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Key Steps to Focus on When Building an Online Travel Agency
Online Travel Agencies (OTAs) play a crucial role in the travel industry, serving as intermediaries between travelers and various travel services. In today's competitive market, new OTAs must prioritize efficient business planning, robust travel agency software and a unique vision to succeed. This article will explore the key steps that aspiring OTAs should focus on to thrive in the dynamic landscape of online travel. Step #1: Finding Your Market In the intricate tapestry of the online travel industry, the foundational step toward success for any aspiring travel agency is identification of its very own specific market niche. The significance of this cannot be overstated, as it serves as the bedrock upon which the entire OTA operation is built. By embracing specialization, an OTA gains the strategic advantage of honing in on a more focused and tailored approach, effectively distinguishing itself from the competitors. In the ever-evolving landscape of 2024, where travel trends change on a regular basis, aspiring OTAs must not merely navigate but surf these trends to stay ahead. Whether it's the rising popularity of eco-friendly travel, immersive cultural experiences, or the demand for unique, off-the-beaten-path destinations, an astute understanding of contemporary trends becomes paramount. Thus, by aligning business strategies with these trends, OTAs can carve a niche that not only addresses current consumer demands but anticipates and adapts to the future preferences of the global traveler. Step #2: Travel Accreditation and Licensing The second pivotal step in establishing a robust foundation for an Online Travel Agency involves delving into the realm of travel accreditation and licensing. This process goes beyond a mere bureaucratic requirement; it is the key to unlocking the trust and confidence of potential customers. Accreditation from organizations such as the International Air Transport Association (IATA) and the Airlines Reporting Corporation (ARC) are essential in demonstrating OTA's commitment to excellence and adherence to industry standards. However, for those navigating the complex world of online travel without these common accreditations, there are alternative ways. Signing with a host agency becomes a viable route, allowing non-accredited OTAs to tap into the expertise and credibility of established partners. Additionally, exploring the possibilities within aggregator platforms presents an avenue to offer a comprehensive array of travel services without the immediate need for individual accreditation. It's a balance between regulation and innovation, where the judicious choice of strategy can set the stage for sustained success in the competitive realm of online travel. Step #3: Defining Commercial Strategy With the market identified and the necessary accreditations in place, the third crucial step for an Online Travel Agency revolves around a clear-cut commercial strategy. This is not merely about selling travel products; it's about creating an immersive and compelling narrative that resonates with the diverse preferences of the global traveler. Drawing inspiration from the sophisticated playbook of the industry's frontrunners, OTA owners must embrace innovative marketing strategies to increase visibility and drive sales. The journey begins with a deep dive into the eight marketing strategies outlined by industry experts - strategies designed not merely to sell but to captivate the imagination of potential travelers. From harnessing the power of social media to leveraging influencer partnerships, from optimizing search engine visibility to crafting engaging and shareable content, each facet of the commercial strategy becomes an indispensable element shaping OTA's brand narrative. In this era where consumers are not just buying products; they are investing in experiences, the commercial strategy becomes the key orchestrator of defining the image of OTA business. Step #4: Technology Strategy In the online travel industry, an Online Travel Agency's (OTA) success pivots significantly on its technology strategy. The dichotomy between custom development and turnkey travel software purchase demands careful consideration, with each option bearing its own set of advantages and challenges. Custom development allows OTAs to tailor their systems, including travel agency crm software or travel xml api to precise specifications, fostering a unique user experience. However, this path is often complex and time-consuming. On the other hand, turnkey solutions offer a quicker route to market, leveraging pre-built systems. Yet, they may lack the bespoke features crucial for a competitive edge. Striking the right balance necessitates a nuanced approach, understanding the specific needs and constraints of the OTA in question. Moreover, the wisdom of partnering with a technological expert becomes apparent, guiding OTAs through the labyrinth of technological implementations. In a realm where seamless user experiences and cutting-edge functionalities are paramount, the technology strategy emerges as the linchpin, dictating the OTA's ability to not just survive but thrive in a digitally-driven landscape. Step #5: Integrations As an Online Travel Agency (OTA) strives for technological excellence, the fifth step ushers in the critical phase of integrations. It's not just about building a system but connecting seamlessly with a myriad of external entities to enhance the overall travel experience. This includes forging connections with travel suppliers, integrating payment gateways, and syncing with other systems such as online maps and content mapping services. The heartbeat of any thriving OTA lies in these third-party integrations, ensuring a harmonious orchestration of services. Take, for instance, the connections between an OTA and its travel suppliers. A seamless connection caters for real-time updates on availability, pricing, and offerings, translating into a dynamic and responsive user experience. Similarly, payment gateway integrations facilitate secure transactions, an absolute imperative for modern online travel booking engine software. Beyond the basics, exploring integrations with content suppliers and mapping services adds layers of richness to an OTA's offering, creating an immersive experience for the end-user. As the saying goes, a chain is only as strong as its weakest link; in the world of OTAs, integrations serve as the robust links binding together a comprehensive and competitive travel ecosystem. Final Thoughts Along the journey of crafting a successful Online Travel Agency (OTA), strategic decisions serve as the compass pointing towards triumph. Navigating through market focus, accreditation, commercial strategy, technology, and integrations, these decisions collectively shape the blueprint for a thriving OTA. Specializing in a market niche provides a strategic edge, while accreditations like IATA and ARC become pillars of trust. The technological strategy propels the OTA forward, with the choice between custom development and turnkey solutions guided by a technological partner. Integrations, seamlessly connecting with suppliers and enhancing user experience, complete the tapestry. In these strategic decisions lies the key to not just building an OTA but creating a lasting and successful travel venture.
