Isprava Group, a leading luxury real estate brand in India, has appointed Dr. Sanjay Sethi as Strategic Adviser for Isprava Hospitality and Lohono Stays. With a career spanning 37 years in hospitality operations, development, and strategic growth, Dr. Sethi will guide the group in its hospitality ventures, focusing on strategy and development.
Dr. Sethi's appointment comes as Isprava Group aims to expand its integrated ecosystem, which includes luxury homes, hospitality, and private membership services. His extensive experience is expected to enhance the group's hospitality offerings, ensuring consistency and long-term value. Nibhrant Shah, Managing Director and Co-CEO of Isprava Group, emphasised the importance of creating an ecosystem where every interaction enhances the Isprava experience. "Sanjay’s understanding of hospitality, combined with his experience of building businesses at scale, will help us bring greater depth and consistency to that experience as we grow," Shah stated.
Dr. Sethi's illustrious career includes 14 years with the Taj Group and co-founding Keys Hotels & Resorts. As Managing Director and CEO of Chalet Hotels Limited, he led the company through its 2019 IPO. On his new role, Dr. Sethi remarked, "Isprava has done the difficult part already: built a brand people trust, in places that are genuinely hard to build in. Growing that without diluting it is the real test."
Founded in 2016 by brothers Nibhrant and Dhimaan Shah, Isprava Group has evolved from a luxury home developer into a broader lifestyle and hospitality platform. Dr. Sethi's appointment is set to further strengthen Isprava's position in India's high-end non-urban residential and hospitality markets.
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