Sono Hotels & Resorts Asia has signed a Hotel Management Agreement with PT Drupadi Management to introduce the Sono Moon brand to Bali, marking a significant expansion in Indonesia. The 225-room urban lifestyle hotel, located in central Seminyak, is set to open in the first quarter of 2027. This move aims to leverage Bali's status as a top international destination and enhance the hotel's offerings to meet modern travellers' expectations.
The hotel will feature two swimming pools, a gym, spa, kids' club, meeting facilities, and all-day dining. Selected spaces will be reimagined to include new lifestyle and commercial offerings, enhancing guest experiences. Jihong An, Senior Vice President of Sono Hotels & Resorts Asia, emphasised the importance of Indonesia as a growth market and highlighted the strategic location of the hotel in Seminyak.
Herry Budiman, President Director of PT Drupadi Management, expressed confidence in the hotel's potential, noting that the partnership with Sono will strengthen its market position. The repositioning will introduce a contemporary identity, blending modern comfort with opportunities to explore Seminyak's local culture and entertainment.
Evan Burns, Area Vice President for Indonesia at Sono Hotels & Resorts Asia, noted that the repositioning will allow the hotel to connect guests with the vibrant local environment, enhancing both product and commercial positioning. This development is part of Sono's broader strategy to expand its presence in key Asian markets.
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