AccorHotels opens world’s 500th Novotel

The Novotel Ambassador Seoul Dongdaemun opens in South Korea

Accorhotels has today announced the opening of the world’s 500th Novotel – the Novotel Ambassador Seoul Dongdaemun Hotels & Residences, in South Korea.

As the name suggests the 523-room site has been conceived as combination of hotel and residential style property  — comprised of 331 guestrooms and 192 apartments.

“Seoul is the heart of the national design scene and… a technological powerhouse”

Patrick Basset, chief operating officer of AccorHotels in the Upper Southeast and Northeast Asia explained: “The opening of Novotel Ambassador Seoul Dongdaemun Hotels & Residences heralds an era of new beginnings for the Novotel brand with the property’s first mixed-use flagship development that combines a hotel and residences.

“Seoul is the heart of the national design scene and competes on the world stage as a technological powerhouse – this stunning newly built property combines these two strengths and transposes them onto experiential stays for leisure, business, and family travellers.”

The hotel

Each of the 331 rooms come with a choice of double, twin, or triple bed arrangement and are finished with “Korean flame-finished granite stone” and the natural tones and textures of natural wood elements.  Heunginjimun leaves motif are found throughout the hotel, guest rooms and bathroom doors. There’s an indoor swimming pool on the 20th floor and fitness centre.


Designed for long-term stays, the 192 residences offer unique studios and one-bedroom suites that feature high-speed wireless internet, 55” full HD television and one-touch temperature control.

Through the GIGA Genie voice and touch system provided in the executive, premier and deluxe rooms, and premier and Dongdaemun suites, guests will be able to control the room temperature and have access to various amenity services and music streaming through voice-recognition technology.


Novotel Ambassador Seoul Dongdaemun Hotels & Residences is a great spot for all manner of business events, conferences and weddings, boasting a Grand Ballroom (maximum capacity 280) as well as a meeting room and board room (for up to 20 guests) for workshops and more intimate meetings.

“The soul of South Korea”

Mini Cho, GM of Novotel Ambassador Seoul Dongdaemun Hotels & Residences, said: “Seoul really is the soul of South Korea and for this hotel we were inspired by the Korean culture of simplicity. Located near major attractions such as Dongdaemun Design Plaza (DDP), Dongdaemun Fashion Street, and the Dongdaemun History and Culture Park Station on lines 2, 4 and 5 of the Seoul underground, guests staying at the property can look forward to enjoying the sights and sounds of the city.

“We are delighted to be welcoming our first guests with the opening of Novotel Ambassador Seoul Dongdaemun Hotels & Residences, our first mixed-use development.”

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