According to the latest report from mobile Internet big data monitoring platform Trustdata, China’s online hotel reservation market continues to rise.
Young users are increasing, with the share of post-90s users exceeding post-80s users for the first time. Meanwhile, young users born in the 1990s and 2000s have less pressure from parenting, mortgage and car expenses. They have a strong willingness to spend online, with higher demand for online hotel reservations.
Online hotel reservations have continued to grow with 70% of new users from third and lower-tier cities. The industry maintained fast growth, reaching 100 million in Q2, while room nights reserved in H1 were up 20% year-on-year.
Among major platforms, Meituan maintained the top position in room nights for H1 2019, followed by traditional OTA Ctrip.
Trustdata covers over 60,000 apps and 200 million monthly active users. Through acquisition, analysis and study of big data of China mobile Internet, it helps the entrepreneurs, the various fields in mobile industry and the investors to know about their application business conditions and the trend of the whole mobile application market, and helps the practitioners of this industry to better make marketing decisions on products, marketing and investment strategy.