The #VATsTheProblem campaign, advocating for a reduction of VAT on hospitality services to 10%, has garnered over 100,000 signatures within the first 72 hours. This rapid response underscores the strong desire within the hospitality sector for a lower VAT rate. Spearheaded by chef Tom Kerridge, with backing from UKHospitality, the British Beer and Pub Association, the British Institute of Innkeeping, and CODE Hospitality, the campaign is set to officially launch to the public on 1 July.
Kerridge is urging hospitality businesses to maintain the campaign's momentum by sharing it with their teams and venues, and engaging customers from 1 July. He stated, “What a start to the campaign, but it is just the start. More than 100,000 people backing 10% VAT for hospitality in just three days shows the strength of feeling across hospitality, and that number will only continue to grow.”
To support the campaign, businesses are encouraged to visit the campaign's website, sign the petition, and share it widely. They are also advised to utilise the campaign toolkit to further spread the message.
The campaign aims to demonstrate the sector's need for a VAT reduction by 1 July, with Kerridge emphasising, “Let’s get this number as high as possible before 1 July, and show just how much hospitality needs a VAT cut to 10%.”
The #VATsTheProblem campaign represents a unified call from the hospitality industry for a significant tax reduction, highlighting the sector's collective effort to influence policy change
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