LANDMARK has launched 'Destination CENTRAL', a new initiative inviting both locals and international visitors to explore the vibrant district of Central in Hong Kong. This programme, unveiled on 9 October 2026, is centred around the collectible Central Passport, which guides participants through a series of curated experiences and events.
The Central Passport, inspired by travel, offers a seamless journey through Central, featuring personal stories and recommendations from local figures such as tram motormen and celebrated chefs. Available at various collection points, the passport can be personalised with stamps from eight designated locations. Visitors collecting three stamps can enter a lucky draw at the Destination CENTRAL Redemption Counter in LANDMARK ATRIUM, with prizes including up to 66,000 Asia Miles.
A highlight of the initiative is the Louis Vuitton mega-art installation at LANDMARK, part of its global Spirit of Travel series. This installation is complemented by a pop-up store and a forthcoming exhibition, offering a glimpse into the luxury brand's world.
In partnership with Hong Kong Tramways, LANDMARK also introduces the LANDMARK Tram Station and Heritage Route, showcasing Central's transport heritage. Additionally, THE CHATER, an exclusive dining concept, opens with a menu curated by Mandarin Oriental Hong Kong, featuring international flavours and gourmet bites.
From 17 to 31 October, Central will transform into an autumn playground with events supported by the Hong Kong Tourism Board. Olivia Luk of Hongkong Land expressed excitement about the initiative, stating it invites the public to discover Central's charm anew. Exclusive rewards are available for HSBC BESPOKE members, enhancing the experience for visitors.
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