Soluma, roller coaster at VidantaWorld's BON Luxury Theme Park.VidantaWorld has introduced BON (Beauty of Nature), which it describes as the world's first luxury theme park. Located in Nuevo Nayarit, Mexico, the attraction was presented at World Travel Market (WTM) London 2026.
BON began a phased private soft opening on 24 October, exclusively for VidantaWorld guests. The park plans to welcome the public in 2027.
Grupo Vidanta has invested US$15 billion in the development. BON aims to offer a more relaxed and personalised alternative to traditional theme parks. It features more than 20 attractions, dining venues and luxury hospitality experiences inspired by Mexico's landscapes and mythology.
“With BON, we wanted to propose something different—more space, more time, more service, and the freedom to experience everything at your own pace,” said Iván Chávez, Executive Vice President of Grupo Vidanta.
During the initial phase, the park will operate at limited capacity from Tuesday to Saturday evenings. This approach will allow guests to explore its themed areas gradually.
BON forms part of VidantaWorld's wider luxury portfolio, which includes The Estates, Grand Luxxe and Cirque du Soleil productions.
The company plans to introduce additional attractions and experiences ahead of the park's full public opening in 2027. The development combines luxury accommodation with theme park entertainment to attract international visitors to Mexico.
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