Travel agencies: lasting relevance despite the onslaught of the digital age
Considering the number of online travel agencies (OTAs) currently operating, in-person travel agencies remain a key player in the global travel and tourism sectors. It was quite telling, per recent experience, that over 500 travel buyers joined the recently concluded Macao International Travel and over 26,000 travel sector professionals took part in the most recent Arabian Travel Market. The attendance rates at both events are proof that travel agencies remain alive, well, and are even thriving despite the aggressive movement of their digital counterparts. But how is it that analog agencies continue to loom large in the awareness of travellers despite the increasingly widespread use of OTA platforms for booking everything from flights and hotel stays to tickets for popular events and attractions? The global travel agency sector as it currently stands To gain some perspective on just how big the global travel agency sector is, research firm IBISWorld reports as of end-April 2025 that there are currently 571,541 registered travel agencies operating worldwide. Indeed, to quote Statista’s latest report released on 31st March of this year: “Despite having lost ground to OTAs, brick-and-mortar shops are still relevant in the market, with consumers often preferring to rely on travel agents when in need of an expert’s opinion.” This is particularly true for the cruise industry, where bookings could be more complex. When looking at the sales channels of the global cruise industry, offline channels generated over three-quarters of that market’s revenue in 2024." M Atif Hashaam Hasmi, assistant manager at TravelHouseUK in London, opines that travel agencies have something that even the most efficient OTA could never have artificial intelligence (AI) notwithstanding: the human touch. As Hasmi puts it: “While the digital age offers convenience, traditional travel agencies' unparalleled personal touch and expertise remain unmatched. In the realm of travel, where experiences matter, the human connection becomes invaluable. As you plan your next journey, consider the timeless charm and reliability of a traditional travel agency, where your dreams are crafted with a personal touch.” Points to consider Many experts have pointed out that utilising the services of in-person travel agencies as opposed to booking with OTAs offer several specific advantages. These are: A personalised approach to travel bolstered by extensive knowledge and experience When one deals with a travel agent, one is bound to receive not only personalised service, but advice born of years of experience and a comprehensive knowledge of the sector. Thanks to this, in-person travel agencies are able to offer their clients trip packages to suit their specific needs and purposes. This is particularly important for clients who are travelling with either very young children or the elderly, travellers with medical conditions, and business travellers who have specific requirements. Greater savings Also, a travel agent’s knowledge of the field means that clients could get better rates on flights, stays, and attractions than any offered to them online. Not only that, we have noted over the past several years that there are a number of hidden costs that OTAs charge, and customers only see these on payment; indeed, additional fees take the cost of a trip booked online well above the tag price that drew them to the platform in the first place. Travel agencies can also save clients time as they do everything from booking to arranging transport; all clients really need to do is show up on time. We should also mention the fact that many travel agencies have exclusive access to deals and packages that offer more bang for a client’s buck. Ready for anything…even the unexpected Another key reason why travel agencies are still top of mind for many travellers is that they can assist with complex itineraries and changes. OTAs are good enough for booking simple trips, but it takes an in-person agency to handle more complicated arrangements, making them a better choice for those travelling with family, those on the move for medical reasons, and luxury travellers. While online booking sites may be convenient for booking simple trips, they may not be equipped to handle more complicated travel arrangements. Also, if there are any changes, travel agencies can do whatever is necessary, thus decreasing stress on the part of their clients. Clients have nothing to worry about Since we’re on the subject of lessening stress, keep in mind that one of the biggest benefits of working with an in-person travel agency is the peace of mind they can give their clients thanks to their constant support. If anything goes wrong during the trip from cancelled flights and lost luggage to overbooked hotels and chaotic tours, a travel agent can help travellers navigate the situation and find a solution. Even before one heads out, their travel agent will be able to give relevant updates on the destination and even offer recommendations to make their trip more fun and memorable. A matter of security While OTAs are convenient, the rising incidence of online fraud and identity theft is enough to make travellers think twice about booking their trips through the internet. In which case, the interpersonal interaction with a brick-and-mortar travel agency offers a welcome modicum of security. Hasmi says of this: “While reputable online platforms employ security measures, traditional travel agencies build trust through years of reliable service and face-to-face interactions. Their long-standing reputation in the community speaks volumes.”
