Visit Brasil has unveiled a new marketing campaign, "Come Join This Feeling", aimed at enticing international travellers to explore Brazil through the vibrant lens of football. The campaign, launched in the United States, coincides with the anticipation of the FIFA Women’s World Cup 2027, which Brazil will host.
The initiative seeks to position Brazil as a destination where sport, culture, and hospitality converge. Bruno Reis, President of Embratur/Visit Brasil, emphasised the campaign's goal: “Football is a powerful tool for international promotion and business generation in tourism, and no country has more tradition and history in the sport than Brazil.” The campaign aims to leverage the visibility from the upcoming World Cup to boost tourism and economic development.
The campaign's film showcases football as an integral part of Brazilian identity, with scenes depicting fans in various settings—from street matches to samba drumlines. It highlights the inclusivity of Brazilian culture, inviting international visitors to become part of the local festivities.
Targeting sports enthusiasts and adventure seekers, the campaign will utilise tailored content across digital platforms and partnerships with airlines and travel agencies to enhance its reach. The strategy aligns with Brazil's broader tourism marketing plan, which focuses on innovation, diversity, and sustainability.
As Brazil prepares to host the FIFA Women’s World Cup 2027, cities like Rio de Janeiro and São Paulo are set to welcome visitors with their rich cultural offerings and renowned hospitality. The campaign underscores Brazil's unique ability to transform sporting events into unforgettable cultural experiences
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