Airline revenue management tech firm Maxamation announced the launch of its latest product:  RM Flight Management.

RM Flight Management is a new fully managed service that delivers expert revenue optimisation to airlines without the need to hire, train, or retain specialist RM staff.

According to Maxamation chief executive Szin-Yi Leong: “We hadn’t previously appreciated how many airlines face either short- or  long-term shortages of revenue management analysts. Airlines know they are leaving money on the table if these staffing gaps remain unresolved,  and our highly experienced revenue management team helps address that  problem.” 

Delivering optimised revenue management for airlines

Airline revenue management delivers an average seven percent increase in passenger revenue, with  potential gains of up to 16 percent. 

Yet many airlines lack the staff or expertise to capture this  opportunity, particularly in markets where revenue management professionals are difficult to  find.

RM Flight Management solves this challenge by combining Maxamation’s expertise with its proven Aviator software, trusted by more than 60 airlines worldwide. 

Senior Maxamation RM analysts manage flight inventory directly, implementing pricing and policy decisions through Aviator’s automation, essentially connecting to the airline’s live inventory system and responding to market conditions 24/7. 

The benefits of RM Flight Management

• More Revenue from Every Flight Maxamation Senior RM analysts control  individual flight inventory settings, with automation aligning availability with demand  around the clock;
• Expert Collaboration Maxamation works with airline commercial leaders, providing  expert feedback and enabling smarter decisions through Aviator Insights reporting; and 
• Flexible Resourcing The service scales up or down to match capacity requirements,  ensuring optimisation continues regardless of staffing constraints. 

Clients have expressed their appreciation for RM Flight Management, citing how it has aided business continuity in their operations.

AFRIJET director for strategy and performance Francine Mukeshimana enthused: “Maxamation provided a service package with the expertise we required. Their RM Flight Management service ensured continuity in our revenue management operation, and the rollout was seamless.”

Proflight Zambia's commercial manager Krista van Zyl likewise remarked: “Maxamation’s RM Flight Management service combines hands-on expertise with Aviator to help us achieve desired improvements. The collaboration has been a success.”

Indeed, Aviator RM typically delivers an up to 200x return on cost, offering airlines a fast and low-risk path to improved flight revenue optimisation.