The Australian Travel Industry Association (ATIA) and the Council of Australian Tour Operators (CATO) have successfully merged, following a decisive vote by ATIA members. This move, effective from 1 July 2026, will see CATO become a division within ATIA, aiming to unify Australia's travel agents, tour operators, wholesalers, and travel management companies under a stronger, single entity.

From July, CATO will operate as the Council of Australian Tour Operators Division within ATIA, with its identity and independence protected by the ATIA constitution. The merger promises to streamline operations for dual members, offering a single membership and accreditation scheme. The first year of ATIA membership for CATO members will be funded by existing CATO resources, and the CATO events calendar will continue for at least two years.

Christian Hunter, Chair of ATIA, expressed enthusiasm about the merger, stating, "A stronger, more representative ATIA is better placed to advocate harder, accredit more rigorously, and support members through disruption." Dennis Bunnik, Chair of CATO, echoed this sentiment, highlighting the merger as a significant step forward for the land supply sector.

The merger is expected to enhance the travel industry's profile and attract new talent, with ATIA's extensive advocacy and infrastructure now supporting CATO's members. This strategic alignment aims to deliver improved outcomes for all involved, ensuring a robust future for Australia's travel sector

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