Instagram is one of the top social media platforms and is playing a big role in our lifestyle, especially our travels. Big 7 Travel has put together a list of Europe’s most Instagrammable locations.
Through a comprehensive scoring system that analysed the number of hashtags per destination of 1.5 million audiences and votes cast by a panel of travel experts, these are the places where you’ll find sweeping stretches of coastline, historical monuments, kitsch cocktail bars and more street art than you can possibly imagine.
Below are the top 10 most Instagrammable European destinations in 2019:
Scottish Highlands, Scotland
The Cotswolds, England
Côte d’Azur, France
Big 7 revealed that 67% of people visited a new destination after seeing it on Instagram, while 61% of people have booked a specific hotel after seeing it on their Instagram feed. While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed said they research their upcoming holiday destination via their Instagram feed.
With 77% of people surveyed taking 2-5 holidays a year (including weekend breaks), the most popular travel content on social media are bucket list experiences and luxury hotels.