Higher costs may lead to decreased traveller numbers for Japan’s Golden Week
Japanese travel agency JTB Corporation reports that the number of citizens going on domestic trips for Golden Week could drop in the face of a higher cost of living. Analysts at JTB pointed out that numbers could decrease by around 6.9 percent from 2024’s total, putting the number of vacationers at around 23.45 million. At the same time, following the pandemic, many Japanese are veering away from holiday crowds, opting instead to take their vacations outside the Golden Week window which covers 26th April to 6th May of this year. Not quite there yet JTB also reported that the number of travelers will likely remain at around 90 percent of the pre-COVID level, as domestic travel is down 7.2 percent from 2024’s 22.9 million. On the other hand, overseas travel for Golden Week is up ten percent from last year, with closer destinations like South Korea and Taiwan gaining popularity due to a weakened yen. Based on JTB’s most recent survey, planned spending per person for a domestic trip is expected to average US$255 per person, up 1.4 percent from the previous year, while that for a person traveling overseas will average 268,000 yen, down 0.4 percent. These estimates are based on an online survey conducted last month among 1,846 people who planned a trip of one night or longer between 25th April and 7th May.
Hubby eSIM expands its reach with five new B2B travel partners
Hubby eSIM, the B2B provider of internet connectivity solutions for travel companies, has expanded its partner portfolio with five new B2B partners as part of its strategy to include affordable and seamless Internet access with travel products around the world. The latest travel companies to include Hubby’s eSIMs in their packages are: Nuco Travel Group – Founded in 2012, it is currently one of UK’s leading specialists in winter travel and market leader for student snow sports. Londonist DMC – A multi-award-winning student accommodation agency with offices in London, Turkey and China. It offers short- and long-term student accommodation in the British capital. Route Trip USA – A travel company specialized in organizing tailor-made road trips in the USA and Canada. Further Travel – An organization entrenched in the travel, events, gap year and volunteer sectors. Experience Plus – With offices in the USA and Italy, Experience Plus organizes bicycle tours in Europe and Latin America. These new partnerships highlight the growing demand for data services while “on the road” as 96% of travellers consider that having a reliable Internet connection during their trips is essential. Hubby eSIM offers easy-to-install, easy-to-use and affordable mobile internet services in more than 200 countries and regions. The company’s connectivity solution enhances the offering of travel companies that are willing to improve their value proposition and the experience of their customers with a branded solution. Among the benefits of Hubby’s eSIMs are: Simple installation through an app accessible for all ages before departure. Tailored to the needs, look and feel of travel brands. Mobile internet connectivity at local rates, which are 95 % cheaper than roaming prices. The eSIMs are shareable, which makes it an ideal solution for families or groups. Internet access with the customer’s regular mobile number. “Internet access has become a utility and a must-have service for travellers, who want to have an easy-to-use, reliable and affordable online connection wherever they travel to, so it comes as no surprise that the eSIM market is growing and is expected to reach 3.3 billion EUR in 2025 – explains Boris Bijlstra, Co-founder at Hubby eSIM. “Our solution and app are intuitive and accessible for travellers of all ages as we aim to connect travel brands with their customers through tailored eSIM services that enhance travel experiences. As a result, travel businesses are supporting our strategy with their trust”.
