The Tourism Authority of Thailand (TAT) hosted its Airline Focus Partnership Meeting on Monday, 7th July, to coordinate efforts with over 50 airlines and key tourism stakeholders ahead of the peak travel season in the fourth quarter of the year.
Representing TAT at the 7 July meeting were two deputy governors for international marketing Chiravadee Khunsub (Europe, Africa, the Middle East, and the Americas) and Pattaraanong Na Chiangmai (Asia and the South Pacific).
Among those in attendance were representatives from the Airline Operators Committee, Airports of Thailand (AOT), International Air Transport Association (IATA), Civil Aviation Authority of Thailand (CAAT), and U-Tapao Airport Authority.
Participating airlines included Aeroflot, Qatar Airways, Emirates, Japan Airlines, All Nippon Airways (ANA), Air China, Cathay Pacific, Malaysia Airlines, Philippine Airlines, Thai Airways International (THAI), Thai AirAsia, Bangkok Airways, and Nok Air.
Boosting arrival numbers through cooperation
The meeting aimed to boost international arrivals through joint marketing, increased flight capacity, and enhanced connectivity.
This will entail aligning campaigns with traveller behaviour to stimulate spending and support local economies.
From January to June 2025, Thailand recorded over 16.68 million international arrivals, with 24.59 million inbound seats, reflecting a seven percent year-on-year increase and 88 percent above pre-COVID levels.
Strong growth came from Russia, the UK, Germany, France, the US, Malaysia, China, India, South Korea, and Japan.
