Watch Emirates latest campaign and discover the “trick” of the upgrade

Named ‘Best Airline in the World’ and ‘Best Economy Class’, according to the 2017 TripAdvisor Travellers’ Choice Awards, Emirates’ latest ads feature a series of lighthearted videos showcasing creative attempts at getting a seat upgrade, ending with the ultimate tip for travellers.

Anchored by a hero 30 second spot, and supported by over a dozen different vignettes, the campaign will run worldwide throughout 2018 in Singapore, North America, Brazil, Argentina, Australia, New Zealand, UK, France, Denmark, Sweden, Norway, Hungary, Belgium, Austria, Switzerland, Cyprus, Canada and the Pan Arab region. A selection of vignettes will also be released on Emirates’ social media channels over the coming weeks, each featuring a different “upgrade trick”.

Boutros Boutros, Emirates’ divisional senior vice president for corporate communications, marketing and brand, said: “Emirates’ Economy Class is well known for being a true, full-service product. We offer excellent value for money, with world-class in-flight entertainment in every seat, full course gourmet meals, generous free baggage allowances, and great service.

“In today’s environment where others are stripping amenities from their cabins and shrinking legroom, we believe travellers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded. Our message is simple – why try so hard to upgrade your seat when you can fly Emirates instead?”