel platform, QYER has massive amounts of reliable travel information and smart travel tools to help Chinese travellers to explore the world. We believe that our partnership will not only offer travel conveniences to Chinese tourists but also promote tourism and intercultural communication between China and European countries.”
QYER chose to partner up with Tiqets due to its strong direct relationships with venues and seamless digital ticketing process. With the new partnership, QYER will be connected to Tiqets, providing instant ticket delivery to Casa Batlló using WeChat Pay. Furthermore, the mini-program will also provide visitor-information about the venue — adding value to the overall experience.
Luuc Elzinga, CEO of Tiqets, said: “We are hugely proud of our close relationships with amazing venues like Casa Batlló. This collaboration with QYER and Casa Batlló aligns perfectly with Tiqets’ mission to make culture more accessible to everyone, and we are very excited to see how this project evolves.”
As other international venues have struggled to connect with Chinese travellers, the mini-program collaboration between Tiqets and QYER will mark a new way to increase exposure of cultural venues to the hundreds of millions of Chinese people who use WeChat every day. More venues will be rolled out in the near future.