Preferred Hotel Group – the family-owned company that manages and operates global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide and PHG Consulting – has announced the acquisition of Beyond Green Travel – a world-renowned leader in providing sustainable tourism services and consulting.
This is the first acquisition by the Ueberroth Family since they purchased Preferred Hotel Group in March 2004, and represents the next step in CEO Lindsey Ueberroth’s strategic vision to enhance the company’s portfolio in making travel a positive force for people and the planet.
Ueberroth said: “We are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”
“We are at a transformative crossroads in the history of modern travel, where the need for economic recovery and social change align directly with the core values of sustainable tourism, including a commitment to diversity, equality, and the wellbeing of local communities, environmentally friendly practice, and support for the protection of cultural and natural heritage that are changing the travel and tourism industry for the better,” said Costas Christ, who remains president of Beyond Green Travel.
The acquisition expands the suite of destination stewardship services offered by Beyond Green Travel through a unique partnership with PHG Consulting, Preferred’s global travel and tourism marketing and consulting agency.
Similarly, current and potential clients of PHG Consulting can tap into Beyond Green Travel’s sustainable tourism expertise as part of comprehensive agreements. Further, member hotels can directly engage Beyond Green Travel to advance their sustainability initiatives on a variety of levels, ranging from establishing community projects and partnerships and crafting innovative guest experiences to conducting property sustainability audits, delivering sustainable tourism staff training, and creating annual hotel sustainability reports to monitor progress and document success.