A major football tournament taking place across the United States, Canada, and Mexico from 11 June to 19 July is significantly boosting international travel to North America. According to Trip.com, bookings to the 16 host cities have surged nearly 70% year-on-year. The group stage, in particular, is driving this growth, with bookings almost doubling compared to the knockout rounds.

The data highlights Japan as a standout market, with travel demand soaring by 250% for the group stage, more than double the growth rate of any European nation. Japanese fans are meticulously planning their itineraries around match schedules, with Dallas emerging as the most-booked city during the group stage. In contrast, Los Angeles becomes the top destination for the knockout rounds.

Mexican cities are also experiencing unprecedented demand. Monterrey's hotel bookings have increased over 40 times year-on-year during the group stage, whilst Guadalajara and Mexico City have seen rises of over 10 times and 150%, respectively. This surge is attributed to the fixture schedules of Japan, South Korea, and Australia, drawing fans deeper into Mexico.

Despite the allure of a football road trip, most fans are opting for single-destination trips. Japanese fans are the exception, with a high rate of multi-city travel during the group stage. Booking behaviours also differ between tournament phases, with fans planning further in advance for the knockout rounds.

As the tournament progresses, New York remains the preferred city for 4-star and 5-star hotel bookings, solidifying its status as a prestige destination. Trip.com, a global travel service provider, continues to support fans with its extensive network and multilingual customer service

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