Panorama of Cairo cityscape taken during the sunset from the famous Cairo tower, Cairo, EgyptThe World Travel & Tourism Council (WTTC) is set to host a landmark event in Egypt this May, bringing together global leaders from the travel and tourism sector aboard the Crystal Serenity as it transits the Suez Canal. This gathering aims to accelerate the sector's recovery through enhanced collaboration between public and private entities amidst ongoing geopolitical challenges in the Middle East.
The three-day programme, hosted by the Egyptian Government and sponsored by the Antonio Lefebvre Foundation, Coral Group, and Abercrombie & Kent, will feature discussions on global travel dynamics, workforce challenges, and sustainable growth. Attendees include ministers and policymakers from key markets such as Egypt, Saudi Arabia, the UAE, Latin America, and Europe.
WTTC Chairman Manfredi Lefebvre highlighted Egypt's significance as a host, stating, "Egypt remains one of the world’s most compelling destinations and a perfect one to host this WTTC Leadership Cruise." The event underscores the resilience of the travel sector and the importance of sustained partnerships.
WTTC President and CEO Gloria Guevara emphasised the sector's resilience, noting, "Our research shows that Travel & Tourism is one of the most resilient sectors, capable of recovering quickly when there is strong coordination between governments and the private sector."
The event will also spotlight Egypt's tourism strategy, reinforcing its role in the sector's recovery. This initiative represents a collective commitment to strengthening international cooperation and shaping a sustainable future for the industry
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