TripAdvisor’s Viator launches travel agent booking programme

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TripAdvisor’s Viator has announced the launch of its Travel Agent Programme (TAP), a new booking platform created for travel agents. 

Agents can now book directly through Viator, gaining direct access to more than 70,000 commissionable tours and attractions, including TripAdvisor and Viator’s VIP, Exclusive and Skip the Line products.

Both host agencies and independent agents can register on TAP.

Ben Drew, head of growth at Viator, said: “While most platforms cater to the end-user or traveller, we’ve designed TAP specifically for travel agents and their businesses. For the first time, agents will have direct access to the world’s largest collection of attractions and tours, and we’re working to make their booking experience seamless. We’ll collect and incorporate feedback from early adopters as we continue to evolve the programme and, ultimately, help agents around the world grow their businesses.”


TAP offers a competitive commission rate and caters to a global travel agent audience, allowing for multiple currencies, along with monthly reporting for performance analysis.

Agents will also have access to a resource centre with tips and content, including agent training, product knowledge development and destination guides to increase industry knowledge and in turn, their bottom lines.

They can join the programme without any fees or restrictions to book as an individual, a host agency, or member of a host agency and receive direct commission from Viator, without third-party payment distribution.

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