Rome & Milan lead Italy’s travel boom
Representative Image, Beatiful young couple having fun while visiting Venice Travel intelligence firms Mabrian and The Data Appeal Company, both part of Almawave Group, have released a joint analysis of international travel demand for Italy in the first half of 2025. Leveraging Mabrian’s Share of Searches Index and Data Appeal’s sentiment and accommodation pricing data, the study provides a comprehensive outlook on evolving traveler preferences, emerging trends, and market confidence in Italy’s key destinations. Italy’s international travel intent: a strong start to 2025 Mabrian’s analysis on travel intention, based on Share of Searches Index*, dives into search trends to Italy’s top 20 airports in the first half of 2025—representing 89% of total inbound travel demand; revealing that Italy remains one of Southern Europe’s most sought-after destinations. The country accounts for 27% of total international travel demand to the region, whereas Spain (33%) and ahead of Greece (8%). Rome and Milan continue to dominate Italy’s inbound travel demand, capturing a combined 61% of all international flight searches for early 2025. Rome alone has seen a 4.4 percentage point increase year-over-year, now representing 33% of total demand, while Milan has grown by 2.9 percentage points to reach 28%. Beyond these two powerhouses, urban cultural hubs such as Venice, Florence, and Turin are also experiencing a rise in search demand, reinforcing the trend of travelers prioritizing city-based experiences in low and shoulder seasons. Venice, the third most searched Italian destination, now accounts for 6.7% of the country’s total international travel demand. As a reference, Mabrian’s report "Where is the World Traveling in 2025?" highlights Rome, Madrid (Spain), and Lisbon (Portugal) as the world’s fastest-growing urban destinations for the first half of 2025. Rome’s demand is expected to continue rising, driven by the 2025 Jubilee Year celebrations. By contrast, seasonal destinations such as Naples, Sicily, Sardinia, Bari, and Brindisi show a temporary decline in demand for early 2025, though this is expected to rebound as summer approaches. Italy’s sentiment score remains among Europe’s highest According to The Data Appeal Company’s analysis, Italy’s Sentiment Score—based on traveler feedback and online reviews—remains exceptionally high at 87/100, ranking above Spain (86) and France (85). Key urban destinations such as Rome, Florence, Turin, and Venice maintain stable scores of 87-88/100, while Milan follows closely with a score of 85. “These consistently high sentiment scores indicate that overtourism has not significantly impacted visitor experience, highlighting Italy’s effective destination management and sustainable tourism practices,” explains Mirko Lalli, CEO & Founder of The Data Appeal Company.07’ Accommodation market trends & major events driving demand The study also provides insights into Italy’s Online Travel Agency (OTA) pricing trends for early 2025. January and February show a slight slowdown, with a 7% decrease in OTA saturation rates compared to last year. However, from April onwards, prices increase steadily, peaking in June with a 22% rise in average rates, reflecting strong demand in cultural and urban destinations. Rome:Despite the upcoming Jubilee Year celebrations, prices and occupancy rates remain stable, with increases starting in April (up to +6%) and a more significant rise in June (up to +25%). Milan:The city’s accommodation rates follow a similar pattern, with June rates surpassing 2024 levels by 20%. The Salone del Mobile event is expected to generate an extraordinary 54% increase in average prices, highlighting its strong international appeal. Florence & Venice:These cities show stable OTA rates for the first half of the year, with minor increases expected around Easter and early summer. Turin:The city is experiencing a 10% increase in OTA rates year-over-year, with demand peaking in June (+40%), driven by the Special Olympics World Winter Games in March and its designation as the EU Smart Tourism Capital 2025. A positive outlook for Italy’s tourism sector The combination of strong travel intent, high visitor satisfaction, and rising accommodation demand reflects a positive trajectory for Italy’s tourism sector in 2025. “Italy continues to demonstrate strong traveler sentiment and robust demand, with key urban destinations maintaining high visitor satisfaction. The sentiment score remains among the highest in Europe, signaling effective destination management despite ongoing tourism growth. Additionally, OTA rates indicate a solid recovery, particularly from April onwards, driven by major events such as the Salone del Mobile in Milan and the Jubilee in Rome. This reflects a growing traveler confidence and the increasing appeal of Italy beyond traditional peak seasons,” concludes Lalli. With shifting traveler preferences and a focus on urban getaways, Italy is poised for a strong start to 2025, reinforcing its status as a top global destination. *Mabrian’s Share of Searches Index is a proprietary index that reflects the strength of travel demand based on flight searches behaviour, for given source markets and during a period of time. This ratio shows the travel intention to certain destinations, independently from actual consolidated bookings.
Hotelbeds’ Bertrand Sava on Gen Z and travel agents in the 21st century travel landscape
Bertrand Sava, general manager for retail and travel agencies for HBX Group's Hotelbeds, was part of a panel at the recently concluded MarketHub 2025 trade conference which discussed key trends happening in the sector, particularly within the Asia Pacific. Sava, as well as other HBX officials, pointed out that, far from becoming obsolete, travel agencies and their agents are thriving well in this day and age. In this exclusive interview, Save shares further insights with Travel Daily Media’s own Gary Marshall. Travel Daily Media (TDM) Right now, travel agents are in, I think you used the word, a re-emergence of the travel agencies; and you also commented that travel agents are misunderstood; so, let's just touch on those two topics, if we may. Bertrand Sava (BertS) Let's start with the misunderstanding about travel agents, I would say. Actually, the example I gave you, is my own case; I mean, I'm relatively new to this industry, here for three years now. When I was invited to join [HBX Group] to take that role as its retail general