AR tech brings the beauty of Ras Al Khaimah to London’s skyline

In London you can discover the hidden gems or climb iconic constructions, such as the Gherkin, the Shard and the London Eye, for elevated views of the Thames, Houses of Parliament and, of course, the Al Hajar mountain range. Yes, you read that correctly: the Al Hajar mountain range, in eastern United Arab Emirates (and Oman).

The Ras Al Khaimah Tourism Development Authority (RAKTDA), in partnership with Zip Now London, has announced that Londoners and visitors to the city will be able to witness the extraordinary views seen from the Middle Eastern mountains –  flipping the famous phrase “If the mountain won’t come to Muhammad, then Muhammad must go to the mountain” on its head.

Using the latest in augmented reality (AR) technology, the two companies have been able to recreate the visceral experience of flying down the Jebel Jais Flight zipline – officially the world’s longest zipline as per the Guinness Book of Records, by overlaying imagery of the descent onto Zip Now London, dubbed ‘the world’s longest and fastest urban zipline’ — creating an exciting mash up of adventure and technology.

“From an undiscovered Emirate to the adventure hub”

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said of the new experience: “With world leading experiences such as the Jebel Jais Flight we’re transforming Ras Al Khaimah from an undiscovered Emirate to the adventure hub of the Middle East, making our stunning mountain range accessible and enjoyable for the first time.

Barry Shevarin, CEO of Zip Now added: “This amazing partnership with Ras Al Khaimah Tourism Development Authority has enabled the most exciting and innovative urban zip lining experience ever. Not only are our lines carrying more people further and faster than before, but now visitors can transport themselves to the top of Jebel Jais Mountain in Ras Al Khaimah and experience the attraction that everyone in adventure tourism is talking about.”

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