Hotelbeds has today announced the global launch of its new B2B service for tourism boards and DMOs to boost incremental tourism arrivals.
The Spanish firm has already worked with more than 50 destination marketing organisations (DMOs), and has been able to drive returns on room nights, with an average success rate of 30%, by attracting additional low- and shoulder-season visitors from international and domestic source markets.
Hotelbeds – present in over 140 source markets globally – enables destination partners also benefit from receiving more international and long-haul arrivals. Bookings from international and long-haul source markets, in turn, deliver high-value customers who spend more in destination, stay longer, cancel less, return more often and book farther out than typical direct to consumer customer profiles (which tend to be highly domestic).
What destination doesn´t want incremental visitors that also stay longer and spend more?
Gareth Matthews, director of marketing & communications at Hotelbeds, stated: “Our whole purpose as a travel distributor is to drive incremental high-value bookings for hotels from non-competing, hard to reach B2B travel trade sources such as retail travel agents and tour operators. So we thought why not also do the same for destinations?
No one else is offering destination marketing boards such a comprehensive set of opportunities that allows them to easily access the distribution power of the world’s travel trade. We launched the service at a global level last year and I´m pleased to confirm that our knowledge, experience and infrastructure is already delivering, on average, increases in incoming visitor paxes of 30% for our destination partners.”
Joseph Sheller (right), head of destination marketing, commented, “I am proud to say that our Hotelbeds Destination Marketing service is in high demand on a global level. We pride ourselves on delivering highly tangible ROI for our partners and measure our success by the incremental year-over-year increase in room nights/PAX produced by the campaigns, as well as the total overall economic impact.
What destination doesn´t want incremental visitors that also stay longer and spend more, especially during the low- and shoulder-seasons? As the first B2B travel distributor to launch this service, we are truly revolutionizing the landscape of destination marketing!”