manager, I was really thinking about whether or not there was a real and thriving business and growing business; and indeed, there was and it's still growing. What is surprising is that what is actually fueling that growth is not only transactions from the older generations that used to use travel agencies regularly, but from the Gen Z, which is something that people may consider a little bit surprising. Indeed, 40 percent of Gen Z are aware that they are relying on travel agents whenever they book their trips. They really want something unique, something that connects to their values. Gen Z really wants something that suits them so they value the experience all the more, particularly the add-ons, the hidden gems they wouldn’t have found out about. They value all that more than just the total cost of the trip, and that's exactly where travel agents need to be at. In the context of overtourism TDM Okay;now, let’s touch on that word over-tourism. My assumption, and I could be wrong here, is that this Gen Z, to use your terms, is looking for more experiential places, maybe even getting out of the big cities and so forth. Are they just tapping into the travel agents for another level of expertise about where to go that's beyond the big cities? BertS I think that it's balanced, right; because on one hand, they like to go where they can have that post, that picture, that selfie, and therefore that's relying a bit much on over-tourism. On the other hand, they also prefer to do solo travel, that uniqueness that they are looking at; so I think they are also open to the potential solutions to the over-tourism which may involve travelling off-season or going to places that aren’t as famous as the regular attractions, right? TDM You made a comment this morning, and it was so telling: 65 percent of travelers feel overwhelmed. And I liked that saying: Too much information kills information. BertS Yeah, it was actually a French journalist who said that. But I love it, because there often really is too much information. That's what happens when you want to book somewhere or even if you're just searching, You get bombarded by offers; there’s just too much information, and it just feels overwhelming. TDM So a lot of these Gen Zs are actually using social media of some kind. You also made a comment saying a travel agency or agent needs to be where the customers are. But, to be more specific, on what sort of platform do you think they ought to be based on your research? BertS Well, I mean, you know, it's social media, it's travel blogs, it's opinions posted online, even instant messaging platforms. Those are all the platforms that Gen Z is using these days; and, for travel agents, that’s where they need to be. They also need to be active, posting, reacting, and showcasing, because they're really creating a relationship with clients even before they show up at the door, and that’s very important today. Being service oriented gets results BertS I think that successful travel agents have always focused on amazing customer service. If you give great customer service, you will have a winning business. I mean, you want your customers to come back, and they will come back if they know that you are going that extra mile they need in some cases. Then they will come back for the next one, and the next one after that; so this is very important. TDM You made a comment in the session that customers are willing to spend 67 percent more if the experience is worth it. Now, are you talking about the experience with the travel agents or about the actual experience at the destination? BertS I was speaking of that in general. As a consumer, you're ready to spend more if the sales experience is worth it, right? Now, if the sales experience is good, the price is less important. Statistically, Gen Zs seek out luxury accommodation, and it's like every two out of three, right? In which case, they’re mean, they're seeking something unique, something that really suits their tastes. Another interesting statistic is that Gen Z actually spends 20 percent more than the average traveller. So, if it’s worth it, they’ll do it. TDM I also liked what was said earlier today wherein a lady on one of the panels said that the oldest generation was all “Let’s work now, then travel later.” BertS But Gen Z wants their travel time now, not when they retire, and they will repeat the experience. That’s why they think it’s worth it, and also why they’ll happily pay up for it. About Bertrand Sava A French national, Bertrand Sava has been general manager for retail and travel agencies for HBX Group subsidiary Hotelbeds since March 2022. He has a well-demonstrated history of working in the information technology and services industry. As such, he is highly skilled in the fields of banking, sales management, as well as financial technologies (fintech.)
HBX’s Andrew Boocock on the art of selling travel in an evolving industry
Sales and marketing are a critical sector for any business, but most especially for the travel, tourism, and hospitality industries, given the post-pandemic boom in all three. At the recently concluded MarketHub 2025 summit held in Macau by the HBX Group, Group vice-president for sales in the Middle East and the Asia Pacific (MEAPAC) Andrew Boocock was part of a panel that discussed trends in these evolving sectors. Travel Daily Media’s Gary Marshall caught up with Boocock to hear more of his relevant insights. Travel Daily Media (TDM) You've attracted a very high level of people, quality- and quantity-wise, this year; how many people are currently here? Andrew Boocock (AB) I think, in total, we're about 350 in all. For us it's the first time that the MEAPAC conference was the first of the market hubs that we run; last time, when we had it in Bangkok, it was the last event of the year. This year, we've switched it around, and it's exciting for us to be leading the way at an exciting period in the business. TDM I want to get down to your role within the business itself; what is your mandate per se and what sort of customers are you trying to attract? AB We focus on anybody that's selling travel from a leisure perspective: whether that's your OTA businesses, partners that sit in between that OTA and retail agent model, airline partners, we look at both the obvious as well as any of the non-traditional travel markets as well. We look at things like subscription groups and corporate businesses that use travel as part of their ecosystem. Things like credit cards and