Agoda has announced a partnership with Marina Bay Sands to introduce a bespoke digital flagship store on its platform, marking the first time Agoda has dedicated a custom store to a single property. This new digital storefront integrates Marina Bay Sands' rooms, suites, and selected experiences, offering travellers a seamless booking experience.
The Marina Bay Sands Flagship Store is designed to cater to Asia Pacific travellers, featuring multiple languages including Japanese and Korean. It aims to enhance visibility for the resort throughout the booking journey, supported by Agoda's Connected Ecosystem, which includes homepage visibility and branded search placements.
Andrew Smith, Senior Vice President of Supply at Agoda, highlighted the collaboration's potential to enrich travel planning. "Travellers often start with the experience they might have first seen on social media, whether that is a restaurant, a theatre show, or a cultural activity, and then look for the stay that brings the trip together," he said.
Agoda's 2026 Travel Outlook Report indicates a growing trend towards experience-led travel, with 31% of surveyed travellers planning trips around culinary experiences and 25% around cultural exploration. This aligns with the global trend of personalised vacations, which account for over a third of luxury travel spend.
The flagship store aims to foster customer loyalty and support revenue growth for Marina Bay Sands by providing a targeted presence from the early stages of travel discovery. Travellers can explore the new store on Agoda's platform, enhancing their travel planning with curated experiences.
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