US budget hotel group moves into India

G6 Hospitality agrees the partnership with Auromatrix Holdings
G6 Hospitality agrees the partnership with Auromatrix Holdings

G6 Hospitality, the US-based budget hotel group, has taken its first steps into India’s fast-growing hotel sector.

The company, which operates the Motel 6, Studio 6 and Hotel 6 brands among others, has signed an “area development agreement” with Chennai-based Auromatrix Holdings to roll out the three aforementioned brands across India. The partnership has scope for a total of 40 properties to be launched in the country by the end of 2022.

“Our mission is to… become the universally recognised leader in economy lodging, and expanding our portfolio to such an important market like India marks a significant milestone for G6 Hospitality,” said Jim Amorosia, president & CEO of the Dallas-based hotel group. “Motel 6, Studio 6 and Hotel 6 operations in India are designed to suit the specific needs of travellers in the area.

“Combined with the expertise of our partners at Auromatrix, we are uniquely positioned to successfully launch a compelling new lodging option to both leisure and business travellers,” he added.

Motel 6 Dallas Fair Park
Motel 6 Dallas Fair Park

Features of the new Indian properties’ guest rooms will include wood-effect flooring, platform beds and flat-screen TVs. G6 also said that the rooms would be “highly functional [and] space-efficient”, but with “unique amenities to respond to the needs of the diverse market”.

Kumar Sitaraman, CEO of Auromatrix, commented; “We are very excited about our new alliance with G6 Hospitality, and the opportunities it will create for the growth, economy and future of the Indian subcontinent. We look forward to working closely with the G6 team, who have created a wonderful array of brands in the niche segments and have been topping the growth charts in the last few years, which we hope to replicate in India.”

G6 currently operates more than 1,350 properties across the Americas. As well as Motel 6, Studio 6 and Hotel 6, it also operates the Estudio 6 brand in Latin America.

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