affiliate companies are also a focus point for us. Beyond that, we touched on airlines through our white label technology. Obviously, we do have retail agents, which is what we manage for our retail team. So yeah, for my own team really within APAC, it's a very dynamic and online market. Our focus is on those markets for customers that operate in that particular space. Dealing with the brick and mortar scene TDM Can you give us some examples of the types of clients from a brick and mortar point of view that would actually use your services? AB Look at the Australian market, for example: someone like Flight Centre would be an example of a brick and mortar travel agency who still has quite a significant presence in the market, and Hello World is another example of that in the Australian market. When you expand outside of Australia, Japan still is a fairly traditional market in that sense so you look at players like HIS and JTB, for example, as two major traditional brick and mortar style businesses that still have people that will go in and purchase packages and they produce brochures and those sorts of things, which is becoming increasingly rare in this region. Beyond that, I think people are becoming more and more interactive when it comes to looking online for different products, and they'll use that as their source of inspiration. Then again, you still have people that will go and want the comfort and the ability to go and talk to a travel agent or go and talk to somebody who can physically book a hotel or a holiday for them and have the assurance and the comfort that it's all been sorted for them. Strategic partnerships TDM From what I believe, there's a lot of infantry as such within the system for the agents to book, ranging from car hire, I believe insurance as well? AB We launched a partnership with Battleface last year as well from an insurance perspective. But, historically, Hotelbeds was known for our accommodation, which remains our bread and butter. In recent years, though, we've really expanded that out. We have transfers, which is incredibly important for us and which we offer globally. There's very few markets where we don't have an exceptional presence. Car hire through CARNECT is another really important part of our business. People love to self-drive and a car hire service is something that allows them to do that. Activities are also part of what people want from their holiday, and we just had a conversation before the presentations about how the activities and experiences market represents $1 trillion of the total global market. These are things like theme parks, coach tours, all these different types of experiences that people want to have and why they go on holidays; that’s also something that we offer. A foray into fintech and more AB Fintech products are something that we've continued to expand into, particularly when you look at some of the digital payment solutions and options that are available in the market. So, yes: we’ve gone beyond just accommodation now and our HPX ecosystem continues to grow and evolve. TDM So if somebody wants to connect with you and your particular division, how do they get that going? AB They can go straight onto the HPX website, raise a request, explain a little bit about their business model, and they'll be directed into the right team that can start onboarding them and connect them to us as quickly as they can. With regard to onboarding, it's a process of how long typically depends on the business, you know If a client's looking for web access It's literally a matter of giving them credentials and away they go. They can log on to the system if they're looking at something like an API or a white label solution that generally takes a little bit longer. Then again, depending on the amount of resources that the client has, it can be a matter of days to a couple of weeks. It really just depends on how much time and resources that they've got, but there's a team there ready to go and to start that conversation as quickly as possible. About Andrew Boocock Currently based in Australia, Boocock stepped into the role of vice-president for MEAPAC sales in November 2024. In this role, he leads sales teams across the Middle East, Asia Pacific, and Australia. As such, his primary focus is on strengthening HBX Group’s market position and fostering growth in these strategic regions.
Future of Travel: Exploring Online Booking Engines
Travel has undergone a remarkable transformation in recent years, largely driven by advancements in technology. The rise of online booking engines has made travel planning easier and more flexible, giving travellers a simple way to manage their trips. But how are Travel Booking engines shaping the future of the travel industry? These platforms are transforming the way travellers plan and book their trips, offering convenience, personalization, and real-time availability like never before. And more importantly, what must travel businesses like agencies, tour operators, and hotels know to maximize their potential? Staying competitive means keeping up with trends, using the right technology, and meeting changing customer needs. Travel technology company like Etraviax Technologies are revolutionizing the way we book flights, accommodations, and travel services, making the process seamless and hassle-free. By leveraging advanced platforms, they simplify everything from flight bookings to hotel reservations, offering unparalleled efficiency, convenience, and versatility. Such innovations are becoming essential for both personal vacations and professional trips, benefiting both travellers and service providers in the ever-evolving travel industry. Online Booking Engines in Travel The Importance of Online Booking Engines in the Modern Landscape Online booking engines have redefined travel by serving as the technological bridge between service providers and consumers. They allow instant reservations, availability checks, and seamless payment processing, which are critical in today’s on-demand culture. For travel agencies, OBEs streamline multi-vendor services, while for hotels and airlines, they optimise inventory management, upsell opportunities, and customer engagement. Key Components of Online Booking Engines Search and Availability Features At the core of any B2C & B2B Travel Booking Portal is the ability to search for services and verify availability in a seamless and efficient manner. These tools provide real-time data, which is crucial for offering