The World Travel & Tourism Council (WTTC) is set to host its Global Summit in Valletta, Malta, from 7–9 October 2026, gathering the world's leading Travel & Tourism decision-makers. This event will see CEOs, government ministers, and investors discuss the future of global travel, focusing on sustainable growth and investment opportunities. The summit underscores Malta's thriving tourism sector, which is projected to contribute $4.9 billion (US$4.9 billion) to the economy by 2026, accounting for 16.9% of GDP and supporting 72,200 jobs.

Malta's tourism success story serves as a compelling backdrop for the summit. The country has seen international arrivals rise from 2.75 million in 2019 to four million in 2025. The United Kingdom, Italy, and Poland are the leading sources of international visitors. By 2036, WTTC forecasts that Travel & Tourism will contribute $6.5 billion (US$6.5 billion) to Malta's economy, supporting over 90,000 jobs.

Gloria Guevara, President & CEO of WTTC, highlighted Malta's role in shaping the future of Travel & Tourism, stating, "Valletta provides an extraordinary setting for the conversations that will define the future of global Travel & Tourism." Malta's Deputy Prime Minister, Ian Borg, and Minister for Tourism, Jo Etienne Abela, both emphasised the importance of the sector to Malta's prosperity and its ability to combine economic success with sustainability.

The summit, hosted in collaboration with the Malta Tourism Authority and the Government of Malta, will showcase Malta's achievements and engage with industry leaders on the sector's future

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