Austrian Airlines has unveiled a new wine selection, featuring 34 Austrian wineries, to be served on flights from October 2026 to August 2027. This initiative, launched at the Austrian Airlines Wine Event 2026 at Vienna Airport, aims to showcase the country's rich wine culture and heritage. The event allowed winemakers to present their wines directly to media representatives, sales partners, and airline staff.
The programme adopts a seasonal approach, dividing the wine selection into four cycles—autumn, winter, spring, and summer. This not only adds variety but also introduces passengers to the diverse wine culture of Austria. The selection includes classic grape varieties like Grüner Veltliner, Muskateller, and Blaufränkisch, alongside lesser-known varieties such as Rotgipfler, Zierfandler, and Neuburger.
Annette Mann, CEO of Austrian Airlines, expressed enthusiasm for the collaboration with the wineries, stating, "We are particularly pleased to be working with 34 renowned Austrian wineries, giving their wines the opportunity to shine at 10,000 metres." The airline's wine experts, trained in sensory evaluation, will enhance the passenger experience by sharing the stories behind each bottle.
The Austrian Wine Marketing Board has been a longstanding partner in this endeavour, supporting both the wine programme and the training of Austrian Wine Experts. This initiative not only brings Austrian wines to the skies but also offers a taste of the nation's culinary heritage to travellers worldwide.
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