accurate, up-to-date information on seat availability for transportation, room inventory for accommodations, or tour slots for activities. By integrating advanced algorithms and live updates, Travel portal Development ensure that both businesses and customers can make timely and informed booking decisions, improving overall user satisfaction and operational efficiency. Integration with Payment Gateways Gone are the days of complex or limited payment options. Modern OBEs integrate with multiple payment gateways, enabling swift and secure transactions that cater to different currencies and payment methods. User-Friendly Interfaces for Seamless Experiences No matter how powerful a booking engine is, if its interface is clunky or difficult to use, it will fail to engage customers. Clear navigation, mobile optimisation, and an intuitive booking process are now expected standards. Online Booking Engines by Sector Hotels Direct Booking vs. OTA Integration Online travel agencies (OTAs) like Booking.com dominate the market by offering convenient booking options. However, direct booking engines for hotels are gaining traction as they provide better profit margins and the ability to own customer relationships directly. Enhancing Guest Personalisation with Booking Tools Hotels are increasingly using OBEs to integrate personalisation. Features like custom room preferences, loyalty rewards, and tailored offers are pivotal in enhancing guest experience. Airlines Role in Dynamic Pricing and Ancillary Services Airlines use booking engines for more than ticket sales. With GDS integration, travel agencies can connect to a global network of travel agencies, expanding their reach. They also leverage dynamic pricing models, ensuring ticket prices adjust in real-time based on demand. Additionally, upselling ancillary services like extra baggage, in-flight meals, and seat upgrades has been made easier through these tools. Integration with GDS and NDC Standards Global distributions systems (GDS) such as Amadeus and Sabre allow airlines to connect with various travel platforms seamlessly. The incorporation of NDC (New Distribution Capability) standards is further improving access to richer content and tailored offers. Travel Agencies Streamlining Multi-Vendor Bookings Managing suppliers such as airlines, car rental services, and accommodation providers is time-consuming. Booking engine help travel agencies simplify this process, combining a multitude of services into one cohesive platform. Customisation and Branding Opportunities Agencies can now use white-labelled OBEs, allowing them to maintain a unique brand identity while leveraging powerful backend tools. Technological Advancements Shaping Online Booking Engines Innovation is continuously pushing the boundaries of what Out-of-Body Experiences (OBEs) can achieve, opening new doors for understanding consciousness and exploring the mind's potential in ways we never thought possible. AI and Machine Learning for Personalised Recommendations AI-enabled engines can analyse vast amounts of data to predict customer preferences based on their past behaviour, such as booking history, search patterns, and even real-time interactions. Over time, machine learning algorithms refine these predictions by continuously learning from new data, improving their accuracy. This enables hyper-personalized travel recommendations, such as suggesting destinations, accommodations, or activities tailored specifically to individual preferences, enhancing the overall customer experience and satisfaction. Mobile-First Booking Solutions With the increased reliance on smartphones, mobile-first designs have become essential for providing a seamless user experience. Progressive web apps and responsive platforms are key to ensuring that users can navigate interfaces effortlessly, regardless of the device they’re using. Whether it’s completing bookings, browsing services, or making purchases, these solutions ensure accessibility and convenience, helping businesses stay competitive in a mobile-driven world. Blockchain for Secure Transactions Blockchain technology is rapidly emerging as a reliable solution for secure payments and transaction tracking in booking engines. By utilizing decentralized ledgers, it ensures that every transaction is recorded transparently and cannot be altered, offering unprecedented security. This level of transparency fosters trust among end-users, as they can independently verify transactions. Additionally, blockchain reduces the risk of fraud and eliminates the need for intermediaries, streamlining the payment process and making it more efficient. As a result, it holds significant potential to revolutionize the way booking platforms manage and process transactions. Benefits of Online Booking Engines for Stakeholders Enhanced Efficiency and Reduced Operational Costs By automating routine booking and administrative tasks, Online Booking Engines help businesses significantly reduce operational overheads. These systems take over time-consuming processes like scheduling, confirmations, and data management, freeing up valuable time for staff. Instead of being bogged down by repetitive manual tasks, employees can focus their energy on enhancing customer experiences, providing personalized service, and driving overall business growth. Improved Customer Experience and Loyalty By offering seamless bookings, instant confirmations, and personalized experiences, Online Booking Engines play a crucial role in fostering customer loyalty. These platforms eliminate the hassle of manual reservations, providing users with a smooth and intuitive process from start to finish. Additionally, integrated CRM systems enhance the customer journey by ensuring timely follow-ups, personalized communication, and tailored offers based on individual preferences. This combination of convenience and thoughtful engagement keeps customers satisfied, engaged, and more likely to return for future services. Increased Revenue Through Upselling and Cross-Selling With built-in marketing features, Online Booking Engines provide providers with the ability to upsell premium services, such as exclusive packages or add-ons, directly during the booking process. Additionally, they can cross-sell complementary products, like related accessories or upgrades, creating more opportunities to enhance the customer experience while also boosting revenue streams. This seamless integration of marketing tools ensures that providers can maximize their sales potential at every step of the customer journey. Challenges and Opportunities Despite the advantages, there are several challenges businesses must address, such as adapting to rapidly changing market demands, staying ahead of competitors, and effectively managing resources to ensure long-term success. Managing Competition from OTAs and Super Apps With platforms like Expedia and super apps like WeChat dominating the landscape, smaller businesses must differentiate themselves through unique offerings and customer-centric approaches. Ensuring Data Security and Privacy With increasing cyber threats, maintaining robust data encryption and adhering to GDPR compliance are crucial to protect sensitive information. Data breaches and unauthorized access can have severe consequences for both individuals and organizations, making it essential to implement strong security measures. Ensuring compliance with regulations like GDPR not only safeguards privacy but also helps build trust with customers and stakeholders. Adapting to Evolving Consumer Preferences Consumer preferences are constantly shifting, driven by evolving values, technological advancements, and changing lifestyles. Staying ahead of trends like eco-conscious travel, where travellers prioritize sustainable options and minimizing their environmental impact, or using VR for immersive experiences, which allows users to explore new destinations or activities from the comfort of their homes, is vital for staying competitive. Businesses that adapt to these preferences can better meet customer expectations and secure long-term success in an ever-changing market. Future Trends in Online Booking Engines Rise of Voice and Conversational Booking Interfaces Voice assistants like Alexa and conversational AI are revolutionizing how users interact with technology, enabling hands-free tasks like making bookings, setting reminders, and controlling smart devices. These tools are becoming smarter and more intuitive, offering personalized experiences tailored to user preferences. As voice search and chatbot capabilities continue to advance, they are expected to become integral features across industries, from e-commerce and travel to healthcare, streamlining daily tasks and enhancing convenience for users. Greater Emphasis on Sustainability and Eco-Friendly Options With travellers becoming increasingly environmentally conscious, Online Booking Engines are starting to incorporate options for carbon-neutral travel, eco-friendly accommodations, and sustainable transportation. These features allow users to offset their carbon footprints, choose hotels with green certifications, and support travel options that prioritize sustainability, aligning with the growing demand for responsible tourism. Expanding Beyond Travel: Bundled Experience Platforms The future of OBEs lies in providing complete experiences. Imagine booking a flight, hotel, local activities, and dining options, all from a single platform. Paving the Way for Smarter Travel Solutions Online booking engines are not just tools for streamlining travel— they are shaping the future of how we explore the world. From personalised recommendations to advanced payment solutions and eco-friendly integrations, OBEs are elevating travel experiences for consumers while creating operational efficiencies for providers. If you’re a travel agency, tour operator, or tech-savvy consumer, now is the time to explore the potential these platforms have to offer. Investing in the right online booking engine could be the key to staying competitive in an evolving market.
China anticipates travel surge for the Lunar New Year
With the Lunar New Year slated between 28th January and 4th February, several Chinese travel agencies forecast an upward trajectory for both inbound and outbound travel. Based on recent reports, consumer willingness to travel is at an unprecedented high, with both inbound and outbound tourism flourishing and showing a growth trend. China Tourism Academy expert Yang Jingsong pointed out that travel to and from China is anticipated to increase significantly, possibly reaching record levels. Yang added that the surge may be attributed to favourable visa-free policies and the continuous release of pent-up consumer demand. Likewise, the growth in outbound tourism is expected to be more pronounced during the upcoming holidays due to the increasing number of countries with visa exemptions and visa-on-arrival policies, which enhance travel convenience for Chinese travelers. The recovery of international direct flights is another factor contributing to the sustained growth of outbound tourism. Where are Chinese travellers planning to go for the Lunar New Year? According to online travel agency Trip.com, popular outbound travel destinations for Chinese tourists include Japan, Hong Kong Special Administrative Region, Thailand, Australia, and the UK. The OTA’s research team also noted that short-haul outbound routes to Hong Kong, Japan, South Korea, and Southeast Asia are particularly popular. Other factors that contribute to the stronger outbound travel include the continuous release of China's consumption potential. Indeed, travel to Southeast Asian countries is expected to be particularly attractive, as the cost of short-distance travel is relatively low. At the same time, China's civil aviation international market is projected to recover to 74.8 percent of its 2019 levels in 2024, with Southeast Asia remaining the most popular region. It is expected that, in 2025, the international civil aviation market will continue to focus on recovery, reaching 88 percent of the 2019 levels. A surge in inbound travel for the Lunar New Year Inbound travel is also expected to show positive growth, primarily driven by China's visa-free policies, with the permitted stay for eligible foreign travelers being extended from the original 72 and 144 hours to 240 hours. Under the updated policy, eligible citizens from 54 countries can enter China visa-free when transiting to a third country or region, per the National Immigration Administration in December. According to Trip.com, the number of travel orders from foreign tourists visiting China is expected to increase by 203 percent year-on-year. The main source countries will include South Korea, Malaysia, Singapore and Japan. The domestic destinations that foreign tourists are particularly interested in include Shanghai, Guangzhou, Beijing, and Harbin.
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